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<keyword id="19906967" type="General" weightage="100" keywordseo="Tata-Motors" source="keywords" meta.keywordsubtype="org" meta.entityname="Tata Motors" meta.hostid="261" meta.entityid="Tata Motors">Tata Motors</keyword> is looking to consolidate its position in the <keyword id="20027167" type="General" weightage="20" keywordseo="SUV" source="keywords">SUV</keyword> segment as it marks its entry into the highly competitive mid-size space which is currently dominated by South Korean and Japanese carmakers. The Mumbai-based auto major on Monday launched a midsize SUV coupe <keyword id="20400827" type="General" weightage="20" keywordseo="Curvv" source="keywords">Curvv</keyword> with petrol and diesel powertrains with a price starting at Rs 9.99 lakh. The company has already unveiled the electric version of the model in August. The model would be competing with the likes of <keyword id="2883300" type="General" weightage="20" keywordseo="Hyundai-Creta" source="Orion">Hyundai Creta</keyword>, <keyword id="7720018" type="General" weightage="20" keywordseo="Kia-Seltos" source="Orion">Kia Seltos</keyword>, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, and Honda Elevate, among others. "Curvv is being positioned in the fast-growing, mid-size SUV segment, which is roughly 16% of the whole industry (passenger vehicle) size. If translated into numbers, it would be like 7 lakh units a year," Tata Motors Passenger Vehicle MD Shailesh Chandra told PTI in an interaction. The segment is very competitive with various brands having a product already in the market, he noted. Therefore, if one enters this segment so late, then it will have to think of coming up with a slightly differentiated approach, Chandra said. "And that was the thinking behind Curvv, which comes with an SUV coupe body style. We saw that this was gaining popularity globally, especially in the premium or luxury segment," he added. Further, he said: "So we thought, why don't we bring this into the crowded segment as a fresh, refreshing kind of a body style." When asked about sales expectations from the model, Chandra said: "We have come with this model, with the best in class features. It's a differentiated product in this and therefore we think it is going to perform well." He noted that Tata Motors currently has a market share of around 19% in the SUV segment and expects the new model to help it grow further. "We'll gain from where we are. The market leader in SUVs would be, say, 21-22 %, so it's a crowded segment. It's not that one player is holding the roost here. "All the top 3-4 players in SUVs are around the same market share figure," Chandra said. He noted that the company is also looking to enhance its dealer network by around 10-15 % in the next one year. "We have a very aggressive plan of expanding dealerships. We will need to have an enhanced network. We will have to make them bigger, also in size. And therefore, for EVs, we have started separation of the outlets. So there will be expansion in touchpoints, not only on the sales side, but big time on the service side as well," Chandra said. <keyword id="20400828" type="General" weightage="20" keywordseo="tata-curvv" source="keywords">Tata Curvv</keyword> comes with two petrol and a diesel engine option. "The introduction of the Curvv further enhances our SUV portfolio as a comprehensive mid-SUV product with multiple powertrains, several first-in-segment features, a brand new capable architecture - ATLAS and Level 2 ADAS," Chandra said. Besides Curvv, Tata Motors sells models like Punch, Nexon, Harrier and Safari in the domestic market.

Tata Motors eyes gains in SUV space as it drives in its Curvv

<keyword id="42747" type="General" weightage="100" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> on Tuesday said it plans to keep updating its SUV range as it expects the robustly growing segment to remain highly competitive with presence of all leading players. Sports utility vehicles are driving the overall growth of the domestic passenger vehicle segment. As per the latest SIAM data, SUV sales account for 60 per cent of the overall passenger vehicle sales in the country. In an interaction with PTI, Tata Motors Passenger Vehicles Managing Director <keyword id="1890649" type="General" weightage="50" keywordseo="shailesh-chandra" source="Orion">Shailesh Chandra</keyword> said the company has a leadership position in some of the SUV sub-segments and is looking to consolidate in others. "The SUV segment is going to be an intensely fought segment. The top three-four players will have just a few thousand (units) here and there. At some point someone will be number one, sometimes somebody else will become number two," he said. He noted that in such scenarios it is more important to focus on the individual products and whether they are in the top two consideration for buyers. <keyword id="796" type="General" weightage="80" keywordseo="chandra" source="Orion">Chandra</keyword> said Punch and Nexon are market leaders in their respective segments while <keyword id="19169064" type="General" weightage="50" keywordseo="harrier-safari" source="Orion">Harrier Safari</keyword> combo was number two in its vertical. Tata Motors on Tuesday rolled out new versions of <keyword id="1606144" type="General" weightage="80" keywordseo="harrier" source="Orion">Harrier</keyword> and <keyword id="62620" type="General" weightage="80" keywordseo="safari" source="Orion">Safari</keyword> with price starting at Rs 15.49 lakh and Rs 16.19 lakh, respectively. "Going beyond this, we are coming with two more models -- Curvv and Sierra -- in 2024 and 2025, respectively," he stated. So the company's SUV portfolio is going to further strengthen from where it is now, Chandra noted. "We have been number one for quite some time. There have been few new launches by other players. The ranking will keep changing... there is no clear number one here. "Important thing is that we are doing excellent in all these four SUVs that we have. More importantly, we are adding to this portfolio, so our strength in SUV is going to always remain very strong going forward," he added. The updated versions of both Harrier and Safari have received top safety ratings from the vehicle safety group <keyword id="2032193" type="General" weightage="80" keywordseo="global-ncap" source="Orion">Global NCAP</keyword>. "With their 5-star GNCAP rating and highest scores by any Indian vehicle to date, our SUVs are the safest spaces on Indian roads," Chandra said. In a separate statement, Global NCAP said it has given five-star safety ratings to the new versions of <keyword id="595044" type="General" weightage="50" keywordseo="tata-safari" source="Orion">Tata Safari</keyword> and Harrier SUVs. Both models have achieved the highest ever score for adult and child occupant safety in the crash tests done by Global NCAP on Indian cars so far, it stated. Global NCAP rates vehicles from zero to five based on their safety features and automobiles with a higher rating are considered safer for occupants. "This is a very strong result... the top adult and child safety score in our testing to date confirms the manufacturer's strong commitment to developing safer vehicles, which we warmly welcome and applaud," Global NCAP Secretary General Alejandro Furas said in a statement. Global NCAP's crash test protocols assess frontal and side impact protection for all models, as well as electronic stability control. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-decline-for-the-ninth-consecutive-quarter-expected-to-bounce-back-in-festive-season/articleshow/104487576.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-decline-for-the-ninth-consecutive-quarter-expected-to-bounce-back-in-festive-season/articleshow/104487576.cms" target="_blank">Smartphone makers should be a worried lot as global shipments decline to a decade low</a><a href="https://www.businessinsider.in/business/auto/webstories/honda-goes-aggressive-as-cb300r-sees-a-37000-price-cut/slidelist/104492746.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/webstories/honda-goes-aggressive-as-cb300r-sees-a-37000-price-cut/slidelist/104492746.cms" target="_blank">Honda goes aggressive as CB300R sees a ₹37,000 price cut</a><a href="https://www.businessinsider.in/tech/mobile/news/motorola-edge-40-neo-review/articleshow/104487460.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/motorola-edge-40-neo-review/articleshow/104487460.cms" target="_blank">Motorola Edge 40 Neo review – feature-packed, affordable device with average camera</a>

