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<ul><li><keyword id="1476559" type="General" weightage="20" keywordseo="tara-sutaria" source="Orion">Tara Sutaria</keyword> announced as brand ambassador for <keyword id="7397040" type="General" weightage="80" keywordseo="olay-india" source="Orion">Olay India</keyword>.</li><li>Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.</li></ul>Olay India, a leading skincare brand has signed Tara Sutaria as the face of its premium skincare range across serums and moisturizers such as Retinol, Luminous and Regenerist. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with. Today, young women are fearless and challenge societal norms. They are constantly making bolder choices, chasing their dreams and are pushing boundaries. The brand who has won hearts of young women over the years through empowering campaigns like #FaceAnything and #GlowUpNoMatterWhat aims to carry forward this spirit of womanhood through its new association with the young star. <keyword id="12142290" type="General" weightage="20" keywordseo="rohini-venkateswaran" source="Orion">Rohini Venkateswaran</keyword>, Vice President, Olay India shares, “Tara Sutaria is a role model for young women across India. Her elegant, bubbly and relatable aura will not only complement the brand's ethos, but also add a unique touch that will drive a long-lasting consumer connect. Olay as a brand has been an enabler of confidence in women and this partnership is a positive step towards this commitment. We look forward to this new chapter with Tara.” Talking about her partnership with Olay, Tara Sutaria added, “I’ve always thought of Olay as a brand that not only understands a woman’s skin needs but goes beyond by being a friend and confidante. As a young Indian woman, this is something I personally connect with and I am thrilled to be Olay’s new brand ambassador. I feel humbled to be able to take this legacy forward and do my bit to encourage women to be their best selves and feel confident and beautiful in their own skin, always.”

Tara Sutaria to be the face of Olay India's premium skincare range

<ul><li><keyword id="4668903" type="General" weightage="20" keywordseo="itc-savlon" source="Orion">ITC Savlon</keyword> onboards <keyword id="1476559" type="General" weightage="80" keywordseo="tara-sutaria" source="Orion">Tara Sutaria</keyword> as brand ambassador for <keyword id="12884562" type="General" weightage="20" keywordseo="savlon-glycerin" source="Orion">Savlon Glycerin</keyword> Soap; launches a new TVC.</li><li>The TVC pillars on “softness” as a key benefit by <keyword id="12884561" type="General" weightage="20" keywordseo="savlon-glycerin-soap" source="Orion">Savlon Glycerin Soap</keyword> with effective germ protection.</li></ul>ITC Savlon has roped in youth icon, actor Tara Sutaria as the brand ambassador for Savlon Glycerine Soap, a unique offering from ITC Savlon that addresses the dual need of soft skin along with germ protection. The soaps segment in the health space has witnessed an influx of new consumers over the past two years who were looking for efficacious germ protection. This has led to a significant increase in consumption of health soaps and at the same time, has brought about a change in consumer expectations. Consumers today aren’t satisfied with just germ protection, but also expect their soap to provide effective care for their skin. A new film has been launched featuring brand ambassador Tara Sutaria which depicts a humorous competition between the actor and her dog on who is the real ‘Softy’. The TVC represents a slice of life narrative of a relaxed day for Tara Sutaria, which brings alive the intangible nuance of touch as one of the senses. The film draws a parallel using creative visuals to depict softness of skin in everyday life. The soap is positioned as an all-round solution for hygiene, skincare and protection, that comes with the trusted equity of ITC Savlon. Glycerine, the hero ingredient of the product, is known to be a skin conditioner and has inherent skin moisturizing properties. <div type="Youtube" id="yY6PumWw-pk" title="Savlon Glycerin Soap | Soft skin with Savlon Protection | Hindi" thumbUrl="https://i.ytimg.com/vi/yY6PumWw-pk/mqdefault.jpg"></div> The film with its creative narration and visuals communicates product characteristics from a functional and lifestyle perspective, in a spirited manner. Speaking on the new film, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “Savlon has been the front runner in addressing evolving consumer needs through innovation. The health soap category has seen a robust growth over the past two years. While hygiene has become a way of life for all, with consumer needs evolving, personal hygiene has progressed from providing protection only to ensuring value-added skin care benefits as well. Tara’s partnership with the brand brings with her a vibrant &amp; fresh feel to the category that the Savlon soap encompasses.” Expressing her thoughts, actress Tara Sutaria comments on the launch, “I feel privileged to be associated with Savlon, a brand that is consumer focused and solution oriented with its innovative product offerings. I am a great proponent of using a trusted name for protection against germs for the safety of my family and myself. Like many of us, I have also struggled to choose between effective protection and skin care. It came as a pleasant surprise, with Savlon Glycerin soap, which makes my skin feel soft with a germ protection trust of over 50 yrs. The Savlon soap has become my go to.” The soap is available across retail outlets &amp; e-commerce platforms. Kainaz Karmakar &amp; Harshad Rajadhyaksha, Chief Creative Officers, <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword>, commented on the film, “the concept of ‘Softy’ is a light, endearing way to establish the beauty credentials of this soap. The film is a product demo but told as a story. It makes a sharp point about what the soap can do for your skin and this will not be missed. The interaction between Tara and the dog is what will make the film memorable and we believe the audience will enjoy watching it again and again.”

