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Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
Displays real stories of hardship, purposefulness, josh and their prevalence over challenges
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more
Candidates in Punjab's Jalandhar can spend Rs 15 for a cup of tea and the same price for a samosa t…
PTI
Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala
The campaign has been conceptualised by Mullen Lintas, Bangalore
Marketing in the times of COVID-19: Tata Consumer Products Limited
Tata Tea's latest edition of #JaagoRe #BaadonKeLiye targets millennials.
Tata Tea Leaf launches a new video and pack before Chhath puja
Pays ode to the culture of Bihar, Jharkhand on Chhath puja
This year, Durga Puja campaigns are all about the celebration of resilience
Here are a few campaigns and product and packaging innovations that stood out
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India
A few campaigns that caught our attention
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
Tata Consumer is now the third most valued Tata company — and analysts expect more premium ahead
After Tata Consultancy Services (TCS) and Titan, Tata Consumer now ranks third amongst most valu…
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Preeti Reddy, CEO - South Asia, Insights Division, Kantar analyses the 2020 BrandZ Top 75 Most Valu…
7 incredible things that we can imbibe from birthday boy Narendra Modi
He has sailed in choppy waters with aplomb and today, Modi is the most popular brand in India. The …