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<ul><li>After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska.</li><li>The brand has roped in <keyword id="1946388" type="PERSON" weightage="20" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword> to be its face. </li></ul>Syska Group has roped in actor Rajkummar Rao as the new face of the brand. Rao will work closely with the company to promote the Syska products across LED and Fan segments. Rao enjoys mass appeal for his unconventional choice of movies and is one of the most versatile actors of today. He has a strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of Syska’s target groups. <div type="Youtube" id="FNScMZNqXaw" title="Syska LED X Rajkummar Rao" thumbUrl="https://i.ytimg.com/vi/FNScMZNqXaw/mqdefault.jpg"></div> After the untimely and unfortunate demise of Syska’s first ever brand ambassador Irrfan Khan, the company was on a lookout for a dynamic and well-loved brand ambassador who is as homegrown and authentic as the brand Syska. Rao, made his debut in the Indian film industry and achieved nationwide recognition for his flawless performances. Similarly, Syska, has grown manifolds to become the pioneer of LED lighting in the country, within a short period of time. The parallel between the two, found the actor the perfect fit to endorse the brand. <div type="Youtube" id="pA66hjs67kI" title="INTRODUCING RAJKUMMAR RAO FOR SYSKA LED" thumbUrl="https://i.ytimg.com/vi/pA66hjs67kI/mqdefault.jpg"></div> Commenting on the onboarding of Rajkummar Rao, Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as the new face of <keyword id="10189566" type="COMPANY" weightage="20" keywordseo="the-syska-group">the Syska Group</keyword>. Rajkummar is an apt choice for the brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.” Commenting on being the new face of the brand, Rajkummar Rao said, “For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily. Syska has created a niche category which is good for the country and has been making great strides in successfully convincing users to switch from traditional CFL to LED lights. I believe this is a very confident stance to take, and to me it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.” The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and Fans, highlighting the many accolades that the brand has earned over the years. The campaign will begin shortly and will be executed strategically through leading TV channels in GEC and News genres in order to reach the masses across Metro, tier-2 and tier-3 cities. Its aggressive digital presence with publishers having high-traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year.

Syska Group onboards Rajkummar Rao as its brand ambassador

<ul class="summary-list"><li>Having an indoor house plant can help with <keyword id="43587" type="ORGANIZATION" weightage="60" keywordseo="pandemic">pandemic</keyword> loneliness. </li><li>If your <keyword id="6387511" type="UNKNOWN" weightage="60" keywordseo="Plants">plants</keyword> grow, it can instill a sense of satisfaction.</li><li>There are low-maintenance plants available if you're new to plant parenthood. </li></ul>As you scroll through Instagram, you've probably noticed indoor plant parents proudly displaying their latest purchase - adding to their lush collection and bringing the outdoors inside.During the pandemic, <a href="https://www.businessinsider.com/plant-influencers-are-getting-brand-deals-and-growing-followings-2020-8">"plantfluencers"</a> have amassed thousands of followers, and businesses such as The Sill, Horti, and Bloomscape have seen a rise in sales. Robert Syska, the owner of <a href="https://nyhort.com/">NY Horticulture Group</a>, said this rise may be because people have more downtime and want another task to check off their to-do list. But aside from just improving <a href="https://www.insider.com/interior-designers-reveal-things-in-your-bedroom-you-should-get-rid-of">room aesthetics</a> and picking up another activity, there are other, perhaps deeper, reasons behind the trend, according to Gwenn Fried, manager of horticultural therapy services at RUSK Rehabilitation at NYU Langone <keyword id="6354750" type="UNKNOWN" weightage="100" keywordseo="health">Health</keyword>. "It fends off loneliness because you're interacting with something that changes," Fried told Insider. A lot of people continue to struggle with <a href="https://www.insider.com/cant-see-friends-health-issues-loneliness-what-do-i-do-2020-7">loneliness</a> in the pandemic, but buying a low-maintenance plant can help ease those blues, according to Fried. <h2>Indoor plants offer an array of science-backed health benefits</h2>Embellishing your home with indoor plants has numerous benefits. A small <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4419447/">study</a>, published in the journal of Physiological Anthropology, found that interacting with indoor plants reduced stress among participants. Another study found that employees were more productive after plants were added to the office - which may be a reason to buy a plant as we continue to work from home.Research conducted by <a href="https://spinoff.nasa.gov/Spinoff2007/ps_3.html">NASA</a> also found that plants clear the air of toxic chemicals, like ammonia.Even though most of us don't have to worry about toxic air, still, "the oxygen and the detoxification of the air from the plants alone is fantastic," Syska said.Beyond those benefits, indoor plants can help with <a href="https://www.insider.com/physical-health-symptoms-that-can-be-caused-by-loneliness-2020-9">loneliness</a> because you're interacting with a living, changing organism. "You have something that you are nurturing you're taking care of and something that needs you," Fried said. As you start to take care of your indoor plants, you get to know each one and develop a sense of their watering needs. Taking care of a plant can also instill a sense of satisfaction, especially if it grows. "The new growth is proof that you're doing a fantastic job," Syska said. "The plant's saying 'Hey, good job.'" <h2>5 indoor plants that are easy to take care of, and carry unique benefits:</h2>If you're looking to spice up your home decor, but are intimidated by the responsibility, here are some low-maintenance starter plants to ease your way into plant parenthood. But whichever plant you choose to buy, Syska stressed not to overwater your plants, as planters retain moisture. "If you were to keep your hand in a tub for more than 15 minutes, your skin gets affected. Well, these plants are sitting in wet soil for days on end." <ol><li> Spider plants </li></ol><div type="image" title="Spider" height="2391" width="3188" msid="81332241" hostid="261"></div>A tiny, two-inch spider plant can be found for as little as $5 online. Syska said this is a great starter plant because they can be repotted, "and that in and of itself is rewarding." <ol start="2"><li> Pothos </li></ol><div type="image" title="Pothos " height="2673" width="3564" msid="81332245" hostid="261"></div>With big leaves and sprawling vines, the pothos plant can live in both high and low lights. It's also effective at cleaning the air, according to Syska. <ol start="3"><li> Ferns<div type="image" title="Fern" height="3406" width="4542" msid="81332254" hostid="261"></div></li></ol>Although ferns require humidity, looking at their signature green arching can be calming, according to Fried. <ol start="4"><li> Snake plants<div type="image" title="Snake plant" height="4020" width="3306" msid="81332262" hostid="261"></div></li></ol>"If you're the person who forgets to water your plants or forgets that you have plans, this is the plant for you," Fried said. Snake plants don't require much water and can grow in both light and dark environments. <ol start="5"><li> Aloe vera<div type="image" title="Alo Vera" height="4800" width="7200" msid="81332270" hostid="261"></div></li></ol>This medicine plant grows well in the sun but can tolerate medium light, according to Fried. You can also put the plant's clear gel to use by applying it to burn or making tea from it.

