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<ul><li><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> Pay India- has successfully acquired <keyword id="3859481" type="PERSON" weightage="20" keywordseo="Tapzo">Tapzo</keyword>, a mobile app aggregator, in a deal that is reportedly value at $40 million. </li><li>Tapzo is an app aggregator platform that allows users to access more than 35 apps at once, the likes of which include Amazon, Swiggy, Freecharge and Uber. </li><li>With the acquisition of Tapzo, Amazon Pay is looking to increase transaction volumes and improve its core product offering.</li></ul> Following Berkshire Hathaway’s push into India’s digital <keyword id="6359540" type="PERSON" weightage="20" keywordseo="payments">payments</keyword> space with a ₹25 billion investment in <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>’s parent company, Amazon has also closed an important deal to shore up its payments business. The company’s payments arm in India - Amazon Pay India- has successfully acquired Tapzo, a mobile app aggregator, in a deal that is reportedly valued at <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-pay-acquires-personal-assistant-platform-tapzo/articleshow/65586652.cms">$40 million</a>, inside sources told ET. Tapzo, which is backed by Sequoia Capital, is a personal aggregator platform that allows users to access more than 35 apps at once, the likes of which include Amazon, Swiggy, Freecharge and Uber. The selling point for consumers is that they are not required to download or update the apps, thereby saving storage space and time. The app has been most successful when it comes to bill payments and phone recharges, logging close to 15,000 transactions a month for both. While it remains to be seen just how Amazon Pay will harness and integrate Tapzo into its offering, it seems more likely than not that the app could be used to maximise Amazon’s reach by facilitating digital payments for a variety of services and products. It can also allow for the application of cashback offers for all kinds of transactions. On 28 August, Amazon launched a feature that allows users to pay their bills using Amazon Pay - whether its for their mobile phone, electricity, groceries or gas. Amazon Pay is currently engaged in a battle with Paytm and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s PhonePe for market dominance in the digital payments space and with the acquisition of Tapzo, it is looking to increase transaction volumes and improve its core product offering. The Tapzo deal isn’t Amazon’s first acquisition in the digital payments space. In 2016, it acquired Emvantage, a Noida-based online payments provider, to start building its payments business in India. In October 2017, it was reportedly planning to increase its investment in Amazon Pay India from <a href="https://www.livemint.com/Industry/XHyM9CeZyNH6yubTnj0NVK/Amazon-Pay-to-get-fresh-fund-infusion-from-Amazon-India.html">₹4 billion to ₹20 billion</a>. In April 2018, Amazon Pay spent ₹1.4 billion on a stake in Capital Float, a digital lending company, and made an initial $5 million investment in Tone Tag, a payments app, the following month.

Amazon India is buying Tapzo to ramp up its digital payments business

How many times have you been notified by your smartphone, there is ‘No space for new apps’? It happens. If you using an android phone with too many apps, some point of time you are bound to overload your storage space. And then the real fight ensues. You need to delete this app that photo and wait for downloads. And if the phone has its way, there will be lag. 
 Well, it’s time to say cheers to <keyword id="3859481" type="UNKNOWN" weightage="20" keywordseo="Tapzo">Tapzo</keyword>, India’s first ‘All-in-One’ app that allows users to access 35+ apps from a single app interface. You needn’t uninstall any app. You keep them all safe in Tapzo and use them at convenience. 
 
Which apps are available at Tapzo 
 
• In the food category, users have the option of Zomato, Swiggy, Freshmenu, Faasos and others 
• Other popular categories on Tapzo include news and content from over 100 publications 
• Users can find deals across CouponDunia, MySmartPrice, Nearbuy and Little 
• They can also access multiple e-wallets like Freecharge, Mobikwik, Ola Money 
• New apps are being added every day 
There are more than 35 apps and there would be more soon. 
 
 
Is Tapzo the future? “Absolutely. Apps have an uninstall rate of 60-80% within 90 days of user installing the app. The biggest reasons for app uninstalls is phone storage. With limited storage space and increasing number of apps day by day, Tapzo comes to the rescue for people,” told <keyword id="2578519" type="PERSON" weightage="20" keywordseo="Ankur-Singla">Ankur Singla</keyword>, CEO and <keyword id="4293967" type="UNKNOWN" weightage="20" keywordseo="founder-of-tapzo">Founder of Tapzo</keyword> speaking exclusively to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>. 
 
What about cashbacks? 
“ Tapzo solves for convenience of comparison across multiple apps at one place. Using this, people can definitely save money for almost everything from ordering food, booking cabs, doing recharge, paying bills etc. In addition to this, our users can also access the best deals and offers by our partners and others for almost everything at one place in our offers section.” 
 
“We ensure that all the partner(app) offers are available on our app as well. We also work with our partners to get exclusive deals and offers for Tapzo users,”added Singla.

