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<ul><li><keyword id="3156454" type="General" weightage="80" keywordseo="tata-coffee-grand" source="Orion">Tata Coffee Grand</keyword>'s latest campaign ‘Sounds of <keyword id="20154" type="General" weightage="20" keywordseo="tamil-nadu" source="Orion">Tamil Nadu</keyword>’, celebrates the various sounds that reflect the unique spirit of <keyword id="38378" type="General" weightage="100" keywordseo="pongal" source="Orion">Pongal</keyword>.</li><li>The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. </li><li>The campaign has been conceptualized by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore and directed by <keyword id="5375262" type="General" weightage="20" keywordseo="farooq-mohamed" source="Orion">Farooq Mohamed</keyword> of <keyword id="12943507" type="General" weightage="20" keywordseo="kadhai-films" source="Orion">Kadhai Films</keyword>.</li></ul>Tata <keyword id="6354798" type="General" weightage="20" keywordseo="coffee" source="Orion">Coffee</keyword> Grand, the coffee brand from the house of Tata Consumer Products continues its celebration of bringing out the emotions and excitement associated with coffee in Tamil Nadu. In line with this, the brand has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of Tamil Nadu’ campaign of Tata Coffee Grand. <div type="Youtube" id="xvzdtTP-0r4" title="Tata Coffee Grand | Celebrating the Sounds of Pongal | Shik Shik Shik" thumbUrl="https://i.ytimg.com/vi/xvzdtTP-0r4/mqdefault.jpg"></div> The vibrant film is a montage of various visuals and sounds that are associated with the Pongal festival; the crunch of sugarcane, the clink of children’s anklets, and the musical echoes of the ‘kulavai’ among others. Replete with sumptuous Pongal delicacies, family gatherings, and a splash of rich hues that the Tamil culture is well-known for, the film concludes with the thought, ‘How can any festive meal be complete without coffee and the emotions associated with it?’ Talking about the film, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, “Our campaign of Tata Coffee Grand launched last year, synonymizes the word ‘Coffee’ with the sound i.e. Shik-Shik-Shik – which represents the sound heard when the Tata Coffee Grand jar or pack is shaken! We have gone a step ahead this year and have extended the ‘shik shik shik’ proposition to the sound of the Pongal festivities, to capture the excitement of the festival along with the emotions of drinking coffee. These festivities are not just reflected in the visuals but also in the unique sounds that reverberate throughout the harvest season. In highlighting this, we are happy to launch our new film which doubles up as a feast to the senses and has a distinct sound design that celebrates the festive taste of Tamil Nadu”. Commenting on the campaign idea, <keyword id="1743436" type="General" weightage="20" keywordseo="sonali-khanna" source="Orion">Sonali Khanna</keyword>, Executive Director and Branch Head, Lowe Lintas South said, "Pongal is a festival that the people of Tamil Nadu hold very close to their hearts, resulting in a joyous tapestry of celebratory sights and sounds. What's striking is that many of the authentic sounds of Pongal are expressed as triplets. This is exactly the same aural mnemonic we have used to bring our product USP to life: the ‘Shik Shik Shik’ of the packet representing the Tata Coffee Grand crystals. The wonderful interplay of musical triplets, the rich festive hues, and the catchy sound of the pack, all come together seamlessly. To create a film that is as aurally arresting as it is visually resplendent." The film was directed by Farooq Mohamed of Kadhai Films. Team Credits: · Agency – Lowe Lintas, Bangalore · Creative – <keyword id="491609" type="General" weightage="20" keywordseo="puneet-kapoor" source="Orion">Puneet Kapoor</keyword>, Nishant Pratap, Jananie S · Account Management – Sonali Khanna, Ameya Lokhande, Satish Perumal, Mitali Kulkarni · Planning – Kishore Subramanian, <keyword id="12943506" type="General" weightage="20" keywordseo="prashanth-murthy" source="Orion">Prashanth Murthy</keyword> · Production House – Kadhai Films

Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

Full-service carrier <keyword id="2467342" type="General" weightage="80" keywordseo="vistara" source="Orion">Vistara</keyword> will continue to expand and expects to have a total of 70 planes by mid-2024, its chief <keyword id="7656482" type="General" weightage="100" keywordseo="vinod-kannan" source="Orion">Vinod Kannan</keyword> said on Tuesday. The airline, a joint venture between <keyword id="46894" type="General" weightage="50" keywordseo="tata-sons" source="Orion">Tata Sons</keyword> and Singapore Airlines, reported an operating profit for the first time since its inception in the three months that ended December 2022. By the middle of next year, <keyword id="106910" type="General" weightage="80" keywordseo="kannan" source="Orion">Kannan</keyword> said it will have a total of 70 aircraft, including 7 Boeing 787s. Out of the total 70 planes, there will also be 10 A321s and 53 A320 neos, the Vistara CEO said at a briefing. Among the 53 A320 neos, 10 planes will have all economy class and the rest will have three classes. Currently, the airline has a fleet of 53 aircraft. "We will continue to expand... more international routes (will be added)," Kannan said. Without disclosing the exact profit figure in the December quarter, the airline also said it crossed the USD 1 billion revenue mark and remained EBITDA positive in the current fiscal year. EBITDA refers to Earnings Before Interest, <keyword id="6368033" type="General" weightage="50" keywordseo="taxes" source="Orion">Taxes</keyword>, Depreciation and Amortisation. "For the first time since inception, the airline reported a net profit (excluding unrealised foreign currency loss and non-operating income) for the quarter ended December 2022," Vistara said in a release on Monday.'' SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/top-hybrid-cars-in-india-in-2023/articleshow/97278936.cms">Top hybrid cars in India in 2023: Maruti Suzuki Grand Vitara, Honda City eHEV, and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/tata-coffee-consolidated-q3-net-profit-falls-45-to-38-crore/articleshow/97279331.cms">Tata Coffee consolidated Q3 net profit falls 45% to ₹38 crore</a>

Vistara to have 70 planes in fleet by mid-2024: CEO Vinod Kannan

<ul><li>Tata Tea’s Jaago Re, over the years, has awakened people -- pushed them a little to care about important social issues and inspired them to take action. </li><li>Under its latest leg, Tata Tea aims to remind us to take care of the elderly, who are the most vulnerable to the virus due to their decreased immunity.</li><li>We caught up with Puneet Das, Vice President <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword>, Beverages- India, Tata Consumer Products, to further understand how they have tweaked the brand's marketing strategy and media plan amid a nation-wide lockdown. </li></ul>Remember how your parents would weave fictional stories to convince you to stay indoors or to make you eat your food when you were little? “Bhoot uthakar le jayega?,” they would say in a child-like voice. Now, it is our turn to remind them that it isn’t safe outside and this is exactly what Tata Tea’s latest campaign tells us. <div type="twitter" handle="TataChaIndia" handlename="Tata Cha" image="http://pbs.twimg.com/profile_images/939028867167088641/WRPfGrPC_normal.jpg" favoritecount="1" retweetcount="0" status="Join us in serving breakfast to the elders from our Indiranagar, Cunningham Road, and Jayanagar cafes! Whatsapp you… https://t.co/fBtU617vPW" createdat="1587882969000" id="1254298201122721793"></div> With a lot of anxiety and uncertainty around, we need wake up calls now more than ever. Tata Tea has taken this opportunity to encourage us to support the most vulnerable group of society right now -- senior citizens. Due to their decreased immunity, they have a larger risk to fall victim to the virus than us, which can also affect their mental and emotional health. It’s latest edition of #JaagoRe #BaadonKeLiye, therefore, targets millennials and reminds them to take care of their elderly members during these tough times. They have partnered with influencers such as Mandira Bedi, Rannvijay Singh, Dia Mirza, Milind Soman, to name a few. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Over the years, Tata Tea’s Jaago Re campaigns have nudged us towards social awakening and the brand has used this property to catalyse change around important issues like women safety, representation of women in sports, voting, corruption, etc. We caught up with Puneet Das, Vice President Marketing, Beverages-India, Tata Consumer Products, who looks after Tata Tea, Tetley, and Tata Coffee Grand to further understand what the past few weeks have been like for the brand, discuss its latest campaign for Tata Tea and a few things Das has learned in this time. Excerpts: Q. How have the past few weeks been for the brand, considering the country has been in a lockdown? The past few weeks have been about following all local administration guidelines and taking precautions to ensure safety of our employees &amp; teams while trying to also ensure supplies to trade, and meeting demands of consumers affected due to the lockdown. We have also utilized this time to work towards spreading awareness and facilitating change for the cause of the elderly who are the most vulnerable during these times, through our social initiative, Tata Tea - Iss baar #BadonKeLiye #JaagoRe. Q. What is your marketing strategy right now? How have you been trying to continue building a connect with your audience? In wake of the novel coronavirus, it becomes important to stay relevant to our consumers by facilitating and inspiring genuine change. And that it is our endeavour with our social Initiative “Iss Baar #Badon ke liye Jaago Re” which aims to spread awareness and sensitize youth to support the senior citizens during this time. The initiative involves spreading awareness about the need to support the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to act. It encourages individuals to connect with senior citizens next door or in their neighborhood and help them overcome any challenges they might be facing during this crisis and restricted lockdown period. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference (Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration). We’re also tying up with NGOs and providing information so that people can reach out to them and volunteer, in case they want to further make a difference in supporting this cause of the elderly. Q. Has there been a change in your media mix? The endeavour is to spread awareness amongst the youth and drive genuine change for the cause for supporting the elderly. Considering the current consumer behaviour of increase in time spent online and on social media, the initiative is also largely focused on leveraging these mediums to drive awareness on our latest campaign. The initiative is also being supported by influencers, NGOs and experts in senior care management. Q. If the lockdown is further extended, will you be tweaking your marketing strategy further? Right now, our efforts are to ensure that we spread the message and drive genuine change with our social initiative. Since it is aimed at supporting the elderly, who are most vulnerable due to their decreased immunity, this initiative will remain relevant irrespective of the lockdown conditions. In fact, if the lockdown is further extended, then it is even more important to understand and address the medical, psychological and social needs of the elderly whose routine life will be far more disrupted leading them to be most prone to confusion and helplessness. Q. What are a few key learnings for you as a brand in the last few weeks? The most important learning for brands during this crisis is to do something that can genuinely make a positive impact to their consumers/society. During times like these, it becomes important to consumers on ‘how you make them feel’ and whether you can genuinely make a difference in their lives in a meaningful manner. The other learning is to be agile and adapt to changes in consumer patterns which has drastically changed due to ‘restricted lockdown’ conditions but may also continue to evolve and become the ‘new normal’ (even when the lockdown restrictions are eased).

