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<ul><li><keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword> had plans to revamp its image before the pandemic and it wants to make it clear that its new tagline is not a rebranding — but an evolution.</li><li>In an interview with Business Insider India, the company’s Chief Marketing Officer (CMO) <keyword id="8605345" type="UNKNOWN" weightage="20" keywordseo="Rajashree-R">Rajashree R</keyword> explains how it took 10 months, talking to over 100 clients, and coordinating with 460,000 employees to bring the brand’s new image to life.</li><li>The millennial makeover isn’t just for the IT services company’s clients, but a new playbook for its employees to invest in.</li></ul>India’s largest software exporter, <keyword id="6357585" type="COMPANY" weightage="20" keywordseo="tata-consultancy-services">Tata Consultancy Services</keyword> (TCS), has gone through what could be called an ‘adulting’ moment. Having been around for more than half a century, the company has rebranded itself to showcase its bold aspirations for the future. From ‘experience certainty’ — coined in 2005 — the IT services behemoth’s tagline now reads, ‘building on belief’. It took 10 months, talking to 100 clients, and coordinating with 460,000 employees to bring the brand’s new image to life. Even until the last minute, TCS was course-correcting to make sure they got the messaging ‘just right’, according to Rajashree R, the company’s chief marketing officer (CMO. “We went through a lot of iterations, a lot of feedback — sometimes we were tweaking, sometimes we were making large level changes. I remember even last night they were correcting stuff,” she told Business Insider during a Twitter Live. <div type="twitter" handle="BiIndia" handlename="Business Insider India🇮🇳" image="http://pbs.twimg.com/profile_images/1232926719016718336/sfffJHNV_normal.jpg" favoritecount="36" retweetcount="8" status="#HangoutwithBI: @iyer_sriram in conversation with @TCS' Rajashree R on how India's largest software exporter TCS is… https://t.co/GJG2J8rQ3q" createdat="1617100284000" id="1376844503286382599"></div> A millennial makeover with employees at the centre TCS is one of the largest private sector employers in India. They already have more than 460,000 employees across the globe with many more waiting in line to join TCS’ growth story. “Our employees are our biggest brand ambassadors,” said Rajashree. She explained that they are the people who communicate directly with customers, which is why it’s very important that they understand the brand better than any promo, ad campaign or social post can put across. Even when discussing TCS’ new look, the company made it clear that it wanted to get millennials to come and share their opinion considering that the organisation’s average age is between 26 to 27 years old. “This was not like a boardroom activity. We had youngsters who came and shared their views about TCS and what they felt about the organisation and what they wanted to talk about,” Rajashree told Business Insider. And the main aim behind that was to make sure that it was an all-inclusive process. It’s not a rebranding — it’s an evolution Despite the timing of it all, the decision to rebrand TCS was not something that was triggered by the pandemic but already in the works before COVID-19 reached the borders of India. “Even before the pandemic struck, we wanted to refresh our positioning because we felt we wanted to have a branding messaging platform that is a reflection of who we are as an organisation today, which is very different from what we were a decade ago,” said Rajashree. TCS wants to be clear about the fact that it’s not moving away from its promise of offering clients certainty but that it’s evolving to showcase how the brand goes hand-in-hand with its clients to work towards a shared purpose. Simply put, TCS is still offering what it always did — just a little more now, because it can. Moreover, technology is at the centre of it. Across the industry, the pandemic has been a lesson in how company transformations going forward are going to be centred on technology. For a company like TCS, it’s an opportunity to shine. “We're not becoming somebody else. We're just finding the right messaging statement to position TCS much more strongly,” said Rajashree, clarifying the thought process behind the company’s new tagline is growth. The aim is to “provide wings” to TCS’ many business teams and help them position the brand better. TCS has its fingers in almost every pie, from aviation to financial services to retail. This means that there are many stories to be told. “Even as a CMO, there are stories that I have not heard, there are stories that I don’t know,” Rajashree remarked candidly. The rebranding of TCS, in part, is about having a platform to tell stories that have not been told yet. And the audience isn’t just TCS’ clients but also their employees, shareholders and partners, according to Rajashree.

10 months, 100 clients, and last minute course corrections — TCS CMO shares all the work behind the software giant's new look

<ul><li><keyword id="6357585" type="COMPANY" weightage="20" keywordseo="tata-consultancy-services">Tata Consultancy Services</keyword> (TCS) has rebranded itself after 15 years to speak to millennials.</li><li>The company’s new tagline is ‘<keyword id="11015934" type="UNKNOWN" weightage="20" keywordseo="building-on-belief">Building on Belief</keyword>’, from ‘<keyword id="11015932" type="UNKNOWN" weightage="20" keywordseo="experience-certainty">Experience Certainty</keyword>’.</li><li>According to the company’s Chief Marketing Officer (CMO), ‘Building on Belief’ does not mean that the company is letting go of its proposition of the certainty it offers its clients.</li></ul>India’s biggest information technology (IT) services company, Tata Consultancy Services (TCS), announced its rebranding after 15 years. The tagline for TCS is no longer ‘Experience Certainty’ but ‘Building on Belief’. The decision to rebrand TCS began nearly a year ago. The company ran a survey across more than a 100 of its clients and 200 employees to restructure its public image. “We felt early on in the year, we wanted to develop a new brand statement… which is reflective of who we are as an organisation today,” said Rajashree R, company’s chief marketing officer (CMO). The company did not share the amount of investment that went into the rebranding exercise but explained that the new brand statement will be activated over the next few weeks. According to Rajashree, the new tagline is geared towards speaking to millennials — not just about where TCS is currently, but where the company is aspiring to go within the next decade. She explained that it is focused on bringing the voice of the ‘young TCS’ to the forefront. However, the decision comes at a time when clients are looking for certainty amid the volatility of the COVID-19 pandemic. “We are not vacating the experience certainty proposition, this is an evolution and we’re building on it. Certainty is still a very core proposition by the company,” explained Rajashree. Belief, building and branding ‘Building on belief’ is centred around the proposal that Indian IT service behemoth is a “community of builders,” said Rajashree. And, its proposal to build on ‘belief’ hinges on four pillars — world belief, customer belief, the company’s own belief and individual belief. “There are some core beliefs with which we all operate,” said Rajashree. The brand has attached four promises to its new image — it is for good, bring everything, know how and mastering the journey. It envisions equality in boardrooms, the eradication of the pandemic from the planet, and bringing about sustainability. “A place where we can breathe,” said the TCS promo. New ad is likely to come out after a few weeks. SEE ALSO: <a href="https://www.businessinsider.in/finance/banks/news/the-ripple-effect-of-archegos-capitals-collapse-may-cost-global-banks-6-billion/articleshow/81754362.cms">SIMPLY PUT: The ripple effect of Archegos Capital's collapse may cost global banks $6 billion</a> <a href="https://www.businessinsider.in/stock-market/news/nazara-technologies-sees-a-blockbuster-listing-shares-list-at-80-premium-within-minutes-of-trading/articleshow/81753300.cms">Nazara Technologies sees a blockbuster listing – shares list at 81% premium</a>

India’s biggest software exporter just got itself a millennial makeover after 15 years

<ul><li>Tata Consultancy Services (<keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword>) share price is down by nearly 4% after markets opened today morning. </li><li>The company reported that net income for the quarter grew 15.6% to $1.26 billion with a wider margin of 26.8%. </li><li>It even declared a dividend of ₹15 a share.</li><li>While the numbers were impressive, they missed the street's estimates.</li></ul>India's largest software exporter Tata Consultancy Services (TCS) posted its highest-ever revenue, the best growth in constant currency terms, the largest amount of new contracts, and hired the most amount of employees in any quarter. "We are making good progress in gaining share in the growth and transformation opportunity," Chief Executive Officer (CEO) Rajesh Gopinathan said in a company statement shared with the stock exchanges. <table style="width: 352pt;"> </colgroup> <tbody><tr> <td class="xl63" style="height:15.0pt;width:146pt">Jan-March 2021</td> <td class="xl63" style="border-left-width: initial; border-left-style: none; width: 77pt;">Amount</td> <td class="xl63" style="border-left-width: initial; border-left-style: none; width: 129pt;">Remarks</td> </tr> <tr> <td class="xl63" style="height: 15pt; border-top-width: initial; border-top-style: none;">Revenue</td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">$5.9 billion</td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">4.2% in constant currency (QoQ)</td> </tr> <tr> <td class="xl63" style="height: 15pt; border-top-width: initial; border-top-style: none;">Order book</td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">$9.2 billion </td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">Highest TCV in any quarter</td> </tr> <tr> <td class="xl63" style="height: 15pt; border-top-width: initial; border-top-style: none;">New hires</td> <td class="xl64" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">19,388</td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">Most in any one quarter</td> </tr> <tr> <td class="xl63" style="height: 15pt; border-top-width: initial; border-top-style: none;">Attrition</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">7.20%</td> <td class="xl63" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">Lowest ever</td> </tr></tbody></table> The net income for the quarter grew 15.6% to $1.26 billion with a wider margin of 26.8%. The company declared a dividend of ₹15 a share. However, some reports suggest that <a href="https://economictimes.indiatimes.com/markets/stocks/earnings/tcs-q4-results-net-profit-rises-15-yoy-misses-estimates-firm-okays-rs-15/sh-dividend/articleshow/82034124.cms?from=mdr" data-type="tilCustomLink" target="_blank">the bottom line has been below expectations</a>. <keyword id="4761491" type="PERSON" weightage="20" keywordseo="TCS-Share-Price">TCS share price</keyword> is already near its all-time high. Market participants expected a good quarter as the pandemic had forced companies to digitise their operations and process at a scale never seen before. The entire Nifty IT index, which includes peer stocks like Infosys, Tech Mahindra, and HCL Tech aside from the smaller peers, gained over 6.6% in the three months ending March 2021, a lot more than the benchmark index Nifty, which went up 5.1%. <div type="image" title="tcs share price" msid="82034798" hostid="261" caption="&amp;lt;p&amp;gt;Market participants expected a good quarter as the pandemic had forced companies to digitise their operations and process at a scale never seen before. That has led to a sharp rally in IT stocks including TCS.&amp;lt;/p&amp;gt;"></div> But, despite the impressive earnings, TCS' stock is down 4% as markets opened after earnings. "It marginally improved its EBIT margin to 26.8% . The same was below our estimate [of] 27.2% on ramp-up of large deals," Motilal Oswal in its report. <div type="image" title="Copy of Copy of wipro share price" msid="82043525" hostid="261" caption="&amp;lt;p&amp;gt;TCS share price this week&amp;lt;/p&amp;gt;"></div> The management of the nearly TCS, with a market capitalisation of ₹12 lakh crore ($170 billion), is expecting the current upswing in business to continue. And to capitalise on the trend, the company recently <a href="https://www.businessinsider.in/business/corporates/news/tcs-just-rebranded-itself-to-speak-to-millennials-while-still-betting-on-certainty/articleshow/81757143.cms" data-type="tilCustomLink" target="_blank">got itself a millennial makeover</a>. Here's the Chief Marketing Officer explaining the rationale for the new look TCS in an exclusive interview with Business Insider. <div type="twitter" handle="BiIndia" handlename="Business Insider India🇮🇳" image="http://pbs.twimg.com/profile_images/1232926719016718336/sfffJHNV_normal.jpg" favoritecount="56" retweetcount="10" status="#HangoutwithBI: @iyer_sriram in conversation with @TCS' Rajashree R on how India's largest software exporter TCS is… https://t.co/GJG2J8rQ3q" createdat="1617100284000" id="1376844503286382599"></div> The largest IT player in the Indian market saw most of its growth come from continental Europe. In fact, it's the only region to have registered a positive uptake in revenue as compared to last year. <div type="image" title="TCS geographical split(2)" msid="82035938" hostid="261" caption="&amp;lt;p&amp;gt;TCS biggest get are its clients in Europe&amp;lt;/p&amp;gt;"></div> However, this is in line with what was expected. Right before the third quarter, the company had revealed that many of the European banks and insurance companies were going through a second generation of outsourcing. Their last deals were struck over a decade ago, and the time for renewals had come around. Hence, the massive growth seen in Europe goes hand-in-hand with jump in revenue seen from the BFSI vertical. <div type="image" title="TCS vertical growth(2)" msid="82035978" hostid="261" caption="&amp;lt;p&amp;gt;TCS&amp;#39; revenue earned across verticals with BFSI leading the charge&amp;lt;/p&amp;gt;"></div> Retail, as well as communications, may also see an uptake in coming quarters with TCS bringing the Walgreen Deal worth $1.5 billion in February and partnering with Ericsson to build a cloud-based research and development workplace. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/google-docs-and-google-drive-is-down-for-some-users-around-the-globe-including-india/articleshow/82034234.cms">Google Docs and Google Drive is down for some users around the globe, including India</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/google-docs-and-google-drive-is-down-for-some-users-around-the-globe-including-india/articleshow/82034234.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/stock-market-plunges-by-over-3-5-wiping-off-over-8-lakh-crore-of-investor-wealth/articleshow/82030293.cms">Stock markets plunge by over 3.5% wiping off over ₹8 lakh crore of investor wealth – but may recover soon as per analysts</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/stock-market-plunges-by-over-3-5-wiping-off-over-8-lakh-crore-of-investor-wealth/articleshow/82030293.cms"></a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/lg-wing-gets-a-40000-price-cut-a-week-after-the-company-shuts-its-smartphone-business/articleshow/82027401.cms">LG Wing gets a ₹40,000 price cut a week after the company shuts its smartphone business</a>

TCS has broken many records in the last three months — but that isn't good enough for the market

<a href="http://www.businessinsider.in/searchresult.cms?query=TCS&amp;sortorder=effectivedate">Tata Consultancy Services</a> (<keyword id="6357150" type="CITY" weightage="100" keywordseo="TCS">TCS</keyword>) underwent a major restructuring exercise and has reorganised its service lines. TCS has also shuffled its business heads and they will report to the new President <keyword id="2644831" type="UNKNOWN" weightage="20" keywordseo="Krishnan-Ramanujam">Krishnan Ramanujam</keyword>, who will report to <a href="http://www.businessinsider.in/searchresult.cms?query=rajesh+gopinathan&amp;sortorder=effectivedate">TCS CEO Rajesh Gopinathan</a>. The IT giant is looking at growing its digital offerings. As per Nasscom, digital contributes about 14% of the industry's $155 billion revenues. "This restructuring will also make us more nimble. We used to have a full services play and now we have a full stakeholder play. We will be able to target our services to the chief marketing officer, the human resources head, not just the chief information officer (of customers),” Ramanujam told ET. After the structural makeover, TCS has merged all service lines into one mega unit called <keyword id="1134662" type="ORGANIZATION" weightage="20" keywordseo="Business-and-technology">Business and Technology</keyword> services which will, in turn, have three main buckets - Cognitive Business operations, Digital Transformation Services and Consulting and Service Integration. “We will bring in people with proven experience as well as those who have run smaller business units. This gives career progression to the younger leaders,” Ramanujam told ET. Gopinathan had hinted about the changes in TCS’ fourth-quarter analyst call. "Our service line reporting conventions date back to more than two decades and we are increasingly realising that this is slightly out of sync with the way services are currently getting consumed or the way customers are engaging with us,” Gopinathan had said.

TCS looks at growing digital offerings; goes for structural makeover

<ul><li><keyword id="6357585" type="COMPANY" weightage="20" keywordseo="tata-consultancy-services">Tata Consultancy Services</keyword> (<keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword>), the same company that upgraded India’s passport offices, is now working on tech solutions for 150,000 post offices in India.</li><li>The <keyword id="193837" type="ORGANIZATION" weightage="20" keywordseo="Indian-postal-service">Indian postal service</keyword>, or <keyword id="48812" type="COMPANY" weightage="20" keywordseo="India-Post">India Post</keyword>, is currently the biggest loss making public service undertaking (PSU) of the Indian government. </li><li>The multi-year contract between TCS and the Department of Posts (DoP) is aimed at finding new revenue sources — one of those being e-commerce.</li></ul>The Indian government’s struggling postal service, India Post, and currently its biggest loss making public service enterprise, is getting an <a href="https://entrackr.com/2019/04/tcs-tech-solution-india-post/">upgrade</a> — again. In an effort to make its 150,000 post offices across the country more efficient, Tata Consultancy Services (TCS), has been roped in for a major tech upgrade. TCS is the same company that, along with the Ministry of External Affairs, <a href="https://portal2.passportindia.gov.in/AppOnlineProject/pdf/Case_Study-TCS_Indian_Passport_Office_Jan_2014_Ovum.pdf">revamped</a> India’s passport services through the Passport Seva Kendra (PSK) initiative and ‘Student Connect’. 
 
 
 
 <div type="ExtQuote" text="In Uttar Pradesh, we are better placed now because of data analytics. As the demand grew, we geared ourselves adequately. We diverted people, created more counters and camps and allocated more resources to the state. All this has been possible because of timely analysis of data." auname="Muktesh K Pardeshi, Joint Secretary and Chief Passport Officer, Ministry of External Affairs (MEA)"></div>









 The postal service’s new system is capable of processing over three million postal transactions per day while providing services to over 40,000 concurrent users with the help of 500,000 employees to help with the ₹1.5 trillion ($22 billion) loss <a href="https://www.businesstoday.in/sectors/psu/india-post-losses-touch-rs-15000-crore-in-fy19-replaces-air-india-bsnl-as-biggest-loss-making-psu/story/337470.html">reported</a> by the Department of Posts (DoP) in FY19. Currently, its main sources of revenue are its popular saving scheme, its payments bank and particularly, its e-commerce portal. However, its traditional services have suffered for the past many years. In the age of technology, postal services seem to have <a href="https://www.businessinsider.in/The-Postal-Service-Is-Alarmingly-Close-To-Running-Out-Of-Cash/articleshow/22770438.cms">lost</a> their importance as traditional mail is replaced by text messages and emails. Even the courier service industry has multiple players driving down prices and exclusivity. While India Post has historically relied on its financial services offerings as a big source of revenue, it made a foray in the fin-tech space in 2018, a move that is expected to help it turn <a href="https://economictimes.indiatimes.com/industry/banking/finance/banking/government-expects-india-post-payments-bank-to-be-profitable-after-2-years-communications-minister-manoj-sinha/articleshow/65616188.cms?from=mdr">profitable</a>. India Post’s connectivity in rural areas extends to 130,000 access points, which is two and a half times the number of rural bank branches. But, even there, business has been slow due to the lack of warehousing facilities. According to the company, aside from mail operations, the upgrade should also help with finance and accounting, human resource functions and improving connectivity between the post offices. It’s <a href="http://www.newindianexpress.com/business/2019/apr/18/e-com-bet-yet-to-pay-off-for-india-post-1965684.html">estimated</a> that the losses for India Post will only continue to increase are salaries grow but revenues aren’t able to catch up. Hopefully, the ₹11 billion ($160 million) contract that has been in place between TCS and the DoP since 2013, will help India’s postal service find a way out. See also: <a href="https://www.businessinsider.in/after-a-payments-bank-the-indian-postal-service-now-plans-to-launch-an-insurance-firm/articleshow/65749909.cms">After a payments bank, the Indian postal service now plans to launch an insurance firm</a> <a href="https://www.businessinsider.in/e-commerce-shipping-a-great-business-opportunity-for-india-post/articleshow/47720544.cms">E-commerce shipping a great business opportunity for India Post</a> <a href="https://www.businessinsider.in/india-post-makeover/articleshow/52619956.cms">With colourful uniforms and caps, India Post staff is set for a smart makeover</a>

The company that transformed India's passport offices is also working on post offices

MUMBAI: WPP-owned J <keyword id="473766" type="PERSON" weightage="20" keywordseo="Walter-Thompson">Walter Thompson</keyword> is likely to win a global advertising contract from the <keyword id="6355725" type="CITY" weightage="20" keywordseo="Tata-Group">Tata Group</keyword>, the first time that the conglomerate will embark on a corporate brand initiative as part of Chairman <keyword id="6356895" type="PERSON" weightage="20" keywordseo="Cyrus-Mistry">Cyrus Mistry</keyword>’s push to make its worldwide presence felt more strongly. 
 
The two sides are yet to sign on the dotted line but a verbal commitment has been extended to the agency, according to well-placed insiders. A formal announcement is likely next week. Sources estimate the size of the business at just under Rs 200 crore. The group hasn’t engaged in any brand activity except during centenary celebrations a few years ago. 
 
During the celebrations, an awardwinning, football-themed film on the group’s values was made by Arun Nanda-led Rediffusion Y&amp;R. “The new management under the leadership of Cyrus Mistry feels the need to position Tata as a force on the global platform,” said a top Tata Sons executive explaining the rationale behind the campaign. 
 Mistry, who took over as chairman of holding company Tata Sons in 2012 from <keyword id="6360722" type="PERSON" weightage="20" keywordseo="ratan-tata">Ratan Tata</keyword>, will be looking to strengthen the group’s presence in global markets as an increasing share of its business comes from overseas. “More than half of the (group) companies’ revenues are… from the international markets,” said the person cited above. 
 
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“And while people are aware of the individual companies, they don’t know that these companies actually belong to Tata Sons. And thus the company feels that this is the right time to launch a global campaign.” 
 As ET reported in May, pitches kicked off in the first week of April. with five agencies participating — <keyword id="6375201" type="COMPANY" weightage="20" keywordseo="JWT">JWT</keyword>, TBWA, Y&amp;R, McCann World-Group and FCB Ulka. 
 
Of these, the first three made it to the final round of presentations that took place in May. The brief was simple, according to the CEO of one of the agencies that participated: “What should the Tatas do to be globally visible?” 
 The group wants people to look beyond <keyword id="6357585" type="CITY" weightage="20" keywordseo="Tata-Consultancy-Services">Tata Consultancy Services</keyword> and <keyword id="42747" type="CITY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword> unit <keyword id="42034" type="COMPANY" weightage="20" keywordseo="Jaguar">Jaguar</keyword> <keyword id="44719" type="PERSON" weightage="20" keywordseo="Land-Rover">Land Rover</keyword>, he suggested. "I think the idea is to build salience for the brand Tata so that people see more than just TCS and JLR. It is something that they are trying to fix.” 
 
A JWT executive said winning the deal was more about prestige than anything else. “More than the size of the business it is an extremely prestigious account because no other Indian company has gone global this way,” the person said. He said the pitch was led by Colvyn Harris, CEO of JWT South Asia, and the team had members from the agency’s New York and London offices. Harris declined to comment. 
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A Tata Sons spokesperson said, “We have not appointed any agency so far, and will make an announcement at the appropriate time.” It wasn’t clear whether Tata wants one advertising campaign that will run across markets or if it will have separate country-wise campaigns with one overarching theme and tagline since the positioning of the group’s units vary across geographies. For instance, the group is the largest employer in the manufacturing sector in the UK, which is very different from its positioning in the US or even China. A top executive at another agency that participated in the pitch said, “They don’t have a plan yet. They have also not finalised the media plan as well and therefore don’t know if it will be an above-theline (aimed at a wide audience) or below-the-line campaign (more sharply focused). And therefore they have not yet finalised a media agency.” 
 
However, executives aware of the plans say the media business will be integrated with one of the WPP agencies, a strategy that works well for both JWT and Tata if the two go ahead with the initiative.

J Walter Thompson Likely To Win Global Advertising Contract From Tatas For Image Makeover

New Delhi [India], December 21: While making significant strides in various sectors, there are leaders in India who are standing out for their work worldwide. The "Global <keyword id="397956" type="General" weightage="20" keywordseo="indian-leaders" source="Orion">Indian Leaders</keyword> 2023" list curated by World Brand Affairs has featured leaders from across the country who are known for their innovative, resilient, and persistent approach to functioning in their respective industries. These people are heading towards new heights and establishing standards for excellence. The list honors their outstanding efforts and accomplishments which have propelled their companies to unbound success. Their inclusion in the list highlights their exceptional abilities to navigate challenges, adapt to changing market trends, and consistently deliver groundbreaking results. Gaurav Munjal, CEO of Unacademy Gaurav Munjal is the co-founder and CEO of Unacademy, India's largest online learning platform. With a vision to democratize education, Munjal pioneered Unacademy's growth, transforming it into a leading ed-tech powerhouse. His innovative leadership has revolutionized accessible and quality education, empowering millions of learners across the globe. Kunal Shah, Founder of CRED Kunal Shah is the founder and CEO of CRED, a fintech startup revolutionizing credit card payments in India. As a serial entrepreneur, Shah previously founded FreeCharge, later acquired by Snapdeal. His innovative approach to creating rewarding credit experiences has helped CRED to redefine credit card usage while fostering financial literacy. Ashish Hemrajani, Co-founder and CEO of BookMyShow Ashish Hemrajis the co-founder and CEO of BookMyShow, India's leading online entertainment ticketing platform. Hemrajani's unique idea revolutionized the way people book tickets for movies, events, and live performances. His ingenious leadership transformed BookMyShow into a cultural phenomenon, reshaping the access to entertainment industry across the country. Fardin Sheikh, Managing Director at Wizence Group Fardin Sheikh is a seasoned professional with over 25 years of exemplary leadership experience, earning him recognition as a Distinguished Digital Transformation Leader. His dynamic career spans across various roles, showcasing a remarkable blend of strategic vision, project management acumen, and a strong commitment to driving digital innovation. Pariksha Rao, Founder of NuWe Starting as a Clinical Nutritionist, Pariksha Rao has morphed into various roles with the intent to help demystify and democratize healthcare. From maternal well-being to fetal health and tailored nutrition for weaning kids to teens, her work has helped impact over 200,000 lives over nearly two decades of her career. She continues to amplify her impact with NuWe. Poojaa Choprah, CEO and MD of Felix Impex Poojaa Choprah, a visionary CEO &amp; MD of Felix Impex Pvt Ltd., and founder of PNA ORIGINE, is renowned for strategic business acumen and market expansions. A trailblazer in entrepreneurship, her global fashion insights, artistic fervor as a Kathak dancer, and bespoke training expertise redefine success, weaving innovation and cultural fluency into her vibrant career. Amandeep Kaur Khangura, Director of Tru Prime Amandeep is a Canadian born entrepreneur who moved to India in 2011, and acquired Indian Citizenship to follow her passion to bring social empowerment in rural Punjab. During her time in Canada, Amandeep chaired HR &amp; Finance for a $500M project. Currently, in India, she operates Majara Dairy Farm which has 2,600 livestock and is the largest dairy farm operator in Punjab and one of the largest in India. Pt. Dr Sanjeev Kumar Srivastava, Nadi and Vedic Celebrity Astrologer Renowned globally as a luminary in Nadi and Vedic astrology, Pt. Dr. Sanjeev Kumar Srivastava is celebrated across 70+ nations for his remarkable precision in predictions &amp; teaching Nadi Astrology. With an illustrious career spanning 27 years, his astonishing success rate of 95-97% and expertise in Nadi Nakshatra Sutras exemplify his command in the celestial arts. Dr Prachiti Punde, Director of Proluxe Dr Prachiti Punde is a powerhouse in Integrated Medicine, Director of Proluxe Pvt Ltd, and Mrs. Universe Tolerance 2021. She transforms health and lifestyle with an exclusive GLAMOWELL multi-experience centre and revolutionizes wellness with patented tools and a unique mobile app. Along with being a spiritually blessed child, she is also an Anesthetist and mindskills Trainer with 15+ books published. Sanju Pudyandil, Founder of Whitespace Brand Consulting Sanju Pudyandil, a luminary in brand management and marketing, launched Whitespace Brand Consulting after honing his expertise at Ray+Keshavan, presently Super Union. Renowned for orchestrating transformative corporate revamps, he spearheaded impactful makeovers for illustrious brands like Canara Bank, Trident Hotels, J&amp;K Bank, Punj Lloyd, CEAT Tyres, and Fair &amp; Lovely, among others. Stuti Galiya, Partner at Khaitan &amp; Co. Stuti, an esteemed Advocate and solicitor, serves as a Partner at Khaitan &amp; Co., excelling in mergers &amp; acquisitions, private equity, corporate laws, commercial contracts, and foreign investments. Recognized as the "Luxury Retail Lawyer of the Year 2023" by APAC Insider, her expertise in the luxury retail sector marks her as an ingenious leader in the Asia-Pacific legal domain. Srividhya, Founder of HITECH Engineering Solutions (India) Srividhya, founder of HITECH Engineering Solutions (India) holds a deeply rooted legacy in Construction since 1998. Her indomitable optimism defied industry challenges, establishing a prominent platform despite male-dominated norms. Under her guidance, the company thrives as a certified SSI unit with ISO 9001:2015, ISO 14001:2015 &amp; OHSAS 4500: 2018 qualifications, renowned for cost-effective solutions nationwide and across Asia. Debabrata Sarkar, CMD at MicroAlgae Solutions Debabrata Sarkar is an agricultural innovator with 26+ years of global experience. Armed with a BCKVV agriculture degree and IIM Kolkata alumni status, he led strategic units for esteemed firms in Asia Pacific. He is currently serving as the CMD at MicroAlgae Solutions India Pvt Ltd, a subsidiary of AlgaEnergy Spain. Mogilipuri Krishna Chaitanya, Director at Wonder View Media As a Director at Wonder View Media Pvt Ltd, a CMPTL franchise specializing in IT services and Business Consulting, Mogilipuri Krishna Chaitanya facilitated substantial growth for his brother's business. With over 9 years of experience, he continues to excel as a Software Engineer at Tata Consultancy Services (TCS) and has made significant contributions to tech giants like Apple, Google, and more. Subhajit Banik, Founder of Birdlens Creation Subhajit ventured into photography in 2007 as a model, cultivating expertise in lighting and creative framing. Winner of the Glamhunt competition by ABP group in 2010, he founded Birdlens Creation in 2015. Specializing in wedding photography, Subhajit crafts timeless, emotive images reflecting couples' love and joy. Dr Rahul Mirchandani, Chairman &amp; Managing Director of Aries Agro Limited Dr Rahul Mirchandani, ranked among the 30 Most Innovative CEOs in India, has pioneered unique strategies to build 130+ Aries specialty crop nutrition brands. With a PhD in Management Studies, he teaches Marketing, Innovation, and Entrepreneurship across 50+ B-Schools. He plays key roles in CII's agriculture council, and key governmental panels and was the National Chairman of CII's Young Indians. Vinay Kumar Singh, Executive Director and CEO of Thomson Digital and Q&amp;I (India) Vinay Kumar Singh is the Executive Director and CEO of Thomson Digital and Q&amp;I, with over 30 years of industry expertise. He pioneered Thomson Digital in India and globally, founding associated companies and an education technology startup. Specializing in scientific and educational content, Vinay completed his Executive Training Programs at ISB Hyderabad. Saurabh Gupta, Founder &amp; CEO of Verismart.ai A 3-time entrepreneur and angel investor in 9 deep tech firms, Saurabh Gupta is now leading Verismart.ai which pioneer in blockchain-based Ad-tech/Data Interoperability platform with over 520M+ users data pipeline while ensuring privacy compliance. He also acquired dolphinchat.ai., and has been a speaker at 50+ global conferences talking about Blockchain and data privacy. Vikkas K Jha, Founder of Brand Kettle Vikkas K Jha, an ace marketing professional turned visionary entrepreneur, founded Brand Kettle amidst the pandemic. With expertise in Commercial Fitouts, Retail Roll-Outs &amp; experiential marketing, he expanded Brand Kettle's services, integrating 30+ brands, within 3 years. He is also driving impactful social change via the Brand Kettle Foundation's NGO initiatives. Atharva Bahadur, CEO of Drishti Pures Atharva Bahadur is the CEO of Drishti Pures in Lucknow. Under Atharva's leadership, Drishti Pures, a pioneering endeavor, engages abandoned, differently-abled children in producing Cold Pressed Oil and processing pure spices, aiming to foster self-reliance among them. Currently housing 260 abandoned children, Drishti remains the largest institution of its kind globally. Harsh Niwas, Manager Legal and Team Lead at Unitech Limited Harsh Niwas is an international consultant having more than 12 years of experience in the Real Estate and Mining industries. His expertise lies in project management, legal strategy, and stakeholder communication, delivering successful outcomes and operational efficiency. Known for strong leadership, negotiation, and collaboration skills, he ensures compliance and value creation within teams and organizations. Hussain Kalsekar, Founder and CEO of 366 DigitX Renowned for fostering enduring relationships with corporate decision-makers, Hussain Kalsekar has steered 366 DigitX to unparalleled heights. His client-centric approach has garnered him accolades globally. Recognized as one of the top 100 smartest digital marketing leaders by the World Marketing Congress, he was also recently honored among the Top 50 Global High Flyers and awarded as the Leader in Digital Marketing for 2023. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same)

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