Tara Sutaria to be the face of Savlon Glycerin Soap

The much-awaited <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>' Student Of The Year 2 has partnered with <keyword id="191951" type="COMPANY" weightage="20" keywordseo="Smule">Smule</keyword> for the biggest <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> singing contest where music enthusiasts can showcase their talent and win a chance to fly and perform in the US. The star-studded cast of SOTY2, featuring <keyword id="133664" type="PERSON" weightage="20" keywordseo="Tiger-Shroff">Tiger Shroff</keyword>, debutantes Ananya Panday and Tara Sutaria, will be reaching out to Smule’s community of 50 million monthly users to take part in the contest. The Smule users will also get an opportunity to sing along with Tara Sutaria, who’s also a professional opera singer, on the Smule app. Smule, through its contest - ‘Smule pe gaao America jaao’, aims to reach out to its huge yet tightly-knit community of music lovers to come, sing along and fulfil their dream of visiting the US. The ‘Smule pe gaao America jaao’ contest has got not just the users but also original singers and star cast of the movie, including Tara Sutaria and Dev Negi to sing SOTY2’s songs on Smule. The artist community of Smule which includes Shahid Mallya, Nikhita Gandhi, Akshay Dhawan et al will also be coming onboard to encourage the user community to be part of the contest. Additionally, Smule’s community influencers, including Ashmik Patil - the winner of Smule Mirchi Cover Star, have already expressed their excitement about what’s in store for them and the entire community of singers. One lucky winner will also get a lifetime opportunity to perform live at the largest Bollywood music festival in North America - the Gaana Music Festival, alongside the likes of popular voices such as Vishal &amp; Shekhar, Sunidhi Chauhan, Divine, <keyword id="253" type="PERSON" weightage="20" keywordseo="Alka-Yagnik">Alka Yagnik</keyword>, Hariharan, Jassie Gill, Babbal Rai and more. It’s not the first time that Smule has organized or partnered with something really interesting and empowering for its millions of users. Post an investment and partnership with Times Bridge, Smule has partnered with a few high-octane properties like Indian Idol 10, Mirchi Music Awards, and multiple artists like Armaan Malik, Amaal Mallik, Naezy, Darshan Raval and Nikhita Gandhi. Within a short period of its launch in India, Smule has become the largest and the most preferred social networking platform for singers to engage with and simply share the joy of singing with each other.

