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Microblogging site <keyword id="14504991" type="General" weightage="20" keywordseo="twitter-on" source="Orion">Twitter on</keyword> Wednesday announced that it is launching <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword> <keyword id="1273105" type="General" weightage="100" keywordseo="topics" source="Orion">topics</keyword> for 100 per cent of its <keyword id="6355645" type="General" weightage="20" keywordseo="Android" source="Orion">android</keyword>, iOS and web users who have set Tamil as their primary language. The launch is part of <keyword id="6354616" type="General" weightage="20" keywordseo="Twitter" source="Orion">Twitter</keyword>'s commitment to build for India and serve the country's diverse and multilingual audiences and will help people with Tamil as their primary language to find the most relevant and interesting conversations in the language across literature, music, poetry, and much more, the company said. Tamil is the third most used language on the service in India and Tamil topics will let people choose and personalise the content that they want to see on their home timeline whether it's more tweets on artists like Vijay, Rajinikanth, A.R. Rahman or sports teams like Chennai Super Kings. "Over the years, Twitter has broadened the scope and scale of real-time conversation and connection by providing greater possibilities for intimate and authentic interactions through features such as Spaces. In fact, Tamil audiences were early adopters of Spaces and to celebrate their enthusiasm we introduced a dedicated #TamilSpaces emoji," said Cheryl-Ann Couto, Head of Partners at <keyword id="749437" type="General" weightage="20" keywordseo="twitter-india" source="Orion">Twitter India</keyword>, in a statement. "With Topics and #OnlyOnTwitter activations in Tamil, such as the recent #FanTweets video with music maestro Ilaiyaraaja and a 'Voice Tweet from Rajnikanth' on the occasion of #15YearsOfSivaji, we are bringing relevant and exclusive content to people respectively and trying to help them connect directly with the things that they care about as well as with one another. We are excited to support and elevate the incredible community that surrounds all things <keyword id="14504990" type="General" weightage="50" keywordseo="tamil-twitter" source="Orion">Tamil Twitter</keyword> and see it grow further," she added. Twitter first introduced topics in 2019 and the following year launched it in Hindi. Currently, there are more than 15,000 topics available across 13 languages and approximately 280 million accounts follow at least one of these topics. Twitter topics follow machine learning to find tweets related to a specific subject. When a user follows a topic, they will see tweets from a whole host of accounts that are experts, fans or just tend to talk about that thing a lot on Twitter. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/article/opinion-women-led-businessesan-untapped-opportunity-in-sustainable-investing/articleshow/92999377.cms">OPINION: Women-led businesses—an untapped opportunity in sustainable investing</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/satya-nadella-says-95-of-new-digi-workloads-will-be-on-cloud-by-2025/articleshow/92996359.cms">Satya Nadella says 95% of new digi-workloads will be on cloud by 2025</a>

Twitter launches Tamil topics for Android, iOS and web users

India is a land of diversity in race, region, caste and language. But <keyword id="6354616" type="CITY" weightage="80" keywordseo="Twitter">Twitter</keyword> now offers a platform to break linguistic barriers by rolling out hashtags in non-english launguages. 
 
The trend came in notice on the day when India defeated Pakistan in the ICC <a href="https://twitter.com/hashtag/WorldCup2015?src=hash">#WorldCup2015</a>. Many users, which even includes the <keyword id="6354756" type="CITY" weightage="80" keywordseo="BCCI">BCCI</keyword>, tweeted congratulatory messages to celebrate the first win by using the hashtag <a href="https://twitter.com/hashtag/%E0%A4%9C%E0%A4%AF%E0%A4%B9%E0%A4%BF%E0%A4%A8%E0%A5%8D%E0%A4%A6?src=hash">#</a><a href="https://twitter.com/hashtag/%E0%A4%9C%E0%A4%AF%E0%A4%B9%E0%A4%BF%E0%A4%A8%E0%A5%8D%E0%A4%A6?src=hash">जयहिन्द</a>. And later, this hashtag went on to become the first ever non-English hashtag trend in the country. 
 The social-networking service has now rolled out hashtags in all <keyword id="2732202" type="UNKNOWN" weightage="80" keywordseo="Devanagari-script-based-languages">Devanagari script-based languages</keyword>, which includes Marathi, Sanskrit and even Nepali, as well as Bengali, Assamese, Punjabi, Gujarati, Oriya, Tamil, Telugu, Malayalam, and Kannada. 
 
