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7 mins read

Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?

Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think

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5 mins read

Tanishq pulls down its latest Hindu-Muslim Confluence ad, expert writes what exactly happened

Karthik Srinivasan writes why this is a very sad state of affairs and other such ads that were trol…

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3 mins read

While businesses are talking about recovery rates, we're talking about high growth rates: Mithun Sacheti, CaratLane

CaratLane has been witnessing robust growth, it posted 38% YoY growth in Q3 last week

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3 mins read

Here are some progressive Raksha Bandhan ads that have tried to break stereotypes

A list of ads that have tried to change the narrative around Raksha Bandhan over the years

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6 mins read

90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company

Ranjani Krishnaswamy, General Manager - Marketing, Jewellery Division, Titan Company Limited on fut…

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2 mins read

Here are some campaigns that have celebrated fathers beautifully

Some ads that celebrate the first heroes of our lives, fathers

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4 mins read

Brick and mortar retailers are growing and fuelling e-retail growth too

Brick and mortar retail to grow at 14-16% this fiscal, driven by continued expansion across segment…

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3 mins read

Nothing in the Tanishq ad was indecent, vulgar or repulsive: ASCI

Industry bodies like ASCI, AAAI, IAA have come forward to support Tanishq and its right to express …

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2 mins read

Titan enters the ₹2 trillion club as gold jewellery and watches are back in vogue with the return of weddings and unbridled festivities

News of a comeback in sales brought a wave of excitement for the investors of watches and jewellery…

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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15 mins read

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

How to get your moment marketing right without taking away the focus from the trend

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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world