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Star couturier <keyword id="19970644" type="General" weightage="20" keywordseo="tarun-tahiliani" source="keywords">Tarun Tahiliani</keyword> is in the eye of the proverbial storm over his <keyword id="21239939" type="General" weightage="20" keywordseo="designs" source="keywords">designs</keyword> for the <keyword id="20287873" type="General" weightage="20" keywordseo="Indian-contingent" source="keywords">Indian contingent</keyword> at the opening ceremony of the Paris Olympic Games with epithets such as "pathetic" and "mediocre" being used to describe his creations. As the <keyword id="21679717" type="General" weightage="20" keywordseo="uniforms" source="keywords">uniforms</keyword> became a talking point on social media platforms and elsewhere too, several people also criticised the designs for becoming a promotion for <keyword id="22604764" type="General" weightage="20" keywordseo="Tasva" source="keywords" meta.keywordsubtype="org" meta.entityname="Tasva" meta.hostid="261" meta.entityid="Tasva">Tasva</keyword>, the collaborative label of <keyword id="22604763" type="General" weightage="20" keywordseo="Tahiliani" source="keywords">Tahiliani</keyword> and the <keyword id="19907441" type="General" weightage="20" keywordseo="Aditya-Birla-Group" source="keywords" meta.keywordsubtype="org" meta.entityname="Aditya Birla Group" meta.hostid="261" meta.entityid="Aditya Birla Group">Aditya Birla Group</keyword>. The men's attire, the classic kurta bundi silhouette, had panel detailing in the colours of the national flag, safari pockets, and rolled-up sleeves. The women's saris featured a pre-pleated design for convenience and ease of wear. Their borders featured the panelling in tricolour. They completed the look in gold brocade sneakers. What has not gone down well for some is the way brand logo has been incorporated prominently in the borders of the garments, the fabric used and the fits. Tahiliani's team said he was unavailable for comment when PTI reached out for a response. However, he defended himself in an interview with NDTV when he said he stood by his work and said the opening ceremony was not a couture show. "We wanted the team in the colours of the tricolour as most countries follow their flag and that was visible from afar. It would have been very easy for me to send them in zardozi vests. But it's not appropriate," Tahiliani said. He added that he and his team had only three weeks to prepare the costumes. "I can't weave handloom for 300 uniforms in that time. The shoes were brocade, brocade from Benares," he told NDTV. Tahiliani also slammed "armchair critics" who accused him of charging a heavy sum for crafting these designs. "This was paid for by Tasva. It was not done for a fee, it was done to support our athletes. Asking what I was paid for it just shows their mentality," he added. Among those criticising the designer, who made headlines of another sort entirely when he dressed American reality star Kim Kardashian for the Anant Ambani-Radhika Merchant wedding, was former badminton star Jwala Gutta. "The garments which was made for the Indian contingent participating in <keyword id="19933819" type="General" weightage="20" keywordseo="Olympics" source="keywords">Olympics</keyword> this time has been a huge disappointment!! (Especially when the designer was announced I had huge expectations) (sic)" she wrote, without mentioning Tahiliani's name. Gutta argued that not all women know how to wear a sari and that's why the designer should have crafted "pre draped" saris, which are a current trend. "The girls looked uncomfortable the blouse was of bad fit!! And second the colour and the print was so opposite of beautiful Indian!!! There was an opportunity for the designer to display the art of our culture through embroidery or hand paint!! "It was a work of absolute mediocrity and looked shabby!!! I really hope the sports family stops compromising on quality for our sportspersons looks on court and off court!!!! (sic)" Gutta wrote, posting photographs of herself from the 2016 Rio Olympics with fellow badminton players PV Sindhu, Ashwini Ponnappa and tennis star Rohan Bopanna. A user reshared her post and wrote: "Hello Tarun Tahiliani! I have seen better Sarees sold in Mumbai streets for Rs.200 than these ceremonial uniforms you've 'designed'. Cheap polyester like fabric, Ikat PRINT (!!!), tricolors thrown together with no imagination. Did you outsource it to an intern or come up with it in the last 3 minutes before the deadline? Such a disgrace to the rich weaving culture and history of India." There were others who were not too convinced either. Another user said designers for the Mongolia and Sri Lanka contingents did a better job dressing their teams. Others shared videos of the designs as reimagined by AI and wrote Tahiliani's design can be "easily replaced" by technology. One user said the kurtas were "creased", the blouse "poor fitting" and the sari was "not even white". "I don't know what Tarun Tahiliani was thinking while scribbling these pathetic uniforms, did our champions really bad. The women's saree look like 'before' shot in an Ujala Ad. While menswear, it's just looks a bit ..ringard if I may say in spirit of Paris! (sic)" commented another. According to Ashish Mukul, brand head, Tasva, the ceremonial attire for Team India is "crafted with a profound sense of national pride and an aim to balance tradition with modernity". In a statement, Mukul said the garments draw inspiration from the Indian flag, "symbolizing unity, and pride, which is one of the richest ways of representing India". He said the contemporary silhouettes, such as the Bundi jacket and pre-pleated sari, were carefully chosen to ensure "both comfort and functionality" for the athletes. "The fabrics, including cotton and viscose crepe, are selected for their practical and aesthetic qualities, as our athletes would be out in the open for almost 6 hours during the event. The use of Ikat-inspired prints and modern elements is a deliberate choice to reflect modern India. Our intention is to create an attire that represents India's rich heritage and ensure our athletes feel comfortable and confident," he added. Two-time Olympic medallist Sindhu, who was one of the flag bearers of the Indian contingent along with table tennis legend A Sharath Kamal, had posted a series of pictures on X ahead of Friday's ceremony. "Paris 2024, flag bearer-one of the greatest honors of my life to hold our country's flag in front of millions," she wrote.

