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Apple Is Trying To Hire 1,000 New Ad Execs - Here's Why Many Of Them Are Saying 'No'

The folks at TBWA are furious as they watch their historic relationship get trashed by Apple market…

Jim Edwards   


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Apple's Decision To Make Its Own Ads Might Be Backfiring

Looking at campaigns from the last few months, the two Apple ads with the highest Ace Scores come f…

Katie Richards   


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3 mins read

Apple Is Undoing One Of Steve Jobs' Most Treasured Relationships

The split comes after tension arose between TBWA Media Arts Lab CEO James Vincent and Apple marketi…

Jim Edwards   


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Apple is restructuring the way it works with its lead advertising agency

"TBWA\Media Arts Lab is reorganizing and introducing a new operating model to keep pace with the wa…

Lara O'Reilly   


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Twitter has hired the ad agency for Airbnb and Gatorade to work on a big campaign

Twitter is also working on a big campaign in the UK, where it does have an agency of record. It app…

Lara O'Reilly   


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Finally, The Truth About Apple And TBWA's 'Perfect' Marriage

Another e-mail exchange, detailed here by Business Insider's Jay Yarow, displays the tense relation…

Aaron Taube   


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Inside Kamala Harris' husband's part in a wild $42 million legal battle over the Taco Bell chihuahua

One of the most high-profile lawsuits in the legal career of Doug Emhoff — the husband of Kamala Ha…

Kate Taylor   


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See How Weird Apple's New Advertising Looks Compared To The Old Ads That Launched Its Best Products

Apple relaunched its corporate image last year around a manifesto, "Designed by Apple in California…

Jim Edwards   


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This Chart Shows That When Facebook Changed How The News Feed Works It Killed Brand Pages [THE BRIEF]

A new study from Social@Ogilvy quantifies a phenomenon brands and agencies were already displeased …

Aaron Taube   


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The 10 things in advertising you need to know today

3. TBWA bought a majority stake in British agency Lucky Generals. According to Campaign, the deal v…

Julien Rath   


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1 min read

Apple Is Nearly Doubling Its Design Team To Make Better Ads

In July, statistics showed that Apple's big "Designed by Apple in California" campaign was a flop w…

Aaron Taube   


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How Esurance's $1.5 Million Giveaway Won The Super Bowl Post-Game [THE BRIEF]

Esurance might have won the Super Bowl from a social media perspective by airing the first ad after…

Aaron Taube   


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1 min read

Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF]

In new U.S. marketing head Jorn Socquet's first big move, A-B InBev is moving its Bud Light Platinu…

Aaron Taube   


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3 mins read

Apple Could Be Moving Its Entire Ad Strategy Out Of The Mad Men Era And Into The Modern Day

While the ads are always remarkably well produced and often very pretty, they conform to the idea o…

Aaron Taube   


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1 min read

BuzzFeed's Native Ads Are Coming To Other Websites [THE BRIEF]

BuzzFeed partnered with eight other publishers, including Thought Catalog and the Hairpin, to bring…

Laura Stampler   


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1 min read

Why Pepsi Can Take 18 Months To Make A New Ad

Galaxy is a small team of only a handful of execs with backgrounds in account planning and manageme…

Jim Edwards   


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1 min read

'The Lego Movie' Remade Everyone Else's Commercials Out Of Legos, And They Are So Much Better That Way [THE BRIEF]

Google took its latest step in pursuit of brand advertisers by announcing a partnership with comSco…

Aaron Taube   


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1 min read

A Key Defector From Team Apple Has Returned To The Fold

Trattner worked with Apple's ad agency, TBWA's Media Arts Lab, from 2004 to 2012. After he left dur…

Megan Rose Dickey   


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2 mins read

This notebook contains pages made of fake skin so tattoo artists don't have to practice on real people

There's no word yet on whether Tattoo Art Magazine plans to sell The Skin Book or whether it will s…

Steven Tweedie