Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Technological innovations in the food industry have changed how humans consume. From food, to water and even air, technology is behind every human need possible. While Reverse Osmosis technology has made sure that water is safe to drink, air purifiers are making the busiest cities in the world a little more breathable than before, Tetra Pak has revolutionized the global food industry as we know it. 
	
	
	<div type="image" title="Webp.net-compress-image" msid="60888388" hostid="261"></div>






 Tetra Pak is known for Protecting What’s Good <a name="_GoBack"></a>and consumers all over the world depend on the company for safe milk, juices and other foods. While the company is known for its dependable six-layer packaging solutions all over the world, what a lot of consumers may not know is that Tetra Pak stands for much more than just a carton. Tetra Pak’s journey with India began thirty years ago when it started operations here in 1987. It was the first Carton Packaging Company in India and was welcomed by many opportunities as well as challenges when it came to making food safe and available everywhere across the country. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom"><cdata><![CDATA[

]]></cdata></div>


















































 In the past thirty years Tetra Pak has collaborated with all the leading Food and Beverage industry majors like Amul, Parle Agro, Dabur, Coca-Cola, PepsiCo, Karnataka Milk Federation and <keyword id="6355394" type="ORGANIZATION" weightage="20" keywordseo="united-spirits">United Spirits</keyword> (Diageo) to enter our lives through different packaging formats. From what’s popularly known as the tetrahedron-shaped ‘samosa’ packs to the 100 ml pouch-shaped packs to the free-flowing <keyword id="5289153" type="ORGANIZATION" weightage="20" keywordseo="tetra-prisma-aseptic">Tetra Prisma Aseptic</keyword> carton launched recently by Paper Boat, and even replacing cans with the soon to be launched <keyword id="5289151" type="PERSON" weightage="20" keywordseo="tetra-recart">Tetra Recart</keyword>, the company is increasingly understanding the Indian consumer need and working with its partner companies to be future-ready. In the past thirty years the company has created more than twenty different shapes and sizes with different kinds of openings and closures and other innovations, to cater to different consumer needs. Tetra Pak works closely with the country’s leading brands to understand the needs of the marketplace and end-consumers and then feed these valuable insights back to their global R&amp;D centres to literally determine the future (shape, functionality, environmental profile etc.) of packages. "<a href="http://www.business-standard.com/search?type=news&amp;q=india">India </a>is one of our fastest growing markets and we are very upbeat about the opportunities that it offers. Our investments here underscore that point, and reflect the positive sentiment we hear from our customers, both here in <a href="http://www.business-standard.com/search?type=news&amp;q=india">India </a>as well as in other parts of Asia. Since I joined Tetra Pak more than three decades ago, <a href="http://www.business-standard.com/search?type=news&amp;q=india">India </a>has been the market to watch. It is set to play an important role in the next phase of growth for our company," said Dennis Jonsson, President and CEO, <keyword id="1688866" type="PERSON" weightage="20" keywordseo="tetra-pak-group">Tetra Pak Group</keyword> as he commemorated the company’s thirty year journey in India. From farm to table For those of you who have long believed that Tetra Pak is the name of the package itself, you are in for a huge surprise. Tetra Pak, in fact is a complete and only end-to-end solutions provider for the F&amp;B industry in India. From helping dairy farmers develop and improve local milk production through sister company, De Laval, to helping customer brands process, package and market this milk to consumers, to even helping the consumers responsibly dispose of used Tetra Pak cartons, Tetra Pak has a solution for every step of the value chain. Take its Marketing Services programme for example, which provides tailor-made support to food and beverage brands in the challenging world of product innovation. The full programme includes working with the customer to understand their ambition, exploring potential opportunities, defining brand positioning, prototyping product formulations, designing the package, supporting the launch, evaluating consumer feedback and then refining the product until it achieves market success. Phew! “For years, Tetra Pak has shared market insights and product concepts with customers. Now, with Marketing Services, we are able to support brands in a more collaborative, comprehensive and cohesive way,” explains Libby Costin, Vice President, Marketing for <keyword id="52011" type="CITY" weightage="20" keywordseo="South-Asia">South Asia</keyword>, East Asia and Oceania for Tetra Pak. “Each one of our customers has their own, very different opportunities and challenges. Marketing Services can be tailored to suit every brand, helping the customer deliver innovative product solutions that meet their own needs, as well as those of the consumer. From changing how we consume milk and juices the company now provides processing and packaging solutions to a range of foods and beverages like Lassi, Oral Rehydration Solutions (ORS), coconut juice, flavoured milk and even liquor to ensure purity and food safety across segments. Tetra Pak has not only helped create these categories but the company is also co-developing and testing the product that goes inside it. For example, a malt based drink that can replace a meal, an aam panna drink for a leading beverage brand, milkshakes, and even ice-creams and kulfis etc. that have been created for some of the most well-known brands in the country. Once a customer zeroes in on a concept and is ready to launch, in comes Tetra Pak’s state-of-the art processing and packaging technology that helps the brand not only create the safest possible liquid foods, but also keep it safe all the way to the consumer’s home. 
	
	
	
	<div type="image" title="Kandarp Singh - MD, Tetra Pak South Asia Markets" msid="60888325" hostid="261"></div>








 “We ensure food safety and work towards minimizing operational costs to ensure that our customers remain competitive in the market which means improving equipment performance, reducing environmental footprint of machines, localizing manufacturing, and more,” says <keyword id="1042402" type="PERSON" weightage="20" keywordseo="kandarp-singh">Kandarp Singh</keyword>, Managing Director, Tetra Pak South Asia Markets Does the job end with selling the equipment to its customers? Tetra Pak believes otherwise. Like we said, it is an end-to-end solutions provider which means that its involvement in the customer’s success goes beyond just equipment sales. Tetra Pak Services' offerings, for example, include a wide variety of products and services, such as consumables, upgrades, personnel evaluation and customized training, remote equipment monitoring and remote support, and consulting. The expanded services focus on helping food and beverage plants deliver safe, high-quality products while reducing costs and environmental impact, and are available for plants that use Tetra Pak processing and packaging equipment, as well as other brands which means that they are fully involved in the manufacturing processes that ensure that the packaged food is completely safe. “If you thought we are just a package, we are much more – we are the only end-to-end solutions provider for the F&amp;B industry today,” said Kandarp Singh, MD, South Asia Markets, tracing the double digit growth of the company over the past years. 
 </img>

