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What Trump's win means for retail giants like Walmart, Target, and Costco
With Trump, tariffs are likely to be a headache, tax cuts could be a tailwind, and an immigration c…
Dominick Reuter,Nora Redmond
Many of the small business owners Harris is targeting say they've never heard of a key economic proposal
Five female entrepreneurs told BI they doubted most people, especially those in rural areas, know a…
Alice Tecotzky
Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintai…
Samantha Grindell
Mark Zuckerberg is asking the audience to help rate his AI-generated drip
Mark Zuckerberg put together AI-generated photos of him in various outfits and asked Threads to rat…
Hannah Getahun
EC identifies 266 Lok Sabha seats with low voter turnout, mostly in rural areas
The Election Commission on Friday said it has identified 266 parliamentary constituencies, includin…
PTI
A top CIA official said Taylor Swift's Austria concert was targeted by people who plotted to kill 'tens of thousands' in a terror attack
CIA Deputy Director David Cohen said the arrested individuals plotted to kill "tens of thousands of…
Aditi Bharade
Facebook is targeting young adults by making it easier for them to monetize their content and find dates
Facebook is honing in on young adults by helping them monetize content and find dates, and the comp…
Katie Balevic
Target slashes the number of stores carrying Pride collection after last year's backlash
Target faced protests from conservatives over its Pride range last year, which included slogan swea…
Grace Dean
Read the email Target sent employees about changes to its Pride collection after 'challenging' last year
"As we all know, last year was challenging, and we've made some changes this year," Target said in …
Dominick Reuter
Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023
65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…
Marketing company brags it can listen in on people's 'whispers' using phones and smart speakers to target ads
A deleted Cox Media Group post claimed "the whispers of consumers become a tool for you to target."
Haley Tenore
Walmart and Target borrowing ideas from each other shows we're in a new economic landscape
Walmart and Target are borrowing ideas from each other, making the stores look similar. But it's mo…
Dan DeFrancesco
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
After over 100 years targeting men with its functional bottles for laborers and outdoor recreationi…
Grace Dean
Targeting young cricket fans? This year the avenues are more innovative with audience increasingly listening to official team podcasts
The cricket fans on Spotify are also high-intent customers. 91% of them are active online shoppers.…
Dave Chappelle targets trans people and adds the disabled to his hit list in his new Netflix comedy special, despite blowback
Dave Chappelle covers an array of topics in his new Netflix comedy special, "The Dreamer," but does…
Lucia Moses
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
Onboards Reliance as its Digital Media Partner
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
After surviving through complete lockdowns in 2020 to doubling its profits in 2021, EaseMyTrip is g…
Gen Z is good business: Alex Cooper's new media company shows the allure of targeting young consumers
Businesses are trying to tap into the buying power of Gen Z. A new media company from podcaster Ale…
Alexandra York
Meta promises the DOJ it will build a new ad-targeting algorithm that doesn't discriminate against people
The DOJ said if Meta doesn't build a new, non-discriminatory ad-targeting tool by December 31 it wi…