SUV segment to see intense competition among players: Tata Motors

Indian automaker <keyword id="42747" type="General" weightage="100" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> on Friday announced that it will increase the prices of its passenger vehicles from May 1, 2023 to partially offset the increase in input costs. The weighted average increase will be 0.6%, depending on the variant and model, Tata Motors said in a statement. The company has not revealed the exact price hike right now. This will be the second price hike by the automaker for its passenger vehicles after it had increased the price in February 2023. "The weighted average increase will be 0.6%, depending on the variant and model. Tata Motors has been absorbing a significant portion of the increased costs on account of regulatory changes and rise in overall input costs and is hence compelled to pass on some proportion through this hike," Tata Motors said in a statement. The company sells a range of passenger vehicles, including cars such as <keyword id="343628" type="General" weightage="50" keywordseo="tiago" source="Orion">Tiago</keyword>, <keyword id="6428281" type="General" weightage="50" keywordseo="tigor" source="Orion">Tigor</keyword> and Altroz; and SUVs such as <keyword id="5700" type="General" weightage="50" keywordseo="punch" source="Orion">Punch</keyword>, Nexon, Harrier and <keyword id="62620" type="General" weightage="50" keywordseo="safari" source="Orion">Safari</keyword>, with prices ranging from Rs 5.54 lakh and Rs 25 lakh. Considering this, the prices may hike somewhere between Rs 3,000 and Rs 15,000. The top-end models may see the biggest increase. Earlier in February this year, the company had increased prices across its internal combustion engine (ICE) portfolio of passenger vehicles by an average of 1.2%. This comes just a few days after Audi <a href="https://www.businessinsider.in/business/auto/news/audi-india-raises-prices-of-select-models-up-to-2-4-due-to-custom-duty-and-input-cost-hike/articleshow/99402076.cms">announced</a> that it is raising the price of some of its cars by up to 2.4% in India. The company claimed that it is hiking the price due to the increase in customs duty and input costs. The government had mandated the BS6 Phase II norms, which have come into affect from April 1. With inputs from PTI. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/ather-450x-vs-ola-s1-pro-vs-tvs-iqube-s-electric-scooters-price-and-features-compared/articleshow/99498153.cms">Ather 450X vs Ola S1 Pro vs TVS iQube S – price, range and features compared</a> <a href="https://www.businessinsider.in/business/auto/news/ather-finally-focuses-on-affordable-electric-scooters-after-losing-its-lead-to-ola-electric-and-tvs-motor/articleshow/99456189.cms">Ather finally focuses on affordable electric scooters after losing its lead to Ola Electric and TVS Motor</a> <a href="https://www.businessinsider.in/business/auto/news/top-premium-hybrid-cars-in-india-ferrari-296-gtb-amg-gt-63-s-e-performance-and-more/slidelist/99488880.cms">Top premium hybrid cars in India – Ferrari 296 GTB, AMG GT 63 S E Performance, and more</a>

Tata Motors announces price hike, Nexon, Harrier and other cars to get costlier from May 1

<ul><li>Tata Motors opened bookings for its flagship SUV, the all-new Safari,for a token amount of ₹30,000.</li><li>The deliveries are set to commence from February 22, and the pre-booking can be either done online or at the nearest Tata Motors' authorized dealership.</li><li>The <keyword id="595044" type="PERSON" weightage="20" keywordseo="tata-safari">Tata Safari</keyword> SUV is equipped with features like six airbags, anti-lock braking system (ABS) with electronic brakeforce distribution (EBD), front fog lamp with cornering function.</li></ul>Tata Motors on Thursday opened bookings for its flagship SUV, the all-new Safari at a token amount of ₹30,000. The deliveries are set to commence from February 22, and the pre-booking can be either done online or at the nearest Tata Motors' authorized dealership. The Safari is a popular SUV in India. The price for the new variant will be announced on February 22. But the <a href="https://www.carandbike.com/tata-cars/new-safari">reports</a> indicate that the car may be priced around ₹17 - 22 lakh The company says the architecture derived from the renowned 'D8' platform from Land Rover. "Starting today, Safari is available for display, test drive and bookings across our network," said Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors. The SUV will be offered in India in six variants — XE, XM, XT, XT+, XZ, and XZ+ — will be offered in both six-seater (captain seats) and seven-seater configuration. All-new Tata Safari: features The new Safari comes packed with features across trim levels. The base XE variant offers all-disc brakes, an electronic stability program, and hill hold control and rollover mitigation, making it a well-rounded package for all. The sought after Multi Drive Modes and touchscreen music system starts from XM variant onwards. Besides, the XT variant offers features such as iRA connectivity, fully automatic climate control and the widest panoramic sunroof in the segment, among others. The infotainment unit is also compatible with Android Auto and Apple CarPlay. The top of the line XZ variant offers xenon HID projector headlamps, terrain response modes, six airbags, electronic parking brakes with auto hold, 8.8" touchscreen infotainment with 9 JBL speakers and a subwoofer, powered driver seat and diamond cut 18" alloy wheels along with the panoramic sunroof. All-new Tata Safari: safety features The Tata Safari SUV is equipped with features like six airbags, anti-lock braking system (ABS) with electronic brakeforce distribution (EBD), front fog lamp with cornering function, all-disc brakes and much more. Other features include the tyre pressure monitor system (TPMS), reverse parking camera, perimetric alarm system, hill descent control, child seat, rear parking sensors, traction control and hill hold control while electronic stability program (ESP) as standard. SEE ALSO: <a href="https://www.businessinsider.in/business/news/reliance-subsidiary-to-sell-all-of-its-upstream-assets-in-marcellus-shale-play-for-250-million/articleshow/80682497.cms" data-type="tilCustomLink">Reliance subsidiary to sell all of its upstream assets in Marcellus shale play for $250 million</a> <a href="https://www.businessinsider.in/business/corporates/news/kishore-biyani-says-sebi-ban-wont-stop-future-group-deal-with-reliance/articleshow/80680781.cms" data-type="tilCustomLink">Kishore Biyani says SEBI ban won't stop Future Group's deal with Reliance</a>

Tata Safari 2021 pre-bookings starts at ₹30,000 — here are all the details from price to features and much more

Tata Motors has finished a difficult Covid-19 year, with good news. In the month of March 2021, its monthly sales went up by 9% all because of three of its super performers - <keyword id="7364349" type="COMPANY" weightage="20" keywordseo="tata-altroz">Tata Altroz</keyword>, <keyword id="3252269" type="COMPANY" weightage="20" keywordseo="Tata-Tiago">Tata Tiago</keyword> and <a href="https://www.carandbike.com/tata-cars/nexon" data-type="tilCustomLink">Tata Nexon</a>, according to research reports. These three BS6 compliant cars which were launched in quick succession, belong to its New Forever range which includes SUVs, sedans and hatchbacks. The New Forever range includes two more cars - <a href="https://www.carandbike.com/tata-cars/tigor" data-type="tilCustomLink">Tata Tigor</a> and Tata Harrier, and these cars with ‘refreshed personas’ claim to offer better driving dynamics and improved comfort. The range helped the company its best ever monthly sales in nine years, all thanks to these new launches. “The passenger vehicle (PV) industry witnessed a strong growth in the fourth quarter of 2020-21 on a low base with robust demand for personal mobility and new launches driving demand. Tata Motors PV business posted its highest ever sales in nine years, in March 21 and fourth quarter of 2020-21. In 2020-21, the business registered its highest ever annual sales in eight years, while posting a growth of 69% versus 2019-20,” said Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors in a press release. Refreshed designs Many Indian car sellers have been launching new models and new versions of older models due to compliance to new BS6 norms brought in by the government. Tata Motors too had made changes in compliance and engines, the top three performers of the range boast of refreshed designs as well. One feature of the new versions is the best-in-class infotainment system like Android Auto and Apple Car play connectivity in Tata Tiago, the new <keyword id="2055885" type="COMPANY" weightage="20" keywordseo="Tata-Nexon">Tata Nexon</keyword> features an electric sunroof, electronic stability programme along with connected car technology. Tata Altroz retains its ‘safest car in the segment’ tag in the new version with bigger steel rims around its body, an improved infotainment system, steering mounted controls - all indicating that Tata Motors has made it a point to move with times. Spike the market share In spite of new challengers in the market in the SUV segment like <keyword id="109790" type="COMPANY" weightage="20" keywordseo="Kia-Motors">Kia Motors</keyword> and MG with attractively priced offerings, Tata Motors was able to hold its own. Over the year, the market share of Tata Motors in Indian passenger vehicle business has increased to 8% from 5% a year back. This could be described as a turnaround since the company had lost market share in the last year. “The turnaround has been led by a richer product portfolio, higher marketing spends, better dealer incentive structure and focussed actions in micro markets. With the recent launch of <keyword id="595044" type="COMPANY" weightage="20" keywordseo="tata-safari">Tata Safari</keyword> and the sub-compact SUV Hornbill in the pipeline, we expect the PV business to further improve its scale,” said a research report by Ambit Insights. The company also seems keen on keeping the momentum going as it launched ten new state-of-the-art full-range passenger vehicle showrooms in Delhi NCR, which includes seven in Delhi, two in Gurgaon and one in Faridabad. “Our ‘New Forever’ range of products continue to witness strong acceptance in the market and the addition of new network operations across the country will provide a holistic customer experience – both online &amp; offline, as we cater to their evolving needs,” said Rajan Amba – Vice President, Sales, Marketing &amp; Customer Care, PVBU, Tata Motors, in a press release.

Three cars driving Tata Motors – Tata Altroz, Tata Tigor and Tata Nexon

India's largest <keyword id="19657" type="UNKNOWN" weightage="60" keywordseo="automobile-company">automobile company</keyword> <keyword id="42747" type="CITY" weightage="80" keywordseo="Tata-Motors">Tata Motors</keyword> has come up with a new version of sports utility vehicle (<keyword id="45454" type="COMPANY" weightage="80" keywordseo="SUV">SUV</keyword>) <keyword id="1127321" type="UNKNOWN" weightage="80" keywordseo="Safari-Storme">Safari Storme</keyword> in the market, with prices starting at Rs 9.99 lakh (ex-showroom Delhi). 
 

