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<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, the land of glamour, is also the land of money. While there are movies that earn hundreds of crores of rupees at the ticket counters, there also are movies that take crores to be made. Not only that, there have been instances of particular sequences or songs that are made in Bollywood that cost quite a lot to the producers, but the sheer passion of filmmaking allows them to flow their money like water. 
 
Take the example of the recently released song <keyword id="3045139" type="UNKNOWN" weightage="100" keywordseo="Deewani-Mastani">Deewani Mastani</keyword> from the upcoming movie <keyword id="6391813" type="UNKNOWN" weightage="100" keywordseo="Bajirao-Mastani">Bajirao Mastani</keyword>. The set that represents the place of performing arts in the palace of Peshwa Bajirao, played by <keyword id="106133" type="PERSON" weightage="100" keywordseo="Ranveer-Singh">Ranveer Singh</keyword>, is too huge to be ignored, even as <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword>, who plays Bajirao’s lover Mastani, looks ethereal while performing the song with a mandolin in her hands. 
 The mirror work looks exquisitely defined in the movie; the scene where Bajirao’s wife Kashibai, played by <keyword id="1655" type="PERSON" weightage="100" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, sits surrounded by the reflections of Mastani as she dances for her newfound love makes you wonder how much effort must have gone by in taking the particular shot. 
 
Here is the song, have a look. 
 
 
 
Inspired by the magnificence of this song, we have a look at 10 of Bollywood’s most expensive songs ever.

7 of Bollywood’s most expensive songs ever

Celebrated poet and lyricist, <keyword id="1651073" type="PERSON" weightage="20" keywordseo="Rahat-Indori">Rahat Indori</keyword>, who was being treated for COVID-19, died of cardiac arrest on Tuesday in Indore. He had tested positive for coronavirus on Sunday. We have lost a legend. Urdu poet Rahat Indori is no more, but these lines will live for eternity. Here’s a look at some of his memorable works – poetry and shayari. Yu to har phool pe likha hai ki todo mat, Dil machalta hai to kehta hai choro mat Suraj, sitaare, chaand mere saath me rahe, Jab tak tumhare haath mere haath me rahe, Shaakhon se toot jaaye wo patte nahi hain hum, Aandhi se koi kah de ki aukaat me rahe.. Teri har baat mohabbat mai gawara karke, Dil ke bazaar mai baithe hai khasaara karke, Muntazir hoon ke sitaaro ki zara aankh lage, Chaand ko chat pe bula lunga ishara karke.. Zubaan to khol, nazar to mila, jawaab to de, Mai kitni baar luta hoon mujhe hisaab to de, Tere badan ki likhawat mai hai utaar chadaav, Mai tujhe kaise padhunga mujhe kitaab to de.. Ek ek harf ka andaaz badal rakha hai, Aaj se humne tera naam ghazal rakha hai, Maine shaho ki mohabbat ka bharam tod dia, Mere kamre mai bhi ek tajmahal rakha hai.. Nayi hawaaon ki sohbat bigaad deti hai, Kabtooro ko khuli chat bigaad deti hai, Aur jo jurm karte hain itne bure nahi hote, Saza na deke adaalat bigaad deti hai.. Ban ke ik hadasa bazaar me aa jayega, Jo nahi hoga wo akhbaar me aa jayega, Chor uchkkon ki karo kadr, ki maloom nahi, Kaun, kab, kon si sarkaar me aa jayega Hum ab makaan mai tala lagaane wale hain, Pata chala hai ki mehmaan aane wale hain Jawaniyo mai jawani ko dhool karte hain, Jo log bhool nahi karte bhool karte hain, Agar anarkali hai sabab bagawat ka, Saleem hum teri shaertein kubool karte hain.. Afwaah thi meri tabiyaat kharab hai, logo ne pooch pooch ke bimaar kar dia Do ghaz sahi magar ye meri milkiyat to hai, Ae Maut! tune mujhe zamidaar kar dia.. Chalte firte tume mehtaab dikhayenge tume, Humse milna kabhi punjaab dikhayenge tume, Chaand har chaat pe hai, suraj hai har ek aangan mai Neend se jaago to kuch khwaab dikhayenge tume. Log har mod pe ruk ruk ke sambhalte kyu hain, Itna darte hain to fir ghar se nikalte kyu hain. Na humsafar na kisi hamsheen se niklega, Hamare paav ka kaata ham hi se niklega.. Aur isi gali mai woh bhooka fakeer rehta tha, Talaash kijiyae khazana yehin se niklega Yahin imaan likhte hai, yahin imaan padhte hain, Hume kuch aur mat padhwao, hum Quran padhte hain, Yahi ke saare manzar hai, yahi ke saare mausam hain, wo andhe hai, jo in aankho me Pakisthan padhte hain..

