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Coca-Cola India enters ready-to-drink tea beverages segment
The organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co Private Lt…
PTI
Wine vs Tea: India’s consumption trends show a sharp divergence
The categories of goods where price matters are seeing low growth in output – a reflection of deman…
Foreign brands bet big on Bharat’s bulging wallets
Companies like BMW, Mercedes-Benz, Lamborghini, and others are eyeing smaller towns and cities like…
Pret a Manger: It’s French, it’s fresh and is now in India
British food chain Pret A Manger has opened its first Indian store in Mumbai in partnership with Re…
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
Shark Tank’s Anupam Mittal calls this startup’s wellness offerings ‘a sin’
Zoe is a Gurgaon-based startup branding itself as a health and wellness brand. The startup saw a s…
Chaayos redefines the quotidian ‘Chai Break’ with their rebranding
Chaayos has launched an integrated campaign #RelaxwithChaayos
Top 10 FMCG companies in India by market cap in 2024, and the people who run them
The leading fast-moving consumer goods (FMCG) companies in India play a crucial role in the country…
Shark Tank S2: Sugar loving shark buys into no-calorie iced teas biz
Jyoti Bharadwaj founded a healthy drinks startup TeaFit in 2021, and it has sold ₹15 lakh worth of …
Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
A cup of regular tea has never been this expensive in India, thanks to kooky weather
The price of tea was already at a record high before the weather in Assam got a bit kooky. And that…
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
Displays real stories of hardship, purposefulness, josh and their prevalence over challenges
International Tea Day: How India's tea culture has evolved
New Delhi, May 21 (IANSlife) In India, one thread that binds us unequivocally as a nation, one ritu…
Tata Consumer sees growth on the back of Starbucks, tea and salt
In FY22, its revenue grew 77% because of record store openings and entry in seven cities. In Ind…
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
A few campaigns that caught our attention
Indian D2C brands are already making their presence felt across the world, thanks to Amazon
Not too long ago, Indian consumers looked forward to buying foreign articles – games or trinkets an…
How can brands take the empathy route to reach consumers?
How brands can empathise with their consumers thereby building an emotional connect and bond betwee…
Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala
The campaign has been conceptualised by Mullen Lintas, Bangalore
The best ever price for first flush tea was bagged by a brand from Darjeeling
Located in Kurseong, this estate has made its name for fetching $302 (Rs 19363) per kilo of the …