No need to worry about storage space while downloading apps in your smartphone. Here's how

<ul><li>Chris Daniels, the CEO of <keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword>, submitted a formal request to <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>’s central bank last month to allow the messaging platform to offer payment services to all its Indian users. </li><li>WhatsApp commenced the pilot phase of its Indian payments service earlier this year and currently offers the service to one million users. </li><li>India’s <keyword id="6358577" type="UNKNOWN" weightage="20" keywordseo="digital-payments">digital payments</keyword> space is a rapidly expanding market and is expected to total $1 trillion by 2023, according to Credit Suisse. </li></ul> The wait for WhatsApp’s full-fledged digital payments licence in India continues. Chris Daniels, the CEO of WhatsApp, submitted a formal request to India’s central bank last month to allow the messaging platform to offer payment services to all its Indian users, according to the Press Trust of India. WhatsApp commenced the pilot phase of its Indian payments service <a href="https://www.businessinsider.in/whatsapp-rushing-to-launch-its-payments-feature-in-india-next-week/articleshow/64386826.cms">earlier this year</a>. It currently offers the service, which is compliant with the government’s <keyword id="2736678" type="COMPANY" weightage="20" keywordseo="Unified-payments-interface">Unified Payments Interface</keyword> (UPI), to one million users. Once it receives approval from the Reserve Bank of India, it will expand access to the service to all 200 million of its Indian users. The impetus behind the move is to make the transfer of cash as easy as sending a message. In the letter, Daniels said that WhatsApp and its banking partners had fulfilled all the security requirements for its payments service. New leader, large checklist WhatsApp recently hired its first Indian head of operations, <a href="https://www.businessinsider.in/heres-what-whatsapp-india-head-will-take-on-as-it-sets-out-to-establish-its-first-full-country-team/articleshow/66751310.cms">Abhijit Bose</a>, from the payments industry following instructions from the Indian government to set up <a href="https://www.business-standard.com/article/companies/whatsapp-payments-hits-new-hurdle-govt-asks-comp-to-set-up-office-in-india-118080100128_1.html">a local office for its Indian operations</a>. Bose, who is the co-founder of point-of-sales mobile payment service EzeTap, has his work cut out for him in the next few months. The Indian government has mandated the local storage of citizens’ data, a condition that WhatsApp is in the <a href="https://www.businessinsider.in/whatsapp-gives-in-to-indias-data-localisation-policy/articleshow/66135946.cms">process of complying with</a>. In addition to data storage norms, WhatsApp will also have to weather a hit to its reputation in India following revelations that the service has been used to spread fake news resulting in mob-facilitated violence. This entails a comprehensive strategy to fight the spread of misinformation on its platform. Quick fixes that the service has implemented include the identification of all message forwards and limiting the ability to forward a message to more than five people at once. Enough pie to go around? India’s digital payments space is a burgeoning market and everyone wants a bigger slice of the growing pie, which Credit Suisse estimates will <a href="http://www.pib.nic.in/Pressreleaseshare.aspx?PRID=1540879">total $1 trillion by 2023</a>. At the end of September, Warren Buffett’s Berkshire Hathaway invested <a href="https://www.livemint.com/Companies/IzWIIJDec1NieTWjRZPPSL/Paytm-raises-300-million-from-Berkshire-Hathaway.html">$300 million</a> in market leader Paytm. That was roughly a month after Amazon bolstered its own payments business in India with the <a href="https://www.businessinsider.in/amazon-india-is-buying-tapzo-to-ramp-up-its-digital-payments-business/articleshow/65593792.cms">acquisition of Tapzo</a>. Meanwhile, Google, which launched its UPI-based Tez payment service (now Google Pay) a year ago, is planning an expansion into <a href="https://techcrunch.com/2018/08/28/google-is-supercharging-its-tez-payment-service/">the retail and microfinance space</a>. The entry of Whatsapp into the Indian digital payments market is bound to scare incumbents like Paytm and Google Pay. The service is the preferred messaging platform for most Indians with smartphones and hence, its payments service should have no difficulty gaining traction with individuals and small businesses. SEE ALSO: <a href="https://www.businessinsider.in/whatsapp-gives-in-to-indias-data-localisation-policy/articleshow/66135946.cms">WhatsApp gives in to India’s data localisation policy</a> <a href="https://www.businessinsider.in/india-plans-on-handing-over-the-reins-of-data-privacy-to-the-telecom-industry-watchdog/articleshow/66416519.cms">India plans on handing over the reins of data privacy to the telecom industry watchdog</a> <a href="https://www.businessinsider.in/whatsapp-rushing-to-launch-its-payments-feature-in-india-next-week/articleshow/64386826.cms">WhatsApp rushing to launch its payments feature in India next week</a>

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Amazon India is buying Tapzo to ramp up its digital payments business

Dilsher Dhillon

No need to worry about storage space while downloading apps in your smartphone. Here's how

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WhatsApp is trying to make payment services available to all its users in India

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