Protecting What’s Good, inside and out

Artificial intelligence is a driving force behind some of today's most <a target="_blank" href="https://www.businessinsider.com/what-the-ai-revolution-means-for-business-2024-5">innovative business solutions</a>. Companies are using it to revolutionize their customers' experiences, develop better products, and boost brand awareness.<a target="_blank" href="https://www.businessinsider.com/category/cxo-ai-playbook">Business Insider's series "CXO AI Playbook"</a> has been exploring different use cases in depth, digging into various companies — with insight from their executives — that have leveraged AI to serve customers and develop better systems.While some businesses are using AI for internal tasks such as <a target="_blank" href="https://www.businessinsider.com/cisco-is-using-ai-to-help-with-recruitment-2024-5">hiring top talent</a>, others are using it to <a target="_blank" href="https://www.businessinsider.com/ai-improving-investor-relations-with-market-analysis-earnings-reports-2024-5">improve products, services, and experiences</a> that can strengthen their foothold in an industry. Still others are using AI to speed up certain processes: <a target="_blank" href="https://www.businessinsider.com/liverpool-football-club-artificial-intelligence-tool-social-media-content-2024-5">Liverpool Football Club</a>, for example, has used AI to help it quickly post game highlights on social media.As BI's "CXO AI Playbook" series has unfolded, we've noticed certain technology initiatives are making waves and promising breakthroughs in crucial facets of business operations.Here are 10 AI applications companies are embracing.<h2>Automating customer service</h2><div type="image" title="Phone screens showing what Klarna's chatbot feature looks like" height="1125" width="2000" msid="111691357" hostid="261" sizebytes="48692"></div>Application: AI-powered chatbots can assist far more customers than human agents can manage alone, freeing up employees to tackle more-challenging issues.Example: Klarna, a Swedish company that offers a "buy now, pay later" service for online retailers, <a target="_blank" href="https://www.klarna.com/international/press/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month/">launched</a> a customer-service AI assistant with OpenAI on its app in January. The assistant is designed to help customers manage their payment schedules and to answer queries.Klarna said that in the assistant's first month, it responded to two-thirds of Klarna's customer-service chats — the equivalent work of 700 full-time agents. Since deployment, the company said, repeat inquiries have fallen by 25%, and issues have been resolved in less than two minutes, compared with 11 minutes previously.Klarna estimated that the chatbot would boost profits by $40 million in 2024, though the company <a target="_blank" href="https://www.ft.com/content/56ab7593-48d9-4e8f-9d70-58c4c6b15c3b">has not been profitable since 2019</a>.<h2>Sampling creative products</h2><div type="image" title="A before and after picture of a living room redecorated using Wayfair's AI-powered Decorify tool" height="900" width="1200" msid="111691361" hostid="261" sizebytes="90432"></div>Application: Generative AI can help customers visualize how products and services would fit into their lives.Example: Wayfair, an online furniture store, launched a generative-AI tool called <a target="_blank" href="https://investor.wayfair.com/news/news-details/2023/Wayfair-Launches-Decorify-a-Virtual-Room-Styler-Powered-by-Generative-AI/default.aspx">Decorify</a> to let shoppers virtually redesign their homes and test out furniture before they buy it.Customers can upload an image of their space and choose an interior-design style, such as "modern farmhouse" or "industrial." The tool then redesigns the space in that style using Wayfair products, which customers can then purchase.Wayfair told Business Insider that the service was growing steadily without advertising and that engagement was high with increasingly long session lengths. The retailer affirmed that since Decorify's launch last July shoppers have used the service to create over 150,000 designs.<h2>Simplifying detail-heavy tasks</h2><div type="image" title="Citi developed look at a computer screen together" height="443" width="591" msid="111691372" hostid="261" sizebytes="25262"></div>Application: Detail-intensive tasks like coding can become less tedious with AI tools that reduce needless repetition and speed up the process.Example: <a target="_blank" rel=" nofollow" href="https://www.americanbanker.com/news/why-citi-is-rolling-out-generative-ai-to-all-its-developers">Citi</a>, the financial-services giant, made its GitHub Copilot tool available to a small group of its developers in 2023 as part of a pilot program. The generative-AI tool acts as a coding assistant, which Citi said makes it faster and easier to develop code and bring insurance and investment products to market.The tool can help with tasks such as finding reusable code in the company's repository. The technology is now available to almost 30,000 of Citi's developers.<h2>Managing warehouses</h2><div type="image" title="A DHL parcel center where packages move across a conveyor belt" height="3375" width="4500" msid="111691362" hostid="261" sizebytes="499312"></div>Application: Monitoring and staffing large industrial facilities day and night can be strenuous. AI robotics can help by tracking warehouse activities and performing tasks.Example: DHL, a logistics-and-shipping company, worked with the robotics startup Robust.AI to develop a fleet of autonomous robots that can manage supply-chain tasks such as picking items from across a warehouse to fulfill a retail order.The logistics company has several robot-related projects, including a pilot program for a robot called Carter, which is designed to use AI to learn and adapt to real-time warehouse conditions. The robot has optical sensors that collect data about the warehouse — including information about the layout, staffing, and inventory — as it performs its tasks. DHL hopes to use this data to make its warehouses more efficient.<h2>Securing networks</h2><div type="image" title="A woman wearing a headset and looking at a computer at a call center" height="3207" width="4818" msid="111691365" hostid="261" sizebytes="421062"></div>Application: Managing cyberattacks is challenging. AI modeling can help companies detect a threat and prevent a breach.Example: <a target="_blank" href="https://business.bt.com/insights/bt-eagle-i/">BT</a>, the UK telecommunications company, developed a cybersecurity platform called Eagle-i. This platform uses AI to detect cyberattacks and issue responses to prevent and mitigate hacks.The platform, launched in 2021 and developed by researchers at BT Labs, uses the spread of infectious diseases in human populations as a model to train the AI platform to detect computer viruses as they spread through networks. The tool is also designed to predict the next stage of an attack to identify the best response. BT hopes the technology will protect its broadband customers from cyberattacks.