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We are surrounded by work all the time. Be it personal or professional, work seems never-ending and as the to-do list goes up, we start panicking. Here comes the need to prioritise. You have to make the most of 24 hours, without getting sleepless nights. We must master <keyword id="4027977" type="UNKNOWN" weightage="20" keywordseo="the-art-of-prioritising">the art of prioritising</keyword> and recognize what needs to be done first to become more efficient 
 
We have to be more planned and organised making a stressful environment. 
 
Here’s how you can prioritize your work: 
 
Powerful Tasks 
 
Handling the biggest tasks first and getting them off the beaten path should be your first approach. The idea is that by handling them first you deal with the weight and anxiety that builds up and prevents you from getting anything done—whether we're discussing enormous or small tasks. 
 
Set Time 
 
Contingent upon the number of tasks that you regularly carry out in a day, allot suitable measure of time to every task. Attempt to finish the task inside the allotted time frame. Try not to stress if you are not ready to get things done inside allotted timeframe. The idea is to start ingraining a sense of discipline rather than simply doing things arbitrarily. 
 
<keyword id="6356220" type="ENTERTAINMENT" weightage="20" keywordseo="focus">Focus</keyword> 
 
Focus your energies on the task at hand and do nothing else. It's astounding how productive you can be the point when you capture the power of focus. 
 
Delegation 
 
Sometimes tasks can be separated into parts and certain parts can be delegated. Share the weight. It is alright to request help; that is the way you cultivate relationships and build teamwork inside a company.

4 ways to prioritise work and
become more efficient

Two years ago, while gearing up for the production of his latest cinematic venture, Blitz, <keyword id="23099016" type="General" weightage="20" keywordseo="Oscar-winning-director" source="keywords">Oscar-winning director</keyword> <keyword id="22615264" type="General" weightage="100" keywordseo="Steve-McQueen" source="keywords">Steve McQueen</keyword> received life-altering news: he had prostate cancer. It was a revelation that came during a routine check-up, weeks before the cameras were set to roll. "I was just doing stuff in bed on the computer — working, emailing, and whatever," McQueen shared in a candid interview with Deadline, reflecting on the moment he learned about the small tumour growing on his prostate. Despite the devastating news, McQueen chose to keep his diagnosis under wraps, focusing instead on managing the Blitz production. "I kept it private at that stage," he explained, determined not to alarm his cast and crew. In true McQueen fashion, he didn’t let the diagnosis derail his plans. Delaying the shoot by just two weeks, he underwent surgery to remove the tumour. Fast forward two years, McQueen is back in the director’s chair, fully recovered, and living life to the fullest. "I really just wanted to get on with the job," he said, summing up his no-nonsense approach. This wasn’t McQueen’s first brush with the harsh reality of prostate cancer. His father tragically passed away from the disease in 2006, a loss that left a profound mark on him. Yet, in hindsight, it was this tragedy that may have saved McQueen’s life. "In some ways, you could say my dad saved my life because, unfortunately, he died of it," McQueen reflected. His father’s battle prompted McQueen to stay vigilant about his own health, which led to the early detection that ultimately spared him a worse fate. Having faced prostate cancer head-on, McQueen is now on a mission to spread awareness, particularly within the Black community, where the risk is higher. "One in 12 Black men will die of prostate cancer," McQueen stated passionately. "For me, it was about preempting it. The fact that I was preempting the situation for years was, again, my saviour in that way. So, just preempt it and get it early." McQueen expressed frustration at the hesitancy among men to seek screenings. "The tragedy of this is no one has to die of it," he emphasised, highlighting the life-saving importance of early detection. McQueen’s advocacy extends to his art. In 2021, he released Embarrassed, a short film tackling the stigma around prostate cancer in the Black community. Featuring stars like Idris Elba and Morgan Freeman, the film opened conversations about a topic too often shrouded in silence. His latest short, Proactive for Your Prostate, stars David Harewood and furthers his campaign to encourage Black men to prioritise regular screenings. "The tragedy of this is no one has to die of it," he reiterated. (With inputs from agencies)

Oscar-winning director Steve McQueen speaks out on prostate cancer diagnosis and recovery journey

Going on a journey beyond borders is a dream shared by many Indian travellers seeking experiences beyond the ordinary. In 2024, the world will unveil its treasures, inviting discerning travellers to immerse themselves in opulence and cultural richness. Here's an in-depth exploration of the top high-end <keyword id="20881378" type="General" weightage="20" keywordseo="international-destinations" source="keywords">international destinations</keyword> tailored for Indian travellers, promising unforgettable escapades and cherished memories. <cmsannotation type="cmsannotation" annotationid="Paris, France: The Quintessence of Romance and Elegance" comment="subhead" text="Paris, France: The Quintessence of Romance and Elegance">Paris, France: The Quintessence of Romance and Elegance</cmsannotation> <div type="image" title="1" msid="110879775" hostid="261" sizebytes="1607983" caption="&amp;lt;p&amp;gt;The Eiffel Tower&amp;lt;/p&amp;gt;"></div>Paris, often dubbed the "City of Love and Lights," exudes an irresistible charm with its romantic ambience, exquisite cuisine, and iconic landmarks. From the grandeur of the Eiffel Tower to the artistic allure of the Louvre Museum, Paris captivates with its timeless elegance. Must-Do: Savor the flavours of French gastronomy at Michelin-starred restaurants, meander along the picturesque banks of the Seine River, and explore the enchanting neighbourhoods of Montmartre and Le Marais, each exuding its unique allure. Best time to visit: The best times to visit are in the spring (April to June) and fall (September to November) when the weather is mild, and the tourist crowds are smaller. <cmsannotation type="cmsannotation" annotationid="Santorini, Greece: A Mesmerizing Gem in the Aegean Sea" comment="subhead" text="Santorini, Greece: A Mesmerizing Gem in the Aegean Sea">Santorini, Greece: A Mesmerizing Gem in the Aegean Sea</cmsannotation> <div type="image" title="2" msid="110879781" hostid="261" sizebytes="2272895" caption="&amp;lt;p&amp;gt;Breathtaking sunset over the iconic blue domes of Oia.&amp;lt;/p&amp;gt;"></div>Santorini emerges as a Mediterranean paradise, boasting breathtaking sunsets, cascading whitewashed buildings, and crystalline waters that beckon travellers seeking serenity and luxury. Its postcard-perfect landscapes and romantic ambience make it a coveted destination for couples and discerning travellers alike. Must-Do: Delight in the spectacle of the sunset in Oia, immerse yourself in the ancient history of Akrotiri's ruins, and take on a culinary journey through local vineyards, indulging in the flavours of Santorini's renowned wines. Best time to visit: The ideal time is from late April to early November, with the peak season being June to September. For fewer crowds, visit in May or October. <cmsannotation type="cmsannotation" annotationid="Kyoto, Japan: An Ode to Tradition and Tranquility" comment="subhead" text="Kyoto, Japan: An Ode to Tradition and Tranquility">Kyoto, Japan: An Ode to Tradition and Tranquility</cmsannotation> <div type="image" title="3" msid="110879794" hostid="261" sizebytes="1559841" caption="&amp;lt;p&amp;gt;The serene beauty of Kyoto&amp;#39;s Golden Pavilion in autumn.&amp;lt;/p&amp;gt;"></div>Kyoto stands as a timeless testament to Japan's rich cultural heritage, offering a serene sanctuary amidst bustling modernity. With its ornate temples, meticulously tended gardens, and traditional tea houses, Kyoto invites travellers to delve into a world of tranquillity and spiritual enlightenment. Must-Do: Wander through the hallowed grounds of Kinkaku-ji (Golden Pavilion) and Fushimi Inari Shrine, partake in a tea ceremony steeped in centuries of tradition, and stroll along the historic alleyways of Gion, where geishas gracefully traverse the streets. Best time to visit: The best times are during the cherry blossom season (late March to early April) and the autumn foliage period (October to November). <cmsannotation type="cmsannotation" annotationid="Dubai, UAE: A Oasis of Extravagance and Innovation" comment="subhead" text="Dubai, UAE: A Oasis of Extravagance and Innovation">Dubai, UAE: A Oasis of Extravagance and Innovation</cmsannotation> <div type="image" title="4" msid="110879800" hostid="261" sizebytes="2091447" caption="&amp;lt;p&amp;gt;The Burj Khalifa pierces the sky in Dubai&amp;#39;s futuristic skyline.&amp;lt;/p&amp;gt;"></div>Dubai, a glittering metropolis rising from the desert sands, epitomises luxury and innovation on an unprecedented scale. With its futuristic skyline, world-class shopping malls, and awe-inspiring attractions, Dubai offers an unparalleled playground for affluent travellers. Must-Do: Ascend to dizzying heights atop the Burj Khalifa, indulge in a shopping spree at the sprawling Dubai Mall, and savour culinary delights at Michelin-starred restaurants offering cuisines from around the globe. Best time to visit: The best time to visit is between November and March when the weather is pleasant and suitable for outdoor activities. Read - <a href="https://www.businessinsider.in/travel/international/article/best-places-to-visit-in-dubai-with-family/articleshow/110557185.cms" data-type="tilCustomLink" target="_blank">Best places to visit in Dubai with Family</a> <cmsannotation type="cmsannotation" annotationid="Bora Bora, French Polynesia: A Paradise Untouched by Time" comment="subhead" text="Bora Bora, French Polynesia: A Paradise Untouched by Time">Bora Bora, French Polynesia: A Paradise Untouched by Time</cmsannotation> <div type="image" title="5" msid="110879811" hostid="261" sizebytes="1964774" caption="&amp;lt;p&amp;gt;Overwater bungalow float on Bora Bora&amp;#39;s turquoise lagoon.&amp;lt;/p&amp;gt;"></div>Bora Bora, a jewel situated in the heart of the South Pacific, enchants with its pristine beaches, crystalline lagoon, and iconic overwater bungalows. Renowned for its unparalleled beauty and seclusion, Bora Bora beckons travellers seeking the epitome of tropical luxury. Must-Do: Dive into the azure depths of the lagoon to swim with sharks and rays, take on a sunset cruise to witness nature's spectacle, and pamper yourself with indulgent spa treatments inspired by Polynesian traditions. Best time to visit: The best time is during the dry season, from May to October, offering the most favourable weather conditions. <cmsannotation type="cmsannotation" annotationid="Venice, Italy: The City of Canals and Artistry" comment="subhead" text="Venice, Italy: The City of Canals and Artistry">Venice, Italy: The City of Canals and Artistry</cmsannotation> <div type="image" title="6" msid="110879827" hostid="261" sizebytes="1831656" caption="&amp;lt;p&amp;gt;A gondola glides through Venice&amp;#39;s picturesque canals.&amp;lt;/p&amp;gt;"></div>Venice is a city like no other, with its intricate network of canals, historic architecture, and rich artistic heritage. It's a haven for those seeking a blend of romance, history, and cultural splendour. Must-Do: Glide through the canals on a traditional gondola, marvel at the opulence of St. Mark's Basilica, and explore the art-filled galleries and museums. Don't miss the chance to witness the grandeur of the Venice Biennale, a world-renowned art exhibition. Best time to visit: Spring and fall offer pleasant weather and fewer crowds compared to the peak summer months. These periods provide a comfortable climate for exploring the city's landmarks and enjoying outdoor activities. <cmsannotation type="cmsannotation" annotationid="Reykjavik, Iceland: The Land of Fire and Ice" comment="subhead" text="Reykjavik, Iceland: The Land of Fire and Ice">Reykjavik, Iceland: The Land of Fire and Ice</cmsannotation> <div type="image" title="7" msid="110879835" hostid="261" sizebytes="2273631" caption="&amp;lt;p&amp;gt;Reykjavik&amp;#39;s snowy landscape&amp;lt;/p&amp;gt;"></div>Reykjavik, the vibrant capital of Iceland, serves as the perfect gateway to the country's dramatic landscapes, from volcanoes and glaciers to geysers and hot springs. It's an ideal destination for nature lovers and adventure seekers. Must-Do: Experience the ethereal Northern Lights, relax in the geothermal waters of the Blue Lagoon, and take a scenic drive along the Golden Circle to see geysers, waterfalls, and volcanic craters. Don't forget to explore the city's quirky cafes and vibrant nightlife. Best time to visit: Summer (June to August) offers mild temperatures, extended daylight, and accessible natural attractions. February to March is ideal for witnessing the Northern Lights under clear winter skies. <cmsannotation type="cmsannotation" annotationid="Cape Town, South Africa: A Fusion of Nature and Urban Elegance" comment="subhead" text="Cape Town, South Africa: A Fusion of Nature and Urban Elegance">Cape Town, South Africa: A Fusion of Nature and Urban Elegance</cmsannotation> <div type="image" title="8" msid="110879841" hostid="261" sizebytes="2369873" caption="&amp;lt;p&amp;gt;Table Mountain stands majestically over Cape Town.&amp;lt;/p&amp;gt;"></div>Cape Town is a dynamic city where stunning natural beauty meets sophisticated urban living. From the majestic Table Mountain to the picturesque Winelands, it offers a diverse array of experiences. Must-Do: Ascend Table Mountain for panoramic views, tour the historic Robben Island, and savour world-class wines in Stellenbosch and Franschhoek. The scenic drive along Chapman's Peak and a visit to the penguin colony at Boulders Beach are also must-dos. Best time to visit: November to March represents Cape Town's summer, featuring warm weather perfect for beach activities, outdoor adventures, and exploring vineyards. It's also the best time for festivals and cultural events. <cmsannotation type="cmsannotation" annotationid="Queenstown, New Zealand: The Adventure Capital of the World" comment="subhead" text="Queenstown, New Zealand: The Adventure Capital of the World">Queenstown, New Zealand: The Adventure Capital of the World</cmsannotation> <div type="image" title="9" msid="110879849" hostid="261" sizebytes="1925762" caption="&amp;lt;p&amp;gt;Adventure awaits in Queenstown&amp;#39;s stunning alpine scenery.&amp;lt;/p&amp;gt;"></div>Queenstown is renowned for its breathtaking scenery and thrilling outdoor activities, making it a paradise for adventure enthusiasts and nature lovers alike. Must-Do: Engage in adrenaline-pumping activities like bungee jumping, skydiving, and jet boating. Explore the serene beauty of Milford Sound, hike through stunning landscapes, and enjoy the vibrant dining scene that offers both local and international flavours. Best time to visit: Summer (December to February) is ideal for hiking, water sports, and sightseeing in mild weather. Winter (June to August) caters to skiing and snowboarding enthusiasts in the surrounding alpine resorts. <cmsannotation type="cmsannotation" annotationid="Malé, Maldives: An Idyllic Tropical Haven" comment="subhead" text="Malé, Maldives: An Idyllic Tropical Haven">Malé, Maldives: An Idyllic Tropical Haven</cmsannotation> <div type="image" title="10" msid="110879858" hostid="261" sizebytes="2187158" caption="&amp;lt;p&amp;gt;Pristine beaches and azure waters of the Maldives beckon.&amp;lt;/p&amp;gt;"></div>The Maldives offers an unparalleled luxury escape with its crystal-clear waters, coral reefs, and overwater villas. It's a top destination for those seeking relaxation and natural beauty. Must-Do: Snorkel or dive in the vibrant coral reefs, indulge in a private beach dinner under the stars, and take a seaplane ride for breathtaking aerial views of the atolls. Enjoy water sports, and spa treatments, and explore local island culture. Best time to visit: November to April marks the dry season, with calm seas, clear skies, and ideal conditions for snorkelling, diving, and beach relaxation. It’s the perfect time to experience the Maldives' underwater wonders and luxurious overwater villas. In 2024, the world unfolds its wonders, inviting Indian travellers to go on a journey of luxury, cultural immersion, and unparalleled experiences. Whether you find yourself strolling along the cobblestone streets of Paris, savouring the tranquillity of Kyoto's temples, or marvelling at the futuristic skyline of Dubai, each destination promises a tapestry of memories that will endure a lifetime. Embrace the allure of luxury escapades and let these <keyword id="16697455" type="General" weightage="20" keywordseo="Top-international-destinations" source="Orion">top international destinations</keyword> be the backdrop for your most cherished travel adventures yet. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1: What sets luxury travel apart from standard travel experiences? Luxury travel emphasises exclusivity, personalised service, and unparalleled comfort. It often includes stays at high-end accommodations, access to unique experiences, and VIP treatment, elevating the overall travel experience. 2: Are these luxury destinations suitable for families with children? While some luxury destinations cater primarily to couples or adult travellers, many offer family-friendly amenities and activities. It's essential to research specific destinations and accommodations to ensure they meet the needs and preferences of your family. 3: What precautions should travellers take when planning luxury travel in 2024, considering global uncertainties? Travellers should stay informed about travel restrictions, health and safety guidelines, and entry requirements for their chosen destinations. It's advisable to purchase travel insurance that provides coverage for trip cancellations, medical emergencies, and other unforeseen circumstances. 4: Are there sustainable and eco-friendly luxury travel options available in these destinations? Yes, many luxury resorts and tour operators prioritise sustainability and environmental conservation. Travellers can choose eco-friendly accommodations, participate in responsible tourism activities, and support local conservation efforts to minimise their environmental impact while enjoying luxury travel experiences. 5: How can travellers ensure they get the most out of their luxury travel experience? Research and planning are key to maximising the luxury travel experience. Travelers should carefully select accommodations, activities, and dining options that align with their preferences and interests. Additionally, communicating any special requests or preferences to travel providers can enhance the overall experience and ensure a memorable journey. SEE ALSO: <a href="https://www.businessinsider.in/travel/international/article/exploring-the-world-on-wheels-international-road-trips-from-india/articleshow/110247281.cms" data-type="tilCustomLink" target="_blank">Exploring the world on wheels: International road trips from India</a>