Tarun Tahiliani at centre of controversy over "mediocre" designs for Indian contingent at Olympics

<ul><li><keyword id="12935747" type="General" weightage="100" keywordseo="tasva" source="Orion">Tasva</keyword>'s new film encourages men to feel free to express themselves in their true spirit, especially during their special day.</li><li>It is conceptualised by <keyword id="2805309" type="General" weightage="20" keywordseo="taproot-dentsu" source="Orion">Taproot Dentsu</keyword>.</li></ul>Tasva, a new men’s ethnic wear brand by <keyword id="2826" type="General" weightage="20" keywordseo="tarun-tahiliani" source="Orion">Tarun Tahiliani</keyword> &amp; <keyword id="44373" type="General" weightage="20" keywordseo="aditya-birla-group" source="Orion">Aditya Birla Group</keyword>, has launched a new campaign. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of clothes, mannerisms or body language, the film encourages men to feel free to express themselves in their true spirit, especially during their special day. For the record, Tarun Tahiliani is a prominent Indian fashion designer and is known for his ability to infuse Indian craftsmanship &amp; textile heritage with tailored silhouettes. Men’s fashion in India has come a long way owing to a plethora of boutique labels offering out-of-the-box and trendy looks, cuts and fits for men across western casual and formal wear. Today, there is ample choice for men to pick from and make a statement or express themselves through fashion. However, when it comes to ready-to-wear wedding wear, they are limited in style, fits and quality. Besides, in India, the choice of the groom’s outfit is often a consensus between his mother, sister or bride-to-be, if not more. Often the grooms find their style and taste compromised and their expression confined when it comes to their wedding. Therefore, the film is a war cry against this compromise and urges grooms to be themselves, more so on the most important day of their life. It showcases the typical ways a groom must behave in a function such as posing for photos, standing upright and looking like a royal mannequin, being traditional in greeting his elders and dressing a certain way that may not suit his personality. On the contrary, the Tasva groom is liberated from these chains of social codes and is true to his character. He is comfortable and expressive in his outfit and his skin. The film shows a scene from a typical wedding reception. The photographer is instructing the bride and groom to pose for the typical wedding album kind of photos. The groom dressed up gorgeously in a Tasva outfit watches his bride perplexed and guests getting bored. He blows a whistle and signals to the band to play something interesting. Thereafter he takes the wedding by storm. He dances, grooves, teases and mocks the rather serious codes and rituals that surround an Indian wedding. He joins the band and sings, “Fursat Na Dekho, Mahurat Na Dekho, Sada Mast Raho”. In the end, we see him take an uncle’s pagdi and climb atop an elephant and dance as the entire guests at the wedding join him in the gala party. <div type="Youtube" id="DKtulPhRayQ" title="Tasva - Sada Mast Raho Brand Film - 2 Minutes" thumbUrl="https://i.ytimg.com/vi/DKtulPhRayQ/mqdefault.jpg"></div> Speaking on the campaign, Tarun Tahiliani, Tasva, an <keyword id="12935749" type="General" weightage="20" keywordseo="aditya-birla-group-venture" source="Orion">Aditya Birla Group Venture</keyword> said, “The spirit of Tasva i.e 'the best of self' can not be expressed in jaded, forced portraits but must be expressed in the current possibilities - of movement, freedom and self-expression. The film beautifully captures this in the digital age. And our garments are also young, tailored, sculpted but designed for fit and movement - a light, cool breeze - Sada Mast Raho.” <keyword id="2959989" type="General" weightage="20" keywordseo="titus-upputuru" source="Orion">Titus Upputuru</keyword>, Creative Head, Taproot Dentsu Gurgaon added, “When you see the advertising in this segment, it all seems rather serious. The way a man poses after wearing traditional Indian wear, it seems like he is on to saving the world. He is standing upright and has this piercing look into the camera. Also when it comes to weddings, ‘sada sukhi raho’, ‘sada suhagan raho’ (to the bride), etc. are the usual blessings that are given. We said let’s change the conversation because the young men who have marriage on their minds aren’t suddenly turning into these very serious men. It is their big day and they still want to have a good time. That’s why we wrote ‘Sada Mast Raho’. It was wonderful to partner Tarun Tahiliani. I love his sensibilities and the finesse that he has brought into the garment is pure genius.” Abhinav Kaushik, Head, Taproot Dentsu Gurgaon commented, “Men today have very clear preferences with respect to their attire and are using self-grooming and dressing as means to express their true personalities. But when it comes to Indian wear, they are somewhat at a loss due to lack of options, unlike in western wear. With Tasva, we aim to widen their range of choices and encourage that natural self-expression and exuberance even in Indian wear. This campaign is an absolutely refreshing way to break the seriousness that comes with ethnic wear.”

