You Searched For "telecom advertising" and got 19 results
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2 mins read
Telecom industry defends ‘fair share charges’ on OTTs proposal; rejects impact on net neutrality
Telecom industry body COAI on Tuesday defended its proposal to levy fair-share charges on ‘Over the…
4 mins read
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023
2 mins read
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
1 min read
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
The ad revenue from the previous quarter was Rs 98.41 crore
2 mins read
Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Here are the top media and advertising stories from Business Insider for September 8.
Lauren Johnson
2 mins read
BuzzFeed in talks to go public through merger with 890 Fifth Avenue, a SPAC focused on media and telecom
Bloomberg reported BuzzFeed was in talks with 890 Fifth Avenue Partners, a special-purpose acquisit…
Tyler Sonnemaker
2 mins read
Investors are flocking to tech and telecom stocks, but they're wrong to see them as defensive plays, Bank of America says
Techs and telecom shares aren't defensive as fundamentals are weakening and interest rates are tren…
Carla Mozée
4 mins read
Sprint's CMO on the future of the telecom industry, the implications of 5G on advertising, and the changing role of marketers
Solé: If content is going to be a priority, we'd probably need to hire differently in terms of peo…
Tanya Dua
2 mins read
Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments
MapQuest claims to reach 38 million monthly unique users. Advertisers can buy display ads, sponsore…
Lauren Johnson
1 min read
Business Insider wants your nominations for our power players of telecom list
They are re-envisioning the modern telecommunications business, are pivotal to M&A strategy and…
Abby Jackson
3 mins read
Wall Streeters explain why cable will beat telecom in the battle for broadband customers
In the telecom sector, the cheapest option for broadband access is typically DSL. DSL - or digital …
Abby Jackson
1 min read
The president of Turner knows what advertisers want, but says telecom isn't moving fast enough
Business Insider talked to David Levy, president of Turner, before he spoke at IGNITION 2018. He di…
2 mins read
AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
Xandr pitches Community to advertisers and publishers as a way to buy and sell video ads across mul…
Lauren Johnson
1 min read
Microsoft has acquired adtech firm Xandr from AT&T to grow its advertising business
Microsoft plans to beef up its digital advertising and retail media offerings with Xandr's technolo…
Lauren Johnson
3 mins read
Telecom and media M&A deals have sputtered to a 2-year low, but one area could heat up soon
Free ad-supported streaming services could be the immediate beneficiaries of a competitive OTT land…
Abby Jackson
1 min read
Bank of America has hired 2 top bankers to boost its media & telecom business
"The addition of Sam and Randy to our global Media & Telecom practice reflects the significant …
Abby Jackson
4 mins read
A new report says AT&T was mostly to blame for pay TV's bleak quarter, and it's going to get worse for the telecom giant as 2019 continues
DirecTV Now lost 83,000 net subscribers during the first quarter, which ended Mar. 31, according to…
Ashley Rodriguez
3 mins read
The European telecom giant Altice is trying to become a serious player in advanced TV advertising in the US
With the Place Media deal, Altice says it can replicate that same sort of "addressable" TV ad targe…
Mike Shields
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice