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<ul><li>With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year.</li><li>Brands united to encourage people to come together while adhering to safety norms and paid a tribute to the positivity and strength of the human spirit as we all want to step out of dark times and emerge victorious and bright like Maa Durga.</li></ul>It’s that time of the year when West Bengal turns into one grand carnival, <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword>, in normal times is as much about the fun and food as it is about the fervour of welcoming Durga into our homes and lives. Intricately woven into the cultural fabric of West Bengal, the festivities spread cheer across, turning its cities into a beautiful dreamland of joy and togetherness. While this year is different, brands haven't shied away from celebrating this grand festival. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Here are a few campaigns and product and packaging innovations that stood out: Tata Tea Tanishq <div type="Youtube" id="tPec4SJPFBM" title="Tanishq presents Aparajita - Ekotai Shundor, Ekotai Shokti!" thumbUrl="https://i.ytimg.com/vi/tPec4SJPFBM/mqdefault.jpg"></div> <keyword id="106317" type="DOMAIN" weightage="20" keywordseo="Asian-Paints">Asian Paints</keyword> <div type="Youtube" id="VuDs2-8VgkM" title="Asian Paints Sharad Shamman ‘Dugga Elo Ghawrey’" thumbUrl="https://i.ytimg.com/vi/VuDs2-8VgkM/mqdefault.jpg"></div> Joy Personal Care <div type="Youtube" id="xytF80lvSV8" title="Dugga Elo (দুগ্গা এল)| Priyanka Sarkar | Akriti Kakar | Ajay S | Baba Yadav | Joy Personal Care |SVF" thumbUrl="https://i.ytimg.com/vi/xytF80lvSV8/mqdefault.jpg"></div> Welspun <div type="Youtube" id="4J4ZbS3gbUk" title="Celebrate the Magic of Reversible | This Durga Puja #ChaloPaltai | Welspun 2in1 Reversible Bed sheet" thumbUrl="https://i.ytimg.com/vi/4J4ZbS3gbUk/mqdefault.jpg"></div> Shoppers Stop <div type="Youtube" id="tl9qEgRs4tY" title="Ami Alo | Pujo 2020" thumbUrl="https://i.ytimg.com/vi/tl9qEgRs4tY/mqdefault.jpg"></div> Big FM <div type="Youtube" id="u_KnfZFZFgw" title="Big Mahalaya | Mahalaya ki nayi dhun | Swagatalakshmi | 92.7 Big FM | Durga Pujo" thumbUrl="https://i.ytimg.com/vi/u_KnfZFZFgw/mqdefault.jpg"></div> <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword> <div type="Youtube" id="a6zcmYEmFWI" title="Ekdol Bondhu | Xiaomi | Rupam Islam | Pujo 2019" thumbUrl="https://i.ytimg.com/vi/a6zcmYEmFWI/mqdefault.jpg"></div>

This year, Durga Puja campaigns are all about the celebration of resilience

<ul><li><keyword id="10293880" type="General" weightage="80" keywordseo="tata-tea-leaf" source="Orion">Tata Tea Leaf</keyword> has launched a special <keyword id="60705" type="General" weightage="80" keywordseo="chhath-puja" source="Orion">Chhath puja</keyword> pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. </li><li>The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation.</li></ul> Tata Tea Leaf revels in the spirit of <keyword id="30033" type="General" weightage="50" keywordseo="bihar" source="Orion">Bihar</keyword> and <keyword id="6360371" type="General" weightage="50" keywordseo="jharkhand" source="Orion">Jharkhand</keyword>’s most popular festival- The Chhath Puja, with an integrated campaign to evoke regional pride. As part of the campaign, Tata Tea Leaf launched a special Chhath puja pack and has also associated with Bejod, OTT platform of Champaran Talkies for the Chhath puja 2021 video song. <div type="Youtube" id="JEMSUqcRn_U" title="Chhath Geet 2021 | छठ गीत 2021 Vol.06 Bejod | NITU CHANDRA SRIVASTAVA | NITIN NEERA CHANDRA" thumbUrl="https://i.ytimg.com/vi/JEMSUqcRn_U/mqdefault.jpg"></div> The brand takes immense pride in showcasing and celebrating the rich culture and heritage of Bihar and Jharkhand. As a chai specifically made for Bihar and Jharkhand, Tata Tea Leaf understands the regional nuances and has developed a campaign to celebrate the much high-spirited festival which comes with all its grandness and vibrancy, Chhath Puja. The special Chhath Puja pack highlights the elements of the festival and brings alive its true essence. The yellow colour pack radiates with the festive images and truly reflects the emotions attached with Chhath Puja. The pack has been designed keeping in mind the small details associated with the festival to evoke a sense of pride among the people of Bihar and Jharkhand. To make the celebration grander, the brand has associated with Bejod second time for the Chhath Puja Video. The Chhath Puja song for 2021 by Bejod is built on the concept of ‘Chhath from Home’ keeping in mind the current pandemic situation. <keyword id="5414634" type="General" weightage="20" keywordseo="puneet-das" source="Orion">Puneet Das</keyword>, President, Packaged Beverages, TATA Consumer Products, said, “Chhath Puja is the biggest and most renowned festival celebrated across Bihar and Jharkhand. Tata Tea Leaf celebrates the festive spirit associated during this time with traditional elements associated with the festival. The special <keyword id="12488558" type="General" weightage="20" keywordseo="tata-tea-leaf-chhath-puja" source="Orion">Tata Tea Leaf Chhath Puja</keyword> pack brings alive the true spirit of the festival. Our association with Bejod for Chhath Puja is a one of its kind initiative to connect with the consumer by being part of the festivity. TATA Tea Leaf’s Chhath Puja campaign aims to foster the festive feel over a cup of tea, that is made specially for people of that region while celebrating with the entire family.” Credits: · Production house - Bejod, OTT platform of Champaran Talkies · Director &amp; Editor: Nitin Neera Chandra · Producer: Neetu N Chandra, Nitin Neera Chandra

Tata Tea Leaf launches a new video and pack before Chhath puja

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

​It is that time of the year again. The riotous merry-making will kick off soon with the beating of the dhak. After all, what is <keyword id="6357908" type="UNKNOWN" weightage="100" keywordseo="Durga-puja">Durga Puja</keyword> without the dhakis and the dhunuchi dance, the lip-smacking prasad and the sindoor khela (vermillion splashing)? Then comes the grand finale of <keyword id="48284" type="CITY" weightage="100" keywordseo="navratri">Navratri</keyword> – the <keyword id="6494550" type="UNKNOWN" weightage="100" keywordseo="Dussehra">Dussehra</keyword> festival – and the colourful, life-size effigies of demon king <keyword id="42776" type="PERSON" weightage="80" keywordseo="Ravana">Ravana</keyword> go up in flame, lighting up the night sky. <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword>, the <keyword id="3378" type="UNKNOWN" weightage="100" keywordseo="Festival-of-lights">festival of lights</keyword>, follows close. With magnificent lightings decorating every corner, million candles burning and breathtaking fireworks on display – could there be anything more spectacular? 
 It is an extravagant celebration year after year that never fails to impress. You must have done the rounds already – shopping till you drop, chomping through gourmet food, visiting crowd-spewing vacation spots, meeting <keyword id="343" type="ENTERTAINMENT" weightage="80" keywordseo="Friends">friends</keyword> and relatives, and revelling at teen patti parties on your Diwali night out. 
 
Been there, done that but still want to do something different? Here is a list of six must-do’s that can make these festival days totally different. Try them out and tell us how you feel. 
 
Take a thrill pill: Break away and open up. Do something you have never tried before. How about a lesson in paragliding, bungee jumping or salsa? Or try and find some unexplored trekking routes and feel like a second Livingstone, trudging up and down. A life without adventure is bound to get stale. So create your own thrill story and live it – but do it safely. Get professional trainers who will help you out. 
 
Pamper yourself: Do you always come last on your priority list? Just reverse that and label yourself ‘top priority’ this time. Nothing relaxes us more than ‘living’ life in our own way. So sleep late without worrying about office. Get a makeover done at a spa/salon. Chill out with your favourite drink. Play with the cat. Or order yourself a sumptuous dinner. Try all these and more that will make you feel pampered. 
 
Help out: A lot of people out there could really do with a little help. So take the first step and do some volunteer work. Teach the street kids; raise funds for NGO projects or donate a little for a cause close to your heart. Our heart went out to the home-maker who had gone door-to-door and collected old woollens to help street kids fight the Delhi cold. 
 
Go for a drive: Drive slowly – let the journey sink into you. A soak in the rain, sun &amp; dust, a drink of adrak wali chai (ginger tea), a picnic lunch on the grass, an evening stroll under the stars – the to-do list simply gets longer until you are exhausted. But that’s the way to live a life without traps. 
 
Have fun with food: If you are fond of fine-dining, plan things a bit ahead. So that you have enough cash and a cosy corner table to spend some gourmet time at your favourite joint. Otherwise, go cross-country to discover the many traditional foods India has to offer. Better still, dig up the old family recipe book and cook some of the dishes you loved as a kid. They will bring back priceless memories. 
 
Hugs are in, try them: Chuck your smartphone. Go and meet whom you wanted to meet for a long time, but never had the time. No video chat or phone call can replace that warm handshake and the tight hug, some tears and laughter together. That’s the stuff human connects are made of.

Tired Of Festival
Routines? Six Things You Can Do To Pep Up Your Life

This festive season will bring cheer for the Indian <keyword id="6354851" type="ORGANIZATION" weightage="20" keywordseo="Retail">retail</keyword> industry—especially the tableware industry, which is expecting sales to rise by 50% during the <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> season. Industry experts have predicted that the festival season generates maximum sales for tableware players in the entire year. 
	 
	“Over 60% of the revenue is generated during Diwali since it is a festival time and people like to splurge. With a buoyant consumer sentiment in the market this year, we are expecting substantial increase in the sales,” said industry expert Susant Das. 
	 
	He elucidates further that this year Diwali sales look brighter as the overall economy has improved, which is boosting manufacturers’ and retailers’ margins. 
	 
	“The manufacturers are offering attractive schemes as well as coming up with new marketing strategies to woo consumers in this festive season,” added Das. 
	 
	Industry experts suggested that retailers have registered numbers down South because of Onam, retailers in North and East will witness a substantial increase in the sales as the festival season nears. While in the Northern region, brands expect the sales to surge because of Diwali, in the East, people will buy because of Durga Puja. Analysts are expecting the sales to pick up by the first week of October. 
	 
	The Year Gone By 
	 
	Last year, the tableware industry had witnessed a dip of 25% in the sales around the festive season. However, Diwali sales in the retail market last year seemed gloomy as the consumer sentiments had been marred by high inflation that had brought in a change in their purchase patterns. 
	 
	“The rising prices did not leave much of a scope for people to splurge on tableware products like crockery, especially ceramic and glassware which has witnessed the sales dwindling considerably”, said Das. 
	 
	Domestic manufacturers in the industry too had scaled down their expectations in 2013. “The cost on imports had substantially gone up due to the depreciating rupee value which had put pressures on local retailers to demand for the local goods,” said a top official of tableware manufacturer who requested anonymity. 
	 
	Corporate customers, who have been a major customer for tableware players, too had shifted their choice of gifts this festive season. “Companies have been important buyers of dinnerware or kitchenware goods. However, last year, they had preferred to give cash or gadgets as Diwali gifts to their trade partners and employees,” noted Amitabh Airi, another industry expert. 
	 
	The Forecast 
	 
	According to market estimates, the industry size is pegged at around Rs 2,000 crores, which includes glassware, ceramics, and kitchenware. The luxury tableware market is anywhere close to 15% of the total volume of this industry. “The ceramics tableware is slowly picking up as people are getting more aware about the health hazards from the different other forms of tableware be it melamine, plastics, steel, nonstick or any other material,” Das added. 
	 The ceramic segment tableware industry is primarily dominated by foreign brands such as Shinepukhur Ceramics from <keyword id="6354759" type="COUNTRY" weightage="20" keywordseo="Bangladesh">Bangladesh</keyword>, Noritake from <keyword id="6355311" type="COUNTRY" weightage="20" keywordseo="Japan">Japan</keyword>, and Danktuwa from Sri Lanka; among the domestic players Goodearth, Artinox and the recently launched Azure rule the roost. The glassware category of products are offered by both <keyword id="87" type="COUNTRY" weightage="20" keywordseo="Germany">Germany</keyword> based Reidel and Nachmann. On the other hand, the mass segment is dominated by Indian players like Bharat Potteries, Claycraft Ceramics, Sonaki Ceramics and other Chinese products. Surprisingly, <keyword id="8555" type="CITY" weightage="20" keywordseo="Tata">Tata</keyword> Ceramics has a negligible market share though they have been producing good quality tableware products. 
	 
	“This time around, players in the high-end segment are expecting high volumes along with higher margins in the festive season. While in the mass segment, the margins may not be higher when compared to the considerable surge in the volumes,” said a wholesale trader. 
	 
	Representational Image

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This year, Durga Puja campaigns are all about the celebration of resilience

BI India Partner

Tata Tea Leaf launches a new video and pack before Chhath puja

BI India Partner

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

BI India Partner

Tired Of Festival Routines? Six Things You Can Do To Pep Up Your Life

Sanghamitra Mandal

This Diwali Season, Tableware Industry Sales To Rise By 50%

Purba Das

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