	So what’s new in the updated version of Safari Storme? As per a PTI report, the SUV comes with a host of integrated connectivity features for a more complete vehicle experience, new design elements to the exteriors and the interiors. 
	 

	Further, the vehicle has various features including a multi-function steering wheel, dual air-conditioning, anti-lock braking system and electronic brake distribution. "The new Safari Storme launched today is based on Tata Motors Horizonext strategy, having evolved for a more engaging and connected drive, boasting added masculinity, with increased power," Girish Wagh, Tata Motors senior vice-president, <keyword id="1679682" type="ORGANIZATION" weightage="80" keywordseo="Passenger-Vehicles-Business-Unit">Passenger Vehicles Business Unit</keyword>, said in a statement. 
	 

	Tata Motors had launched the Safari SUV in 1998 and the company has so far sold over 1.20 lakh units in India. 
	 

	The automobile company had consolidated sales of Rs 2,60,734.33 crore in 2014-15. 
	 
	(Image: Reuters)

Tata Motors’ new Safari Storme valued at Rs 9.99 lakh

New Delhi, Candidates in Punjab's Jalandhar can spend Rs 15 for a cup of tea and the same price for a samosa they offer to people during public meetings and campaign trails in the <keyword id="19895394" type="General" weightage="20" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> elections. However, those in Madhya Pradesh's Mandla can spend Rs 7 for a cup of tea and another Rs 7.50 for a piece of samosa, considered a staple snack in many parts of the country. With polls to elect the 18th Lok Sabha approaching, district poll panels are fixing the rates for expenses as part of the election expenditure monitoring process. The candidates will have to manage their expenditure within the prescribed limit. These rate cards often become a subject of "meme-fest" on social media about the prices not being in sync with the current inflation level. In most states, including Andhra Pradesh, the expenditure ceiling for a Lok Sabha candidate is set at Rs 95 lakh. However, in Arunachal Pradesh, Goa and Sikkim, the limit is slightly lower at Rs 75 lakh per candidate. Similarly, for Union territories, the expenditure ceiling ranges from Rs 75 lakh to Rs 95 lakh per candidate, depending on the region. In Jalandhar, chole bhature has been capped at Rs 40 while mutton and chicken have been priced at Rs 250 and 500 per kg respectively. Desserts like dhodha (Rs 450 per kg) and ghee pinni (Rs 300 per kg) are also on the menu besides <keyword id="20350738" type="General" weightage="20" keywordseo="lassi" source="keywords">lassi</keyword> and nimbu pani priced at Rs 20 and 15 per glass respectively. The cost of tea is low at Rs 5 in the rate card of Balaghat in Madhya Pradesh but the samosa is priced higher at Rs 10. The Balaghat rate card also has idli, <keyword id="21122493" type="General" weightage="20" keywordseo="sambhar-vada" source="keywords">sambhar vada</keyword> and poha-jalebi priced at Rs 20 while the cost for dosa and upma has been fixed at Rs 30. In Thoubal district of violence-hit Manipur, tea, samosa, kachori, khajur (dates) and gaja (dessert) have been priced at Rs 10 each. Candidates in the northeastern state's Tengnoupal district, will have to stick to Rs 5 for black tea and Rs 10 for milk tea. The list has a wider spread of non-vegetarian items with duck and pork priced at Rs 300 and Rs 400 per kg respectively. Chicken (broiler) and fish like rohu, mrigal and sareng, are also on the list. In Chennai, the price of tea has been raised from Rs 10 to Rs 15 and coffee from Rs 15 to Rs 20, while the rate of chicken biryani has been reduced from Rs 180 to Rs 150 per packet compared to 2019. In the expenditure card for <keyword id="20035063" type="General" weightage="20" keywordseo="gautam-buddha-nagar" source="keywords">Gautam Buddha Nagar</keyword> (Noida/Greater Noida), vegetarian thali comes for Rs 100, a samosa or a cup of tea for Rs 10, kachori for Rs 15, a sandwich for Rs 25, and a kilogram of jalebi for Rs 90 per kg. <keyword id="20009826" type="General" weightage="20" keywordseo="north-goa" source="keywords">North Goa</keyword> candidates can have batata vada on menu at a cost of Rs 15, same as that for a samosa. The tea has been capped at Rs 15 while coffee can cost Rs 20. The rate card for Haryana's Jind offers the candidates to hire a tandoor for Rs 300 and features delicacies like dal makhni and mix veg for Rs 130 while matar paneer has been priced at 160. Breads like butter nan, <keyword id="19994516" type="General" weightage="20" keywordseo="missi-roti" source="keywords">missi roti</keyword> and plain roti are also on the platter besides desserts including <keyword id="21122494" type="General" weightage="20" keywordseo="kaju-katli" source="keywords">kaju katli</keyword> and gulab jamun. While parties and candidates often offer workers and voters liquor, none of the rate cards mention alcohol. Other heads which find mention in the rate cards range from expensive infrastructure, such as helipads, luxury vehicles, and farmhouses, to miscellaneous items like flowers, cooler, tower ACs and sofa. The rate cards have also prescribed the ceiling on rates for hiring of different vehicles for campaigning right from a Tata Safari or Scorpio to a Honda City or Ciaz or a bus to ferry to public to rally grounds. Rates have also been set for rose garlands, marigold garlands and bouquet by some poll panels while some have included heads like party merchandise including caps and flags. The rate cards also have an list of permissible rates for hiring venues and accommodation. The expenditure includes the spend for public meetings, rallies, advertisements, hoardings, pamphlets, flexis, campaign material and all other election-related work. At present, there is a ceiling on campaigning funds for individual candidates in the electoral fray but no cap on the money political parties can spend for electioneering. According to the revised guidelines issued by the ECI, the maximum permissible expenditure for campaigning in a Lok Sabha constituency varies across different states and Union territories. Section 77 (1) of the Representation of the People Act, 1951 says candidates are expected to keep an account of expenditure incurred on the elections from the "date on which he has been nominated" till the "date of declaration of the result". Polling for the 543 Lok Sabha seats will be held in seven phases, starting with 102 in the first phase on April 19. The votes will be counted on June 4.

Elections on a plate: Poll panels fix menu & expense ceiling for Samosa, tea, biryani & more

New Delhi [India], November 29: The SUV segment is witnessing tremendous growth in India. Attractive designs, feature-loaded cabins, higher ground clearance for broken roads, and butch road presence are some of the reasons behind the surging popularity of SUVs. Mahindra &amp; Mahindra, with its strong SUV heritage, currently has three of the hottest-selling SUV models in its portfolio - the <keyword id="6871125" type="General" weightage="20" keywordseo="xuv700" source="Orion">XUV700</keyword>, <keyword id="177599" type="General" weightage="20" keywordseo="thar" source="Orion">Thar</keyword>, and <keyword id="13987144" type="General" weightage="20" keywordseo="scorpio-n" source="Orion">Scorpio N</keyword>. Owing to the high demand from customers, these vehicles command waiting periods ranging from 3 months to as long as 16 months! Mahindra XUV700: Up to 9 Months Waiting The XUV700, launched in 2021, is Mahindra's new flagship SUV. With its aggressive styling, premium interiors, potent engine options and generous features, the XUV700 has struck a chord with Indian SUV buyers. Pricing &amp; Positioning The XUV700 is a midsize SUV priced from Rs 14.03 lakhs to Rs 26.57 lakhs (ex-showroom). It competes primarily with 5/7-seater SUVs like Tata Safari, MG Hector Plus, Hyundai Alcazar and Skoda Kodiaq. Design &amp; Engineering The XUV700 has a bold and muscular exterior profile accentuated by the sleek LED headlamps integrated with the grille. The interior follows a black and beige dual-tone theme with soft-touch materials and premium finishes. Underpinning the SUV is a monocoque chassis made using high-tensile steel for rigidity and safety. Variants &amp; Colour Options It is offered in 2 broad trims - MX and AdrenoX (AX), comprising AX3, AX5 and AX7 variants. Colour options include Everest White, Midnight Black, Dazzling Silver, Red Rage and Electric Blue. Engine, Transmission &amp; Mileage The XUV700 lets buyers choose between two powerful engine options - a 2.0-liter turbocharged petrol and a 2.2-liter diesel motor. The petrol engine churns out 200 horsepower while the oil burner produces 185 horses. Both engines come mated to 6-speed manual as well as automatic transmissions. The top-end AX7 diesel variant also offers an optional all-wheel drive system for enhanced grip and control. In terms of fuel efficiency, the official ARAI testing claims the XUV700 delivers anywhere between 16-20 km/litre, depending on the exact variant you pick. Interior, Comfort &amp; Safety Features The XUV700's cabin offers an expansive space and a long list of features. It gets a large 10.25-inch touchscreen, panoramic sunroof, 7-inch digital driver display, connected car features, 6-way powered driver seat, dual-zone climate control, 12-speaker Sony sound system and more. Safety is comprehensively addressed with up to 7 airbags, ABS with EBD, ESP, hill-hold control, tyre pressure monitoring system and ADAS tech. The ADAS suite includes adaptive cruise control, autonomous emergency braking, lane departure warning, blind-view monitoring and more. Why is it in High Demand? The XUV700 strikes an excellent balance between features, performance and price. The SUV looks ultra-modern, offers a premium connected car experience at par with cars from higher segments, provides spirited performance, and focuses on safety. Attractive pricing has sealed the deal for buyers as the XUV700 offers terrific value. Mahindra Thar: 15-16 Months Waiting Period The new 2nd generation Thar went on sale in 2020. With its iconic retro design, unrivalled off-roadability and modern creature comforts, the SUV has become a hot seller, with waiting times extending to 15-16 months. Pricing &amp; Positioning The new Thar is priced from Rs 10.98 lakhs to Rs 16.94 lakhs (ex-showroom). It fills the slot of an affordable compact off-road SUV, similar to Force Gurkha. Design &amp; Engineering The new Thar carries forward the charm of the original Thar with its boxy profile, round headlamps and removable doors/roof. The interiors now get a major upgrade with touchscreen infotainment, steering-mounted controls, rear parking sensors, remote key and more. It retains rugged mechanics like a 4WD drivetrain, mechanical locking differentials, low-range gearbox and high ground clearance. Variants, Colors &amp; Seating Options It is offered in AX(O) and LX variants with a choice of 6 colours and a 4-seater configuration. Engine, Transmission &amp; Mileage Engine options include - 1.5L diesel, 2.0L turbo petrol and 2.2L diesel. Gearbox choices for these motors are 6-speed manual and automatic. ARAI mileage ranges from 15-18 km/l. Interior, Comfort &amp; Safety Features The cabin now features a 7-inch touchscreen, power windows, remote keyless entry, rear parking sensors, tilt adjustable steering and more. Safety is taken care of by dual airbags, ABS with EBD, rear parking sensors, seat belt reminders and more. Why is it Popular? The Thar blends iconic design, excellent off-road hardware, and modern comfort &amp; convenience features. Its capabilities to conquer rough terrain are unparalleled in its price range. The new Thar offers a unique driving experience - open-air motoring with the wind in your hair! Mahindra Scorpio N: Up to 11 Months Waiting Period The "Big Daddy of SUVs," the all-new 3rd generation Scorpio N, is the latest addition to Mahindra's SUV portfolio. Launched in 2022, the SUV has received a strong response, with bookings exceeding 1 lakh units, resulting in waiting periods of up to 11 months. Pricing &amp; Positioning The Scorpio N is positioned as an affordable 7-seater midsize SUV with prices ranging from Rs 13.26 lakhs to Rs 24.54 lakhs (ex-showroom). It rivals the MG Hector, Tata Harrier and Kia Seltos. Design &amp; Engineering The Scorpio N sports a radical design overhaul inside and out. The sophisticated new styling is complemented by a high-quality cabin loaded with features. Underpinning it is an advanced new 3rd generation body-on-frame platform. Variants, Colors &amp; Seating Options It is sold in Z2, Z4, Z6 and Z8 variants. Dual-tone colour themes are available across variants. Choice of 6 or 7-seater layouts. Engine, Transmission &amp; Mileage The Scorpio N lets you pick between two powertrain options - a 2.2-litre diesel engine and a 2.0-litre turbo-petrol motor. The oil burner churns out 132 PS of peak power while the turbo-petrol generates a healthy 203 horses. Both these engines come mated to 6-speed manual as well as automatic gearbox options. So whether you prefer self-shifting or the convenience of an auto, the Scorpio N has got you covered. In terms of efficiency, Mahindra claims the SUV can deliver up to 18 km/l as per ARAI tests. Real-world mileage is likely to be in the 12-15 km/l ballpark, which is quite respectable for this class of vehicle. Interior, Comfort and Safety Features The feature-loaded cabin gets an 8-inch touchscreen, UVO-connected car tech, 12-speaker Sony sound system, dual-zone climate control, 6-way powered driver seat, panoramic sunroof and more. The safety kit consists of 6 airbags, ABS with EBD, hill descent control, rear parking camera, TPMS and more. Higher variants also add on ADAS tech. Why is it in demand? The Scorpio N impresses with its striking new design, premium interiors, powerful engine performance and extensive features. Generous space for seven adults, strong build quality, and Mahindra's trusted brand name further attract buyers. The Bottom Line Attractive pricing, modern designs and extensive feature lists make the XUV700, Thar and Scorpio N a hit among SUV buyers. As a result, customers are facing long waiting periods of 3 to 16 months, depending on the chosen model and variant. However, the lengthy wait is well worth it, considering the excellent package Mahindra has put together with these new-age SUVs. (ADVERTORIAL DISCLAIMER: The above press release has been provided by ATK. will not be responsible in any way for the content of the same)

Thar, Xuv700, Scorpio N are the Mahindra's highest waiting cars

2022 is almost over and the Indian automotive market is still experiencing strong demand. To ride this demand, a number of brands are updating their line-up for the upcoming year. 2022 saw several new launches, and 2023 will be no different. Business Insider India gives you a glimpse into the <keyword id="891685" type="General" weightage="20" keywordseo="new-cars" source="Orion">new cars</keyword> to be launched in 2023. The list includes sedans, hatchbacks and SUVs from brands like Honda, Toyota, Maruti, Hyundai, and many more. <cmsannotation type="cmsannotation" annotationid="Upcoming cars in 2023" comment="subhead" text="Upcoming cars in 2023">Upcoming cars in 2023</cmsannotation> <cmsannotation type="cmsannotation" annotationid="Maruti Baleno Cross" comment="subhead" text="Maruti Baleno Cross">Maruti Baleno Cross</cmsannotation> The Baleno Cross is likely to be Maruti Suzuki’s first new launch of 2023. It will be a beefed-up version of Baleno. The new Baleno Cross is expected to get a slew of new features and is expected to be unveiled at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Hyundai Creta Facelift" comment="subhead" text="Hyundai Creta Facelift">Hyundai Creta Facelift</cmsannotation> One of the most-awaited launches from Hyundai will be the Creta Facelift. It is expected that Creta Facelift will be offered with the existing 1.4-litre turbo petrol and 1.5-litre petrol engines and the same 1.5-litre diesel engine. In terms of design, Creta Facelift could get a redesigned front bumper and an upgraded interior along with some new features. <cmsannotation type="cmsannotation" annotationid="New-Gen Hyundai Verna" comment="subhead" text="New-Gen Hyundai Verna">New-Gen Hyundai Verna</cmsannotation> Alongside the Creta Facelift, Hyundai could launch the new generation Verna at the 2023 Auto Expo and it is expected to go on sale in the first half of 2023. Several spy images suggest that the car could sport a completely revamped exterior similar to the global Sonata and Elantra. The new-gen Hyundai could sport some new features like advanced driver assistance system (ADAS). <cmsannotation type="cmsannotation" annotationid="Hyundai Grand i10 Nios Facelift" comment="subhead" text="Hyundai Grand i10 Nios Facelift">Hyundai Grand i10 Nios Facelift</cmsannotation> The latest spy images of the updated Grand i10 Nios suggest that the car could have a mildly updated exterior and some minor updates to the interior. The car is expected to be showcased at the Auto Expo 2023 and it could go on sale by mid 2023. <cmsannotation type="cmsannotation" annotationid="Maruti Jimny" comment="subhead" text="Maruti Jimny">Maruti Jimny</cmsannotation> Reportedly, Maruti Suzuki is working on a 5-door Jimny for the Indian market. The car has been spotted being put to tests in India several times. Maruti Jimny is expected to be unveiled at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Hyundai Ai3" comment="subhead" text="Hyundai Ai3">Hyundai Ai3</cmsannotation> Hyundai’s Ai3 will lock horns with Tata’s Punch. Reportedly, the car is a completely new product based on the Santro. It is expected to have a quirky design and several new features. <cmsannotation type="cmsannotation" annotationid="Kia Seltos facelift" comment="subhead" text="Kia Seltos facelift">Kia Seltos facelift</cmsannotation> Like the Creta, Kia’s Seltos will also get a facelift variant in 2023. This facelifted model gets some subtle design changes and different new features like an ADAS and a complete digital instrument cluster. The car is expected to be revealed at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Tata Harrier / Safari facelift" comment="subhead" text="Tata Harrier / Safari facelift">Tata Harrier / Safari facelift</cmsannotation> Tata’s Harrier and Safari could also get facelift variants. The facelift variant could see a new design on the exterior, a bigger touchscreen, ADAS and a 360-degree camera. Similar to Hyundai, Tata could unveil both of these cars at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Mahindra Thar 5-door" comment="subhead" text="Mahindra Thar 5-door">Mahindra Thar 5-door</cmsannotation> Spy images suggest that Mahindra is now working on the much-awaited 5-door Thar. The 5-door Thar will offer more practicality compared to the 3-door model. Spy images suggest the 5-door Thar will have the same design but will get more features. Mahindra is likely to unveil the 5-door Thar on 15th August 2023. <cmsannotation type="cmsannotation" annotationid="Mahindra Bolero Neo Plus" comment="subhead" text="Mahindra Bolero Neo Plus">Mahindra Bolero Neo Plus</cmsannotation> Another SUV from Mahindra could be the Bolero Neo Plus. The Bolero Neo Plus will be available in 7 and 9-seat configurations. Mahindra could launch the Bolero Neo Plus in the first half of 2023. <cmsannotation type="cmsannotation" annotationid="Toyota Innova HyCross" comment="subhead" text="Toyota Innova HyCross">Toyota Innova HyCross</cmsannotation> Toyota has already showcased the new Hycross in Indonesia. Now the company will be unveiling the car soon in India. The car is expected to hit the Indian market mid-2023. <cmsannotation type="cmsannotation" annotationid="Nissan X-Trail" comment="subhead" text="Nissan X-Trail">Nissan X-Trail</cmsannotation> Nissan’s X-Trail could lock horns with the Toyota Fortuner as it has an aggressive design and a slew of features. There is no expected launch date but Nissan could showcase X-Trail at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Toyota Belta" comment="subhead" text="Toyota Belta">Toyota Belta</cmsannotation> The Belta could be launched by March 2023. The Toyota Belta could be powered by a Maruti Suzuki’s 1.5-litre petrol engine that generates 103bhp of power and 138Nm of torque. In terms of design and features, the car will be similar to Ciaz. <cmsannotation type="cmsannotation" annotationid="Citroen sub-4-metre compact SUV" comment="subhead" text="Citroen sub-4-metre compact SUV">Citroen sub-4-metre compact SUV</cmsannotation> The compact SUV from Citroen could make its debut sometime in 2023. As for the powertrain, the SUV will continue to use a 1.2-litre petrol engine. It could have a price tag of ₹7-₹11 lakh (ex-showroom). <cmsannotation type="cmsannotation" annotationid="Honda HR-V" comment="subhead" text="Honda HR-V">Honda HR-V</cmsannotation> This five-seater SUV is expected to launch in India by mid-2023. The car will lock horns against Hyundai Creta, Maruti Brezza and Kia Seltos. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/upcoming-twitter-new-features-in-2023/articleshow/96195337.cms">From Twitter Blue checkmark to videos, a look at the new Twitter features Musk may introduce in 2023</a> <a href="https://www.businessinsider.in/tech/gadgets/news/upcoming-new-games-in-2023/articleshow/95999256.cms">Top upcoming games in 2023: Here’s what PC, PlayStation, and Xbox users should expect</a>

New car launches to look forward to in 2023

The year of 2022 saw the launch of many SUVs. Crossovers and sub-compact SUVs were the most favoured vehicles among Indian buyers during the year. In order to mark a strong presence in the SUV segment, many car manufacturers are expected to add new SUVs to their portfolio in 2023. Most of them could be from brands like Jeep, MG, and more. Here’s a rundown of all the upcoming SUVs in India in 2023. <cmsannotation type="cmsannotation" annotationid="Jeep Avenger" comment="subhead" text="Jeep Avenger">Jeep Avenger</cmsannotation> Jeep is likely to launch the Avenger SUV in India sometime in March 2023. The car could pack a 1.2-litre petrol engine from Citroen C3. The Jeep Avenger will compete with Brezza, Magnite, Sonet, Nexon and more. The Avenger is expected to be priced anywhere between ₹8 lakh to ₹12 lakh (ex-showroom). <cmsannotation type="cmsannotation" annotationid="Tata Harrier / Safari facelift" comment="subhead" text="Tata Harrier / Safari facelift">Tata Harrier / Safari facelift</cmsannotation> Tata’s Harrier and Safari could also get facelift variants. The facelift variants could have a new design exterior, a bigger touchscreen, ADAS and a 360- degree camera. Like Hyundai, Tata could unveil both of these cars at Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Nissan X-Trail" comment="subhead" text="Nissan X-Trail">Nissan X-Trail</cmsannotation> Nissan’s X-Trail is known for its aggressive design and a slew of features. There is no word on the launch date, but this model could be showcased at the Auto Expo 2023. <cmsannotation type="cmsannotation" annotationid="Honda HR-V" comment="subhead" text="Honda HR-V">Honda HR-V</cmsannotation> This five-seater SUV is expected to launch in India by mid-2023. The car will lock horns with Hyundai Creta, Maruti Brezza and Kia Seltos. <cmsannotation type="cmsannotation" annotationid="MG Hector Facelift" comment="subhead" text="MG Hector Facelift">MG Hector Facelift</cmsannotation> Reportedly, MG Hector Facelift is expected to launch by January 2023. The car will carry the same 1.5-litre petrol motor, 1.5-litre petrol-hybrid powertrain, and 2.0-litre diesel engine. The facelift Hector could have a price tag of ₹25-27 lakh (ex-showroom). <cmsannotation type="cmsannotation" annotationid="Volkswagen Tiguan Allspace" comment="subhead" text="Volkswagen Tiguan Allspace">Volkswagen Tiguan Allspace</cmsannotation> The updated version of Tiguan, Allspace is expected to launch in January 2023. It will borrow the same design elements and the same engine of the Volkswagen Tiguan 2022. <cmsannotation type="cmsannotation" annotationid="Force Gurkha (5 door)" comment="subhead" text="Force Gurkha (5 door)">Force Gurkha (5 door)</cmsannotation> Spy shots suggest that the new Force Gurkha- 5 door is likely to make its debut in India. The SUV shares the same imprints as the existing Gurkha. It is expected to run on the same 2.6- litre turbo diesel engine. <cmsannotation type="cmsannotation" annotationid="Mahindra Bolero Neo Plus" comment="subhead" text="Mahindra Bolero Neo Plus">Mahindra Bolero Neo Plus</cmsannotation> The Mahindra Bolero Neo Plus could be the larger version of the present Bolero Neo, offering more space and extra room in the cabin. The car is expected to offer 7-9 seating options. Further, it is expected that the Mahindra Bolero Neo Plus will use the same engine option and same powertrain as the Thar. <cmsannotation type="cmsannotation" annotationid="Toyota Fortuner Next-Gen" comment="subhead" text="Toyota Fortuner Next-Gen">Toyota Fortuner Next-Gen</cmsannotation> The Toyota Fortuner is one of the best-selling SUVs in India. The brand will soon be launching the next-gen Fortuner in the market next year by mid-2023. It will offer all-new design elements and updated powertrain options. SEE ALSO: <a href="https://www.businessinsider.in/tech/gadgets/news/upcoming-new-games-in-2023/articleshow/95999256.cms">Top upcoming games in 2023: Here’s what PC, PlayStation, and Xbox users should expect</a> <a href="https://www.businessinsider.in/tech/apps/news/best-ai-powered-apps-and-websites-that-will-increase-your-work-experience/articleshow/96051415.cms">Here are some free AI-powered apps and tools to try right now</a>

Upcoming new SUVs in India 2023

<ul><li><keyword id="596" type="General" weightage="80" keywordseo="hyundai" source="Orion">Hyundai</keyword> has unveiled the <keyword id="17141625" type="General" weightage="20" keywordseo="Exter-SUV" source="Orion">Exter SUV</keyword> ahead of its launch</li><li>Exter will be available in five trims - EX, S, SX, SX (O), and SX (O) Connect.</li><li>Prices are expected to start from around ₹6 lakh (ex-showroom).</li></ul>Hyundai Motor India has unveiled the first look of their smallest SUV, the Exter. It will be positioned below the Venue in their lineup. Interested buyers can pre-book the Exter by paying a token amount of ₹11,000 either through the company's official website or by visiting a nearby Hyundai dealership. <cmsannotation type="cmsannotation" annotationid="Engine, powertrain &amp; variants" comment="subhead" text="Engine, powertrain &amp; variants">Engine, powertrain &amp; variants</cmsannotation> The upcoming Exter SUV from Hyundai will have a 1.2-liter petrol engine, which is the same as in the Grand i10 Nios, Aura, i20, and Venue models. The power output for the Exter hasn't been disclosed yet, but it is expected to produce similar figures to those of 83hp and 114Nm torque. The engine will be paired with either a 5-speed manual or an AMT gearbox. Additionally, Hyundai has announced that they will offer a factory-fitted CNG kit at launch, just like in the Nios and Aura models, as the Exter shares the same platform and underpinnings with them. The Exter will be available in five different trims – EX, S, SX, SX(O), and top-spec SX(O) Connect. The top-end variant will likely come with connected car features as standard, as suggested by its suffix. <cmsannotation type="cmsannotation" annotationid="Hyundai Exter exterior design" comment="subhead" text="Hyundai Exter exterior design"><keyword id="17141624" type="General" weightage="100" keywordseo="Hyundai-Exter" source="Orion">Hyundai Exter</keyword> exterior design</cmsannotation> The Exter follows Hyundai's Parametric design language, which is also seen in other Hyundai models in India. The SUV features a boxy design, a split headlamp set-up with H-patterned LED Daytime Running Lamps, a contrasting black grille with a prominent chin and a faux silver skid plate. On the sides, the Exter displays round and slightly flared wheel arches with thick cladding, which contribute to its square appearance. The SUV also comes with stylish, dual-tone alloy wheels, roof rails, a textured finish for the C-pillar, and dual-tone paint options with a floating roof effect. <cmsannotation type="cmsannotation" annotationid="Rivals and launch timeline" comment="subhead" text="Rivals and launch timeline">Rivals and launch timeline</cmsannotation> Hyundai's Exter SUV will compete against other models like the Tata Punch, Citroen C3, and Nissan Magnite in the market. The pricing details for the Exter are expected to be announced by Hyundai in late July or early August of this year. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/google-launches-passkeys-for-hassle-free-login-to-gmail-and-youtube-without-a-password-heres-how-to-set-them-up/articleshow/99977103.cms">Google launches Passkeys for hassle-free login to Gmail and YouTube without a password - here's how to set them up</a> <a href="https://www.businessinsider.in/tech/news/apples-safari-is-the-worlds-second-most-used-and-least-vulnerable-desktop-web-browser/articleshow/99926825.cms">Apple’s Safari is the world’s second-most-used and least vulnerable desktop web browser, yet only 1% of Indians use it</a>

Hyundai reveals Exter SUV ahead of launch with 5 trims and expected starting price of ₹6 lakh

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

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