Twitter users from all corners of the country are adopting this development. The pulse of every moment is now being captured in the vernacular. It was<a href="https://twitter.com/hashtag/%E0%A4%9C%E0%A4%AF%E0%A4%B9%E0%A4%BF%E0%A4%A8%E0%A5%8D%E0%A4%A6?src=hash"> #जयहिन्द</a> trend on Sunday, while on Tuesday users also got two hashtags trending — one in Hindi <a href="https://twitter.com/hashtag/%E0%A4%B9%E0%A4%B0%E0%A4%B9%E0%A4%B0%E0%A4%AE%E0%A4%B9%E0%A4%BE%E0%A4%A6%E0%A5%87%E0%A4%B5?src=hash">#</a><a href="https://twitter.com/hashtag/%E0%A4%B9%E0%A4%B0%E0%A4%B9%E0%A4%B0%E0%A4%AE%E0%A4%B9%E0%A4%BE%E0%A4%A6%E0%A5%87%E0%A4%B5?src=hash">हरहरमहादेव</a>, to mark the auspicious occasion of Mahashivratri and the other in Tamil <a href="https://twitter.com/hashtag/%E0%AE%A4%E0%AE%AE%E0%AE%BF%E0%AE%B4%E0%AF%8D%E0%AE%B5%E0%AE%BE%E0%AE%B4%E0%AF%8D%E0%AE%95?src=hash">#</a><a href="https://twitter.com/hashtag/%E0%AE%A4%E0%AE%AE%E0%AE%BF%E0%AE%B4%E0%AF%8D%E0%AE%B5%E0%AE%BE%E0%AE%B4%E0%AF%8D%E0%AE%95?src=hash">தமிழ்வாழ்க</a> which means #LongLiveTamil. 
 Beside the common masses, several celebrities are participating in the conversation using these innovative hastags. Actor <keyword id="6358373" type="PERSON" weightage="80" keywordseo="dhanush">Dhanush</keyword> showcased his excitement about the launch of hashtags in Tamil. 
 
 
So keep a tab on these interesting Twitter from now onwards. 
(Image1: BCCI and Image:2 Dhanush)