Luxury Escapes: Top international destinations for Indian travellers in 2024

New Delhi, A Twitter user shared an interesting experience she had interviewing a candidate for the position of intern, in which she stated that the <keyword id="159493" type="General" weightage="100" keywordseo="gen-z" source="Orion">Gen Z</keyword> aspirant asked for a Rs 50,000 stipend and five hours of work to maintain a work-life balance. Sameera Khan, the Director of People Success at Infeedo, recently tweeted her experience interviewing a Gen Z youth, saying: "I was interviewing a GenZ intern today and he says he is looking for work-life balance with not more than 5 hours of work". He intern also stated that he dislikes MNC culture and would prefer to work at a startup. "Doesn't like the MNC culture so wants to work at a start-up. Also, wants 40-50k stipend. God bless the future of work," Khan added. The post has sparked a debate on Twitter about Gen Z's desire for work-life balance among social media users. "Wow, a GenZ intern already mastering the art of demanding the impossible? Impressive. Good luck finding a start-up that pays you 40-50k for 5 hours of work. Let me know if you find a unicorn while you're at it," a user wrote. "So true! Just met a young cousin who rejected a '9-5' because it interrupted his 'prime gaming hours'. The future is fascinating," another user said. However, there was also a group of people who agreed with Gen Z's concept of work. A user commented, "Interesting take! I love the fact that they are setting up their priorities and value their time and work-life balance which is non-existent for most Indian employees. He will learn a couple of things with time. Nothing to laugh about here". Another user wrote, "Embracing new perspectives! It's inspiring to see GenZ prioritising work-life balance and seeking a fulfilling environment. Wishing them the best in finding the perfect fit". The post has gone viral with over seven lakh views and more than 6,000 likes on Twitter. --IANS shs/vd

₹50,000 stipend & 5-hour days; Gen Z intern's demands spark Twitter debate

Integrated manufacturing solutions company <keyword id="6521648" type="General" weightage="50" keywordseo="sanmina-corporation" source="Orion">Sanmina Corporation</keyword> and <keyword id="10849195" type="General" weightage="50" keywordseo="reliance-strategic-business-ventures-limited" source="Orion">Reliance Strategic Business Ventures Limited</keyword> (RSBVL), a wholly-owned subsidiary of <keyword id="10926" type="General" weightage="50" keywordseo="reliance" source="Orion">Reliance</keyword> Industries Limited (RIL), on Tuesday announced the completion of their joint venture transaction. The joint venture will create a world-class electronic manufacturing hub in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>, in line with Prime Minister Narendra Modi's 'Make in India' vision. All the manufacturing will take place at <keyword id="315784" type="General" weightage="100" keywordseo="sanmina" source="Orion">Sanmina</keyword>'s 100-acre campus in Chennai, with the ability for site expansion to support future growth opportunities as well as to potentially expand to new manufacturing sites in India over time based on business needs, the companies said in a statement. The day-to-day business will continue to be managed by Sanmina's management team in Chennai. The joint venture will prioritise high technology infrastructure hardware, for growth markets, and across industries such as communications networking (5G, cloud infrastructure, hyperscale data centers), medical and healthcare systems, industrial and cleantech, and defence and aerospace. "In addition to supporting Sanmina's current customer base, the joint venture will create a state-of-the-art 'Manufacturing Technology Center of Excellence' that will serve as an incubation center to support the product development and hardware startup ecosystem in India, as well as promote research and innovation of leading-edge technologies," said the companies. Sanmina provides end-to-end manufacturing solutions, delivering superior quality and support to Original Equipment Manufacturers (OEMs) primarily in the communications networks, cloud solutions, industrial, defence, medical and automotive markets. Currently ranking 104th, Reliance is the largest private sector company from India to feature in Fortune's Global 500 list of 'World's Largest Companies' for 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/national-green-tribunal-slaps-telangana-with-a-3800-cr-fine-for-waste-management-failure/articleshow/94636341.cms">National Green Tribunal slaps Telangana with a ₹3,800 cr fine for waste management failure</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-5g-prices-may-be-affordable-for-now-but-expected-to-increase-after-wider-rollout/articleshow/94636173.cms">Reliance Jio and Airtel 5G prices may be affordable for now but expected to increase after wider rollout</a>

RIL, Sanmina completes JV to build manufacturing hub in India

Brussels, Feb 17 (AP) European Union leaders on Thursday lauded the bloc's vaccine cooperation with Africa in the fight against the coronavirus, but there was no sign they would move toward a temporary lifting of intellectual property rights protection for COVID-19 shots. Speaking on the first day of an EU-Africa summit in Brussels, the head of the European Commission said the EU will continue to focus in the short term on the roll-out of COVID-19 vaccines. Ursula von der Leyen said the 27-nation region will also invest in the long run to help the continent produce shots locally. She said "two state-of-the-art factories" in Rwanda and Senegal are expected to be built this year. "It is about the capacity of Africa to produce their own vaccines, to develop mRNA manufacturing capacity across Africa," von der Leyen said. "We are making rapid progress." Von der Leyen said that the EU is supporting the WHO initiative to set up a technology transfer hub for mRNA vaccine production in South Africa. "We are confident this hub will empower African scientists and companies," she said. "This is not only about production of COVID-19 vaccines. The mRNA technology can also be used for vaccines against other widespread diseases in Africa, like malaria and tuberculosis." Despite calls from India and South Africa supported by the African Union for a temporary intellectual property waiver that would allow more manufacturers to produce the life-saving COVID-19 vaccines, the EU still believes this is not the right solution. The bloc favours voluntary agreement with companies that allow transfer of technologies and know-how to produce safe vaccines. Speaking in Brussels, South Africa president Cyril Ramaphosa said his demand for lifting vaccine patents was still on the table, adding that "it takes a conversation". Speaking at the summit, French president Emmanuel Macron said Africa currently produces just 1% of the current vaccines while requiring 20% of all shots. The EU is the largest exporter of COVID-19 vaccines and said it has shared almost 145 million doses with Africa, with a goal of reaching at least 450 million shots by the summer. But some NGO's have criticised the EU for prioritising profits by selling doses to rich countries while exporting only a small fraction of shots to Africa. According to WHO figures, only 11% of the population in Africa is fully vaccinated, compared to the global average of about 50%. (AP) SCY SCY

EU praises vaccine cooperation with Africa at summit

<ul><li> <keyword id="10319942" type="General" weightage="20" keywordseo="ios-15" source="Orion">iOS 15</keyword> is releasing for compatible iPhones on September 20.</li><li>It brings new features to FaceTime calls, Safari, Photos and more.</li><li>iOS 15 also adds more privacy features for third-party apps.</li></ul>iOS 15 is finally coming to iPhones next week. Apple at the<a href="https://www.businessinsider.in/tech/mobile/news/apple-iphone-13-series-ipad-ipad-mini-and-watch-series-7-announced-indian-pricing-availability-and-features/articleshow/86213320.cms" data-type="tilCustomLink"> iP</a><a class="redactor-link-tooltip-action">Customize</a> | <a class="redactor-link-tooltip-action">Align</a> | <a class="redactor-link-tooltip-action">Delete</a>hone 13 launch event, revealed the stable release date of iOS 15. It was first unveiled at WWDC 2021 in June this year, and has since been available in beta. The new software update for iPhones brings features such as FaceTime calls on Windows and Android devices, new focus feature, redesigned notifications and more. Here’s everything you need to know about <a href="https://www.businessinsider.in/tech/news/from-focus-mode-to-walking-directions-here-are-some-key-features-expected-to-debut-with-ios-15/articleshow/86058534.cms" data-type="tilCustomLink">iOS 15</a>. <cmsannotation type="cmsannotation" annotationid="iOS 15 release date and time" comment="subhead" text="iOS 15 release date and time"><keyword id="11895927" type="General" weightage="20" keywordseo="ios-15-release-date" source="Orion">iOS 15 release date</keyword> and time</cmsannotation> iOS 15 will be released for all compatible iPhones on September 20 at 10:30 pm IST. It will be available as a free update that you can download and install from the settings menu on your iPhone. <cmsannotation type="cmsannotation" annotationid="Devices that support iOS 15" comment="subhead" text="Devices that support iOS 15">Devices that support iOS 15</cmsannotation> In addition to the new <a href="https://www.businessinsider.in/tech/mobile/news/iphone-13-vs-iphone-12-smartphones-check-out-different-between-price-specification-and-features/slidelist/86221031.cms" data-type="tilCustomLink">iPhone 13</a> series, iOS 15 is compatible with iPhone 12, iPhone 12 mini, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone XS, iPhone XS Max, iPhone XR, iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7, iPhone 7 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE 1st gen, iPhone SE 2nd gen, and iPod touch 7th gen. <cmsannotation type="cmsannotation" annotationid="New features" comment="subhead" text="New features">New features</cmsannotation> FaceTime FaceTimes is getting big upgrades with iOS 15. Apple has added spatial audio to FaceTime calls, and new microphone modes that separate the users’ voice from background noise. Portrait mode is also coming and a new grid view for group FaceTime calls. It’s also getting support for SharePlay that lets you listen to songs, watch a TV show or movies together. <div type="image" title="FACETIME" msid="86223495" hostid="261" caption="&amp;lt;p&amp;gt;FaceTime calls now have portrait mode, grid view and support for Android and Windows devices. &amp;lt;/p&amp;gt;"></div> The highlight though is support for FaceTime calls on Android and Windows devices. It is now possible for anyone to join FaceTime calls from their web browser through a link. New focus feature iOS 15 is getting a new focus feature that is aimed at reducing distraction. When in focus mode, your iPhone will filter notifications and apps based on what you prioritise. You can create a custom focus or select a suggested focus profile. You can also create home screen pages with apps and widgets that apply to moments of focus to only display relevant apps. iOS 15 will also update your status when in focus mode in the Messages app to notify others that you are currently not reachable. <div type="image" title="FOCUS MODE" msid="86223511" hostid="261" caption="&amp;lt;p&amp;gt;New focus feature on iOS 15 that helps reduce distractions.&amp;lt;/p&amp;gt;"></div> Redesigned notifications iOS 15 brings redesigned notifications with contact photos for people and larger app icons. Notifications will also be prioritised with less critical notifications delivered at once in the morning and evening. This will be done through on-device learning to display the most relevant notifications on top based on your interactions with apps. <div type="image" title="NOTIFICATIONS" msid="86223519" hostid="261" caption="&amp;lt;p&amp;gt;Notifications are designed with contact photos, bigger app icons and more.&amp;lt;/p&amp;gt;"></div> Live Text, advanced Spotlight search and more Live Text can recognise text in a photo and let you take actions like searching for and locating the picture of a handwritten family recipe or capture a phone number from a storefront and directly make a call. Similar to Google Lens, there's a Visual Look Up feature that can scan popular art, plants and flowers and provide more information about these objects. Live Text can also find text and handwriting in photos. <div type="image" title="LIVE TEXT" msid="86223547" hostid="261" caption="&amp;lt;p&amp;gt;Live text can recognise text in photos and also let you take actions straight from it.&amp;lt;/p&amp;gt;"></div> On iOS 15, Spotlight can search for photos by location, people, scenes or objects. It also offers web image search, and enhanced search results for contacts with conversations, shared photos and location through Find My. Photos app The Memories section in the Photos app is getting a new look, interface and integration with Apple Music. Using on-device intelligence songs will be suggested from your Apple Music library for your Memories. Privacy iOS 15 comes with more privacy features. Now audio of Siri requests will be processed entirely on the iPhone. Mail Privacy Protection prevents senders from learning if the email has been opened or not and it also hides IP addresses. iOS 15 will also provide an App Privacy Report to show how apps use the location, photos, camera, microphone and contacts in the last seven days. Safari Safari is also getting redesigned on iOS 15 with a new tab bar that floats at the bottom of the screen. It’s easier to switch between tabs now, and also group tabs together and save them. There’s also a customisable start page and web extensions for Safari on iOS 15. Apple Maps Apple Maps will now show enhanced details in cities for neighbourhoods, commercial districts, elevation, and buildings including new road colours and labels, and custom-designed landmarks. There’s also a new night-time mode with a moonlit glow on Apple Maps. navigation has also received an upgrade with a 3D city-driving experience and new road details that shows turn lanes, medians, bike lanes, and pedestrian crosswalks better. More features iOS 15 will let users unlock and start cars through digital car keys without having to take their iPhone out. It can also be used to unlock your home, office or hotel room through digital keys stored in the Apple Wallet. More features include redesigned weather and notes apps, Siri adding Announce Notifications on AirPods, iCloud+ and more. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/iphone-13-vs-iphone-12-smartphones-check-out-different-between-price-specification-and-features/slidelist/86221031.cms" data-type="tilCustomLink">iPhone 13 vs iPhone 12: What’s different</a> <a href="https://www.businessinsider.in/tech/mobile/news/apple-ipad-mini-2021-price-and-specification-details/articleshow/86222816.cms" data-type="tilCustomLink">Apple iPad mini 2021: Price, release date in India and all the new features</a>

Everything you need to know about iOS 15: Release date, new features, supported devices

Bengaluru, Manufacturing platform <keyword id="7466761" type="UNKNOWN" weightage="20" keywordseo="zetwerk">Zetwerk</keyword> has raised $120 million (nearly ₹880 crore) in its Series D round led by US-based <keyword id="2779666" type="PERSON" weightage="20" keywordseo="Greenoaks-Capital">Greenoaks Capital</keyword> and <keyword id="455799" type="COMPANY" weightage="20" keywordseo="Lightspeed-Venture-Partners">Lightspeed Venture Partners</keyword>. <keyword id="136147" type="COMPANY" weightage="20" keywordseo="Sequoia-Capital-India">Sequoia Capital India</keyword> and Kae Capital also participated in the round, Zetwerk said on Tuesday. This Series D round comes after the company's $21 million Series C round in July 2020, bringing the total equity capital raised by the company to $193 million. "The <keyword id="6651103" type="UNKNOWN" weightage="20" keywordseo="Global-manufacturing-industry">global manufacturing industry</keyword> has had to swiftly adjust to the new normal, and digital solutions have become essential. Zetwerk accelerates this digital transformation with state-of-the-art productivity tools and remote project management," Amrit Acharya, Co-founder &amp; CEO, Zetwerk, said in a statement. "2021 will see further pace of growth as companies seek to diversify their procurement to minimise disruptions and become more agile and resilient." Zetwerk was founded in 2018 by <keyword id="6386086" type="COMPANY" weightage="20" keywordseo="Indian-Institutes-of-Technology">Indian Institutes of Technology</keyword> (IIT) alumni Acharya, Srinath Ramakkrushnan, Rahul Sharma and Vishal Chaudhary with the aim of making it the go-to platform for the global manufacturing industry. It runs business-to-business marketplace for manufacturing parts. The platform is increasingly being adopted globally, with the company growing 3X year-on-year in 2020, despite the impact of the Covid-19 pandemic, said Bengaluru-based Zetwerk. Zetwerk is modernising the manufacturing industry using proprietary technology and project management techniques. Since its founding, Zetwerk has forged deep partnerships in three key segments - precision parts, capital goods and consumer goods, serving a diverse range of product categories including prefabricated structures for infrastructure projects, sheet metal parts for electric vehicles, precision parts for aerospace, assembly lines for consumer durables, etc. With this fundraising, Zetwerk said it will further strengthen its technology and continue its expansion into new categories and regions. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/home-first-finance-company-ipo-lists-at-618-19-premium-over-the-issue-price/articleshow/80662539.cms">Warburg Pincus-backed Home First Finance Company IPO lists at 19% premium over the issue price</a> <a href="https://www.businessinsider.in/tech/enterprise/news/indias-principal-economic-advisor-says-the-real-monopoly-to-be-worried-about-is-in-search-internet-and-social-media/articleshow/80663403.cms">INTERVIEW: Google and Facebook ahoy! India’s Principal Economic Advisor says the real monopoly to be worried about is in search, internet and social media</a> <a href="https://www.businessinsider.in/science/space/news/budget-2021-22-prioritises-gaganyaan-indias-human-spaceflight-mission-over-all-others-heres-why/articleshow/80663272.cms">Budget 2021-22 prioritises Gaganyaan, India’s human spaceflight mission, over all others — here’s why</a>

Zetwerk raises $120 million from Greenoaks Capital and Lightspeed Venture Partners

<ul><li>Your <keyword id="93698" type="PERSON" weightage="20" keywordseo="resume">resume</keyword> is the first impression of you and your work from the potential employer’s perspective.</li><li>Nowadays, companies are using advanced technology softwares to help the human resources (HR) team to shortlist the candidates.</li><li>This is a list of points to remember when you are preparing your resume.</li></ul>You have been looking for a good job for a while. You have all the qualifications and skills, but not getting calls from employers? Or you have all the skills and grades needed for that college, still couldn’t get through? If this sounds familiar, then you may definitely need to upgrade or revise your curriculum vitae (<keyword id="6499922" type="UNKNOWN" weightage="20" keywordseo="cv">CV</keyword>) or resume. Your resume is the first insight or impression from the potential employer’s perspective. It is absolutely necessary to make your resume strong and increase your chances of selection. Business Insider spoke to a few experts who shared their valuable insights from the point of view of selectors or interviewers on how to make a <keyword id="11677572" type="UNKNOWN" weightage="20" keywordseo="perfect-cv">perfect CV</keyword>. <cmsannotation type="cmsannotation" annotationid="Resumes actually increase your chances of employment" comment="subhead" text="Resumes actually increase your chances of employment">Resumes actually increase your chances of employment</cmsannotation> “While it is important to catch an eye, it is far more important to have substance and even more credibility. It can get you a seat on the table, but won’t get you through the door of the organisation,” said Aayush Gupta, marketing head of Uplers, an outsourcing agency for tech services like web development, UI/UX. Your resume can make you stand out among the crowd. <cmsannotation type="cmsannotation" annotationid="Important aspects to keep in mind while making your resume" comment="subhead" text="Important aspects to keep in mind while making your resume">Important aspects to keep in mind while making your resume</cmsannotation> Nowadays, companies are using advanced technology softwares to help the human resources (HR) team to shortlist the candidates. One must tailor-make resumes to suit the profiles of the job they are applying for. It is of utmost importance to include important keywords in a resume that could help in tracking systems to choose the right candidate. These are the important aspects to be considered, according to Surekha Shetty from the office of career advancement and networking at Alliance University in Bengaluru -- <ol><li>Credibility One shouldn’t lie on their resumes. Your resume is a set of claims that you make and so one is accountable for them. Make sure that whatever you write, you can easily back up when the discussion around them comes up.</li></ol>2. Highlight achievements and results Students who recently graduated must focus on their academic/non-academic achievements accompanied by description. 3. Formatting A poorly formatted resume definitely reduces the chances of getting hired or getting selected. Punctuation errors, misspelled words or uneven use of font are generally frowned upon by employers or selection committees. Proofreading your resume before sending it out is advised to all the seekers. 4.Robot-friendly resume As technology is taking over the manual work of sifting through piles of resumes, students and professionals should focus on structuring their resumes that meet the criteria of the tracking device. Ensure using optimised or relevant keywords. For example — If one is applying for the job role of a software engineer, use words like ‘programmer’ or ‘developer’ or skills that describe a software engineer. Different companies may use different words to describe a specific job description, so choose the most appropriate words and incorporate them intelligently in your resume. 5. Memorise your resume Candidates should be well-aware of the points mentioned in their resumes as the interviewer may ask you any potential question directly through your resume. Additionally, one should also at least prepare supporting details for each point in order to pass the interview. <cmsannotation type="cmsannotation" annotationid="What are all things to be mentioned in your resume?" comment="subhead" text="What are all things to be mentioned in your resume?">What are all things to be mentioned in your resume?</cmsannotation> Writing a resume is itself an art or can say a specialisation. All the employers or selectors evaluate resumes on the basis of quality. As a limited amount of time span is given to each resume, one should ensure that the length of your CV does not exceed more than two pages. Interviewers just take a scan of 5-10 seconds and look for certain relevant information. These are the things that should be mentioned or highlighted in your resume as suggested by experts — <ol><li>File name</li></ol>It may sound funny or weird, but the file name plays a big role. We all know that resumes are saved in folders, desktops or storages, file name is the first word the interviewer reads. For instance, a file named ‘Resume pdf’ or ‘My Resume’ may not be clear, it may be referred further or may be not, but a file named ‘Vaamanaa_Sethi_HR_Leader. Pdf’ can make a high impact on the recruiter as the message will be loud and clear to the recruiter. 2. Introduction In order to prioritise, freshers and professionals must start with introducing themselves including their personal details like name, coordinates and location, followed by a few lines on the career so far. An introduction on career gives the interviewer an idea whether you are fresher or experienced professional. 3. Objective A clear objective shows a purpose. It can clearly lead to a starting point of any discussion with your interviewer. It could very well give a good opening to the discussion. Your objective should not only remain in your resumes, but also be reflected in your discussion. 4. Experience and educational background One should mention their prior working experience including internships and projects in which they were involved. It will definitely define your key result areas (KRA) and transitions. Make it credible and one shouldn’t attempt to make it larger than your actual role. Relevance of the job requirement with your education can bring you in front of the queue especially when there are hundreds of other applicants. You should briefly list down your educational qualifications after mentioning your work experience. Extracurricular activities and achievements should also be included. 5. Skills At a certain point, your skills matter more than your qualifications. If you possess the skills which are required for the job, your CV should shout it out loud, including relevant skills can boost your chances of being shortlisted. 6. Certifications and achievements Post academic certifications imply that the person is continuously progressing and learning, which can be taken as a positive sign by the interviewer. Your past work achievements should definitely be highlighted as it can create a major impact on the recruiter’s mind. <cmsannotation type="cmsannotation" annotationid="When you have no industry experience" comment="subhead" text="When you have no industry experience">When you have no industry experience</cmsannotation> This is one of the most asked questions, especially by freshers who are just about to begin their professional career. When a student recently has graduated from college and with no prior experience is applying for an industrial placement then it is important to highlight the transferable skills and soft skills. “One can highlight their presentation skills, communication, reporting and so on including a few valid certificates,” said Arjun Nair, co-founder of Great Learning, an online learning platform based in Gurugram. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/it-engineers-web-developers-students-can-take-benefits-of-state-government-internships/slidelist/84519217.cms">IT engineers, web developers and more — State governments are inviting applications for paid internships</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/travel/news/indians-planning-to-travel-more-as-covid-19-restrictions-relaxed-in-many-states/articleshow/83867486.cms">Indians are making big plans of ‘revenge travel’ as COVID-19 restrictions get lifted in many states</a>

How to make a perfect CV? From a good file name to formatting to keywords for robot-friendly resumes

<ul class="summary-list"><li>"Followers" is a Japanese drama now showing on <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword>. The full series has nine episodes currently available to watch on the streaming service.</li><li>The show charts the parallel stories of a famous photographer and the aspiring actress she makes Instagram-famous. Both women navigate life and love in <keyword id="4741" type="COMPANY" weightage="60" keywordseo="Tokyo">Tokyo</keyword> as they seek to define success on their own terms.</li><li>"Followers" tracks its characters' lives on and offline, exploring how social media amplifies their achievements and deepens their moments of self-doubt.</li><li>The series is a visual wonderland. It's perfect for foodies and fashion fans, depicting daily life in Tokyo filtered through a vibrant Instagrammable aesthetic.</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul>Set amongst the glittering parties and neon-lit bars frequented by Tokyo's fashion set, "Followers" charts the parallel stories of legendary but lonely photographer Limi Nara (Miki Nakatani), and the struggling actress she turns into a star.The night Limi is celebrated at an awards ceremony, actress Natsume Hyakuta (Elaiza Ikeda) is serving her canapés. But the pair cross paths again, when Limi spots Natsume in furious tears after being humiliated at a photo shoot. She catches the moment on camera, and posts it on <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword>, where Natsume's #BeautifulAnger becomes art.<h2>Why you should care: The story is bold, the characters are brilliant and every scene is beautiful.</h2>"Followers" boldly presents a successful, strong-minded woman who has the financial security to raise a child without a husband, and a solid circle of friends who support her journey to find a willing sperm donor. Limi's desire to be a mother is heartfelt, but "Followers" never paints her as selfish for valuing her professional freedom.<div type="image" title="Netflix Followers" height="560" width="840" msid="75149729" hostid="261"></div>Meanwhile, Natsume has fallen into a career rut solely portraying deceased characters and moonlighting as an Uber Eats driver. She grabs onto her newfound social influence as a lifeline, but soon finds herself spiralling as she counts her likes and agonises over callous comments."Followers" explores the illusory power of social media to create an alternative reality. Online, Natsume is suddenly the trending young actress everyone wants to befriend. In reality, she's still struggling to win better roles, and when online haters threaten to destroy her fledgeling career, she makes a stand to forge her own path.<h2>What's hot: The cinematography. Come for the eclectic fashion, gorgeous cityscape and lingering shots of sashimi and sake.</h2>"Followers" is photographer-turned-director Mika Ninagawa's first TV series. The filmmaker has previously helmed darker showbiz drama "Helter Skelter" and disturbing fantasy flick "Diner." Here, she brings her eye for lush cinematography to every shot.Each scene is vivid with colour and feeling: Natsume and her friends lunch in pastel pink cafes where influencers side-eye each other and gossip over decadent pastries that look too good to eat, while Limi's pop star friend smashes her glittering trophies to pieces in a crimson apartment, the room's red hues reflecting her rage.From Limi exploring the enchanting light displays at the Borderless digital art exhibition in Odaiba to Natsume watching the fragile falling petals of a cherry blossom tree, Ninagawa imbues "Followers" with the electric energy and acute loneliness of life in Tokyo.<div type="image" title="Netflix Followers" height="420" width="800" msid="75149730" hostid="261"></div>The characters traverse tourist hotspots, staging photoshoots at Shibuya Crossing and going on dates to the Kawaii Monster Café in Harajuku. Meanwhile, Ninagawa's real-life celebrity friends pop up to make cool cameos. Limi's dizzying world is populated by stars such as model Yu Yamada, actor Nao Omori, and singer Miyavi."Followers" uses cinematography to echo the double lives its stars lead on and offline. Phone screens overlay reality as Natsume soaks up the likes pouring in from fans following her attendance at a make-up launch, while other scenes are shot with a wavering focus akin to vlogging — the intimate close-ups echoing the characters' feelings of exhaustion and alienation in a fleeting, fast-paced world.<h2>What's not: 'Followers' prioritises the journey over the destination. Despite the strong visuals, the story itself might not sustain everyone's attention.</h2>This focus on aesthetics means that "Followers" often meanders through its plot. The narrative divide between Limi and Natsume is further splintered by scenes that follow the lives of their friends. While this can be confusing, the eclectic cast of characters enriches the story.The show also portrays a diverse range of relationships. While Natsume falls for actor and YouTube star Hiraku (Shuhei Uesugi), her artist friend Sunny (Misaki Koshi) plays the field, dating several different women throughout the series. Limi's easy-going manager Yuruco (Nobuaki Kaneko) is happily in love with his Italian boyfriend Michael (Christopher McCombs), while their mutual friend, high-powered businesswoman Eriko (Mari Natsuki), has a much younger boyfriend who adores her.Each love story is rendered tenderly and every character is given their moment to shine.<h2>The bottom line: 'Followers' is a love letter to Tokyo that captures the hypnotic allure of social media</h2>"Followers" uses the ephemeral glamour of an Instagram feed to hone in on the stark reality of chasing happiness in the big city. The show is a vivid portrait of two women, their identities fractured into pixels for public consumption, now reclaiming their lives.<h2>Grade: B</h2>Read more:<a href="https://www.insider.com/best-anime-series-to-watch-on-netflix-naruto-pokemon-2020-3">The 10 best anime series to watch on Netflix right now</a><a href="https://www.insider.com/10-best-south-korean-movies-to-stream-after-watching-parasite-netflix-amazon-prime-2020-3">The 10 best South Korean movies you can stream on Netflix and Amazon Prime after watching 'Parasite'</a><a href="https://www.insider.com/review-chocolate-netflix-korean-drama-parasite-rich-poor-divide-2020-2">Netflix's K-drama 'Chocolate' highlights South Korea's rich-poor divide like 'Parasite,' but trades suspense for romance</a>Read the original article on <a href="https://www.insider.com/review-netflix-followers-takes-viewers-inside-world-of-tokyo-influencers-2020-4">Insider</a>

Netflix's 'Followers' takes viewers inside the glittering world of Tokyo's Instagram influencers

