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Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club

In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…

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5 mins read

Taylor Swift is flexing her economic muscles again with the return of her tour and a new book

Taylor Swift's upcoming self-published challenges business norm. But her tour's return raises conce…

Dan DeFrancesco   


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3 mins read

All AI has done this election is convince Taylor Swift to endorse Harris

Despite fears, AI hasn't significantly influenced elections this year, but concerns persist, notabl…

Grace Eliza Goodwin   


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8 mins read

The strategic way Taylor Swift shut down fan backlash, endorsed Kamala Harris, and won

Taylor Swift's long-awaited endorsement of Kamala Harris for president arrived Tuesday night. Fans …

Callie Ahlgrim   


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7 mins read

Taylor Swift's clock obsession is good for business

Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …

Amanda Krause   


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This Instagram photo has some fans convinced Taylor Swift is backing Kamala Harris

Taylor Swift fans speculated that she is quietly supporting Kamala Harris after her latest Instagra…

Mikhaila Friel   


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Taylor Swift's economic clout has now come for Europe

Over the last year, Swift's Eras Tour injected billions into the US economy. She could do the same …

Katie Balevic,Lauren Edmonds   


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Taylor Swift once said her 'biggest fear' was a terror attack during one of her concerts

Last week, Austrian authorities said they arrested three male teenagers on suspicion of planning an…

Amanda Goh   


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Is Taylor Swift in her Kamala era? It's not clear yet but her support for the VP would go a long way

Swift hasn't endorsed Harris, but her support would have a unique impact given her broad appeal and…

Alice Tecotzky   


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1 min read

Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy

Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…

Matthew Fox   


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4 mins read

Screw helping the NFL, Taylor Swift could save Broadway next

Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …

Laura Wheatman Hill   


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2 mins read

There is one European country where Taylor Swift didn't change the economy so far

Taylor Swift's Eras Tour has made it to five European countries so far. It boosted accommodation pr…

Shubhangi Goel   


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5 mins read

How a Trump or Harris presidency could impact the future of AI

Harris would likely build on Biden's approach and Trump be more hands off, but both need to balance…

Alice Tecotzky   


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4 mins read

I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.

Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…

Eve Crosbie   


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Taylor Swift's Eras Tour might be about to do for Europe what it did for America

Fans are expected to spend big during the singer's European leg of her mega-tour.

George Glover   


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1 min read

Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000

Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…

Mikhaila Friel   


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3 mins read

Impact of 'funflation' to continue beyond Taylor Swift and Beyoncé, says Bank of America

Bank of America said people will continue to spend big on live entertainment due to 'funflation,' c…

Cork Gaines   


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9 mins read

Taylor Swift's gameday outfits are a touchdown for fashion brands

Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…

Amanda Krause   


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Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast

Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…

Katie Balevic,Lauren Edmonds   


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2 mins read

Uber's CEO confirms 'the Taylor Swift effect' is very real

"Uber definitely ups its game for Taylor when she comes to town," CEO Dara Khosrowshahi said in a r…

Ana Altchek