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding

Aditya Birla Fashion and Retail now owns stakes in brands Sabyasachi, Tarun Tahiliani and Shantanu and Nikhil

<ul class="summary-list"><li>Radhika Merchant and Anant Ambani are slated to get married on Friday in Mumbai.</li><li>Four Indian event planners shared what it's like to plan a big celebrity wedding.</li></ul>The wedding of the year is upon us.After rounds of opulent pre-wedding festivities, <a target="_blank" rel=" nofollow" class="editor-rtfLink" href="https://www.businessinsider.in/india/news/anant-ambani-and-radhika-merchant-to-wed-at-the-jio-world-convention-centre-in-mumbai-on-july-12/articleshow/110562426.cms">Radhika Merchant and Anant Ambani</a>, the youngest son of <a target="_blank" rel="" href="https://africa.businessinsider.com/local/markets/indian-billionaire-ambani-targets-african-telecom-market-with-new-venture/vwmsmgn">Asia's richest man</a>, are slated to get married on Friday in Mumbai.Their guests, who have so far included <a target="_blank" href="https://www.businessinsider.com/ambani-pre-wedding-celebration-with-justin-bieber-performance-2024-7">Bollywood actors, Indian cricketers,</a> and <a target="_blank" href="https://www.businessinsider.com/bill-gates-mark-zuckerberg-among-expected-attendees-at-indian-wedding-2024-2">international business leaders</a>, will also attend events on Saturday and a reception on Sunday.During a pre-wedding event in March, Ambani said his mom worked 18 hours a day for the four months leading up to the parties."All this is created by my mother and no one else, and my mother has gone all out for the last four months," Ambani said, per a <a target="_blank" rel=" nofollow" href="https://www.youtube.com/watch?v=mmMh8KtrGaY&amp;ab_channel=BusinessToday">video</a> of the speech uploaded in March.Planning such an event takes a village, according to four wedding planners who spoke to Business Insider about what goes into organizing a multi-day Indian celebrity wedding.<h2 id="d3a9cac7-58b4-42c9-888b-817200ed450e">The biggest cost is the venue</h2>The planners BI spoke to said a typical multi-day wedding that they plan costs between five to 10 crore Indian Rupees, or about $1.2 million.Crore is an Indian term for 10 million; 1 crore rupees is around $120,000.Whether it's a big-ticket <a target="_blank" href="https://www.businessinsider.com/ambani-richest-family-in-asia-india-lifestyle-home-wedding-photos-2018-12">wedding like the Ambani's</a> or the wedding of an upper-middle-class family, the breakdown of major costs in an Indian wedding look about the same, one event planner told BI.About 40% to 50% of the budget goes to the venue, which includes catering and rooms for the guests, said Nishita Aggarwal, the founder of The Event Designer, a Delhi-based wedding planning company.Next, 25% to 30% of costs go toward decorations, which include elaborate backdrops, tents, and floor-to-ceiling floral arrangements.<div type="image" title="pink backdrop at Indian wedding" height="3508" width="5262" msid="111674066" hostid="261"></div>About 10% is spent on entertainment. The Ambanis have hired Rihanna, <a target="_blank" href="https://www.businessinsider.com/ambani-pre-wedding-celebration-with-justin-bieber-performance-2024-7">Justin Bieber, </a><a target="_blank" href="https://www.businessinsider.com/anant-ambani-katy-perry-backstreet-boys-pre-wedding-party-2024-6">Katy Perry, The Backstreet Boys</a>, and Pitbull for pre-wedding functions in recent months.Other families spend a lot on artists including singers and celebrity DJs, said Purvi Modgil, a destination wedding planner based in Mumbai."If you plan to call three or four of them in different core functions, that can also add up to a good cost," she said.The remaining 10% usually goes into wedding gifts and logistics for the family and guests."Now, when it comes to a high-net-worth wedding or a celebrity wedding, everything becomes 10 times or hundred times" of that cost, Aggarwal said. "There is no bar on the budget."Planners' cost estimates of the Ambani wedding varied widely, from tens of millions of dollars to hundreds of millions of dollars.Anant's older sister <a target="_blank" href="https://www.businessinsider.com/ambani-richest-family-in-asia-india-lifestyle-home-wedding-photos-2018-12">Isha Ambani</a> got married in 2018 in a similarly lavish wedding, including a Beyoncé performance. While media outlets speculated about a $100 million price tag, a spokesperson for the Ambani-owned company, Reliance, said that it cost less than $15 million, <a target="_blank" href="https://www.forbes.com/sites/naazneenkarmali/2018/12/11/the-big-fat-ambani-wedding-celebrates-a-match-among-indias-billionaire-elite/#7cb474465992">per a Forbes article</a> at the time.A spokesperson for the family did not respond to a request for comment about the costs for Anant Ambani's wedding.The pre-wedding events have grabbed <a target="_blank" href="https://www.businessinsider.com/ambanis-throwing-another-pre-wedding-party-cruise-ship-2024-5">headlines</a> for months. With so many celebrities and business leaders angling for an invitation, the nuptials are also a business networking event, Aggarwal said.<h2 id="7190f45a-3ee9-4e5a-bf2a-0fef8f5de89f">Each main family member is assigned a 'shadow'</h2>Many couples don't want to host their weddings at venues where other high-profile families have already held nuptials, Aggarwal said."They want everything to be exclusive," she said. "The decor has to be something else that no one else has ever thought of. It is almost like a big movie set."For a big celebrity wedding, planners divide their staff into teams and hire hundreds of additional people leading up to and on the day of the ceremony.With chefs, waiters, light and audio teams, and decorators, about 500 people often work the event, Modgil said.The planners also assign butlers to each main family member. These staffers, called "shadows," hold their phones and gifts and ensure they stay hydrated and have everything they need."There are over 70 suppliers and vendors who we work with for each wedding," said Darshan Shroff, a Mumbai-based wedding planner. "I like to describe wedding planners in India as circus masters."<h2 id="07e84198-c3b3-4ae5-b860-565eaa82e3bd">Privacy and security are top concerns</h2>Many celebrity or influencer couples are particular about how their wedding is portrayed on the news and on social media.Planners have strict instructions that restrict posts from vendors about outfits, decor, or flowers before a set date. Most big weddings also collect the phones of their guests for privacy, and couples have teams that work with the media."You can't have too many people hanging out taking their pictures. It makes them very uncomfortable," Modgil said about celebrity guests and couples.Top security firms and even local authorities may sketch out safety plans."The minute there are some kind of celebrities, whether it's politicians or Bollywood, security becomes very important," Modgil said. "We've had separate people escorting them and even taking them back because sometimes they even get mobbed."The families and their guests are not always easy to please.Aggarwal said she has planned weddings where celebrity attendees call to confirm what type of hotel suite they will be staying in and what kind of car is coming to pick them up. Everything must match their lifestyle standard.<h2 id="f2b6f12d-16c9-4226-9b64-e59a5aa60374">Setting a blueprint for other weddings</h2>The Ambani wedding is already influencing how other Indians are envisioning and planning their own nuptials.The planners told BI that brides are asking them for the same designers that Radhika Merchant wore in her pre-wedding events, like the custom lehengas designed by Abu Jani Sandeep Khosla and Tarun Tahiliani.<div type="image" title="Radhika Merchant wore a Swarovski crystal lehenga designed by Abu Jani and Sandeep Khosla" height="691" width="1024" msid="111674067" hostid="261"></div>Planners expect the main wedding to leave an even bigger mark."Given the immense influence celebrities have, their weddings often become blueprints for future celebrations worldwide," said Bharat Jagasia, a Delhi-based wedding planner."For the Ambani wedding, I am particularly excited to see how they differentiate the main event from their pre-wedding functions," he said.The festivities are slated to kick off Friday at the Jio World Convention Centre, which is owned by the Ambani family. It can accommodate over 16,000 guests.July 12, 2024 — An earlier version of this story misstated Nishita Aggarwal's location. She is based in Delhi, not in Mumbai.

