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3 mins read

Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination

Displays real stories of hardship, purposefulness, josh and their prevalence over challenges

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2 mins read

Brands celebrate Republic Day with patriotic fervour

On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…

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4 mins read

Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more

Candidates in Punjab's Jalandhar can spend Rs 15 for a cup of tea and the same price for a samosa t…

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Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala

The campaign has been conceptualised by Mullen Lintas, Bangalore

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6 mins read

Marketing in the times of COVID-19: Tata Consumer Products Limited

Tata Tea's latest edition of #JaagoRe #BaadonKeLiye targets millennials.

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Tata Tea Leaf launches a new video and pack before Chhath puja

Pays ode to the culture of Bihar, Jharkhand on Chhath puja

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This year, Durga Puja campaigns are all about the celebration of resilience

Here are a few campaigns and product and packaging innovations that stood out

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5 mins read

Top Independence Day ads from the last five years

Here’s to the past that made us and the future in the making

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4 mins read

Tata Consumer is now the third most valued Tata company — and analysts expect more premium ahead

After Tata Consultancy Services (TCS) and Titan, Tata Consumer now ranks third amongst most valu…

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3 mins read

7 incredible things that we can imbibe from birthday boy Narendra Modi

He has sailed in choppy waters with aplomb and today, Modi is the most popular brand in India. The …