Here’s a look back at Rahat Indori’s famous poetry and shayari

<ul><li>Actor <keyword id="475128" type="PERSON" weightage="20" keywordseo="Pankaj-Tripathi">Pankaj Tripathi</keyword> is the brand ambassador for the new campaign. </li><li>The campaign is conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword>. </li></ul>Britannia's <keyword id="1457487" type="COMPANY" weightage="20" keywordseo="Milk-Bikis">Milk Bikis</keyword> has launched a campaign that calls its competitors ordinary and says that children need more than just glucose in their biscuits. Children’s nutrition, particularly in the times of a pandemic is a top priority for parents and they are always trying to get children to try out foods that have the goodness of wholesome ingredients. But given the fact that children are picky eaters, this is an uphill task for parents. To study the attitudes of mothers towards kids’ nutrition during the on-going pandemic, Britannia Milk Bikis set up a Nation-wide study amongst mothers of children aged between 4-12, in the latter half of 2020. The overwhelming data that emerged from the study is that 79% of Indian Moms feel the wholesomeness of Traditional Foods like Parantha, Daliya and Doodh Roti is what they would most want included in their kids’ diets. The nation-wide survey also revealed the contrasting attitude towards the taste of traditional foods- While Mothers love the taste of foods like Doodh roti, their children more often than not, didn’t. As a response to these findings of the survey, the brand today launched the Britannia Milk Bikis 100% Atta product with ‘Doodh Roti ki Shakti’. <div type="Youtube" id="76AWF_tPZkc" title="New Milk Bikis 100% Atta with doodh roti ki shakti Ad starring Pankaj Tripathi (30 sec- Hindi)" thumbUrl="https://i.ytimg.com/vi/76AWF_tPZkc/mqdefault.jpg"></div> The new Milk Bikis biscuit has been designed as the perfect snacking ally to parents who want to serve wholesome goodness in their childrens’ snack without compromising on taste. This new biscuit has been created with the goodness of milk and now has the added benefit of Atta in it, in fact 100% Atta. One pack of Britannia Milk Bikis 100% Atta Biscuit offers the energy equal to the energy provided by 1 glass of Milk + 1 Roti. With this, Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country. Commenting on the launch of the new product, Vinay Subramanyam, VP Marketing, <keyword id="146218" type="DOMAIN" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> said, the 100% Atta Milk Bikis biscuit has been launched in response to an increasing need for wholesome nutrition for children and the power of traditional Indian foods in doing so. With the Milk Bikis 100% Atta biscuit we provide the goodness of Doodh Roti which came up as one of the favorite ‘traditional Indian foods’ amongst mothers across the country. The new Milk Bikis is a perfect example of upholding the goodness of traditional values and infusing in the form of a modern milk biscuit. That’s why we have partnered with Pankaj Tripathi, who is a modern parent, yet is true to his roots and tradition. Pankaj Tripathi on his association with the brand said, "Milk Bikis se mera sambandh bachpan se hai. Humare liye Milk Bikis aaj bhi utna hi anandbhara experience hai, jitna kal tha! Aur Britannia ne ab ise 100% Atta biscuit banakar bilkul adbhut game-changing launch kar diya hai. Hume aajkal ke bachchon ki khaas nutritional zarooraton ka poora dhyan rakhna chahiye, aur ye naya Milk Bikis 100% atta ek yogya aur badhiya jawab hai uss national survey ka jo Britannia ne mothers ke saath kiya hai. Mera is brand ke saath association bada hi khaas hai, aue mujhe iss campaign pe kaam karke behad mazaa aya!" Puneet Kapoor, Regional Creative Officer, Lowe Lintas remarked, ““In a world of product parity, it’s a rare opportunity these days when we get a clear and real product advantage over competition to harp about in communication. This was one such opportunity. This was a fun story to tell with a clear, tangible product advantage put forth in an entertaining way by the finest acting talent in the industry.”