Dharma’s Student Of The Year 2 and Smule join hands to host the biggest Bollywood singing contest

<ul><li>The <keyword id="8730685" type="UNKNOWN" weightage="20" keywordseo="Duff-Phelps-celebrity-brand-valuation-report">Duff &amp; Phelps’ celebrity brand valuation report</keyword> reveals the new faces that bagged the most number of brand endorsements in 2019. </li><li>The list includes national award winner <keyword id="2618061" type="PERSON" weightage="20" keywordseo="Vicky-Kaushal">Vicky Kaushal</keyword> and recent entrants like Tara Sutaria, who is the celebrity brand ambassador of the global makeup brand <keyword id="2140856" type="PERSON" weightage="20" keywordseo="Bobbi-Brown-Cosmetics">Bobbi Brown Cosmetics</keyword> and <keyword id="3273962" type="PERSON" weightage="20" keywordseo="Janhvi-Kapoor">Janhvi Kapoor</keyword> — signed by Reliance Retail. </li><li> <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword>, Kartik Aaryan and Tiger Shroff featured in more than 10 endorsements last year. </li><li>The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”.</li></ul>The world of <keyword id="145279" type="PERSON" weightage="20" keywordseo="Celebrity-endorsements">celebrity endorsements</keyword> in ringing in the new and how. Ayushmann Khurrana, <keyword id="2214479" type="PERSON" weightage="20" keywordseo="Karthik-Aaryan">Karthik Aaryan</keyword> and Vicky Kaushal - won over 10 brand endorsement deals each, last year. Other new-age actors like debutante Tara Sutaria and Jahnavi Kapoor also bagged more endorsements than movies in 2019. The actor who took the cake however was Ayushmann Khurrana who not only made it to number 10 on the list by <a href="https://www.duffandphelps.in/-/media/assets/pdfs/publications/valuation/celebrity-brand-valuation-report-2019.ashx">Duff &amp; Phelps’ celebrity brand valuation report</a>, also endorses a whopping 17 brands. With three hits last year with movies that are based on offbeat stories and smaller budgets — he is called Bollywood's Mr Return on Investment. Looks like brands are rushing in to invest him in too. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Celebrity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Movies </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Endorsements </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ayushmann Khurrana </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kartik Aryan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tiger Shroff </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disha Patani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kriti Sanon </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rajkummar Rao </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taapsee Pannu </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vicky Kaushal </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td></tr></tbody></table> “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Aviral Jain, managing director of Duff &amp; Phelps. A few new age celebrities like Tara Sutaria bagged global deals. The actress who is two films old is now the brand ambassador of the global makeup brand Bobbi Brown Cosmetics. Janhvi Kapoor however is now a part of India’s top company — Reliance Retail. Kartik Aaryan, Tiger Shroff bag over 10 deals Actors who saw the most hits last year - like Kartik Aaryan and Tiger Shroff - bagged over 10 endorsements last year. In total, Aaryan who delivered three consecutive hits which made more than Rs 100 crore - now endorses 16 brands. He will soon hit the screens again with his feature in the sequel of Love AajKal. Tiger Shroff who was a part of last year’s top grosser War, too has 16 endorsements in his kitty. Actress Disha Patani who is a rage on Instagram has 15 endorsements. Kriti Sanon and <keyword id="699893" type="PERSON" weightage="20" keywordseo="Taapsee-Pannu">Taapsee Pannu</keyword> won 11 deals last year. Rajkummar Rao did not have a successful run last year. But he too has 13 endorsements in his kitty including Maggi. “Their strong millennial connection landed them multiple endorsement deals,” the report concluded. The shift in focus from established celebrities to new faces across the advertising and media industry over the past year explains the theme “New is Gold”. Indian cricket team captain Virat Kohli is recognised as the most valued celebrity for the third year in a row. “National award winner Ayushmann Khurrana, dancing wizard Tiger Shroff and hitman Rohit Sharma grabbed 10th, 17th and 20th spots, respectively. The overall brand value of the top 20 celebrities in 2019 is estimated at USD 1.1 billion, an increase of 25% from last year,” the report said. See also: <a href="https://www.businessinsider.in/advertising/brands/article/virat-kohli-continues-to-be-the-most-valuable-celebrity-with-a-brand-value-of-237-5-million/articleshow/73954865.cms">Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff &amp; Phelps Study</a> <a href="https://www.businessinsider.in/thelife/personalities/news/check-out-top-10-personalities-name-in-2019-google-search/articleshow/72470520.cms">Vicky Kaushal, Rishabh Pant, and Abhinandan Varthaman among the top 10 personalities that Indians googled this year</a> <a href="https://www.businessinsider.in/india/news/youtuber-bhuvan-bam-of-bb-ki-vines-makes-to-forbes-30-under-30-list/articleshow/73952923.cms">Youtuber Bhuvam Bam is having a wonderful year - from World Economic Forum to Forbes India's 30 under 30 list</a>

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

New Delhi, Producer Karan Johar says <keyword id="21144054" type="General" weightage="20" keywordseo="reema-maya" source="keywords">Reema Maya</keyword> of "Nocturnal Burger" fame will direct the series adaptation of his "Student of the Year" franchise. The filmmaker made the announcement on the closing day of the Cinevesture International Film Festival (CIFF) in Chandigarh on Sunday. "Reema Maya will be directing the digital version of 'Student of the Year'. But it will be her way and definitely not mine. "If I'll enter Reema Maya's world then I will make it more of an illusion... I just wanted it to be her voice. She made it her own series," Johar said of Maya, whose acclaimed short "Nocturnal Burger" received its world premiere at 2023's Sundance Film Festival. The filmmaker was speaking at a masterclass session, which was moderated by Namrata Joshi, CIFF Market Projects curator and film critic. Johar directed "Student of the Year", the 2012 movie which launched Alia Bhatt, <keyword id="19946417" type="General" weightage="20" keywordseo="varun-dhawan" source="keywords">Varun Dhawan</keyword> and <keyword id="19909594" type="General" weightage="20" keywordseo="sidharth-malhotra" source="keywords">Sidharth Malhotra</keyword> into the film industry, under his banner Dharma Productions. Seven years later, "Student of the Year 2" was released as a standalone sequel, directed by Punit Malhotra and featuring <keyword id="19915804" type="General" weightage="20" keywordseo="tiger-shroff" source="keywords">Tiger Shroff</keyword> as well as Ananya Panday and <keyword id="19935383" type="General" weightage="20" keywordseo="tara-sutaria" source="keywords">Tara Sutaria</keyword> in their film debut. The CIFF, which began on March 27, showcased a line-up of over 67 titles, including world cinema, Indian feature films, classics as well as shorts films.

Student of the Year for OTT to be directed by Nocturnal Burger's Reema Maya

Film producer <keyword id="6356243" type="UNKNOWN" weightage="20" keywordseo="Ramesh-Taurani">Ramesh Taurani</keyword> has tested <keyword id="6439681" type="UNKNOWN" weightage="20" keywordseo="positive">positive</keyword> for Covid-19. The <keyword id="3635" type="PERSON" weightage="20" keywordseo="Filmmaker">filmmaker</keyword> shared the news on Instagram on Wednesday, informing that he has tested positive after taking the first dose of the vaccine. "I have tested positive for <keyword id="8764262" type="COMPANY" weightage="20" keywordseo="covid">COVID</keyword> and have informed BMC. I have been following all the precautions and taking medications to get better. If you have interacted with me in the past 2 weeks please do get tested. I have taken my 1st vaccine dose and hope to recover from this soon. Please wear a mask and stay safe!" Ramesh Taurani shared in an Instagram post. Several Bollywood celebrities have tested positive for the virus recently. On Wednesday, Bollywood superstar <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>'s team announced that the actor has tested positive for Covid-19 and is living under home quarantine. On Monday, actor Kartik Aaryan had tweeted to inform that he has tested positive. Other Bollywood personalities who recently tested positive include actor Ranbir Kapoor, filmmaker Sanjay Leela Bhansali, actors Manoj Bajpayee, Siddhant Chaturvedi, Tara Sutaria, and actor-filmmaker Satish Kaushik. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/peter-thiel-backed-vc-firm-valar-ventures-invests-in-indian-fintech-startup-velocity/articleshow/81663073.cms">Peter Thiel-backed VC firm Valar Ventures invests in Indian fintech startup Velocity</a> <a href="https://www.businessinsider.in/stock-market/news/anupam-rasayan-ipo-lists-at-520-per-share-on-the-india-stock-exchange/articleshow/81663145.cms">Anupam Rasayan fails to dazzle on its stock market debut – shares down by nearly 8% below the issue price</a> <a href="https://www.businessinsider.in/business/startups/news/inshorts-backed-social-networking-app-public-raises-300-crore-in-latest-funding/articleshow/81663873.cms">Inshorts-backed social networking app Public raises ₹300 crore in latest funding</a>