Marketing in the times of COVID-19: Tata Consumer Products Limited

<div type="image" title="Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment" msid="115018213" hostid="261" caption="&amp;lt;p&amp;gt;Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment&amp;lt;/p&amp;gt;"></div> It's time to move over from plain, vanilla budget basics! Indians are no longer looking for “best purchases and value buys under Rs 1,000”—at least not as much as before. <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>'s getting fancy, and how! From gold-flaked chocolates to swanky SUVs that look like they’re wheeled straight out of a Bollywood blockbuster, Indian companies are rapidly jazzing up their product lines, even faster than you can say the word "premiumization." But what does this mean for Indian companies and consumers? What is this jazz about premiumization all about? Is it just urban India that’s riding this wave, or has rural India also joined the bandwagon? We decode for you. <h2>What's premium, really?</h2>Imagine you’re eating Pav Bhaji at a roadside thela. Later during the day, you decide to dine out at a fancy, upmarket cafe, only to find Pav Bhaji Fondue on the menu. Same same, but much more expensive—often 5 to 10 times higher—for a little more hygiene and some better ambience! Think of premium products as this fondue. They are a notch up your regular, daily-use products soaps or shampoos, and even cars, all packaged luxuriously, offering just about the right touch of quality. The main differentiator, though, would be the price range. <h2>Driving home premium wellness</h2>A recent report by Nielsen suggests that over 70% of urban Indians are okay with paying a premium for their products. And companies are cashing in on this sentiment like never before. This explains why 58% of new products launched so far this year have been in the premium+ segment, as opposed to just 38% of new launches in regular, traditional trade. Take cars, for instance. Indians are no longer vying for a good old <keyword id="19950117" type="General" weightage="20" keywordseo="maruti" source="keywords">Maruti</keyword> 800 or <keyword id="20400567" type="General" weightage="20" keywordseo="alto" source="keywords">Alto</keyword>, traditionally known for their healthy mileage, but are rather happy investing in more swanky features that come along with high-end cars. In October 2024, India’s largest car manufacturer, <keyword id="19909974" type="General" weightage="20" keywordseo="maruti-suzuki" source="keywords">Maruti Suzuki</keyword>, sold 65,948 units of its compact cars like Swift, WagonR, Dzire, and more. Compared to the year-ago period, which saw sales of 80,662 units, this was an 18% dip. But take a look at their SUV (sport utility vehicle) sales for the same period. Cars like Brezza, Ertiga, and Grand Vitara sold about 70,644 units, a 19% uptick from the sales made in October 2023, i.e. 59,147 units. Simply put, when it comes to cars, Indians are saying the bigger, the better! The same is true for India's second biggest automobile manufacturer, Hyundai. Its SUV lineup made up a staggering 68.2% of the firm's total sales made for October 2024. What's more, SUV demand remained largely consistent across urban and rural markets. <h2>Consumers are inching up</h2>FMCG (fast-moving consumer goods) are also riding the premiumization wave, with Indians prioritizing their health and wellness and not bothered about dishing out a few extra bucks for the same! You’ll find no dearth of words like organic, vegan, gluten-free, and sugar-free, peppered generously over every product you’ll see today, be it soaps, juices, or more. No wonder then, sales from premium segments in 2024 make up around 27% of all FMCG sales and even contribute a massive 42% to the sector’s value growth in India. Nielsen report further adds that luxury brands that position themselves at twice the price of their category’s average are even witnessing stellar growth. In fact, for most FMCG brands like Tata Consumer Products, <keyword id="20002610" type="General" weightage="20" keywordseo="hindustan-unilever" source="keywords">Hindustan Unilever</keyword> (HUL), Dabur, and Nestle, it is this premium segment that is growing much faster than their regular ones. And it's not just about daily-use products; Indians are also taking their celebrations a step over. Spirits manufacturer <keyword id="20125704" type="General" weightage="20" keywordseo="radico-khaitan" source="keywords">Radico Khaitan</keyword> highlighted that for the first half of 2024, their prestige &amp; above segment made for 88.4% of its net sales value. In the same period, the regular popular segment accounted for just 9.1% of their net sales. From Hindustan Unilever, which saw its premium products grow 30% over the last quarter, to <keyword id="20521971" type="General" weightage="20" keywordseo="kingfisher" source="keywords">Kingfisher</keyword> beer's parent company, <keyword id="20124009" type="General" weightage="20" keywordseo="united-breweries" source="keywords">United Breweries</keyword>, whose premium product sales volume jumped by 27% during the quarter as opposed to just a 5% rise in overall volumes, everyone is seemingly taking their lifestyle a notch above. Per the Nielsen report, in 2024, a typical global consumer spends about $13.7k per year. This is set to grow by around 2.4% to $14k as early as next year. Even a report by Goldman Sachs also highlighted a similar trend, noting that India’s affluent class, or those earning over $10,000 (Rs 8,42,694.97), is set to reach 100 million in the next 3 years. And where will this consumer spend? On premium products! <h2>Online shopping shifts from mass to class</h2>Amazon’s Great Indian Shopping Festival, which was live between September 27 and October 29 this year, saw 140 crore customers, more than 85% of whom came from non-metro Indian cities. On the site, there was a 400% spike in sales in premium sales across categories like watches, fragrances, handbags, jewelry, and more. Rival <keyword id="19896939" type="General" weightage="20" keywordseo="flipkart" source="keywords">Flipkart</keyword> noted a similar trend, recording 1.8x growth in premium beauty and personal care products during the first half of this year. <h2>Dialing in premiumness</h2>The Indian smartphone ecosystem has always been dominated by basic phones, or those entry- and mid-range phones that are priced between Rs 10,000 and Rs 6,000. But that has changed in recent times, with premium smartphones (i.e., those priced over Rs 60,000) registering 20%+ growth in 2024. During the first quarter of this year, sales of mass phones (priced between Rs 10,000 and 20,000) reached 44%, compared to 51% in the year-ago period. But it's all sunny and shiny in the mid-premium (priced between Rs 40,000 and Rs 60,000) and super-premium segments (priced above Rs 60,000). Sales growth has burgeoned by as much as 27% and 86% in these categories, respectively. As India continues its march toward becoming the world's third-largest economy by 2027, the premium party is just getting started. Industry experts predict that premium segments will grow faster than you can say "sustainable organic handcrafted artisanal batch of coffee." So the next time you see someone dropping serious rupees on a fancy bottle of black water that also somehow plays music and tracks their hydration (yes, that's a thing), remember: This is just the trailer. Picture abhi baaki hai, mere dost! Do you have a topic in mind you'd want a simpler explanation for, or insights or experiences to share on personal finance and more? Contact us at businessinsider@timesinternet.in.

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Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit

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Vistara to have 70 planes in fleet by mid-2024: CEO Vinod Kannan

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Marketing in the times of COVID-19: Tata Consumer Products Limited

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Simply Put: From Dal to Dolce—India is loving its luxury life

Ira Alok Puranik

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