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How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
When we say, ‘Jaago Re,’ do you also hum the entire tune?
10 mins read
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
6 mins read
Marketing in the times of COVID-19: Tata Consumer Products Limited
Tata Tea's latest edition of #JaagoRe #BaadonKeLiye targets millennials.
6 mins read
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
3 mins read
Tata Consumer sees growth on the back of Starbucks, tea and salt
In FY22, its revenue grew 77% because of record store openings and entry in seven cities. In Ind…
3 mins read
Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
Displays real stories of hardship, purposefulness, josh and their prevalence over challenges
2 mins read
6 mins read
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Preeti Reddy, CEO - South Asia, Insights Division, Kantar analyses the 2020 BrandZ Top 75 Most Valu…
3 mins read
Meet a tea taster whose taste buds are worth £1mn
When asked about his work, Michaelis, 32, said: "We brew the tea incredibly strong to ensure we pic…
5 mins read
Top 10 FMCG companies in India by market cap in 2024, and the people who run them
The leading fast-moving consumer goods (FMCG) companies in India play a crucial role in the country…
7 mins read
10 incredible Indian destinations for family summer holidays in 2024
As the scorching summer sun approaches, it's time to plan a refreshing getaway with your family. In…
8 mins read
Kantar’s Managing Directors tell us why ‘Purpose’ is an important contributor to brand equity in India
Lessons brands can learn from Kantar’s latest BrandZ report on most purposeful brands
4 mins read
HUL profit grows 8% in the second quarter but fails to cheer investors
FMCG major Hindustan Unilever (HUL) reported an 8% growth to ₹2,009 crore in its standalone net pro…
2 mins read
Put your money where your mobile is – the advertising game Flipkart, Zomato and many others play
It comes as no surprise then that India is considered as the world's second largest market in Asia …