<ul><li>2021, a year full of controversies saw brands turning to <keyword id="255227" type="General" weightage="20" keywordseo="public-relations" source="Orion">Public Relations</keyword> and Communications experts to save their reputation and regain consumer trust.</li><li>We look back at how PR evolved in 2021 and catch up with a few experts to discuss the trends that lie ahead.</li></ul>This year, we witnessed many brands become a victim of the boycott culture on social media and each of them adopted a different Public Relations and Communications strategy; while some decided to give in to the pressure, pulled off campaigns and maintained a low profile to cushion the blow, a few others stood their ground and fought back. Gone are the days where a brand could hope for social media controversies to die a natural death and wait for consumers to move on. Now, a small tweet can snowball into a boycott trend and a little bad PR move can cause a company’s stocks to plummet drastically or lead to a huge amount of audience permanently boycotting a brand. At the same time, some experts also advise that brands should not feed the trolls. So, in a year that saw numerous controversies, Public Relations and Communications experts proved their prominence yet again. They acted as the brand's anchor when needed and also helped them reach the shore successfully through tumultuous seas. During the initial stage of the lockdown, <keyword id="562730" type="General" weightage="20" keywordseo="pr-agencies" source="Orion">PR agencies</keyword> had to think on their feet, engage with editorial media to help brands share their side of the story with interesting nuggets, offer positive stories, work on personalised pitches, ensure internal and external stakeholders were updated frequently with utmost honesty and transparency. PR experts also pushed brands to connect with their communities on a personal level through truthful, authentic human acts. The crisis also caused paradigm shifts in the industry and digital PR took the center stage. Experts were required to monitor trends in real-time, find various consumer touchpoints through social listening and offer predictive analysis. As we move forward, PR agencies are working towards expanding their offerings with allied competencies like creative, experiential and social media capabilities. They have also been helping brands to find the right balance between profit, people and the environment. So, the future of PR is in strong storytelling in the digital world. The future is also unpredictable and PR professionals can’t rely on annual calendars anymore. With the news cycle changing every day, PR experts are required to be more flexible and agile. We reached out to experts to look back at 2021, discuss a few trends that lie ahead in 2022 and understand what kind of role will PR play next year. Here’s what they had to say: Archana Jain, Managing Director, <keyword id="12776689" type="General" weightage="20" keywordseo="pr-pundit" source="Orion">PR Pundit</keyword> The sway of top celebrities has diminished as was the case back in the days. With the advent of digital and social media, people have begun to trust recommendations from peers far more. Audiences find authentic content or recommendations by actual consumers to be more honest and believable than other forms of promotions and advertising by brands. This is reason enough for brands to actively nurture a community of advocates. PR will be required to work with brands to shape and foster a community of brand advocates. A set of loyal and vocal customers who can help humanise the brand in addition to boosting brand appeal &amp; trust, promoting its products &amp; services to new cohorts, providing invaluable user-generated content (UGC), word-of-mouth recommendations, and social media chatter. Community-led storytelling is more acceptable and authentic rather than a direct brand-led communication. Community advocacy will need to be consciously harnessed and not left to chance. 2022 will see many more brands structure a meaningful brand advocacy strategy. Ameer Ismail, President, <keyword id="10059988" type="General" weightage="20" keywordseo="lintas-live" source="Orion">Lintas Live</keyword> My biggest takeaway from 2021 is that agency brands and professionals have learned to be resilient and this is based on the multitude of challenges everyone has faced. Smart PR agencies have managed to reinvent themselves with offerings that are built for new realities and collectively have made sure that the relevance of PR is as strong as ever. While a move to everything digital will continue and a lot has been spoken and written about that, I feel that ‘collaboration and consolidation’ will be one the most important trends in that will emerge in 2022. This will be fueled by a few factors, first, resources will be deployed judiciously and talent will continue to be in short supply, the churn agencies have been experiencing at mid and junior levels will continue in 2022. This will lead to a need for agencies to find collaborative ways to deliver on client briefs and they will tap the vast pool of independent talent and specialized agencies and we will see newer collaborative models emerge. Second, clients will be in a hurry to get solutions from agency partners that can get their brands back in the mindspace of consumers and other target audiences. They will want to deal with fewer, better established partners which will lead to a need for consolidation. Deepshikha Dharmaraj, Chief Executive Officer, <keyword id="8878758" type="General" weightage="20" keywordseo="genesis-bcw" source="Orion">Genesis BCW</keyword> If there is one word that will be at the centre of everything in 2022, it is ‘people’. With the world—India included—teetering between recovery and anxiety around ever-evolving COVID variants, people will need to be communicated with, engaged, assuaged, motivated, retained, developed, and more. These people include every stakeholder a company has—customers/consumers, employees, partners, the government, the community at large. And public relations is the only marketing discipline that touches all of them. Digital will continue to be the medium of choice, and within that, metaverse will be flavour of the year. While the Indian industry still has some distance to cover in that, there is curiosity about this next big thing. No matter what the medium though, the message will have to be aligned to the company’s purpose. And delivered creatively, with authenticity. Akshaara Lalwani, Founder &amp; CEO, <keyword id="3573568" type="General" weightage="20" keywordseo="communicate-india" source="Orion">Communicate India</keyword> Over the past decade, PR has been moving away from traditional business models towards a more holistic and integrated approach. Whether it is the shift from pure media relations to content or the migration from print to digital, there is a marked change in the way the PR landscape functions. In 2022, this trend will further solidify its presence. There will also be a blurring of demarcation lines between PR, marketing and advertising, digital and offline, eventually leading to PR &amp; Communication professionals to further value the importance of integrated communications. Agility and the ability to pivot will thus be key attributes that will enable the industry to thrive. Also, since the protracted fight against the pandemic still continues, companies and organisations need to prioritise responsible communication over all else. We live in a world where the spread of disinformation and misinformation is not uncommon, hence, agencies need to be able to work in tandem with their clients to help them steer a middle course between capitalistic desires and ethical communication. Mayank Sen, Co-founder, Moe's Art For the longest time, ‘content’ has been the flavour of the season. At first, it began as an accessory, gradually ruling as a king on a kingdom. In 2020, content and its marketing became an undeniable powerful tool for businesses of all sizes. The evergreen axiom of marketing – ‘delivering the right content, to the right people, at the right time’ – took a redefined meaning. And for the times to come, the fundamental aspect of the content ecosystem will be founded on a framework of a performance driven-model, driven by contextual marketing. Within the emerging framework, data and technology will take a strong precedence. The industry will focus on delivering optimal consumer experience while capitalising on the opportunities in hand. Attention will be paid to provide more personalised and relevant content. Measuring the performance will make sure that the experience is scalable. It will present a continuous assessment of how the content is performing, and from that perspective, make decisions on what to do with the content in the future. Measuring success, building a cohesive brand story, and fostering a transparent, interactive consumer loyalty will be the ‘WIN-WIN’ strategy for the year to come! Asif Upadhye, Director and The Dark Knight at <a href="http://www.sprd.co.in/">SPRD</a> If 2020 and 2021 have taught us anything, it’s that moving forward at a snail’s pace is undoubtedly the quickest way to get left behind. While pre-pandemic, the public relations and communications industry was already making significant strides in technology by analyzing data to craft a better customer experience, the pace of digital adoption and the advent of a digital-first PR approach have been accelerated. From my own experience, a key ingredient across PR strategies, content marketing, corporate communications, and media coverage that will rule the PR roost in 2022 is the crucial need to customize bespoke services and products, every step of the way. From unified communications (UC) that are employee-centric to personalizing media pitches, customization sits at the heart of nearly every PR and communications trend. Customers are growing tired of the ‘media universe’ and now look for frameworks based on behavioral and business insights that truly put their needs front and center. Eventually, this is what will separate the mediocre brands from the greats. Case in point, the State of PR 2021 report points to the fact that flexibility, agility and attention to detail when it comes to personalizing something as simple as a pitch email is 96% more likely to grab a journalist’s eyeballs, rather than sending out a generic email blast. While consumer habits and employee working patterns that have been developed over the past year and a half are likely to continue well into 2022, hyper-personalization will bear fruit and result in more contextualized communication and inevitably greater conversions.” <keyword id="10618036" type="General" weightage="20" keywordseo="tarunjeet-rattan" source="Orion">Tarunjeet Rattan</keyword>, Managing Partner, <keyword id="12776690" type="General" weightage="20" keywordseo="nucleus-pr" source="Orion">Nucleus PR</keyword> There are three very distinct trends that we will see in the coming year: <ul><li>While the models of working and mediums will undergo a change, what will remain strong is the need for strong storytelling. What will change however is the degree of authenticity in storytelling. It will take a hard turn towards stark reality …almost raw. Consumers want to know why the brand matters, why they should care about it and what is the brand impact? How are you adding value to the life of the consumer? Authentic storytelling will win over aesthetics.</li><li>The role of the founding or leadership team will become even more crucial. One cannot hide behind a faceless brand persona or logo anymore. You will have to put yourself out there to create a strong, credible and believable story about your brand that brings out its authenticity. This also brings in a lot more accountability that brands will have to guard their reputation on. Consumers want to pick up brands that walk the talk. You cannot be a CEO that promotes mental health and fire your agency on twitter. You cannot be talking about environmental sustainability and create a toxic work culture for humans. It just won’t fly anymore.</li><li>Community Building will take Center Stage. We saw a strong glimpse of this across 2020 and 2021. This will gain more ground in the coming year where communities around a brand vision will be created and drive conversation around a challenge.</li></ul>Sonam Shah, Founder and CEO, Treize Communications 2021 saw high demand in PR, especially in the area of influencer marketing. Brands, big and small, capitalised on this rising trend in the first half of the year. But, once the ASCI guidelines came into place from June 2021, there was a downward slip observed in the engagement. Instagram algorithms underwent a great uphaul as influencers had to win against AI algorithms. This phase again got brands and companies to focus on creating news and building brand recall. While demand has been high for PR, there have been some apprehensions also noticed when it comes to being out in the open/media. The second half of this year, saw print media come back, as newspaper circulation started, and people started reading it like before. This behavioural change instigated a need to be present in Print media, via editorial articles, and this will be the biggest trend in 2022. The need to present in Print media. Print media has always been a factor in bringing in trust and authenticity and clients do require to build that kind of strong trust within their stakeholders to continue businesses in a post-pandemic phase.