Behind the scenes of billionaire Indian weddings: Hired 'shadows,' phone bans, and a circus master to lead the chaos

<keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> Limited (ABFRL), India's leading fashion company, today announced a partnership with Christian Louboutin, one of the world's most famous <keyword id="19734234" type="General" weightage="20" keywordseo="shoe-designers" source="Orion">shoe designers</keyword> known for his high-end <keyword id="23820" type="General" weightage="20" keywordseo="footwear" source="Orion">footwear</keyword> and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake. Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men's footwear, <keyword id="939668" type="General" weightage="20" keywordseo="leather-goods" source="Orion">leather goods</keyword> &amp; <keyword id="23964" type="General" weightage="20" keywordseo="accessories" source="Orion">accessories</keyword>, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries. "We are excited to partner with ABFRL's team and look forward to working with them to manage and develop the business in India which is an extremely important market for us," commented Alexis Mourot, Christian Louboutin's Group CEO. Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited commented, "We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India." "We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand's distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly," Sathyajit Radhakrishnan, CEO of International Business, Aditya Birla Fashion and Retail Limited. Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men's collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed Christian Louboutin Beaute, while in, 2022 the House launched new categories dedicated to Kids and Pets. With a prolific collection of shoes, leather goods and accessories, Christian Louboutin now counts more than 150 points of sales around the world. ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India's first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023). It has a repertoire of India's largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India's leading fashion retailer. The Company's international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette. Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company's foray into branded ethnic wear business includes brands such as Jaypore, Tasva &amp; Marigold Lane. The company has strategic partnerships with Designers 'Shantnu &amp; Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led 'House of D2C Brands' venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion &amp; Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Christian Louboutin Announces a Joint Venture Partnership in India with Aditya Birla Fashion and Retail Limited

<ul><li>Aditya Birla Fashion &amp; Retail (ABFRL) recently bought Reebok’s India operations and brands like the House of Masaba.</li><li>Now, the company says that it will set up a new subsidiary that will directly sell to the consumer (D2C) the way Thrasio, Mensa and 10Club do.</li><li>Shares of ABFRL have surged 76% in the last one year.</li><li>The story has been corrected to reflect that the new D2C unit will not be a marketplace like Ajio or Tata Cliq, as mentioned earlier.</li></ul>After a series of partnerships with some of India’s top designers of ethnic fashion like Shantanu &amp; Nikhil, Tarun Tahiliani, <keyword id="667" type="General" weightage="20" keywordseo="ritu-kumar" source="Orion">Ritu Kumar</keyword> and <keyword id="8264" type="General" weightage="20" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword>, <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> (ABFRL) is preparing to go directly to the consumer. The company has said that the new entity will build “a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments” Kumar Mangalam Birla, one of India’s top billionaires with a <a href="https://www.forbes.com/sites/aayushipratap/2022/02/03/indian-billionaire-gautam-adani-becomes-asias-richest-person/?sh=7e7df8744d92">net worth of $90 billion</a>, is ready to take the next big stride into online retail. The board of ABFRL has approved the setting up of a new D2C subsidiary. The retailer has had a bunch of brands for a while but in the last two years, it’s been busy stacking up outfits from some of the top designers of wedding attire. Birla’s recent pacts with designers of ethnic wear <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acquisition year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% stake in acquired firm </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaypore &amp; TG Apparel &amp; Décor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shantanu &amp; Nikhil (S&amp;N) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finesse Designs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sabyasachi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarun Tahiliani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.5% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <keyword id="13104055" type="General" weightage="20" keywordseo="what-is-d2c" source="Orion">What is D2C</keyword>? Direct to consumer is when a brand sells their products directly to consumers without selling through any third party retailers, wholesalers etc. Some of the popular D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, BoAT, and Go Noise and the number of these brands in India has more than doubled in the last two years, according to consulting firm Bain and Company. Platforms selling D2C brands include Meesho, Tata Cliq, Myntra, Nykaa and Ajio. However, ABFRL’s business model will be similar to the New York-based e-commerce player Thrasio, which acquires small merchants and brands listed on Amazon marketplace. Thrasio has acquired more than 100 third party sellers or fulfilled by Amazon (FBA) businesses and is valued at $6 billion. Indian players like 10Club, Mensa Brands (founded by Myntra's former CEO Ananth Narayanan) and GlobalBees (founded by FirstCry founder Supam Maheshwari and Edelweiss' former executive Nitin Agarwal) have garnered the interest of investors. Notably, Mensa Brands is the <a href="https://www.businessinsider.in/business/startups/news/former-myntra-ceo-started-mensa-brand-in-may-and-its-already-worth-a-billion-dollars-with/amp_articleshow/87735832.cms">youngest Indian startup</a> to be valued over a billion dollars and 10Club raised the <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/amp_articleshow/83978841.cms">largest seed round</a> in Asia, last year. Even Thrasio is not willing to let go off this opportunity. The company will be looking to invest <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-aggregator-thrasio-will-invest-half-a-billion-dollars-in-buying-indian-brands/amp_articleshow/88894791.cms">half a billion dollars</a> in the Indian market over the next few years. The combined revenue of all D2C retailers in India was $3 billion in 2020, and is likely to be $35 billion by 2025, according to a recent report by O3 Capital. However, ABFRL’s statement pegged the D2C opportunity at a whopping $100 billion by 2025. <div type="image" title="aditya birla fashion stocks" height="900" width="1200" msid="89347682" hostid="261"></div>Now, ABFRL has been selling fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and many others through over 3,000 stores, for a while now. More recently ⁠— aside from the a series of pacts with makers of top dollar designer outfits ⁠— the company has also bought a <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-fashion-to-buy-51-stake-in-masaba/articleshow/88892651.cms">51% stake in House of Masaba</a> (a clothing and cosmetics brand), and sportswear brand Reebok’s India operations. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Categories </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brands sold by Aditya Birla Fashions </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luxury </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Collective, Ralph Lauren, Shantanu &amp; Nikhil, Sabyasachi, Tarun Tahiliani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Super Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Simon Carter, Hackett, Ted Baker, Jaypore, Polo </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Louis Philippe, Allen Solly, VanHeusen, American Eagle </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sub-premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Peter England, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantaloons, People </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mass </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Style Up </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>With this business proposition, Aditya Birla is looking to mint money out of the extensive ecommerce offerings created by Jeff Bezos through Amazon, Walmart through Flipkart, Mukesh Ambani and the Tata Group. Birla will use brands like these to sell the D2C brands it acquires to sell online. Ambani’s Reliance Retail has also been making big investments in e-tail including Ajio, a six-year old online marketplace that makes a bulk of its revenue from sale of fashion clothing. Tata’s product is called Tata Cliq, which sells products from Westside, Shoppersstop and other brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gautam-adani-and-mukesh-ambani-are-now-richer-than-facebooks-mark-zuckerberg/slidelist/89338118.cms">Forbes shows Adani and Ambani are now richer than Facebook’s Mark Zuckerberg</a>

Birla has the best wedding suits stacked up and he wants them displayed on your phone

The first <keyword id="3354" type="General" weightage="20" keywordseo="indian-model" source="Orion">Indian model</keyword> in history to open the <keyword id="16083449" type="General" weightage="20" keywordseo="versace-runway" source="Orion">Versace runway</keyword>, beating out the likes of Bella Hadid and <keyword id="1916728" type="General" weightage="20" keywordseo="emily-ratajkowski" source="Orion">Emily Ratajkowski</keyword>, Avanti Nagrath makes her Vogue India cover debut with its Jan/Feb 2023 issue. Divya Bala meets the girl of the moment blazing a trail through the international fashion scene. You're a model from Delhi in Milan for the first time, fresh out of your teens. You're somewhere in the sprawling, sumptuous headquarters of Versace, perhaps feeling a little out of your depth. You've made it through a room full of 70 other hopeful models and been approved by five gatekeepers of one of fashion's most storied luxury houses to be booked for your first international runway. A living legend-in this case, Donatella Versace-is overseeing your fitting, ensuring the precision tailoring of the sharply-cut black suit you are wearing lives up to the Versace standard. Suddenly, she flicks back her curtain of flaxen hair to look at you and, in her gravely Italian drawl says, "Do you know you're opening the show?" It's the kind of fairy-tale story that model dreams are made of, one that is Avanti Nagrath's reality. However, the 21-year-old has trouble believing it, even almost a year on. It was then that she burst onto the international fashion scene, opening the Versace autumn/winter 2022-23 show at Milan Fashion Week on February 25. "It still feels like a dream when I think about it-even while I was walking the show it felt like a dream. There were so many models around, it was Bella [Hadid]. It was Gigi [Hadid], and I'm the one opening the show?" Nagrath recalls, speaking from her home in Delhi, where she is taking a break before returning to the circuit in January. "I told myself, 'You can get intimidated by the big names, but just do what you do best and forget whatever else is around you.' And because I was the first girl out, I was like, 'If I don't go out, the whole show is going to stop.' So the second they said, 'Go!' I put blinders on and walked." Born and bred in Delhi, growing up with her parents, her younger brother and her grandmother, Nagrath was a self-confessed "outdoor kid", a tomboy who enjoyed nothing more than playing sports. And when she wasn't on the basketball court, she was perpetually in front of the camera. "My mum tells me that even when I was a kid, I loved taking photos. If there was a camera in front of me, I would pose for it. I still have pictures of myself doing the typical Bollywood pose-you know with your hip out, and your hand on your hip," she says, with a laugh. "And then at 14, my mum and I were sitting together and she asked, 'Why don't you try modelling?' I had always loved [modelling] and looked up to models like Bella Hadid, Emily Ratajkowski and Naomi Campbell, so I thought, why not? I took a few pictures and put it on social media and then a few agencies approached me." With the support of her mother, Nagrath started modelling at 15, between classes at the Modern School Barakhamba and extracurricular duties as an avid basketballer. (Nagrath was captain before handing over her captaincy to a teammate due to the growing demands of her modelling career. A movie moment saw her wave the flag at her school sports day before swapping her basketball shorts and sneakers to walk in one of Tarun Tahiliani's saris at his show at Lakme Fashion Week.) She has also worked with the likes of Rahul Mishra, Manish Malhotra, Lovebirds and Pankaj &amp; Nidhi, garnering attention for her appearances at 2019's FDCI-organised Fashion Week in Delhi. "I learnt a lot in India," explains Nagrath. "I met so many designers and people in the industry. I figured out how the industry works, how a runway show is. My vision was that I always wanted to be an Indian model representing India outside. I have that ambition of wanting to do something big." Upon graduating in 2020, Nagrath was anxious to go abroad to economics school and continue modelling, however, Covid and a vaccination mishap would more or less ground her until January 2022 when she was able to restart conversations with her agents. She then flew to Europe and promptly booked the aforementioned Versace show. For autumn/winter 2022, she would go on to walk for Bottega Veneta in Milan, The Row, Coperni and Givenchy in Paris. Since then, she has also worked for Burberry, 1017 ALYX 9SM, Jacquemus, Chanel, Ferragamo, Courreges, Hermes and Ralph Lauren, as well as the Alaia Summer 2023 lookbook, the Proenza Schouler White Label campaign and the Versace autumn/winter 2022-23 campaign. I ask Nagrath what she thinks it might be about her that have endeared her so instantly to the echelons of high fashion (besides her razor-sharp angles, glossy black hair, feline nose and pillowy lips, of course). She politely demurs: "I don't look at it that way. I just feel like this is something I love doing, and for me, what's important is how you are as a person. No matter what you do, you always have to be humble and grounded, no matter how much you achieve." When it comes to her off-duty style, a quick scroll through her Instagram reveals an aesthetic where racy meets tomboy: printed cargos with short tank tops, leather trousers with cropped shirts, baggy hoodies and ripped jeans amidst a strong smattering of saris. While she has begun her collection of luxury bags (the first bag she ever bought for herself was a Louis Vuitton), her footwear obsession is singular. "I love wearing Jordans the most-I love any Nike sneakers. Whenever I'm working I'm in sneakers, in case people are like, 'You're too tall!' So I rarely wear heels." "I think I'm still figuring out what my actual style is. It really depends on the way I'm feeling on a particular day," she explains. "I like to wear streetwear quite often. In Paris, I need to look chic, so I'll wear tight jeans with a nice blazer and boots. I just love being natural, I don't like to overdo it with my dressing. In terms of clothes, I like to experiment with up-and-coming brands and Indian labels. I love going vintage shopping too. I have this one brand called Esse Studios which I really love. I have a Siddartha Tytler skirt with me which is really cool. I love Atsu, I love UpToNoGood. There are so many brands coming up in India and I really want to work with them and see what they have because it's just nice to take them abroad with me and then have (the people I work with) see that there's so much potential in the Indian industry in terms of fashion. So my goal, in a wardrobe sense, is to explore the Indian market and start building my wardrobe." For her Vogue India shoot, Nagrath posed in a kaleidoscope of colours around Bandra in Mumbai, having flown in for the day from London on her way to Delhi, a location that brought her fond memories from her early days modelling in Maximum City and how far she has come. "It felt unreal to do the cover for Vogue because, again, that was something I always wanted to do. I have a collection of Vogue magazines in my room. [The idea] that I'm going to buy one which has me on the cover and put it over there [with the others] is just crazy. And the fact that my first [magazine] cover is going to be Vogue India is a big deal." Nagrath pauses. "I always tell my agents that I want to start from home. If I do something abroad, I want to come back and be an inspiration for the people at home. So it's a huge deal for me." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/hyderabads-nizamate-comes-to-an-end-but-the-mystery-shrouding-a-chequered-saga-continues/articleshow/97045410.cms" style="">Hyderabad's Nizamate comes to an end but the mystery shrouding a chequered saga continues</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/zillionaire-this-startups-founders-walk-away-with-an-investment-double-the-original-ask-on-shark-tank-india/articleshow/97029721.cms" style="">Bling and ka-ching! – This startup’s founders walk away with an investment double the original ask on Shark Tank India</a>

First Indian model ever to open Versace runway beats Bella Hadid, Emily Ratajkowski for the job

Every day, we see Indian women carrying off foreign-origin clothes with indescribable grace, but there is something special when it comes to <keyword id="2370" type="COMPANY" weightage="100" keywordseo="hollywood">Hollywood</keyword> beauties wearing the Indian traditional clothes. 
 
Of late, we have spotted many Hollywood beauties spotting this six-yard piece of clothing. Here is a look at these beauties and their sarees: 
 
Paris Hilton 
 
 
 
The American socialite, actress and entertainer was spotted wearing a pink saree on her India Visit in 2011. She was here to promote her brand of handbags and accessories. 
 
Elizabeth Hurley 
 
 
 
The English actress and model was seen wearing a light pink and silver saree in 2008 when she was promoting a charity event about breast cancer. 
 
Julia Roberts 
 
 
 
The American actress and producer was seen sporting a green saree in her 2010 movie Eat Pray Love when she shot the film in India. 
 
Lady Gaga 
 
 
The American singer and songwriter wore a grayish Tarun Tahiliani saree when she visited India in 2011. 
 
Victoria Beckham 
 
 
 
The English businesswoman and fashion designer wore a red saree in 2008 when she shot for Vogue Indian edition. 
 
Nicole Scherzinger 
 
 
 
The American recording artist and television personality wore a black saree with a golden border in 2008 for Fashion Rocks, an event. 
 
Naomi Campbell 
 
 
 
The British supermodel graced the Lakme Fashion Week India by wearing a black and golden saree in 2009. 
 
Jessica Alba 
 
 
 
The American actress wore an orange saree while shooting a song for the movie The Love Guru in 2007-08. 
 
Halle Berry 
 
 
 
The American actress and former model wore a red saree when she did the role of an Indian in a segment of the movie Cloud Atlas in 2012. 
 
Oprah Winfrey 
 
 
 
The American media czarina has sported a saree many a times on her frequent visits to India. 
 
Apparently, this is a flourishing business for the export industry. We had a look at the data of the past month and found that during 9th Jul 2014 to 9th August 2014, India exported sarees worth $13,090,329. Out of this, 30% of the exports were done from JNPT port. Average value per shipment of saree exports in India is $2,04,536. 
 
The major countries to import sarees from India are UAE (27.79%), Malaysia (24.16%), the United Kingdom (8.8%), Sri Lanka(5.41%), Singapore(4.49%), the United States(4.35%), Sudan(3.29%), Mauritius(2.43%) and Canada (2.03%), while the rest of the world makes up the rest 17.25%. 
 
Collage courtesy: Fotor 
 
Data Source: <a href="http://www.infodriveindia.com/india-export-data/sarees-export-data.aspx">Infodrive India</a>

You Searched For "tarun tahiliani" and got 8 results

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