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How dance marketing helped The Indian Ethnic Co. break the clutter and grow by 200-300%
Lekhinee Desai, Co-founder, The Indian Ethnic Co. shares the inspiration behind dance marketing
8 mins read
How dance marketing helped The Indian Ethnic Co. grow by 200-300% post-lockdown
The Indian Ethnic Co, a brand that sells saris through dance videos, is close to hitting a Rs 10 cr…
5 mins read
The science behind selling a dress to an Indian woman, according to the CEO of Latin Quarters
Lifestyle brand Latin Quarters’ CEO Rahul Bhalla breaks down the “science behind dress shopping” in…
2 mins read
Indians in the UK are at high risk of contracting COVID-19, reveals survey
Around 2,003 respondents from all backgrounds returned the questionnaire, with the majority (…
PTI
7 mins read
Brutal stats show just how much more abuse ethnic minority politicians receive on Twitter than their white colleagues
"It is no surprise that MPs from ethnic minorities receive a disproportionately high level of abuse…
Shona Ghosh,Adam Payne,Adam P…
3 mins read
COVID-19: Two Air India flights from UAE carrying 354 Indian nationals take off
Short-listing the first passengers from among a database of more than 200,000 applicants, who inclu…
PTI
4 mins read
COVID-19: Two Air India Express flights from UAE carrying 363 Indian nationals take off
Short-listing the first passengers from among a database of more than 200,000 applicants, who inclu…
PTI
4 mins read
COVID-19: Two Air India Express flights from UAE carrying 354 Indian nationals take off
Short-listing the first passengers from among a database of more than 200,000 applicants, who inclu…
PTI
4 mins read
Why Indian kids keep winning the National Spelling Bee
Instead, the spellers tend to see their long study hours on par with fielding ground balls or shoot…
Chris Weller
5 mins read
Why Indian-American children keep winning the National Spelling Bee
Instead, the spellers tend to see their long study hours on par with fielding ground balls or shoot…
Chris Weller
3 mins read
TCNS to merge with Aditya Birla Fashion and Retail Limited (ABFRL)
TCNS Clothing (TCNS), India's leading women's ethnic-focused fashion player, today announced that i…
ANI
4 mins read
Innovation remains at the heart of entrepreneurship fueled by Flipkart’s unwavering support
Embarking on a journey that resonates with innovation and success, we unveil the compelling stories…
3 mins read
Want to make India-UK ties more 2-way says Rishi Sunak
Britain's prime ministerial candidate Rishi Sunak said he wants to change the UK-India relationship…
PTI
4 mins read
Black and Hispanic people are being hit extra-hard by COVID-19, according to a huge review of studies
A review of 52 studies found that Black and Hispanic people have disproportionately high rates of C…
Andrea Michelson
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers