IDFC Mutual Fund launches Paison Ko Roko Mat campaign via TBWA\ India

Here is how has the pandemic has affected Indian consumers food habits, according to TBWA India Rep…

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…

Creative agencies tell us all they are doing to strengthen their DEI policies

In July, statistics showed that Apple's big "Designed by Apple in California" campaign was a flop w…

BI's Spotlight event focused on how companies can help employees cope better with mental-health iss…

The executive, who worked at traditional agencies like FCB and TBWA\Chiat\Day before building Revlo…

Another e-mail exchange, detailed here by Business Insider's Jay Yarow, displays the tense relation…

A French AIDS-awareness charity thought this through, and the result is a provocative ad that gets …

Apple has spent the past year figuring out who it wants to be. Its once charming and cool commercia…

This year's ad, by TBWA Media Arts Lab, Apple's longtime ad agency, focuses on the moment when a pe…

Since my last note to you, we have solidified some of the internal measures to adjust our business …

In one example, Omni can create "mood boards," said Nelson. A telecom advertiser, for example, will…

The ad (watch it in full below), called Live Bright, starts with the notification "time to stand" a…

"We designed our campaign to reflect the authenticity of Facebook Live," Facebook CMO Gary Briggs s…

A sign of the significance of W+K's win is that incumbent We Are Unlimited, a Chicago-based entity …

"We had some really good finalists but the great part of this campaign was that it was more than a …

"Consumers love to see innovation portrayed in advertising and Samsung is the first major brand to …

"A live ad is not over-produced and edited like other spots - it has an element of spontaneity…