We're obsessively buying house plants, and health experts say it's a great antidote to pandemic loneliness

Smart home peripherals are a must have in the modern Indian home. If you’re just starting out your smart home journey, investing in a smart bulb with Google Home and Alexa support is a good place to start. These lights give you a taste of what it’s like to have smart peripherals at home which can be controlled via your mobile phone. With a smart bulb, you can shake up the vibe of any room, and get it to the tone you want. Not just that, these bulbs are highly affordable as well, so here are some of the <keyword id="9679856" type="General" weightage="20" keywordseo="best-smart-bulbs" source="Orion">best smart bulbs</keyword> of the kind. <bulletContentEmbed name="B08DLJSGJ5" columns="1"><bulletContentHeading name="B08DLJSGJ5_head"><div type="image" title="Dimmable Light" msid="88694395" hostid="261"></div></columnHeadThumb>B08DLJSGJ5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08DLJSGJ5_body"><bulletContentRow name="B08DLJSGJ5_3140757645329417"><bulletContentRowHeading><bulletContentRowHead col="1">Wipro 12.5W B22 Wi-Fi Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Here’s a smart bulb with a power delivery of 12.5W meaning it can get plenty bright in any colour. Once you have hooked it up to a B22 bulb socket, you can connect it to the Wi-Fi using the mobile application. Upon connecting it to the Wi-Fi, you can set a colour, pattern, brightness, mode, timer, and more directly from the app. With smart home integration, you can simply say commands out loud without having to go into the app.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08DLJSGJ5_9086793465833952"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This bulb has a high power draw, meaning it can get very bright, and run for hours without giving up on you.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NN6SZQM" columns="1"><bulletContentHeading name="B07NN6SZQM_head"><div type="image" title="Time Function" msid="87319898" hostid="261"></div></columnHeadThumb>B07NN6SZQM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NN6SZQM_body"><bulletContentRow name="B07NN6SZQM_2058324378030040"><bulletContentRowHeading><bulletContentRowHead col="1">Halonix Wi-Fi Enabled Smart LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart bulb promises a total of 16 million colours- and you can pick whichever one you want with the touch of a button. In fact, you can even set a pulse or pattern mode which makes for dynamic lights in terms of brightness, colour selection, mode speed and more. These lights are perfect for every occasion as they can completely change the tone and mood of a room with the app. If you’ve got an Alexa or Google home system, you can speak out the commands.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NN6SZQM_2397830253855412"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This smart LED bulb lets you have presets, routines and timers which makes it one of the smartest LED bulbs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07XD8G2HR" columns="1"><bulletContentHeading name="B07XD8G2HR_head"><div type="image" title="Easy Setup" msid="87319920" hostid="261"></div></columnHeadThumb>B07XD8G2HR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XD8G2HR_body"><bulletContentRow name="B07XD8G2HR_7326744863277394"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Wiz Smart WI-Fi 9-Watt LED Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you’re looking to pick up two or more bulbs, this Philips bulb is the way to go. It is cost effective and has support for linking to multiple light sources. It can all be controlled via the mobile app, which lets you use them as individual lights or a combination of them. When set up together, they deliver impressive light shows, and present users with brighter, more rich colours. You can control it with your voice, choose between warm and light colours, set a timer, and form a daisy chain of more lights.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07XD8G2HR_5433586311313929"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a very easy to use, easy to setup smart light. It can be controlled via voice and wifi.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08JLLP7BP" columns="1"><bulletContentHeading name="B08JLLP7BP_head"><div type="image" title="Energy Efficient" msid="87319947" hostid="261"></div></columnHeadThumb>B08JLLP7BP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JLLP7BP_body"><bulletContentRow name="B08JLLP7BP_2240548910271123"><bulletContentRowHeading><bulletContentRowHead col="1">Mi LED Smart Color Bulb</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">In the market for a lightbulb which should last you very long? This is a good bet, as Mi claims that it has a life of 12 years. It will certainly last you a very long time as compared to other <keyword id="2511423" type="General" weightage="20" keywordseo="smart-bulbs" source="Orion">smart bulbs</keyword> in the market. It is very easy to setup- can fit into a traditional B22 bulb socket. Using the application, you can set various parameters of the light such as the tone, brightness, colour and more. You can also control the light with your voice thanks to home assistant integration.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08JLLP7BP_2559308226027024"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is the best smart LED to pick if you’re planning on grouping more than one to create aesthetically pleasing mood lighting.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08L5TGRH5" columns="1"><bulletContentHeading name="B08L5TGRH5_head"><div type="image" title="Wireless Connection" msid="87319981" hostid="261"></div></columnHeadThumb>B08L5TGRH5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08L5TGRH5_body"><bulletContentRow name="B08L5TGRH5_6322406020833108"><bulletContentRowHeading><bulletContentRowHead col="1">Syska Wi-Fi Enabled Smart LED Bulb B22 7-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Despite drawing such little power, this is a very bright smart LED bulb. While you can set the brightness using the mobile app, at its peak, it goes all the way up to 560 lumens, which is pretty bright. Once you pair more than one of these, you can really group lights to create scenes and get brighter lights. The best part is that it is very easy to set up, and is the perfect match for your living room or home studio setup.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08L5TGRH5_8763025384936094"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This voice enabled smart LED is a great option from Syska. It can connect to Wifi and shake up the vibe of your room.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08FS181XP" columns="1"><bulletContentHeading name="B08FS181XP_head"><div type="image" title="Multicolour Options" msid="87320002" hostid="261"></div></columnHeadThumb>B08FS181XP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FS181XP_body"><bulletContentRow name="B08FS181XP_0463869891612663"><bulletContentRowHeading><bulletContentRowHead col="1">Panasonic WiFi Enabled Smart LED Bulb B22 9-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With 16 million colour support, peak brightness of 720 lumens, support for multiple smart LED lights, voice control and more, you’ve got one of the best smart bulbs out there. It can get pretty bright and you can fine tune the exact brightness level that you want. If you’re planning on using it as a night light, the warm light and low brightness combo is a good bet. Not just that, you can set your own colours and patterns, and even control it with your voice, not to mention the easy to use app as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08FS181XP_8765956187840269"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This 9-watt bulb can get pretty bright, has support for 16 million colours and is a value for money pick.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best smart bulbs with Alexa and Google assistant support

<ul><li>Many research studies conducted across the world show that women are more stressed and discouraged since the pandemic began as they take on an increasing amount of responsibility at home and in their careers.</li><li>The ad, media and marketing industry has a lot more women today than a decade ago. However, many drop out by the time they reach mid-management levels, primarily due to the lack of flexible hours and ever-increasing workload.</li><li>So this Women’s Day, we decided to speak to women in leadership positions about how we can make women feel welcome at workplaces. They told us how employers can support women and create a more high-trust, inclusive environment for the future.</li><li>The women leaders we spoke to believe organizations need to prioritize training more women, to prepare them for leadership roles, and this should be a part of the company’s culture.</li></ul>In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen on Indian women more than men. This has affected their ambitions and careers, widening the gender gap at the workplace. A McKinsey report found that women around the world have been deeply affected by the COVID-19 pandemic, which has heightened the large and small inequalities—both at work and at home—that women face daily. One in four women are considering leaving the workforce or downshifting their careers versus one in five men. Women only form less than a third of the workforce in marketing, sales and less than a fifth in data analysis, and artificial intelligence, revealed a World Economic Forum’s 2020 study. Another survey by Deloitte found that 51% of women are less optimistic about their career prospects than they were before the pandemic. A lot of women who have chosen to stick to their jobs have missed out on a fair promotion or raise. A LinkedIn report shows that 85% of women in India have missed out on a raise, promotion because of their gender. Women’s careers are observed to have been more adversely affected despite increasing flexibility at work, as 68% of women and 74% of working mothers in India say it is difficult to balance career and familial responsibilities today. More than 7 in 10 women and working mothers in India also say that household responsibilities often come in their way of their career progression. As you move up in the hierarchy of the corporate world, there’s also a lack of women leaders in the upper rungs. As per Egon Zehnder Global Diversity Report 2020, women in India occupy 5% of executive chairs and 10% of non-executive chairs. The report indicates that only 11% of committee chairs are held by women, while the number stands at 27.3% globally. Having said that, the world of advertising, marketing and media has seen a lot of <keyword