<h2>Developing products</h2><div type="image" title="Skincare cream in containers at a production facility" height="1179" width="1766" msid="111691360" hostid="261" sizebytes="65836"></div>Application: AI can help businesses find opportunities to enhance existing products or launch new ones.Example: <a target="_blank" href="https://www.beiersdorf.com/beiersdorf-live/career-blog/blog-overview/2023/08/16-skinly-study-skin-research-meets-artificial-intelligence">Beiersdorf</a>, a German personal-care company, uses AI in its research-and-development process for skincare products. Its in-house team deploys predictive modeling to research interactions between skin and skincare ingredients.Beiersdorf's software is designed to predict how someone's skin will age, such as where wrinkles will appear. The company says these insights have helped it identify innovative antiaging solutions. It also says it has used an AI platform to optimize product formulas to minimize the number of lab tests needed.<h2>Monitoring perpetual systems</h2><div type="image" title="A drone for overhead line inspection is in the Eon TestingLab." height="682" width="1024" msid="111691358" hostid="261" sizebytes="38158"></div>Application: Essential services require 24/7 oversight and immediate identification of breakdowns. AI-enabled systems can conduct consistent oversight and spot weaknesses.Example: E.ON, a German utility company, uses AI to maintain its electricity infrastructure. It deploys semi-automated drones to monitor its power-transmission systems. AI software analyzes the drone images to assess whether any components, such as electrical cables and transmission towers, are defective.The company is also testing an AI solution to predict when parts of its energy infrastructure, such as a cable, might need repairs. Executives hope that by detecting failures before they occur, they can prevent disruption. Victoria Ossadnik, E.ON's chief operating officer for digital, told Business Insider that the company hoped to use AI "to accelerate the transformation of the energy sector."<h2>Targeting problems and solutions</h2><div type="image" title="A John Deere Hi-Boy with a New Leader Spin Spreader Box applies dry pelleted nitrogen fertilizer to an early growth grain corn crop in the spring." height="681" width="1024" msid="111691370" hostid="261" sizebytes="114648"></div>Application: When problems are beneath the surface, it can be difficult to target the appropriate resources to fix them. AI can be deployed to calibrate the right response.Example: <a target="_blank" href="https://www.deere.com/en/sprayers/see-spray-ultimate/">John Deere</a>, the maker of agriculture equipment, uses AI in its See &amp; Spray product to help farmers reduce herbicide use and increase crop yields.Crops compete with weeds for water, nutrients, and sunlight. In the past, farmers sprayed whole fields with herbicide to manage weeds. This meant they also sprayed crops and barren soil, wasting valuable resources and time.The company uses computer vision and machine learning to detect individual weeds and apply herbicide only where it's needed. It said this has reduced herbicide use by up to two-thirds.A sprayer mounted on a tractor uses cameras and AI to identify a weed's position as the tractor moves across a field. The sprayer's nozzles then target only that weed with herbicide.<h2>Improving health and safety</h2><div type="image" title="Image of a construction worker, wearing a white hard-hat and neon vest, surrounded by computers." height="527" width="703" msid="111691363" hostid="261" sizebytes="23604"></div>Application: Keeping workers safe requires a deep understanding of risks. AI can help track and synthesize safety data, providing insights that could prevent accidents.Example: Suffolk Construction, a Boston construction company, wanted to <a target="_blank" href="https://www.businessinsider.com/how-ai-helping-predict-safety-risks-construction">take a more data-centric approach to worker safety</a>. Suffolk Technologies Group, a venture-capital group associated with the construction company, partnered with the startup NewMetrix to develop an AI-based safety tool. The team digitized incident data and developed a predictive model.A key component was tracking "safety observations" — the term used for when the team is looking for circumstances that are not in line with safety protocols, such as someone not wearing appropriate protective clothing.The data indicated that the frequency of safety observations was correlated with the total number of on-site safety incidents. As a result of this insight, the team directed the workers to conduct safety observations based on a formula derived from the total number of job hours worked.The data-driven strategy was effective. Suffolk said that after implementing the approach, it saw a 25% improvement in the total recordable incident rate during the past fiscal year."Over the course of the last few years since we've provided more focus on observations, we've seen an overall downward trend closer to 60% in terms of incident rates," a Suffolk spokesperson told BI.<h2>Complying with regulations</h2><div type="image" title="A plate of cubed cheese garnished with herbs and an olive" height="2568" width="3424" msid="111691368" hostid="261" sizebytes="372784"></div>Application: Many companies are sitting on years' worth of valuable product-related data they don't have the time or resources to mine for insights. AI can analyze this data and provide direction to improve decision-making.Example: Tetra Pak, a Swiss food-packaging and -processing company, works with cheesemakers at several stages of the production process. Cheesemakers must meet certain requirements set out by the US Food and Drug Administration, such as those for moisture and fat content. The company uses AI to create optimal cheese recipes that meet these standards.Todd Stertz, a manager for cheese and powders at Tetra Pak, said that while many cheese plants had "vast amounts of historical data," the cheesemakers "did not always use it to the maximum potential." For instance, the data could give insight into how certain manufacturing conditions in the past had affected things like cheese moisture."The vast amount of data is not easy for a human to digest," Stertz said. "It takes a long time to come up with a decision afterwards."

