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4 mins read
MullenLowe Lintas Group forays into content and entertainment business under the Lintas C:EX brand
MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lin…
2 mins read
Unacademy's latest advertisement with brand ambassador MS Dhoni encapsulates his life lessons in a production masterpiece
The brand also announced Mahendra Singh Dhoni, Former India Team Captain as one of their brand amba…
The MullenLowe Lintas Group launches Lintas Live
Ameer Ismail, President, Lintas Live and Virat Tandon, Group CEO, MullenLowe Lintas Group talk to u…
10 mins read
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
7 mins read
As MullenLowe Lintas Group rebrands GolinOpinion to Lintas Live, Ameer Ismail and Virat Tandon tell us everything that will change, and everything that won’t
MullenLowe Lintas Group has appointed Sarvesh Raikar as the Creative Head of Lintas Live
2 mins read
MullenLowe Lintas Group's Restart and Restrat to help marketers explore various recovery paths during the ongoing crisis
The new framework will help brands navigate and overcome previously unforeseen challenges
6 mins read
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
8 mins read
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
7 mins read
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
6 mins read
Public Relation trends to look out for in 2021
How Public Relation firms are helping Indian companies navigate the coronavirus pandemic
5 mins read
A look at Indian agencies and their paternity leave policies
The agencies we reached out offer paternity leave for 1-2 weeks.
11 mins read
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
A lot of agencies have upgraded their policies to help their employees
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
8 mins read
The top trends that will dominate the advertising, marketing and media industry in 2020
We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth f…