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3 mins read

Nothing in the Tanishq ad was indecent, vulgar or repulsive: ASCI

Industry bodies like ASCI, AAAI, IAA have come forward to support Tanishq and its right to express …

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7 mins read

Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?

Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think

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5 mins read

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

Karthik Srinivasan writes why this is a very sad state of affairs and other such ads that were trol…

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1 min read

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019

The brand dismissed the allegation in its statement requesting people not to 'fall prey to mischiev…

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5 mins read

Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years

Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…

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2 mins read

This is how these brands increased their offline sales using Facebook Ads

What's incredible about this is we're getting more and more measures to better track and correlate …

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3 mins read

The Best Ads Of 2014

Beautiful idea meets brilliant execution in this ad. The story of a stammering stand-up guy was a v…

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1 min read

This Jewelry Ad Might Seem Traditional To An American, But It's Causing A Huge Stir In India

What's special about the ad is that a sharp viewer can tell the marriage is the second one for both…

Richard Feloni   


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4 mins read

Tackling trolling: How trolling affects brands

Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips

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5 mins read

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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2 mins read

5 Ads That Defy Social Taboos In India

A list of some recent Indian ads that defy the preconsieved social norms and taboos.

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2 mins read

DDB Mudra Group Announces a Youthful Leadership Transition

With 80% of its talent being under 40, one of India’s premier integrated marketing communications g…