Twitter now offers a platform to break linguistic barriers

<ul><li>Indian <keyword id="559334" type="PERSON" weightage="20" keywordseo="actor-Rajinikanth">actor Rajinikanth</keyword> will receive the <keyword id="11027292" type="UNKNOWN" weightage="20" keywordseo="51st-dadasaheb-phalke-award">51st Dadasaheb Phalke award</keyword> – one of the most prestigious recognitions in the film industry.</li><li>Prakash Javadekar, the Union Minister of Information and Broadcasting announced the news on Twitter and called <keyword id="14509" type="PERSON" weightage="20" keywordseo="Rajinikanth">Rajinikanth</keyword>’s contribution to Indian cinema as iconic.</li><li>The likes of Akkineni Nageshwar Rao, K Balachander, Amitabh Bachchan, Shashi Kapoor, Soumitra Chatterjee, Manna Dey and many others have been recipients of the award.</li></ul>Indian actor Rajinikanth will receive the 51st <keyword id="54010" type="ENTERTAINMENT" weightage="20" keywordseo="Dadasaheb-Phalke-award">Dadasaheb Phalke award</keyword> – one of the most prestigious recognitions in the film industry. Rajinikanth, who is called as thalaivar (leader or boss), has a God-like status in the southern state of Tamil Nadu. <div type="image" title="rajinikanth" msid="81818656" hostid="261" caption="&amp;lt;p&amp;gt;Fans of Rajinikanth holding a protest at Valluvar Kottam in Chennai urging the actor to take the political plunge.&amp;lt;/p&amp;gt;"></div> Prakash Javadekar, the Union Minister of Information and Broadcasting announced the news on Twitter and called Rajinikanth’s contribution to Indian cinema as iconic. <div type="twitter" handle="PrakashJavdekar" handlename="Prakash Javadekar" image="http://pbs.twimg.com/profile_images/1305535718647713798/_lzITGyP_normal.png" favoritecount="1704" retweetcount="577" status="Happy to announce #Dadasaheb Phalke award for 2019 to one of the greatest actors in history of Indian cinema Rajnik… https://t.co/C7lYvTyGyi" createdat="1617252887000" id="1377484564965253121"></div> The likes of Akkineni Nageshwar Rao, K Balachander, Amitabh Bachchan, Shashi Kapoor, Soumitra Chatterjee, Manna Dey and many others have been recipients of the award. Born in 1950, Shivaji Rao Gaekwad came to be known as Rajinikanth as he began his journey in Kannada and then moved on to the Tamil film industry. Rajinikanth’s journey from being a bus conductor to one of India’s most recognised celebrities, makes him truly one of the legends in Indian cinema. He is also a recipient of the Padma Vibhushan and Padma Bhushan, the second and third highest civilian honours in India, respectively. The star’s debut was in 1975 in K. Balachander's Tamil drama Apoorva Raagangal, and there has been no looking back since then. <div type="image" title="rajini" msid="81818670" hostid="261" caption="&amp;lt;p&amp;gt;A fan celebrating the release of a Rajini film&amp;lt;/p&amp;gt;"></div> Over his 44-year long career, he has done 206 films across languages. The actor had also contemplated an entry into politics but gave up the ambition earlier this year. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/government-withdraws-interest-rate-cut-on-small-savings-schemes-in-a-bizarre-u-turn/articleshow/81813361.cms">Folks investing in PPF or Sukanya Samriddhi scheme need not worry⁠ — the rate cuts have been rolled back</a> <a href="https://www.businessinsider.in/careers/news/paytm-money-set-to-hire-250-engineers-for-its-new-technology-centre-in-pune/articleshow/81813092.cms">Paytm Money set to hire 250 engineers for its new technology centre in Pune</a>

Rajinikanth to receive the 51st Dadasaheb Phalke award

<ul><li><keyword id="3518161" type="PERSON" weightage="20" keywordseo="koo">Koo</keyword> is a microblogging platform and is available in English, Hindi, Kannada, Telugu, Marathi, Tamil, Gujarati, Bengali and Malayalam.</li><li>The barely 10-month old app Koo has now crossed over 3 million downloads, registering a 10X growth since December, 2020.</li><li><keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> users are jumping on to the Made in India app Koo, as they dismiss the Jack Dorsey-led global social media giant over its recent controversies with the Indian government.</li></ul>The one app that everyone’s talking about on Twitter today is its Indian alternative Koo. India’s Hindu right wing upped its ante against Twitter, with #BanTwitter, they promoted the homegrown alternative, Koo, which led to a windfall. The barely 10-month old app Koo has now crossed over 3 million downloads, registering a 10X growth since December, 2020. Enjoying their moment in the sun are founders Aprameya Radhakrishna and Mayank Bidawatka, co-founders of Koo, which is a microblogging platform and is available in English, Hindi, Kannada, Telugu, Marathi, Tamil, Gujarati, Bengali and Malayalam. <div type="image" title="koo" msid="80788103" hostid="261"></div> It’s hockey stick for both Twitter and Koo The recent standoff between Twitter and the Indian government, which wanted the social media giant to ban <a href="https://indianexpress.com/article/india/twitter-accounts-block-govt-notice-khalistan-sympathiser-pakistan-7179728/">certain handles</a>, has become a bane for Jack Dorsey and a boon for Koo. Twitter declined the Indian government’s request to ban certain handles of journalists, activists as doing so “"would violate their fundamental right to free expression under Indian law". Soon after, country’s top ministers like Piyush Goyal to bollywood actors like Anupam Kher and Kangana Ranaut, hundreds of verified profiles on Twitter are jumping on to the Made in India app Koo. “Last few days we have seen a hockey stick growth, we have got more users than we expected. It was unplanned, sudden and it’s very overwhelming but we are happy that people are willing to try out this Indian product,” said Bidawatka in an interview to Business Insider in the middle of what he describes a crazy day. <div type="twitter" handle="PiyushGoyal" handlename="Piyush Goyal" image="http://pbs.twimg.com/profile_images/1242114357682515971/x6zWYqzZ_normal.jpg" favoritecount="13089" retweetcount="3572" status="I am now on Koo. Connect with me on this Indian micro-blogging platform for real-time, exciting and exclusive upd… https://t.co/L09sLRtzDM" createdat="1612859791000" id="1359058583934013442"></div> <div type="twitter" handle="KanganaTeam" handlename="Kangana Ranaut" image="http://pbs.twimg.com/profile_images/1328363769848709120/RYB3_4Fd_normal.jpg" favoritecount="6829" retweetcount="1526" status="Your time is up @Twitter time to shift to #kooapp will inform everyone soon about my account details there. Absolu… https://t.co/lJNwf0zWh8" createdat="1612953243000" id="1359450551126269952"></div> And the <keyword id="10739078" type="UNKNOWN" weightage="20" keywordseo="Koo-founders">Koo founders</keyword>, who admire Twitter’s product, found their app as one of the top trends on Twitter. “It's unfortunate that certain events have unfolded and you know, that things are being questioned. The fact that we can trend on that platform shows how democratic that platform is,” said Bidawatka. Both Bidawatka and Radhakrishna ⁠— are serial entrepreneurs, the latter having previously founded TaxiForSure and sold it to the unicorn Ola⁠— were always working on an Indian alternative to Twitter. But they didn’t think the opportunity would emerge out of a controversy. <div type="image" title="Koo2" msid="80788255" hostid="261"></div> A few months ago, Prime Minister Narendra Modi himself had mentioned Koo in his monthly address to the people. That brought the first big wave of users to the platform. Listen to this podcast with the founders of Koo, recorded after they won the Atmanirbhar app challenge by the Indian government in August, 2020. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> While they admired Twitter for the product that it was, the founders saw an opportunity. “Indians that don't speak in English were not well represented there, for example, there were very few Kannada, Tamil, tweets. Nothing close to the potential of our internet using population. We wanted to build an immersive experience on the product,” he said. The two men also run Vokal, a vernacular question and answer knowledge sharing app, they understood the languages space and found experts on their platform still missing a place to express their thoughts. “We know the vernacular story and power of Indian languages. The microblogging format is very all encompassing, it's easy to create and consume,” said Bidawatka. And that’s how Koo was formed. Koo also raised $4.1 million as part of its Series A funding recently from 3one4 Capital, Accel Partners, Kalaari Capital, Blume Ventures and Dream Incubator. While the valuation of the company, remains undisclosed, Bidawatka said they found the right set of investors who believe in their product, even if it's just 10-month old. And as users keep pouring into Koo, the 40-member team is on overdrive to keep things running. Even while there are teething issues, like every small company has. “We are dealing with the scale that has been thrown at us,” he said. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/what-happens-if-the-government-bans-cryptocurrencies-should-i-sell-bitcoin-checkout-experts-views/articleshow/80782941.cms">“Should I sell my cryptocurrencies?” and other questions answered on India’s proposed Crypto Ban bill</a> <a href="https://www.businessinsider.in/india/news/india-is-considering-four-day-work-weeks-but-with-longer-hours/articleshow/80763247.cms">India is considering four-day work weeks but with longer shifts</a> <a href="https://www.businessinsider.in/tech/news/what-is-facial-recognition-technology-and-how-india-is-using-it-to-track-down-protestors-and-individuals/articleshow/80782606.cms">India is ramping up the use of facial recognition to track down individuals without any laws to keep track of how this technology is being used</a>