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign

<keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>, the eldest child of screenwriter Salim Khan and his first wife Salma, was born to be in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>. Even Salim Khan wanted to be an actor but resorted to writing after he failed to make it big in acting. 
 
Blessed with boyish looks that were a fad in the early 90’s, Salman Khan entered the industry as a humble beginner, in the 1988 movie Biwi Ho To Aisi. However, it was only in his next movie, Maine Pyaar Kiya that he swept girls (and women) off their feet and became the quintessential good boy of Bollywood. 
 
Continuing his acting spree all through the 1990s with hits like Saajan, Andaz Apna Apna, Hum Aapke Hain Koun..!, Karan Arjun, Pyaar Kiya To Darna Kya, Hum Saath-Saath Hain, and Hum Dil De Chuke Sanam, he ruled the hearts and the box office for years at a stretch. This was the time that Salman came to be known as one of the most stylish and good looking actors of Indian cinema. His good physique and a bare-bodied scene in every movie became his identity, along with the lover boy image that he always carried. 
 
Come the 2000s and Salman continued with the same, lover boy image, but with some wrong choices like Kahin Pyaar Na Ho Jaaye, Yeh Hai Jalwa, and Tumko Na Bhool Paayenge, he suffered some setbacks. In his personal life as well, he went through a much-publicized breakup and some pending court cases, which further slowed down Salman’s pace. 
 
There came a time when Salman’s career took a backseat and he struggled for a hit which could bring him back to the mainstream. Any which way, Bollywood in itself was not going through a good period at that time, but things changed when Salman, in his long locks and leather jackets, turned into the bad boy Radhe in the 2003 movie Tere Naam. The movie was a massive hit and brought Salman back in the limelight, but only for a small period of time. 
 
There was a series of flops like Maine Pyaar Kyun Kiya?, Lucky: No Time for Love, Dil Ne Jise Apna Kahaa, Shaadi Karke Phas Gaya Yaar, Saawan... The Love Season, Jaan-E-Mann, Hello and Heroes, but despite these continued flops, Salman remained one of the most sought after stars in Bollywood, because of the unending loyalty his fans had for him. He always had fans, but for his bankability, producers needed hit films, and with a line of films like Dabangg, Ready, Bodyguard, Ek Tha Tiger, Dabangg 2, and Kick, Salman Khan has broken the record of the maximum super hits, and has became the most bankable star of Bollywood. 
 
Bajrangi Bhaijaan releases tomorrow, but has already made a huge buzz in the industry. It is surely going to be a massive opener, given the strategic timing of its release, just after the holy month of Ramadan, the golden time that Salman is enjoying, and as we said above, the unending loyalty his fans have for him. 
 
Image courtesy: IndiaTimes

You Searched For "tha karke" and got 4 results

7 of Bollywood’s most expensive songs ever

Nandini Sharma

Here’s a look back at Rahat Indori’s famous poetry and shayari

BI India Bureau

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign

BI India Bureau

Bajrani Bhaijaan releases tomorrow: How Salman Khan has reinvented himself over the decades

Nandini Sharma

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