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5 mins read
Remembering Ratan: Here are some of the boldest business decisions taken by the legendary Tata industrialist
During his tenure at the company, Ratan Tata made several bold decisions that significantly impacte…
4 mins read
Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more
Candidates in Punjab's Jalandhar can spend Rs 15 for a cup of tea and the same price for a samosa t…
PTI
3 mins read
Tata Consumer sees growth on the back of Starbucks, tea and salt
In FY22, its revenue grew 77% because of record store openings and entry in seven cities. In Ind…
3 mins read
Tata Tea Agni's campaign celebrates Indian women athletes and their passion and determination
Displays real stories of hardship, purposefulness, josh and their prevalence over challenges
2 mins read
Tata Consumer Products Q1 2023-24 net profit rises 30% to Rs 358.57 crore
Its revenue from operations was up 12.45 per cent to Rs 3,741.21 crore during the quarter under…
PTI
2 mins read
Tata Tea Leaf launches a new video and pack before Chhath puja
Pays ode to the culture of Bihar, Jharkhand on Chhath puja
2 mins read
Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala
The campaign has been conceptualised by Mullen Lintas, Bangalore
2 mins read
Brands celebrate Republic Day with patriotic fervour
On this 73rd Republic Day, brands are leaving no stone unturned to celebrate what our country stand…
How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
When we say, ‘Jaago Re,’ do you also hum the entire tune?
4 mins read
A cup of regular tea has never been this expensive in India, thanks to kooky weather
The price of tea was already at a record high before the weather in Assam got a bit kooky. And that…
10 mins read
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years
3 mins read
Increase in tea prices to offset impact of wage rate hike in WB, Assam: ICRA
The report stated that the ODX tea prices are ruling at an all-time high level on the back of a …
PTI
1 min read
Abnormal surge in natural gas prices is hurting tea sector, says North Eastern Tea Association
An abnormal surge in prices of natural gas has become detrimental for the tea industry and the indu…
2 mins read
This year, Durga Puja campaigns are all about the celebration of resilience
Here are a few campaigns and product and packaging innovations that stood out
6 mins read
Marketing in the times of COVID-19: Tata Consumer Products Limited
Tata Tea's latest edition of #JaagoRe #BaadonKeLiye targets millennials.
1 min read
Chai and coffee were not hit by the great Indian economic slowdown
Tata Global Beverages’s second quarter profits fell by 17.1% to ₹152 crore. Its revenues grew by …
1 min read
Tatas to bring Starbucks, tea and salt under one roof - to create a mega FMCG company
Formation of Tata Consumer Products Limited (TCPL) "marks a new strategic direction, an acc…
PTI
4 mins read
Shark Tank S2: Sugar loving shark buys into no-calorie iced teas biz
Jyoti Bharadwaj founded a healthy drinks startup TeaFit in 2021, and it has sold ₹15 lakh worth of …
6 mins read
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
5 mins read
TataNeu could be worth $15 billion all thanks to BigBasket, Croma and Westside
Tata Digital’s superapp TataNeu could be worth $15 billion, as per a report by Indian financial ser…