Twitter’s Indian rival Koo has crossed 3 million downloads as ministers and actors got down to promoting it⁠— the founders are ecstatic

Director <keyword id="25777" type="General" weightage="20" keywordseo="Mani-Ratnam" source="Orion">Mani Ratnam</keyword>'s big screen spectacle film "Ponniyin Selvan-I" has raised over Rs 300 crore in its worldwide gross box office collection, the makers said Friday. Featuring a star-studded cast of Chiyaan Vikram, Jayam Ravi, Karthi, Trisha Krishnan and Aishwarya Rai Bachchan, the Tamil historical drama hit the theatres globally on September 30. Ratnam's Madras Productions, one of the banners behind the movie, took to Twitter to share the latest box office figures. The production house posted a motion poster which stated that the film has earned over Rs 300 crore worldwide gross. "Success beyond boundaries! Thank you for this tremendous response " the Madras Productions captioned the post. Based on Kalki Krishnamurthy's 1955 historical fiction novel, "Ponniyin Selvan-I" chronicles the story of the early days of Arulmozhivarman (played by Jayam Ravi), a powerful king of the south who went on to become the great Chola emperor Rajaraja Chola I. The much-anticipated film opened to positive response from both critics and audiences. Also backed by Allirajah Subaskaran's banner Lyca Productions, "Ponniyin Selvan-I" released in Tamil, Hindi, Telugu, Kannada, and Malayalam.

Mani Ratnam's 'Ponniyin Selvan-I' crosses ₹300 crore mark worldwide

Director Mani Ratnam's passion project "<keyword id="15206495" type="General" weightage="80" keywordseo="ponniyin-selvan-ii" source="Orion">Ponniyin Selvan II</keyword>" has raised over Rs 300 crore at the worldwide box office, the makers announced on Monday. The second part of the period action epic was released in theatres on April 28 in <keyword id="6356629" type="General" weightage="80" keywordseo="tamil" source="Orion">Tamil</keyword> along with the dubbed versions in Hindi, Kannada, Telugu and Malayalam. Madras Talkies, Ratnam's production banner, shared the box office update on its official Twitter page. "#PS2 continues conquering the box office worldwide with a 300 crore+ collection!" the tweet read. Based on Kalki Krishnamurthy's popular 1955 Tamil novels of the same name, the "<keyword id="524706" type="General" weightage="100" keywordseo="ponniyin-selvan" source="Orion">Ponniyin Selvan</keyword>" film series chronicles the story of the early days of Arulmozhivarman, played by Jayam Ravi, one of the most powerful kings in the south who went on to become the great Chola emperor Rajaraja Chola I. Vikram, Aishwarya <keyword id="104627" type="General" weightage="50" keywordseo="rai-bachchan" source="Orion">Rai Bachchan</keyword>, Karthi, Trisha, <keyword id="1472549" type="General" weightage="50" keywordseo="sobhita-dhulipala" source="Orion">Sobhita Dhulipala</keyword> and Prakash Raj also round out the cast of the lavishly mounted franchise. The first part of "Ponniyin Selvan", co-produced by Madras Talkies and A Subaskaran's Lyca Productions, released last September. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/betterhalf-plans-to-hire-100-employees-strengthen-leadership-team/articleshow/100075641.cms">Betterhalf plans to hire 100 employees, strengthen leadership team</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/survey-reveals-three-out-of-four-indians-suffer-from-nomophobia-heres-what-it-means/articleshow/100073985.cms">Survey reveals three out of four Indians suffer from NoMoPhobia: Here’s what it means</a>