id="3275573" type="General" weightage="20" keywordseo="women-in-leadership-roles" source="Orion">women in leadership roles</keyword>. While we are still far from an equal man-woman ratio in the industry, it is heartening to see more and more women take the top spots. On the other hand, advertising and media are industries that hold a lot of power in shifting perceptions and mending beliefs. The advertising industry was infamous for perpetuating gender stereotypes -- from a sacrificing mother to a man being the bread-earner, the portrayal of women has remained very shallow for years. How brands depict women and their role in society has evolved today, she is independent, she has a voice and is slowly learning to care less about society’s judgement, but we haven’t taken a big leap yet. She is still a woman who is ‘aesthetically pleasing,’ fair-skinned, doesn’t come from a minority community and is a little far from real. There’s almost no progress towards including transwomen in women’s day ads or communication throughout the year. Once we achieve an equal number of gender representation inside Indian advertising agencies, media organisations and the marketing world, there will be diverse opinions in a brainstorming session, leading to better B2C communication. So this women’s day, we decided to speak to women in leadership positions about how we can make women feel welcome at workplaces. They told us how employers can support women and create a more high-trust, inclusive environment during and after the COVID-19 pandemic. Here’s what they had to say about improving equality at work: Meghana Dave - Head Marketing &amp; PR, Lamborghini India: Power v/s Purpose, women inherently are purpose-driven. The changing environment requires leadership that is driven by adaptability, agility and ambition. Today, companies need these traits to outperform competition which has to deliver in the known and unknown environment. To bring balance and speed with positivity, we need more women in the leadership role. Look at what Falguni Nayyar has done with Nykaa or Anjali Sudd has done with Vimeo. In the 21st century companies will need purpose, innovation and balance to achieve the top position, and the right time to bring women to lead the next generation of business growth. To encourage more women to join these industries by encouraging new formats of working culture or environment. Covid has challenged the traditional approach, and today work from home has become the new normal. Secondly, by promoting diversity and opening leadership positions for women and third, we can improve the pay scale and inculcate mentorship for potential women leaders. Rachna Kanwar, Chief Operating Officer, Digital Media, Radio City and Mid-Day: Women in Corporate India have taken a heavy toll during Covid 19 lockdowns. Organisations, however, rarely recognise the double effort that women have to put into their regular day, which during the pandemic, ravaged their mental and physical health. Having said that, women emerged stronger, seldom seeking ‘preferential treatment.’ Companies need to address and recognise this effort as women continue to remain underrepresented at all levels. Thankfully, in the Media industry, with the inclusion of advertising &amp; marketing, there have been plenty of examples of women super achievers acting as role models for younger women which has led to greater gender parity, but women leaders still need to play a major role in supporting and seeing to it that more leaders emerge from the shadows of doubt and stereotypes to claim their rightful places. It is heartening to see more and more women leaders at Radio City and Midday and all of us here are committed to diversity and excellence. Building a positive mindset for diversity at all levels in an organisation goes a long way in ensuring an equal workplace. Strong women leaders in the organisation act as role models for women aspiring to reach the top. They also help in providing a more empathetic environment which is required at certain delicate stages of a woman employee’s career. And lastly, they provide the much needed confidence both for the women employees and the organisation by being a case study in excellence. At Radio City, a large number of leadership positions are held by women which motivates and inspires the mid-level and entry-level women employees to dream big. Diversity has many virtues and numerous reports time and again have proved that a diverse organisation is a better organisation. Radio City was amongst ‘India’s Best Workplaces for Women in 2019.’ Additionally, in 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey. Jyotsna Uttamchandani, Executive Director, Syska Group: I think what is happening is we are definitely attracting more women, but are unable to retain them. The industry also needs to take steps to stop showcasing and representing women in stereotypical ways. The truth is women need to start taking credit for their work, brag and self-promote. What men need to understand is with diversity creativity and innovation only booms. I personally feel advertising, media and marketing industries are more unstructured, and there is no one to help you climb that ladder. You will have to do it yourself. More so we need more women, to help support and mentor other women. I think to be a safe and inclusive environment, we really need to listen to our employees. I have always said that my employees are my first customers. Goals