Film producer Ramesh Taurani tests COVID-19 positive after first dose of vaccine

New Delhi, May 31 (IANSlife) As temperature rise and vacations are a lifetime away, celebrities step into summer by stripping down to their bikinis. These influencers haven't let home-sheltering spoil their fun in the sun, and their social media accounts add to the heat wave. Kim Kardashian If only we could all look like this when we go for our Quarantine workouts! Kim flaunts her enviable waistline dressed in a leopard print string bikini at her home gym. Bella Hadid Bella Hadid flaunts a sun-kissed body and an even tan in her emerald green bandeau bikini. Cardi B Trust Cardi B to pull out all the stops-- High heels, beach curls, hoop earrings and Monogram! The singing sensation was all shades of pink with her lavender bikini, dusty pink mane and matching LV Lady Gaga Pink seems to be the summer favourite, as the fabulous Lady Gaga posts a picture of her pink locks. Don't miss the shades of S&amp;M with leather, chains, tatoos and a bit of under-boob. Gaga captions her picture "I hear the thunder coming down." Kylie Jenner Kylie seems to have settled in nicely in her latest acquisition in the Holmby Hills neighborhood of California. She is seen sitting by her new pool flaunting her curves in a ribbed neon green bikini with a sporty scoopneck. Tammy Hembrow While Hembrow stays away from the sun, it doesn't stop her from putting her washboard abs on display in sexy pink lingerie. The model uploaded a mirror selfie complete with a neat ponytail and high definition makeup. Carrie Underwood The singer shared a photo of her showing off her svelte figure in one of her own Calia bikinis. The country artiste completes the look with a cowboy hat posing the question, "Is it summer yet?" Tara Sutaria Back home, Tara posts a throwback picture in a polka dotted bikini during a photoshoot in the Maldives. Hina Khan The the sun in her eyes and sand in her hair, the TV actress sports an orange bikini in a throwback picture from a trip to the Maldives. She recalls happier times stating,: "I need my licence to chill BACCCCKKKKKKK #BeachLove #ThrowBack". Pictures: Instagram (Puja Gupta can be contacted at puja.g@ians.in) --IANS pg/tb/