Trends that will dominate the PR industry in 2022

<ul class="summary-list"><li>Kelz Dyke called out his former fellow "<keyword id="2270884" type="ENTERTAINMENT" weightage="60" keywordseo="Too-hot-to-handle">Too Hot to Handle</keyword>" contestant David Birtwistle for using him as a "prop" in a post about <keyword id="2771111" type="PERSON" weightage="60" keywordseo="black-lives-matter">Black Lives Matter</keyword>.</li><li>Birtwistle posted a photo of the two of them on Instagram and wrote: "F--- standing on the sidelines. I stand with you, side by side against <keyword id="44060" type="PERSON" weightage="60" keywordseo="Racism">racism</keyword>."</li><li>Birtwistle continued: "I'm sorry for what my people did to you in the past. I'm sorry for the mistreatment and inequality that you faced."</li><li>Dyke commented on the post saying he asked Birtwistle to share a video about injustice and racism but was ignored.</li><li>Dyke continued: "DO NOT use me to further your social media gains and to get likes, DO NOT use this movement of black lives matter because it's a trending # to you."</li><li>Dyke posted to his Instagram story saying he was not comfortable being used "as a prop for this post," which Birtwistle has now deleted.</li></ul>A star of <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword>'s "Too Hot to Handle," Kelz Dyke, has called out his costar David Birtwistle for using him as a "prop" in his Instagram post in support of Black Lives Matter.In a now-deleted post (<a href="https://metro.co.uk/2020/06/05/hot-handle-kelz-david-12808517/">screenshots of which were obtained by Metro</a>), Birtwistle shared a photo of himself with Dyke in a pool with the caption: "F--- standing on the sidelines. I stand with you, side by side against racism."Birtwistle continued: "I'm sorry for what my people did to you in the past. I'm sorry for the mistreatment and inequality that you faced. There was no place for it then and no place for it now! This has to stop! What's going on in the states is obscene. The people are done with the systemic racism and injustice at the hands of police brutality."Birtwistle then discussed George Floyd, whose killing in Minneapolis on May 25 sparked protests around the world, and ended the post by writing: "Big change needs to happen and it has to come from within the system. This is a fork in the road America and the direction you take will either make or break your country."<div type="image" title="David Birstwistle screenshot 1" height="1250" width="800" msid="76217263" hostid="261"></div>Dyke, however, commented on the post saying it was disingenuine of Birtwistle."Side by side? When I've asked you to share a video speaking out against injustice and racism, you read and ignore that message, but then post a photo with me (without having prior asked for my permission) like some POSTER boy claiming you stand with me?" Dyke wrote."I call you and message you to find out why you did this, and you dismissed me by calling me 'petty' pretending not to understand where I am coming from, saying because you've shared @sharrontownsendofficial photo means you are on my side? I don't care about the share."Dyke continued: "DO NOT use me to further your social media gains and to get likes, DO NOT use this movement of black lives matter because it's a trending # to you."<div type="image" title="David Birstwistle screenshot 3" height="1200" width="1600" msid="76217265" hostid="261"></div>Dyke's comment then appeared to have been deleted, which Dyke himself called out on his Instagram story. Posting a screenshot of Birtwistle's post, Dyke wrote: "I told @david.Birtwistle I was not comfortable with him using me as a prop for this post and instead of deleting the post, he deleted my comment."He also wrote: "It's about time we call out the people who want to use us and the black lives matter movement for their own personal gain and celebrity status."<div type="image" title="David Birstwistle screenshot 2" height="1300" width="800" msid="76217267" hostid="261"></div>Dyke again asked Birtwistle to remove the post from his Instagram. The post has since been deleted.Both Birtwistle and Dyke posted black squares to their Instagrams on Blackout Tuesday, while Birtwistle also posted an image with text that said: "I prioritise equality."The caption began with: "I don't profess to get it. I don't profess to understand. I haven't had to live through it.⁣ But equality should be a constant.⁣ I support equality.⁣ One set of rules for everyone.⁣"Meanwhile, Dyke has posted to both his page and his Instagram story about Black Lives Matter and community projects and charities he is trying to promote.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/vannessa-morgan-says-used-as-sidekick-riverdale-salary-character-2020-6">'Riverdale's' Vanessa Morgan says she's 'used as a sidekick' and is the show's 'least paid regular' in a series of tweets</a></li><li><a href="https://www.insider.com/lea-michele-glee-costars-actors-accusations-of-unpleasant-racial-microagression-2020-6">More and more actors are accusing 'Glee' star Lea Michele of being 'unpleasant,' 'a nightmare,' and guilty of 'racist microaggressions'</a></li><li><a href="https://www.insider.com/samantha-marie-ware-glee-lea-michele-made-life-hell-2020-6">'Glee' actor Samantha Marie Ware called out her costar Lea Michele for hypocrisy after she tweeted in support of Black Lives Matter</a></li></ul>

'Too Hot to Handle' star Kelz called out a fellow contestant for using him as a 'prop' in his Black Lives Matter post

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Tesco, the world's second largest retailer, is <a href="https://www.gov.uk/government/news/tacon-launches-investigation-into-tesco-plc">under investigation by Britain's grocery industry watchdog</a> over suspicion that it delayed payments to suppliers, which breaches the groceries supply code of practice. 
Christine Tacon, the groceries code adjudicator (GCA), launched the probe after considering information related to a massive accounting scandal.
Last September, Tesco announced that it <a href="http://www.businessinsider.com/tesco-ceo-dave-lewis-on-investigation-2014-10">overstated profits in the first half of the year</a> by more than £250 million ($403 million). <a href="http://uk.reuters.com/article/2014/12/22/uk-tesco-accounts-idUKKBN0K00OQ20141222">Tesco's accounts between 2012 and 2014 are currently under investigation</a> by the Financial Reporting Council.
The GCA investigation, expected to take place over the next 6-9 months, will consider practises associated with delays in payments, including short deliveries, consumer complaints where the amounts were not agreed, invoicing discrepancies, and deductions for un-agreed items. 
"I have applied the GCA published prioritisation principles to each of the practises under consideration and have evidence that they were not isolated incidents, each involving a number of suppliers and significant sums of money," Tacon said in a statement.
Tacon "has discussed the practises with Tesco and now needs more information from direct suppliers and others to determine what further action to take."
The investigation is the latest in a string of troubles for Britain's biggest supermarket, which is facing increasing competition from discount retailers like Aldi and Lidl. JPMorgan <a href="http://uk.businessinsider.com/jpmorgan-releases-damaging-note-on-tesco-2014-12">issued a damaging note against the retailer</a> in December. In January, the <a href="http://uk.businessinsider.com/uk-tesco-store-closures-2015-1">supermarket announced it was closing 43 stores in the UK</a> to cut costs.<a href="http://www.businessinsider.com/tesco-ceo-dave-lewis-on-investigation-2014-10"> </a>

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