and expectations need to be set mutually, team members need to appreciate each other and there has to be a certain level of trust within the team. Megha Agarwal, CXO-Growth, Meesho: In my last 12 years of working, I have seen many smart women entering the workforce but also taking a step back and stepping out, especially at two pivotal points – marriage and motherhood. The societal maxim is such that it places higher expectations on women, compelling them to juggle many roles – wife, mother, primary caregiver among others. What is imperative is to create support structures that empower them to strike the perfect balance between personal and professional commitments. An example on this front could be Meesho’s recent boundaryless workplace model, enabling people to work from home/ anywhere so that it gives flexibility to facilitate adjustments. Additionally, we, as employers, also need to make a perception shift towards sabbaticals taken by women to rear children. These vital steps could be further bolstered by initiatives aimed to ease their comeback into the workforce again. The responsibility lies with us to act as change agents to create the change we aspire to see. Pragya Misra, Public Affairs Director at Truecaller: I have always believed that empathy, freedom to be authentic and listening are critical to building a work environment that promotes equality. This begins with introducing diversity in the leadership so that the perspectives and related challenges of different employee profiles can be properly understood and addressed. Finally, implementing flexible policies, promoting healthy and non-late work hours, having industry standard pay scale and having actionable punishments (and transparency) in place for any intolerant offenses are some of the other measures that can be put into place to ensure a safe and equal work environment. At Truecaller, being respectful, celebrating diversity and equality in the workplace is deeply set in our values as a company. We continue to make communication safer through our spam blocking, scam and fraud alerts, this principle of safety reflects in our workplace through our employee policies. The inability to feel safe in both offline and online spaces adversely impacts women’s confidence and hinders their ability to grow and thrive. This year we are urging people to #CallitOut and report harassment to the authorities when you see or experience it. We are bringing together all the key stakeholders like government, law enforcement, civil society, mental health experts, lawyers and survivors to work collaboratively to improve the safety of women and continue our 5 year long effort to minimise harassment. This year, we want to create an environment that allows women to feel safe in society, their workplace and in their online communication. Kanika Mittal, Large Customer Solutions, Lead at Twitter India: I strongly believe that a leader is only as good as his/her team &amp; therefore our path starts with building a team that looks like the amazing people of all backgrounds and abilities who use our service every day. At Twitter, we're on a journey to become the world's most inclusive, diverse, equitable, and accessible tech company — it's key to serving the public conversation. For Inclusion &amp; Diversity strategies to have an impact, leaders along with companies need to ensure that they are tackling systemic challenges and also impacting and nurturing inclusive behavior amongst the team. This requires adapting a new way of thinking and making the right decisions such as becoming more distributed, empowering women employees to share and leverage their unique perspectives and experiences for growth and opportunities. Collectively we’ve got work to do to build a truly inclusive culture across the industry. We’ve made steady progress, and as industry our work doesn’t end <a href="https://twitter.com/hashtag/UntilWeAllBelong?src=hashtag_click">#UntilWeAllBelong</a>. Anika Wadhera, Head of Digital Marketing, Sirona: A supportive work environment is one in which each and every employee can discuss job-related difficulties in confidence and without fear of backlash. Actively showing appreciation to the staff, and encouraging them to exhibit appreciation for each other, is an easy and gratifying way to establish a great working atmosphere. Employees, both male and female, should be taught about ethical behavior and how to create a culture that supports everyone's safety. Although enforcing policies and holding instructional sessions are beneficial, a process or system that promotes power equality in the business can be implemented, reducing the number of unpleasant experiences. My advice to all wonderful women around me will be to ’Take a stand for yourself &amp; be vocal. The world is your oyster.’ We as 21st-century women should focus on creating a network; it may be one of the most powerful factors in our career at any level, whether one is a fresher or a senior leader, just network, network &amp; network. Shradha Agarwal, COO &amp; Strategy Head, Grapes: Women at leadership roles play a very crucial role in the comprehensive growth and development of any organization. They are the true manifestation of sustainable growth. A woman inherently is nurturing and being in a leadership position helps her in cultivating an inclusive work culture with diversity at the core of the organizational structure. This diversity is the precursor of diverse ideas that stimulates creativity and champions for more quality in business operations. Women have a warm and welcoming disposition which enables the organization to develop a much stronger bond and connect with their customers. In any workforce, the major loophole at the very base level is the lack of proper guidance to define the roles and duties to be fulfilled by a person. In order to help them realize their true potential, it is important to first connect with the people. By putting themselves in other’s shoes it becomes easier to understand the situation better and provide a relatable solution. As developing a connection and affinity for people comes naturally to women, in leadership positions they are better able to relate with and understand the pain of their teammates. To get women to join the advertising and marketing industry the mantra is very simple, just make them feel they are making ads for themselves. As women are better listeners and good storytellers, one needs to harness these qualities of women to motivate them to pursue a career in this field. They are better adept at giving a diverse perspective and drawing holistic pictures to a narration. Advertising and marketing is not about selling products, it goes way beyond and is about telling the right story. It is about connecting with the brand rather than the product as the products can be replaced but the brand remains constant. And women love and enjoy such jobs, it is just that we need to tap on this quality of women. Sowmya Iyer, Founder and CEO of DVio Digital: Women have faced more significant economic hardships through the pandemic - disproportionately losing jobs and income. A recent report by LinkedIn shows how Covid-19 has impacted women’s careers. About 85% of women in India have missed out on a promotion because of their gender. Despite the increase in flexibility at work, women’s careers are observed to have been more adversely affected. So, it is safe to say that we are far away from building an inclusive environment for employees of all gender spectrum. Company policies will have to be redefined and relooked at to give women space to work, grow, and balance their careers and Homes. DViO Digital, is an equal opportunity provider. We work towards hiring and promoting our employees based on their merit and not just gender. Our current workforce has a fair divide of 55:45 women to men ratio; a similar trend can be seen in our leadership team, which has a 60:40 ratio (60% women and 40% men), which is not by design but by default. Hence it is safe to say that women are naturally inclined towards the advertising and marketing industry. Tanya Bami - Series Head, Netflix India: The representation of women in entertainment has been increasing with the times and we couldn’t be happier! At Netflix, we are focussed on entertaining the world with authentic stories that are a true reflection of our times and society. Be it Delhi Crime, Aranyak, Masaba Masaba, Yeh Kaali Kaali Ankhein, or our latest series The Fame Game, the characters can be determined, driven, fabulous or flawed.” •Since the beginning of 2020, we have collaborated with over 2400 women creators, talent, and crew on and off screen in India. •Half (15) of our original films and series in 2021 had a woman as the central character. • Netflix has 15+ female forward titles already announced for 2022. Apart from the already released Yeh Kaali Kaali Ankhein, Looop Lapeta and The Fame Game, the upcoming titles include Mai, Monica, O My Darling, Masaba Masaba Season 2, Mismatched Season 2, She Season 2, Fabulous Lives of Bollywood Wives Season 2, The Fame Game, Qala, Plan A Plan B, Khufiya, among others. •In 2021 Netflix worked with nearly 50 women producers, directors or writers (25 women producers and directors + 23 women writers - 2X the women writers in 2020. •In addition, Netflix has worked with incredible women standup comics- Rytasha Rathore, Urooj Ashfaq, Prashasti Singh, Prajakta Koli, Sumukhi Suresh, Mallika Dua, Kaneez Surka and Sumaira Shaikh. •Inclusivity also extends internally to all of us at Netflix as women make up 51.7% of our global workforce, up from 48.7% in 2020. This includes 6.9% growth of women directors and above, totalling 51.1%. Aditi Shrivastava, CEO &amp; Co-Founder, Pocket Aces: It all starts from the top. If there is equality in the mind, it will automatically trickle down to every level within the organization. A few key base rules I always keep in mind: ● Think in terms of equity (not stock options in this case, but what is required to get people to the same level) rather than equality (i.e. providing the exact opportunities to each person) ● Be a true meritocracy ● Even in the most equal households, women are often expected to be the primary caretaker of children or parents, so keep that in mind ● Don’t forget to groom young female talent in the company right from the go by increasing their confidence levels and encouraging them to not be ambivalent about their ambitions and dreams ● Discourage even mildly offensive loose talk / jokes at the workplace ● Have a strong POSH committee in place ● Encourage older male employees / leaders to unlearn from previous “male club” workplaces and see the value their female counterparts can add Overall, be conscious about gender diversity and equity. It won’t happen by chance.

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