Summer Alert! Celebs brace the heat by stripping down to their bikinis

<ul><li>Academy award singer, composer and now director AR <keyword id="11852" type="General" weightage="100" keywordseo="rahman" source="Orion">Rahman</keyword> has sold an estimated 150 million records. </li><li>He founded the music school KM Music Conservatory in Chennai that also has a project, The Sunshine Orchestra, for underprivileged children. </li><li>For a man of few words, he has been subtly expressive about ‘Bollywood gangs’, and why he hates the term ‘Bollywood’. </li></ul>Academy award winner AR Rahman, arguably the most famous introverted Indian composer and singer, turns 56 today. He has sold an estimated 150 million records, according to Berklee Today. Known as the ‘<keyword id="151503" type="General" weightage="50" keywordseo="mozart" source="Orion">Mozart</keyword> of Madras,’ Rahman is deeply reticent, letting his compositions speak for him. Journalist Karan Thapar famously called him his ‘most difficult interview.’ Much is known about him thanks to his 2018 authorised biography Notes of a Dream written by <a href="https://scroll.in/reel/897429/10-things-we-learnt-about-ar-rahman-from-the-authorised-biography-notes-of-a-dream">Krishna Trilok</a> – like him giving up his Hindu identity to embrace <keyword id="893778" type="General" weightage="50" keywordseo="sufi-islam" source="Orion">Sufi Islam</keyword>. Here are some lesser-known facts about Rahman, the first Asian to win two Oscars. Rahman’s ad jingles Rahman composed ad jingles for Airtel, Titan watches, Premier pressure cooker and <a href="https://www.cinestaan.com/articles/2017/jan/6/3693/do-you-know-these-10-ad-jingles-composed-by-ar-rahman">Renault</a>, among others in his initial years. On being asked about whether he was hesitant to step into movie music composition, he said, ‘I felt underqualified to take on a big movie, I felt I needed to learn more.” <div type="image" title="Rahman’s ad jingles" agency="BCCL" msid="96793867" hostid="261" sizebytes="32886"></div> ‘Mani Ratnam my real mentor’ An invitation to score the 1992 movie Roja by Indian director Mani Ratnam opened the door to a film-composing career for Rahman. ‘Mani Ratnam was like a real mentor for me. He taught me from a director’s point of view how to create music and mix things to click with the people’, he said in an interview to Berklee Today. He met the director through Sharada Krishnamoorthy, who was a cousin of Ratnam’s. <div type="image" title="Mani Ratnam AR Rahman" agency="BCCL" msid="96793903" hostid="261" sizebytes="41362"></div> Can ditch family dinner for a song AR Rahman’s marriage to <keyword id="26044" type="General" weightage="50" keywordseo="saira-banu" source="Orion">Saira Banu</keyword> was an arranged one and he had already told his wife that ‘if they had a dinner, and a song came up, they would have to ditch the dinner’, Rahman’s biographer Trilok writes. His wife says Rahman had ‘autotuned’ her before marriage and that she doesn’t need much to be happy and is content enjoying ‘simple things’ <a href="https://scroll.in/reel/897429/10-things-we-learnt-about-ar-rahman-from-the-authorised-biography-notes-of-a-dream">with him</a>. <div type="image" title="Saira Banu and AR Rahman" msid="96793935" hostid="261" sizebytes="52432"></div> Revived Asha Bhonsle’s career The revered singer Asha Bhonsle was facing a dry spell in her career before the 1990s. It was AR Rahman’s entry into the Hindi music world with the film Rangeela that gave her the second innings of her career. <div type="image" title="AR Rahman Asha Bhosle" msid="96793957" hostid="261" sizebytes="46326"></div> He gave popular singer <keyword id="3153353" type="General" weightage="50" keywordseo="sid-sriram" source="Orion">Sid Sriram</keyword> his big <a href="https://www.deccanherald.com/metrolife/r-rahman-gave-sid-his-first-707219.html">break</a> Indian Carnatic and film musician Sid Sriram was given his first break by Rahman. Previously a student at Berklee College of Music, it was Rahman who called him to sing for the Mani Ratnam film ‘Kadal.’ When I was in Berklee, I sent him (Rahman) an email with some of the original music I was releasing at the time. I never expected a response, so when he did respond I couldn’t contain myself.’ <div type="image" title="Sid Sriram" msid="96793988" hostid="261" sizebytes="61782"></div> Winning global accolades He is the first Asian to win two Oscars for the movie Slumdog Millionaire. He has also composed for Hollywood movies like 127 hours, Pele, The 100-Foot Journey, Million Dollar Arm and People Like Us, to<a href="https://www.arrahman.com/albums.aspx?id=11"> name</a> a few. He has collaborated with Andrew Lloyd Webber on the musical Bombay Dreams, staged in London’s West End and on Broadway. Rahman has shared the stage with stars such as Michael Jackson and Mick Jagger. <div type="image" title="Oscars" agency="BCCL" msid="96794008" hostid="261" sizebytes="31278"></div> A man of no words Famed journalist Karan Thapar shared that Padma Shri winner AR Rahman was his ‘most difficult interview’. Rahman only answered in monosyllables. ‘His answers were “Ummmm”. When I asked him the second question, he answered, “Hmmmm.” When I asked him a third, it was “Ummmmmmmmmmm”, <a href="https://www.thequint.com/voices/opinion/karan-thapar-interview-on-his-interactions-with-modi-bhutto-and-more#read-more">wrote</a> Thapar in his book ‘Devil’s advocate’. <div type="image" title="BBC World" msid="96794105" hostid="261" sizebytes="35452"></div> Not so silent anymore AR Rahman has become more vocal about his views. Upon being awarded ‘Icon’ at Confederation of Indian Industry, Rahman said, ‘I think India is India. For me, it doesn't matter. Somebody does good here, and north Indians benefit, somebody does good there, we benefit, the borders are broken,’ he <a href="https://www.republicworld.com/entertainment-news/music/ar-rahmans-speech-on-north-and-south-india-goes-viral-india-is-india-time-to-show-unity-articleshow.html">said</a>. He also hates the term ‘Bollywood’ as it is generic and condescending in its description of India’s diverse <a href="https://indianexpress.com/article/entertainment/bollywood/ar-rahman-on-why-he-hates-bollywood-anything-coming-out-of-the-country-is-called-bollywood-its-condescending-to-artistes-7264184/">heritage</a>. <div type="image" title="Bollywood gang" agency="BCCL" msid="96794138" hostid="261" sizebytes="81966"></div> Furious at Masakali 2 music remake The movie ‘Delhi 6’ released in 2009 was a hit due to its groovy album composed by AR Rahman, sung by Mohit Chauhan, and lyrics penned by <keyword id="2257" type="General" weightage="50" keywordseo="prasoon-joshi" source="Orion">Prasoon Joshi</keyword>. The upcoming movie ‘Masakali 2’ album, starring <keyword id="132292" type="General" weightage="50" keywordseo="siddharth-malhotra" source="Orion">Siddharth Malhotra</keyword> and <keyword id="1476559" type="General" weightage="50" keywordseo="tara-sutaria" source="Orion">Tara Sutaria</keyword>, has been subtly called out by the singer. He tweeted: <div type="twitter" handle="arrahman" handlename="A.R.Rahman" image="http://pbs.twimg.com/profile_images/1209988634184581120/Bu95OE_R_normal.jpg" favoritecount="50164" retweetcount="12385" status="Enjoy the original #Masakali https://t.co/WSKkFZEMB4@RakeyshOmMehra @prasoonjoshi_ @_MohitChauhan https://t.co/9aigZaW2Ac" createdat="1586362696000" id="1247921714979205121"></div> ‘A Bollywood gang against me’ Rahman broke his silence after Sushant Singh<a href="https://www.news18.com/news/buzz/no-place-for-talent-ar-rahman-saying-bollywood-gang-stopping-him-from-getting-work-stuns-fans-2735519.html"> Rajput’</a>s passing away. He composed music for SSR’s movie Dil Bechara. ‘I don’t say no to good movies, but I think there is a gang, which, due to misunderstandings, is spreading some false rumours…I am doing dark movies, because there is a whole gang working against me, without them knowing that they are doing harm,” he said in an interview with Radio Mirchi. <div type="image" title="AR Rahman" msid="96794184" hostid="261" sizebytes="38054"></div> KM Music Conservatory in Chennai Established in 2008 by the A.R. Rahman Foundation, KM Music Conservatory (KMMC) offers world class music education in Chennai. Lydian Nadhaswaram, the child prodigy from Chennai-based KM Music Conservatory appeared on World’s Best on CBS and won a $1 million prize in 2017. <div type="image" title="K.M Music Conservatory" msid="96794205" hostid="261" sizebytes="106598"></div> The Sunshine Orchestra The Sunshine Orchestra was also founded in 2008 by the A R Rahman Foundation. Socially and economically-deprived children with an aptitude in music are provided free musical training through KM Music Conservatory. The group has played for many events and Rahman’s films, including Cobra, Sanju and Shikara. <div type="image" title="AR Rahman Foundation" msid="96794238" hostid="261" sizebytes="72526"></div> AR Rahman’ directorial debut Le Musk Rahman also made his debut as a director for a multi-sensory virtual reality film, Le Musk - at the 2022 Infinity Festival Hollywood. Inspired by the love for perfume he shares with his wife Saira Banu, Rahman used scent as a narrative device “creating a feature-length cinema VR experience that pushes boundaries of storytelling and incorporates multiple <a href="https://www.einnews.com/pr_news/597980719/film-composer-a-r-rahman-makes-directorial-debut-with-multi-sensory-film-le-musk-na-premiere-at-infinity-festival-hlwd">senses</a>.” <div type="image" title="Le Musk" msid="96794273" hostid="261" sizebytes="40444"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/foreign-institutional-investors-sell-shares-nearly-5000-crore-in-first-four-trading-days-of-2023/articleshow/96790974.cms">Foreign institutional investors sell nearly ₹5,000 crore worth equities in first four days of 2023</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/an-aai-and-two-college-dropouts-home-snacks-biz-sends-shark-tank-judges-into-a-bidding-war/articleshow/96784920.cms">An aai and two college dropouts’ home snacks biz sends Shark Tank judges into a bidding war</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/aman-gupta-and-anupam-mittal-backed-revamp-moto-launches-its-first-transformable-ev/articleshow/96790725.cms">Shark Tank S1 winner Revamp Moto launches an EV that lets you add a child seat, freezer box and more</a>

AR Rahman can leave dinner midway if inspiration strikes & other anecdotes about the reticent music maestro

<ul><li>Duff &amp; Phelps’ latest report reveals that Virat Kohli continues to be the most preferred celebrity as his brand value rose by 39% to $237.5 million in 2019. Akshay Kumar jumps to second position with a brand value of $104.5 million. </li><li>The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have paved a way for new faces and relaunched old faces such as Emraan Khan, Saif Ali Khan and Nawazuddin Siddiqui. </li><li>It further discusses how regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. </li></ul>Duff &amp; Phelps, the global advisor, released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of USD 87.5 million,” said Aviral Jain, Managing Director, Duff &amp; Phelps. “The industry saw a wave of new faces and concepts with the effective usage of digital media to capitalize on millennials and Gen Z. Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new. The new pedigree of stars also ventured into investments by emerging as ‘starvestors’ (star investors), thus infusing capital in brands that resonated with their values,” Jain added. Commenting on the changing nature of the endorsement market in India, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services, Duff &amp; Phelps said, “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements. Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative less window dressed, an important facet for today’s Gen Y and Gen Z.” Old is Gold to New is Gold Study shows how with a fresh coterie of millennial and Gen Z celebrities bagging major banner films and endorsements, it’s clearly time to change the ‘Old is Gold’ adage to ‘New is Gold.’ In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. Bobbi Brown Cosmetics, a leading global makeup brand, hired Tara Sutaria as its first Indian celebrity brand ambassador. Reliance Retail and Reliance Trends also signed on national award winner Vicky Kaushal along with the upcoming Janhvi Kapoor as their brand ambassadors having an extensive youth following. The study also suggests that Kriti Sanon, Disha Patani, and Tiger Shroff are the upcoming big celebrities in the advertising and marketing realm. OTT: A Place For Old and New Actors OTT players have helped many stars relaunch themselves. Actors like Bhumi Pednekar, Manoj Bajpayee, Nawazuddin Siddiqui, Saif Ali Khan and Vicky Kaushal have given some noteworthy performances on the digital platform. The growing popularity of the digital platform can be gauged from the fact that not only actors, but also notable directors like Anurag Kashyap, Karan Johar and Zoya Akhtar, are creating content frequently, exclusively for GenOTT. Celebrity Endorsements: Top Brand Categories According to a 2019 report on celebrity endorsements issued by TAM Media Research, more than 50% of the ads endorsed by celebrities were dominated by three sectors: Personal Care/ Personal Hygiene, Food and Beverages (F&amp;B), and Haircare, as shown in the following chart. Further, the study focuses on the rising trend of OTT since the upgrade of India's digital demography. Regional industries created ripples nationally and globally with OTT proving regional content is no longer a desired state, but a prerequisite for today’s consumer. Other Key findings from the report: <ul><li>Virat Kohli retains the top position for the third consecutive year. His brand value rose by 39% to USD 237.5 million (mn) in 2019. </li><li>Akshay Kumar jumps to second position with brand value of USD 104.5 mn (a jump of 55.3%). </li><li>The dynamic power couple, Ranveer and Deepika, claim the third spot with a brand value of USD 93.5 mn each. Deepika retains her most valuable female celebrity status for the second consecutive year whereas Ranveer moves up a spot, to now occupy the same position as Deepika Padukone. </li><li>Total value of the top 20 celebrity brands stands at USD 1.1 billion, with the top 10 contributing about 75% of the total value. </li></ul>

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