'Ponniyin Selvan II' breaches ₹300 crore mark at global box office

Superstar Rajinikanth on Friday said the BJP has not invited him to join the party, but insisted efforts were being made to paint him with "saffron", the idealogical colour the national party is associated with. Attempts were being made to paint both himself and Thiruvalluvar with saffron, the veteran star said referring to the recent controversy surrounding the Tamil saint-poet. When asked about senior BJP leader Pon Radhakrishnan's recent meeting with him and the former's repeated assertions that the actor should join the party, Rajinikanth said no such has invitation has been made to him. "No offer has been made (from BJP to join the party).. definitely not," he said. "Attempts are being made to paint me with BJP colour...trying to paint me with saffron like Thiruvalluvar was done with.. Neither Thiruvalluvar nor me will get trapped," he said with a big laugh. On November 1, the BJP's Tamil Nadu unit on its Twitter handle had written a couplet from Thiruvalluvar's classic "Thirukkural," questioning the use of education if the Almighty was not worshipped. Tagging the couplet, the saffron party targeted the Dravidar Kazhagam, DMK and the Left parties for allegedly deriding God and for berating believers and questioned "what is the use of their education." Also, the party had posted a picture of Thiruvalluvar in saffron robes with sacred ash on his forehead.

Superstar Rajnikanth says he won't get trapped by the 'Saffron' hue

Morgan Freeman earned high praise for his portrayal of Nelson Mandela in the 2009 film "Invictus."
His performance was so convincing for a billboard designer in Tamil Nadu, India, that he accidentally dedicated a memorial to the actor instead of the late South African president who had fought against apartheid:
<blockquote class="twitter-tweet" lang="en">
This Billboard in Tamil Nadu <a href="https://twitter.com/search?q=%23India&amp;src=hash">#India</a> pays respect to Morgan Freeman instead of <a href="https://twitter.com/search?q=%23NelsonMandela&amp;src=hash">#NelsonMandela</a> . . . . . . . <a href="http://t.co/Xpqrt4SKce">pic.twitter.com/Xpqrt4SKce</a>
- Che ™ (@FarrukhHussaini) <a href="https://twitter.com/FarrukhHussaini/statuses/413632381908549632">December 19, 2013</a></blockquote>

The billboard reads "We should be proud that we were part of an era when they lived," and features portraits of Mahatma Gandhi, Mother Teresa, and Martin Luther King, Jr.
The <a href="http://www.ndtv.com/article/india/actor-morgan-freeman-mistaken-for-nelson-mandela-in-billboard-gaffe-460732">Agence France-Presse</a> was able to get in touch with billboard's owner, a shopkeeper who went only by Chandrashekhar.
He told the AFP that he ordered a billboard paying respect to Mandela, and that the mix-up was the mistake of the designer. He did not explain why he still put it up.
"We will replace it with the correct picture of Mandela," Chandrashekhar said.
Indian prime minister <a href="http://www.bbc.co.uk/news/world-asia-india-25253257">Manmohan Singh proclaimed Mandela "a true Gandhian"</a> after he died on Dec. 5, and memorials in honor of the South African icon have sprung up across the country.