10 AI applications for companies that want to streamline their business and improve customer experiences

<ul><li>Marketing has always been about understanding how a consumer reacts to certain triggers and how brands can use that to influence them.</li><li>After the year 2020 turned the marketing world upside down, brands and businesses of all sizes had to reimagine their communication strategies and evolve with the rapidly changing times.</li><li>Brands started offering a helping hand to consumers by leveraging their social media presence to either amplify citizens’ SoS for ICU beds or to spread awareness around vaccination registration.</li><li>In 2021, the focus shifted primarily to digital channels owing to the pandemic.</li><li>As we enter a new year with a lot of hope and optimism for the future, we speak to a few brands to discuss how the pandemic impacted their marketing activities and what the future holds for marketing.</li></ul>After months of multiple nationwide lockdowns in 2020 and living and working in isolation, the Indian <keyword id="11095746" type="General" weightage="20" keywordseo="marketing-ecosystem" source="Orion">marketing ecosystem</keyword> started preparing for a new future. Brands decided to pause, reflect, rework their strategies and most importantly, prioritise consumer interest. They focused on creating more enhanced consumer experiences online as we all waited to physically get back to our ‘normal’ lives. A few brands decided to reach out to people who were crying for help and many brands swallowed their pride, kept aside fierce rivalry and started uplifting their competitors in social media posts instead -- even burger and cola wars stopped. Consumers started yearning for stories that uplift and inspire them to keep going in the otherwise gloomy times. There was a new-found appreciation for empathetic advertising and nostalgia marketing in the brandverse, which continued in 2021. Brands delivered some hope and delight with every post and advertisement. They also started speaking one-on-one with their consumers across social media channels more than ever and delivered on what is asked of them because GenZ and Millennials are quick to call out unconnected brand purposes. Brands also moved along with the great digital migration of consumers and expanded their digital presence. They also factored in the massive economic upheavals due to the pandemic and offered value-based deals. They engaged with consumers on smart devices and interfaces across the home, expanded their media mix to include virtual reality, video conferencing platforms and video gaming platforms. This year’s Ipsos and Tetra Pak report found that the personal, economic and environmental fragility experienced during the global pandemic has created a shift from more passive concern to active caretaking -- driven by the desire to protect ourselves, our communities and the security of the planet. People are being more proactive in making the right purchases – for their own wellbeing and for the environment around them. This includes dietary choices and recycling more and reducing waste. As a result, we have seen more eco-friendly product and packaging launches this year. The concern for the environment will only grow stronger and brands will be expected to align themselves with a larger purpose. With a new-found appreciation for life and altered perspectives towards marketing, we reached out to Indian brands from different sectors to find out what are some of the trends that they expect to see in 2022. Here is what they said: Pankaj Sharma, Director – Consumer Products Division, L’Oréal India: Indian beauty consumers have become more discerning as they move between online + offline buying and experiencing paradigms. And in this journey, eCommerce will continue to play a big role in driving beauty in India. It has created more opportunities for consumer experience and demand fulfillment. The initiatives like live streaming, e-BAs, Video-Content on DIY have enabled new touchpoints. This has allowed more specific media and activation plans for each region, depending on the festive peaks. For example, at L’Oréal India, we used Insta-Festive as one of our umbrella themes and could do insta-diwali, insta-pujo, insta-karwa, insta-onam as activation points to engage with consumers on e-commerce and digital with the power of data. Apart from targeting festive occasions, we are moving towards occasion-led purchases, celebrating personal milestones of life. Hence beauty brands are sending out relevant brand communications throughout the year, with the same rigor, as one would have done during the festive season before. The festive season, however, still sees an uptick in purchases and offers a variety of formats to give consumers what they’re seeking. Raunika Malhotra, President - Marketing &amp; Corporate Communications, Lodha: In the coming year, I see stakeholder marketing becoming increasingly relevant. It essentially means working towards creating value for all stakeholders that include customers, employees, vendors, communities, natural capital, cities, etc. The other trend that we will witness is the increased use of analytics and data scientists in marketing communication and performance. Lastly, the pandemic has made people more conscious of the community and the environment at large. They are looking to engage with brands with shared values of doing good for the society and the planet. Abhishek Shahabadi, Vice President &amp; Portfolio Head, Scotch and Premium Whites Diageo India: There’s been good momentum on Diageo India brands in 2021, despite operational challenges due to pandemic led restrictions. This is attributed to the growing trend of ‘at-home drinking’. The off-trade salience increased to 88% compared to 73% in the pre-pandemic phase, as individuals were constrained to more intimate drinking occasions at home. We see at-home drinking as a strong trend coupled with the growth of outdoor experiences in 2022 as the market opens. Keeping this in mind, Diageo India continues to strengthen its in-home play through off-trade and digital along with influencer engagement to embrace ways to make at-home drinking experiences more enjoyable. Arnab Roy, Vice President, Marketing, Coca-Cola India &amp; Southwest Asia: While this year has tested the thinking and resilience of brands worldwide, going forward, we hope that the pandemic continues to regress and we get the real magic back into our lives. As people step out of their homes more often, they will be looking out for more real activities like watching blockbusters at multiplexes, visiting their favourite food “gullies” and travelling more frequently with their loved ones. Post COVID we are also seeing a trend where people are more experimentative and open to new genres of music, food, sports and entertainment. It is thus imperative for brands to deliver integrated experiences at a global scale with the agility, speed and data-driven insights that are required to win locally. Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers: Gold has always been a preferred consumption item for Indians and in the post COVID-19 era, it has also emerged as one of the safer and more lucrative long-term assets. The dynamic market scenario and uncertainty caused by the COVID-19 pandemic led to renewed interest from younger consumers who bought into the idea of gold jewellery, for the first time. Today’s young consumers or millennials consider jewellery as a fashion statement and a style symbol that will go with their sensibilities and help them showcase their true self. Because of this, it has become increasingly critical for jewellery companies to keep up with newer trends and address the changing sensibilities and consumer preferences in this ever-evolving business environment. To address the ongoing digital transformation in India’s jewellery industry, we are focusing on creating a holistic ecosystem, strengthening our omnichannel strategy and making the ‘phygital’ model more seamless. Over the past few years, we have been making consistent investments in developing and leveraging technology to offer convenient solutions to customers for purchasing jewellery or investing in gold. As a result of this, we were well-positioned to adapt to this digital transformation and ventured into newer product categories such as Digital Gold as well as explored newer avenues to reach our customers by introducing services such as Gold Ownership Certificate and LIVE Video Shopping facility, which allowed customers to browse through and purchase jewellery at the comfort of their homes. One of the biggest trends that have emerged out of the nationwide lockdown is an enormous increase in the screen time spent by Indians across digital platforms. In line with this, brands have aligned their marketing budgets towards digital, social media &amp; OTT, especially for including new content. Following this, we have introduced temporary changes to our media mix with a more digital-centric approach, which is a key to making the most during this quarter. With 2022 around the corner, we aim to continue moving forward on this growth trajectory and register consistent growth while widening our consumer base. Kartik Johari, Vice President - Marketing &amp; Commerce, Nobel Hygiene: 2022 will be the golden year for great marketeers, as content will reign supreme. We are drowning in a glut of content, be it 10 sec Reels, to full-blown documentaries. Consumers on the other hand are oscillating between anxiety, fright and boredom. The challenge is up to us, to create content that can engage, reassure, add value and be honest. It is so important to keep a track of how many people the content reaches, who engages, and what they say. We have never had so much data on our interactions and it is time we start using data better! It should be an interesting year for strong brand teams. Ketan Kulkarni, Chief Commercial Officer, Blue Dart: The world has acclimatized to the ‘new normal’ and what seemed to be the most challenging obstacle of 2020, has now enabled us to prepare for any unprecedented events that could cause business disruptions in the future. A major factor in actualizing this is agility driven by technology and automation. The role of logistics has been highlighted over the last two years given our industry’s essential service status and this has only been possible because of the technology-based solutions adopted by resilient players. 2022 will definitely see an enhancement in the ‘Technology-led transformation’ that we are witnessing today. Digitalization across the supply chain from first mile to last mile is the future of the industry; technology enabling near-autonomous facilities, robotics, drone-delivery systems, and 3D/additive manufacturing are going to be adopted very quickly. The reason is, in the event of another unprecedented crisis, organizations would want to ensure ‘business-as-usual’ to cause minimal business disruptions. The underlying theme of 2022 would revolve around creating business models that will survive in a ‘less-contact’ society. Amrinder Singh, Director, Bonn Group of Industries: It's been a fantastic year of change and recovery for both consumers and businesses. Consumers prioritised their safety while dealing with illness, job loss, lack of available products and services. Anticipating change and adapting for future challenges accordingly can help enterprises see around corners and plan effectively for the post-pandemic consumer. Businesses are riding on the pandemic-accelerated digital transformation wave and the trend is likely to continue. Around 80% of companies are allocating resources to improving their e-commerce and shopping platforms. This includes a full 60% investment in their digital direct-to-customer (DTC) channels. The digital shift also includes transforming internal capabilities and creating efficiencies with the help of technology. The future of retail will be omnichannel shopping or phygital retail. New technologies will continue to transform the retail sector with rapid change and innovation. Retail consumers will expect frictionless and tech-enabled experiences. As retailers and manufacturers embrace a direct-to-consumer model through e-commerce, traditional marketing channels will continue to blur. Satish NS, Senior Vice President, Sales and Marketing, Haier Appliances India: Today, hyper-personalization is inevitable for brands to get closer to their consumers. More than ever before, brands need to work on identifying and nurturing relevant cohorts for the business and reach out to them with tailored content that strikes an instant connection between the brand and its consumers. Since digital gives us the liberty to phenomenally reduce the distance between a brand and its customers, it’s important to create critical touchpoints along the consumer journey that will enable a more immersive brand experience with a 360-degree approach. Moreover, leveraging creative strategies on digital to deliver business impact will continue to become even more important in the coming years. Next year, we will also see an uptick in brands that will be experimenting big with performance marketing tools to help drive better ROI for the business. Manish Bandlish, Managing Director, Mother Dairy Fruit &amp; Vegetable Pvt. Ltd: The year 2021 was yet again a dynamic year however, the revival has been remarkable for us at Mother Dairy. Preparedness coupled with collaboration, resilience and agility played a vital role in the pandemic stressed quarter of this year, to ensure wellbeing of each and every employee as well as business continuity in order to serve our consumers. The year saw new products, markets and experiences, both for the business as well as the consumers. Despite the happenings, this year saw consistent supplies as varied channels such as e-commerce continued big-time. In addition, the consumption trend of consumers which began witnessing a change last year are persistent this year as well with in-home consumption and preference for packaged foods going strong.

Marketing trends to watch out for in 2022

Topless dancers, champagne, and David Bowie: Inside the crash of London's $2.7 billion unicorn Powa

You Searched For "tetra pak services" and got 4 results

Protecting What’s Good, inside and out

Sponsored Post

10 AI applications for companies that want to streamline their business and improve customer experiences

Freya Graham

Marketing trends to watch out for in 2022

Karuna Sharma

Topless dancers, champagne, and David Bowie: Inside the crash of London's $2.7 billion unicorn Powa

Oscar Williams-Grut

Popular Keywords

Buying Guides