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<ul><li>If you are using <keyword id="6534479" type="General" weightage="20" keywordseo="youtube-premium" source="Orion">YouTube Premium</keyword> for 6 six years then you can enjoy your next yearly subscription for free.</li><li><keyword id="10985031" type="General" weightage="20" keywordseo="youtube-premium-subscription" source="Orion">YouTube Premium subscription</keyword> gives access to ad-free content and supports background play.</li><li>Here’s how to check your <keyword id="10879" type="General" weightage="20" keywordseo="youtube" source="Orion">YouTube</keyword> Premium start date.</li></ul>If you are using YouTube Premium services for more than six years then now it's time for some pay-off. The video-sharing and the streaming platform is offering a free yearly subscription if you are using its Premium services for more than six years. According to <a href="https://9to5google.com/2022/06/10/youtube-premium-free-year/">9to5Google</a>, users who are YouTube Premium subscribers for 2,222 days or 3,199,680 minutes will get a notification from a company saying ‘it's time to celebrate’. Further, notification will inform users that you are getting a free Premium subscription for 12 months. The YouTube Premium subscription consists of <keyword id="1308911" type="General" weightage="20" keywordseo="youtube-music" source="Orion">YouTube Music</keyword> and ad-free content. Additionally, the app will also support background play. YouTube started its subscription service in late 2015 and at that time service was known as ‘YouTube Red’. Later, it was rebranded to ‘YouTube Premium’ in June 2018. If you are wondering since how long you have been using the YouTube Premium, here is how you can check the start date of your premium service. Follow simple steps to check the start date of your YouTube Premium subscription- <ul><li>Open YouTube on your smartphone device (iOS or Android).</li><li>Tap on the profile picture which is available in the top right corner of the screen.</li><li>Go to the YouTube Premium benefits category, there you will see an option saying ‘Member Since’ under the username.</li><li>There you will get the exact date to make calculations to know how long you need to complete six years.</li></ul>Further, if you have not used YouTube Premium then you can look out for plans available in India. The basic plan of YouTube Premium starts from ₹139 without auto-renewal and ₹129 with auto-renewal. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/how-to-use-live-text-in-a-video-on-iphone/articleshow/92203366.cms">iOS 16: How to use Live Text in a video on iPhone</a> <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-to-help-upgrade-71-itis-in-tamil-nadu/articleshow/92203516.cms">Tata Technologies to help upgrade 71 ITIs in Tamil Nadu</a>

YouTube is giving away a year's worth of Premium Subscription for free - here’s how to check if you are eligible

<ul><li>Fino Payments Bank is likely to announce its share allotment status on November 9.</li><li>The public issue of the Mumbai-based fintech company Fino Payments Bank has been subscribed 2.03 times on the third and final day of the issue on November 2.</li><li>Check out the latest news and updates on <a href="https://www.businessinsider.in/">Business Insider</a>.</li></ul>Navi Mumbai-based fintech company Fino Payments Bank is likely to announce the allotment status of its initial public offering (IPO) on November 9. The company received good demand from investors, who have oversubscribed the IPO by 2.03 times. The portion reserved for retail investors was oversubscribed by 5.92 times on the last day of the IPO bidding process. However, demand from non-institutional investors was not that good as the portion reserved for non-institutional investors was subscribed just 0.21 times. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscription status </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qualified institutional investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.65 times </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non-institutional investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.21 times </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.92 times </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Overall </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.03 times </td></tr></tbody></table> The IPO was open for subscription from October 29 to November 2 with a price band of ₹560-577 per share. The company is looking to raise ₹1,200 crore through public listing including ₹900 crore through an offer for sale and ₹300 crore through fresh issue of shares. The company claims to be the <a href="https://www.businessinsider.in/searchresult.cms?query=fino&amp;sortorder=score">first profitable player </a>in the payments bank space to hit the Indian stock market. Paytm is another payments bank firm in line to get listed soon. The bank plans to utilise the net proceeds from the fresh issue towards augmenting its tier-I capital base to meet its future capital requirements. Further, <a href="https://www.businessinsider.in/stock-market/news/fino-payments-bank-ipo-opens-today-heres-what-analysts-are-saying-about-it/articleshow/87346627.cms">analysts are positive </a>on the fintech industry and believe they are poised to grow in the future. “Fintech companies' demand is poised for growth on the back of rising internet penetration, higher disposable income, development of technology, low-cost infrastructure, government initiatives like UPI, etc. We believe Fino Bank is one of the key beneficiaries of opportunities in the sector,” said analysts at Religare Broking. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/reliance-industries-tata-motors-britannia-and-other-hot-stocks-on-november-8-as-markets-reopen-after-diwali/slidelist/87576915.cms">Reliance Industries, Tata Motors, Britannia and other hot stocks on November 8 as markets reopen after Diwali</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/how-to-subscribe-to-paytm-ipo-on-zerodha-paytm-money-banks/articleshow/87510232.cms">Paytm IPO will open today — here is how to apply via bank and apps like Zerodha, Paytm Money</a>

Fino Payments Bank IPO allotment tomorrow, investors had oversubscribed by over 2 times

<ul><li><keyword id="2778410" type="General" weightage="20" keywordseo="havas-media-group" source="Orion">Havas Media Group</keyword> India’s launches its research study on the effectiveness of print as a medium. </li><li>Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infection and change in media consumption patterns, the time spent in reading newspapers increased significantly, especially in the age group of 41-50 years.</li></ul> With the pandemic and the subsequent lockdowns disrupting the production and distribution of newspapers and magazines across India, Covid-19 happened to be a game-changer for Print as a medium in the country. Despite the lack of readership data and interrupted circulations, Print emerged as one of the most credible sources of information for most consumers, brands, and marketers, during these volatile and catastrophic times. Bolstering its focus on investing in – Meaningful Media - 'Media That Matters' - Havas Media Group India has released its latest whitepaper that decodes the effectiveness of print as a medium and the shifts in readership behaviour during the pandemic. The research involved Stratified Random Sampling from YouGov’s proprietary panel which consists of 200,000 active panelists in India, aged between 21-50 years, male and female with a current subscription to at least one daily newspaper, spread across 14 key cities in India. Crouched but Credible: Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infection and change in media consumption patterns, the time spent in reading newspapers increased significantly, especially in the age group of 41-50 years. Print ranks third, after Television and Social Media as the most credible source of news. Approximately, 15% of readers shifted to regional or vernacular publications, on the heels of trust and tenability. This has also given way to some interesting trends. For instance, in the South, nearly 60% readers sought Print as a medium to gain more knowledge. While in the West, around 33% consumers read newspapers to find local news. The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of this study use news apps. Apart from being a daily habit, some of the top reasons for reading newspapers continues to be gaining more knowledge, staying updated about current affairs and improving language skills. Content related to science &amp; technology, global affairs &amp; health remained some of the preferred and most-read sections following general news. A category-wise deep dive on the effectiveness of the medium for advertisers and marketers revealed that Print plays a key role in influencing brand perception, from Quality to Price to Trust, especially within the Automobile category. Some of the findings specific to the auto category revealed that Print has the highest effectiveness in driving brand awareness, of nearly 55% for first car intenders. For repeat intenders, Print helps drive brand preference across the funnel. Car advertisements were the second most recalled after mobile phones (higher amongst repeat intenders). Maruti, Hyundai and Tata Motors ranked highest among the most recalled auto brands. Consumers paid higher attention to advertisements in newspapers, and only 10% skipped them. Apart from the auto industry, Print continues to be the preferred source of medium to drive efficacy for other categories like smartphones, finance, and education as well. And even though the print medium saw a dip in readership, owing to the pandemic, the consumer expectation continues to grow stronger in newspapers in terms of content and not just news. Sanchita Roy, Head of Strategy, Havas Media Group India said, “At Havas Media, our philosophy is to continuously study and monitor Brands and Media that Matters. In the Covid-19 wreaked marketplace that has led to dynamic consumer habits, this has become even more critical. Therefore, we have aligned ourselves with the Havas global network and its planning teams and tool suite to routinely map trends across sectors, industries, mediums, and evolving marketing technologies so that we can provide the best and most impactful media solutions to our marquee clients. Over the last two years, we have also beefed up our teams and talent pool in areas including data, convergence, automation and AI, strategy, e-comm and marketplace, and so on. Our endeavour is to become India’s biggest think tank and emerge as the most authentic and reliable voice for all stakeholders in the industry during such volatile times and lead the thought leadership conversations in the advertising and marketing space.” She further added, “To manifest this, we launched our sports research report a few months back. With the onset of the pandemic in 2020, the Print sector suffered a huge loss especially on the back of the cancellation of subscriptions and several other reasons. Hence, it became pertinent to understand not only the consumer shifts that was happening in the media ecosystem but also understand if Print continued to be as effective as before in impacting business outcomes. Needless to mention that despite the short-term de-growth, Print is back with a bang. It continues to be one of the most trusted and credible mediums that helps influence brand perceptions. And this is the resurgence story of Print in India.”

Print emerges as one of the credible mediums to influence brand perception: Report

<ul><li>Earlier this year, <keyword id="42747" type="COMPANY" weightage="20" keywordseo="Tata-Motors">Tata Motors</keyword> launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu <keyword id="2520956" type="PERSON" weightage="20" keywordseo="programmatic">Programmatic</keyword>’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. </li><li>It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads. </li><li>The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry.</li></ul>The rising trend of cord cutters and streaming surpassing cables, in many economies, has brought with it a new challenge for the advertising sector – that of reaching the audience behind the great OTT paywall. With the changing audience behavior and a dramatic increment in Over-The-Top (OTT) subscriptions, the segment has emerged as one of the most engaging forms of digital content consumption during the lockdown. OTT is no longer a niche but a mass market. In an effort to plan for activating OTT audiences from premium platforms such as Netflix, <keyword id="9364358" type="UNKNOWN" weightage="20" keywordseo="dentsu-play">dentsu Play</keyword> partnered with WATConsult, a globally awarded hybrid digital agency from the house of dentsu international, on Tata Motors and has pioneered a unique solution to target premium, behind the pay wall OTT audiences on platforms outside of the OTT through industry first integrations using first-party and second-party data partnerships. Earlier this year, in January 2020, Tata Motors launched its Electric Vehicle, ‘Nexon EV’, pioneering the EV segment in India. As a result, dentsu Programmatic’s unique solution delivered an astounding 3X higher CTR than regular display campaigns. It also achieved an 81% higher qualified lead ratio and a dramatic improvement in leads. The ability to enrich OTT audiences beyond their native platforms has resulted in a dramatic success for the brand and proposition to the industry. Commenting on the success, <keyword id="1367642" type="PERSON" weightage="20" keywordseo="Ramesh-Dorairajan">Ramesh Dorairajan</keyword>, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors said, “The Great Reset has highlighted several audience trends that will help us enhance our overall brand reach. The increase in OTT content consumption has transformed the way people consume content. This unique data-driven approach from dentsu Programmatic has opened up additional avenues for us to interact, particularly with the audience behind the paywall, while creating a phenomenal impact on our campaign performance as we pioneer an industry-first approach.” “With our industry first partnerships and integrations enabling insights from platforms such as Netflix, Amazon Prime Video, Zee5 and large players in the sector, coupled with our proprietary technology, dentsu Programmatic is proud to have unearthed a unique way to drive business success for clients wishing to target OTT audiences. Using Machine Learning at its core, coupled with intelligence from platforms such as Facebook and Google, we aspire to deliver many such industry leading solutions to common client challenges,” added <keyword id="1376695" type="PERSON" weightage="20" keywordseo="Gautam-Mehra">Gautam Mehra</keyword>, CEO, dentsu Programmatic and Chief Data Officer (South Asia), dentsu international. Sharing her views on the same, <keyword id="2705388" type="PERSON" weightage="20" keywordseo="Heeru-Dingra">Heeru Dingra</keyword>, CEO, WATConsult commented, “As OTT platforms grow and evolve at an exponential rate, they seem to emerge as one of the key focus areas for brands as well as marketers. Therefore, dentsu Programmatic’s tool to effectively tap those audiences has efficiently helped us in actioning a campaign for our brand <keyword id="7931165" type="COMPANY" weightage="20" keywordseo="tata-nexon-ev">Tata Nexon EV</keyword>. From targeting the right set of audiences to creating awareness about the brand and attaining the right amount of consideration, it delivered some remarkable results for the brand.”

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms

<ul><li><keyword id="611086" type="ORGANIZATION" weightage="20" keywordseo="Happiest-Minds-Technologies">Happiest Minds Technologies</keyword>’ initial public offer (IPO) opens for subscription today.</li><li>The grey market premium currently suggests an upside of 60% over the issue price band. </li><li>Here’s what brokerages have to say about the IPO. </li></ul><a href="https://www.businessinsider.in/business/corporates/news/ashok-soota-backed-happiest-minds-techs-702-crore-ipo-what-works-for-it-and-what-doesnt/articleshow/77909427.cms#:~:text=what%20doesn't-,Former%20Wipro%20and%20Mindtree%20exec's%20firm%20Happiest%20Minds%20Tech's%20%E2%82%B9,it%20and%20what%20doesn't&amp;text=The%20IPO%20will%20remain%20open,165%2D166%20per%20equity%20share.">Ashok Soota backed IT speciality company Happiest Minds Technologies’</a> initial public offer (IPO) is all set to open today for subscription; the company aims to raise ₹702 crore. Ahead of the IPO today, the company has already raised ₹316 crore from the anchor investors like the Government of Singapore, Goldman Sachs, Nomura Funds, and Kuwait Investment Authority. Happiest Minds Tech has set an issue price of ₹165-166 per equity share. And, the shares are already hot in the grey market. The grey market premium currently suggests an upside of 60% over the issue price band. It is currently hovering in the range of ₹105-₹110 per share. <div type="Article" hostid="261" msid="77909427" title="Former Wipro and Mindtree exec’s firm Happiest Minds Tech’s ₹702 crore IPO⁠ — what works for it and what doesn’t" mstype="2" mssubtype="0"></div> What is the Grey market premium? Grey market premium is the measure of the extra amount that the market is ready to pay for a newly listed company’s share. Although, grey market premium is not an official measure of the market premium. But it is a fair indicator of demand for the shares in the market. Brokerages on Happiest Minds Under its IPO, Happiest Minds Tech will issue a fresh 66.2 lakh shares, after which the promoter’s stake will come down to 53% from the current 62%. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brokerage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">View on Happiest Minds Tech IPO </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">KR Choksey </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prabhudas Lilladher </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BP Wealth </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscribe </td></tr></tbody></table> According to KR Choksey brokerage, Happiest Minds Tech IPO is a ‘fairly’ attractive deal with the potential for healthy listing gains as well as long term stock price appreciation. “Given the Happiest Minds Tech’s growth profile and &gt;97% digital revenue share, we believe the company can comfortably command a price-to-earnings of 24x-25x, which makes the IPO valuation fairly attractive for long term investors,” the report said. Brokerage Prabhudas Lilladher also maintains a ‘subscribe’ call for Happiest Minds Tech IPO “led by a focus on digital and limited exposure to the legacy business,” the brokerage said. PL citing the Frost &amp; Sullivan Report noted that the global digital services market of $691 billion in 2019 is estimated to grow at a compound annual growth rate of 20.2% to $2 trillion by 2025, which is expected to lead to healthy gains in future. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/markets/news/heres-a-look-at-the-top-ipos-lined-up-to-hit-the-market-this-year/slidelist/77241351.cms" data-type="tilCustomLink">Here’s a look at the top IPOs lined up to hit the market this year</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-vodafone-idea-future-retail-ril-indigo-spicejet-allcargo-happiest-minds-tech-tata-motors-maruti-suzuki-and-more/articleshow/77969764.cms" data-type="tilCustomLink">Top stocks to watch— Vodafone Idea, Future Retail, RIL, IndiGo, SpiceJet, Allcargo, Happiest Minds Tech, Tata Motors, Maruti Suzuki and more</a>

You Searched For "tata technologies subscription" and got 5 results

YouTube is giving away a year's worth of Premium Subscription for free - here’s how to check if you are eligible

Rahul Verma

Fino Payments Bank IPO allotment tomorrow, investors had oversubscribed by over 2 times

Bhakti Makwana

Print emerges as one of the credible mediums to influence brand perception: Report

BI India Partner

dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms

BI India Partner

Happiest Minds Technologies IPO opens today — grey market offering over 60% premium

Navdeep Yadav

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