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<ul><li><keyword id="10293880" type="General" weightage="80" keywordseo="tata-tea-leaf" source="Orion">Tata Tea Leaf</keyword> has launched a special <keyword id="60705" type="General" weightage="80" keywordseo="chhath-puja" source="Orion">Chhath puja</keyword> pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. </li><li>The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.</li></ul> Tata Tea Leaf revels in the spirit of <keyword id="30033" type="General" weightage="50" keywordseo="bihar" source="Orion">Bihar</keyword> and <keyword id="6360371" type="General" weightage="50" keywordseo="jharkhand" source="Orion">Jharkhand</keyword>’s most popular festival- The Chhath Puja, with an integrated campaign to evoke regional pride. As part of the campaign, Tata Tea Leaf launched a special Chhath puja pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. <div type="Youtube" id="JEMSUqcRn_U" title="Chhath Geet 2021 | छठ गीत 2021 Vol.06 Bejod | NITU CHANDRA SRIVASTAVA | NITIN NEERA CHANDRA" thumbUrl="https://i.ytimg.com/vi/JEMSUqcRn_U/mqdefault.jpg"></div> The brand takes immense pride in showcasing and celebrating the rich culture and heritage of Bihar and Jharkhand. As a chai specifically made for Bihar and Jharkhand, Tata Tea Leaf understands the regional nuances and has developed a campaign to celebrate the much high-spirited festival which comes with all its grandness and vibrancy, Chhath Puja. The special Chhath Puja pack highlights the elements of the festival and brings alive its true essence. The yellow colour pack radiates with the festive images and truly reflects the emotions attached with Chhath Puja. The pack has been designed keeping in mind the small details associated with the festival to evoke a sense of pride among the people of Bihar and Jharkhand. To make the celebration grander, the brand has associated with Bejod second time for the Chhath Puja Video. The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation. <keyword id="5414634" type="General" weightage="20" keywordseo="puneet-das" source="Orion">Puneet Das</keyword>, President, Packaged Beverages, TATA Consumer Products, said, “Chhath Puja is the biggest and most renowned festival celebrated across Bihar and Jharkhand. Tata Tea Leaf celebrates the festive spirit associated during this time with traditional elements associated with the festival. The special <keyword id="12488558" type="General" weightage="20" keywordseo="tata-tea-leaf-chhath-puja" source="Orion">Tata Tea Leaf Chhath Puja</keyword> pack brings alive the true spirit of the festival. Our association with Bejod for Chhath Puja is a one of its kind initiative to connect with the consumer by being part of the festivity. TATA Tea Leaf’s Chhath Puja campaign aims to foster the festive feel over a cup of tea, that is made specially for people of that region while celebrating with the entire family.” Credits: · Production house - Bejod, OTT platform of Champaran Talkies · Director &amp; Editor: Nitin Neera Chandra · Producer: Neetu N Chandra, Nitin Neera Chandra

Tata Tea Leaf launches a new video and pack before Chhath puja

What is the cost of your <a href="http://www.businessinsider.in/searchresult.cms?query=taste+buds">taste buds</a>? No, this is not an absurd question. Let me introduce <keyword id="2629098" type="UNKNOWN" weightage="80" keywordseo="Sebastian-Michaelis">Sebastian Michaelis</keyword>, a philosophy graduate from the <keyword id="222907" type="ORGANIZATION" weightage="80" keywordseo="University-of-Sussex">University of Sussex</keyword>, who tastes hundreds of teas every day, and thousands in a week. 
 
That doesn’t mean he actually drink much tea. But, yes Michaelis had tasted about 500,000 teas during his tenure at <a href="http://www.businessinsider.in/searchresult.cms?query=Tetley+">Tetley</a> in the UK since 2005. 
 
When asked about his work, Michaelis, 32, said: "We brew the tea incredibly strong to ensure we pick up all the finer notes and flavours and then we use a dessert spoon to slurp the liquid and spit it out. It has to be seen, or heard, to believe, but tea tasting is a very noisy affair." 
 
A <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Global+Beverages+">Tata Global Beverages</a> (TGBL) spokesperson said its blenders have over 900 years of combined tea tasting experience and that they taste 40,000 cups of tea every week. 
 The person also said: "The palate of our blenders is so refined that they can identify a variety of teas from any tea garden from across the globe. To achieve the best blend, their <keyword id="118636" type="COMPANY" weightage="80" keywordseo="taste-buds">taste buds</keyword> are extremely important for our business. Our blenders travel the globe in search of the finest ingredients before they create the finest quality cups." 
 
Therefore, it is no wonder then that TGBL has insured Michaelis's taste buds for £1 million. 
 Michaelis is happy about the <keyword id="35450" type="COMPANY" weightage="60" keywordseo="insurance">insurance</keyword>. In an e-mail interview from the UK, he said: "The insurance of my taste buds is a reflection of the amount of time and effort the company has invested in my training, and the importance it places of ensuring the best quality blends." 
 
The taste also depends on the weather, so it's critical for experts like Michaelis to use their skills to precisely grade every tea that is purchased and decide how much to use in each blend. 
 
Tea tasting is critical in an evolving consumer market. One of the key challenges in blending is ensuring consistency so that the brand always tastes the same. Every blend is taste tested eight times before it goes to market, TGBL said. 
 
That's why TGBL invests heavily in training the tasters. It takes a minimum of five years before they're considered `qualified'. 
 
"Blending tea, like blending <a href="http://www.businessinsider.in/searchresult.cms?query=whisky+">whisky</a> or <a href="http://www.businessinsider.in/searchresult.cms?query=champagne">champagne</a>, is a fine art," said the master tea blender for Tetley, the largest brand of TGBL. 
 
"First, I examine and grade the colour, size and density of the leaf. Then I assess the brew's purity of colour (its sparkle), the weight of the tea in the mouth (its body) and the overall liveliness of the tea on the palate (its zing). This is how we ensure that each Tetley blend is made to deliver the same quality taste, cup after cup."TGBL's tasters even have a secret language they use to grade any tea from around the world. 
 
Besides, Michaelis also keeps an eagle eye on global consumer trends. 
 
"In tea trends, we're seeing the green, fruit and herbal market growing across geographies. This is partly influenced by the growing importance consumers place on health and wellness as well as an increasing willingness to experiment with new flavours and formats in tea," he said. "In India, tea preferences vary across regions, so blenders need to be able to create varying blends depending on whether a strong brew is preferred or a milder cup of tea." 
 
The green tea segment has seen rapid growth in India, so blenders need to develop a portfolio of green tea options. 
 
(Image: Indiatimes)

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Tata Tea Leaf launches a new video and pack before Chhath puja

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Meet a tea taster whose taste buds are worth £1mn

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