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The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
Behind The Whole Truth’s latest campaign that aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
A food influencer in Chicago breaks down why the Windy City should be on every restaurant lover's bucket list
Erica Noblecilla, a restaurant influencer who's lived in Chicago for four years, explains why it's …
Grace Dean
What JD Vance's rise tells us about the influence of Peter Thiel — and Silicon Valley in the age of Donald Trump
How should we think of JD Vance's connection to tech, and Peter Thiel's connection to Donald Trump?…
Peter Kafka
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
TikTok influencers fear their careers will be destroyed and their work 'deleted forever' as a US ban looms
TikTokers spoke to Business Insider about the negative impacts banning the app in the US would have…
Lindsay Dodgson
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable
This start-up tells us exactly why 'Our food is screwed' in its first-ever campaign
How this 9 month-old startup has taken on big food corporates in its first-ever campaign.
I spent a day as a 'Truthsayer' on Truth Social it was a bizarre mix of conspiracy theories and Biden hate
Donald Trump's loss-making media company is now worth billions, so I decided to take a visit to Tru…
Beatrice Nolan
Disney Plus subscriber numbers are soaring — but that's not the whole story
Here are the top media and advertising stories from Business Insider for August 6.
Lauren Johnson
It's shaping up to be a tough summer for the stock market, but Nvidia could help salvage things
The summer months have historically been tough on stocks.
Dan DeFrancesco
Wall Street's expectations for AI's influence on markets are skyrocketing, JPMorgan survey says
The share of Wall Street traders who think AI will be most influential technology on markets has do…
Phil Rosen
The truth behind America's cruise obsession: 'They don't want to see anything that's real'
Cruise ships have never been bigger or more popular. You can blame Gen Z.
Henry Wismayer
I landed a job working for Oprah by treating my interview like dating. A truthful thank-you note sealed the deal.
A thank-you note sent after an interview was key to Boodie getting the job with The Oprah Magazine.…
Boodie
Taylor Swift is about to make Travis Kelce a whole lot richer
NFL star Travis Kelce could add to his millions, with boosts to his endorsement deals and merch sal…
Madeline Berg
We have emerged stronger, says Gautam Adani on anniversary of Hindenburg report
A year after a damning report by a US short seller ripped through his apples-to-airport conglomerat…
PTI
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines