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<ul><li><keyword id="10293880" type="General" weightage="80" keywordseo="tata-tea-leaf" source="Orion">Tata Tea Leaf</keyword> has launched a special <keyword id="60705" type="General" weightage="80" keywordseo="chhath-puja" source="Orion">Chhath puja</keyword> pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. </li><li>The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.</li></ul> Tata Tea Leaf revels in the spirit of <keyword id="30033" type="General" weightage="50" keywordseo="bihar" source="Orion">Bihar</keyword> and <keyword id="6360371" type="General" weightage="50" keywordseo="jharkhand" source="Orion">Jharkhand</keyword>’s most popular festival- The Chhath Puja, with an integrated campaign to evoke regional pride. As part of the campaign, Tata Tea Leaf launched a special Chhath puja pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. <div type="Youtube" id="JEMSUqcRn_U" title="Chhath Geet 2021 | छठ गीत 2021 Vol.06 Bejod | NITU CHANDRA SRIVASTAVA | NITIN NEERA CHANDRA" thumbUrl="https://i.ytimg.com/vi/JEMSUqcRn_U/mqdefault.jpg"></div> The brand takes immense pride in showcasing and celebrating the rich culture and heritage of Bihar and Jharkhand. As a chai specifically made for Bihar and Jharkhand, Tata Tea Leaf understands the regional nuances and has developed a campaign to celebrate the much high-spirited festival which comes with all its grandness and vibrancy, Chhath Puja. The special Chhath Puja pack highlights the elements of the festival and brings alive its true essence. The yellow colour pack radiates with the festive images and truly reflects the emotions attached with Chhath Puja. The pack has been designed keeping in mind the small details associated with the festival to evoke a sense of pride among the people of Bihar and Jharkhand. To make the celebration grander, the brand has associated with Bejod second time for the Chhath Puja Video. The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation. <keyword id="5414634" type="General" weightage="20" keywordseo="puneet-das" source="Orion">Puneet Das</keyword>, President, Packaged Beverages, TATA Consumer Products, said, “Chhath Puja is the biggest and most renowned festival celebrated across Bihar and Jharkhand. Tata Tea Leaf celebrates the festive spirit associated during this time with traditional elements associated with the festival. The special <keyword id="12488558" type="General" weightage="20" keywordseo="tata-tea-leaf-chhath-puja" source="Orion">Tata Tea Leaf Chhath Puja</keyword> pack brings alive the true spirit of the festival. Our association with Bejod for Chhath Puja is a one of its kind initiative to connect with the consumer by being part of the festivity. TATA Tea Leaf’s Chhath Puja campaign aims to foster the festive feel over a cup of tea, that is made specially for people of that region while celebrating with the entire family.” Credits: · Production house - Bejod, OTT platform of Champaran Talkies · Director &amp; Editor: Nitin Neera Chandra · Producer: Neetu N Chandra, Nitin Neera Chandra

Tata Tea Leaf launches a new video and pack before Chhath puja

New Delhi [India], August 18 (ANI): The <keyword id="19921618" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="keywords" meta.keywordsubtype="org" meta.entityname="Confederation of All India Traders" meta.hostid="153" meta.entityid="Confederation of All India Traders">Confederation of All India Traders</keyword> (CAIT) on Sunday anticipated a <keyword id="22830196" type="General" weightage="20" keywordseo="festive-trade" source="keywords">festive trade</keyword> of over Rs 12,000 crore across the country during the <keyword id="21167659" type="General" weightage="20" keywordseo="rakhi" source="keywords">Rakhi</keyword> festival. The trade body said that the markets are witnessing a massive rush for <keyword id="22828356" type="General" weightage="20" keywordseo="Rakhi-shopping" source="keywords">Rakhi shopping</keyword>, and people are very enthusiastic about the festival. It urged customers to celebrate the festival with Indian goods. Observing the demands for <keyword id="22830197" type="General" weightage="20" keywordseo="indigenous-Rakhis" source="keywords">indigenous Rakhis</keyword>, the trade body stated that customers prefer indigenous Rakhis over <keyword id="22828357" type="General" weightage="20" keywordseo="Chinese-Rakhis" source="keywords">Chinese Rakhis</keyword> during this year's festive season. "For several years now, only indigenous Rakhis have been sold in the country, and this year too, there was neither demand for nor any presence of Chinese Rakhis in the market," the CAIT said in a note. Praveen Khandelwal, CAIT's National General Secretary and Member of Parliament from Chandni Chowk stated that the business during the Rakhi festival will reach Rs 12,000 crore, compared to last year's trade of approximately Rs 10,000 crore. In 2022, the business was around Rs 7,000 crore, in 2021 it was Rs 6,000 crore, in 2020 it was Rs 5,000 crore, in 2019 it was Rs 3,500 crore, and in 2018 it was Rs 3,000 crore, as per Khandelwal. Khandelwal and CAIT's National President, B.C. Bhartia, mentioned that this year, a special feature of the Rakhis is that special types of Rakhis have been made from famous products of various cities across the country. According to the CAIT representatives, the customers are also demanding Khadi Rakhi made in Nagpur, Sanganeri Art Rakhi from Jaipur, Seed Rakhi from Pune, Woolen Rakhi from Satna in Madhya Pradesh, Bamboo Rakhi made from tribal items, Tea Leaf Rakhi from Assam, Jute Rakhi from Kolkata, Silk Rakhi from Mumbai, Date Rakhi from Kerala, Pearl Rakhi from Kanpur, Madhuband Maithili Art Rakhi from Bihar, Soft Stone Rakhi from Pondicherry, Flower Rakhi from Bangalore, and more. There is also high demand for Rakhis that display national pride, such as Tricolor Rakhi, Vasudhaiva Kutumbakam Rakhi, Bharat Mata Rakhi, as per the CAIT representatives. They added that the designer Rakhis and silver Rakhis are also selling well in the market. The CAIT representatives expected festive sales of over 4 lakh crore due to the extended period of the festival this year which will be celebrated from August 19 to November 15 on the day of Tulsi Vivah. "This year's festive series will begin with <keyword id="6385850" type="General" weightage="20" keywordseo="raksha-bandhan" source="Orion">Raksha Bandhan</keyword> and continue through Janmashtami, the 10-day Ganesh Utsav, Navratri, Durga Puja, Dussehra, Karva Chauth, Dhanteras, Diwali, Govardhan Puja, Bhai Dooj, Chhath Puja, and other festivals, culminating with Tulsi Vivah. During this festive period, the business community across the country is fully prepared to meet consumer demands, and traders have stocked up adequately on all products," CAIT added.

Rakhi festive sales expected to surge over Rs 12,000 crore across country: Confederation of All India Traders

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Tata Tea Leaf launches a new video and pack before Chhath puja

BI India Partner

Rakhi festive sales expected to surge over Rs 12,000 crore across country: Confederation of All India Traders

ANI

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