This Indian Billboard Is A Memorial To Morgan Freeman Instead Of Nelson Mandela

The recent <keyword id="406897" type="PERSON" weightage="20" keywordseo="farmer-protests">farmer protests</keyword> in <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword>, in which around 40,000 farmers and tribals staged a peaceful 180 km march from Nashik to <keyword id="6358070" type="COMPANY" weightage="20" keywordseo="Mumbai">Mumbai</keyword>, has been lauded for its execution by politicians and media outlets alike, with The Hindu even calling it a <a href="http://www.thehindu.com/opinion/editorial/a-model-protest/article23229917.ece">“model protest”</a> and the chief minister of Maharashtra, Devendra Fadnavis, saying that he was “deeply humbled” before agreeing to their demands. What really made the farmers protests stand out and ultimately successful, was its amazing public relations machine. The farmers earned the sympathy of not only the citizens of Mumbai but the rest of India, as they marched at night to avoid disruptions to urban commuters and students sitting for their board exams. There were no overt theatrics or violence, unlike the farmer protests around Maharashtra between June last year which resulted in the announcement of the 34,000 crore <keyword id="56684" type="PERSON" weightage="20" keywordseo="loan-waiver">loan waiver</keyword> scheme. The organisation sponsoring the march, All-India Kisan Sabha, an ally of the Communist Party of India, left no stone unturned when it came to social media. From the very first day of the march, they posted announcements and regular updates regarding the march’s progress on Twitter, using the hashtag #KisanLongMarch. 
 
 
 
 
 
 
 
 
 
 
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 They even posted interviews with some of the farmers and quoted statistics about farmer suicides. 
 
 
 
 
 
 
 
 
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 The march benefited from widespread media coverage. On March 12th, the Indian Express ran a <a href="http://epaper.indianexpress.com/1575825/Delhi/March-12,-2018#page/1/2">front page report</a> on the march and included interviews with 10 participating farmers on the problems they were facing. Scroll conducted <a href="https://www.facebook.com/scroll.in/videos/1718003171615889/?hc_ref=ARS9e9XHfRx2R7ilvXgedCUq-Zqf43UQC40hbD4YM2G547c0iDuf5AHHY0kBTg8_68E&amp;pnref=story.unseen-section">Facebook Live conversations</a> with farmers and Mid-Day ran a front-page headline that read, “Mumbaikars Welcome Farmers With Open Arms”. In a <a href="https://thewire.in/rights/i-walked-40km-with-the-farmers-in-maharashtra-heres-what-i-learnt">piece for the Wire,</a> Ayush Dubey, a young journalist, wrote of his experience as a participant in the march, stating “this is a real protest by a sad farmer community. They are working hard for their demands”. All news outlets explicitly mentioned that the farmers were looking for more than just debt forgiveness. It was clear that they were also calling for the implementation of property rights and minimum support prices for their produce as well as the cancellation of river-sharing agreements. Attention was also drawn to the severity of their conditions, epitomised by their bleeding, blistered feet- a sign of dignified, non-violent desperation. The public didn’t need any more convincing. Images of the march at night went viral on social media on March 11th. This achieved the holy grail from a public relations standpoint- it made a protest against the government look beautiful. 
 
 
 
 
 
 
 
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 There were also posts that highlighted the ingenuity of the farmers, making them stand out as individuals as opposed to faceless members of a crowd. The case of Lakshman Bhasre proved to be an important human interest story. Bhasre, a farmer from Nashik, had a solar panel on his head for charging phones. 
 
 
 
 
 
 
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 The march also received the support of prominent members of the Opposition such as Rahul Gandhi, the leader of the Congress and Aditya Thackeray, the leader of the youth wing of the Shiv Sena. 
 
 
 
 
 
 
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 The success of the march, especially in terms of public relations, points to why the protests by Tamil Nadu farmers in Delhi last year didn’t amount to much. Starting in March last year, around 150 farmers from Tamil Nadu staged a protest for 144 days outside the Jantar Mantar to ask for a loan waiver, which would be financed by the Centre’s drought relief fund. Their protests also received media coverage and sympathy from statesmen like Rahul Gandhi and the chief minister of Tamil Nadu but failed to elicit the same level of public support as the long march in Maharashtra. There are likely many reasons for this. First, the numbers might have been too low to justify a full-blown media frenzy. 150 farmers feels too small compared to a procession of 40,000 farmers. Secondly, given the fast pace of the 24-hours news cycle, the 144-day protest likely lost relevance to news readers and viewers well before its conclusion. The protest also lacked a groundswell of support from beginning as the farmers from Tamil Nadu weren’t on their home turf. Being stationed in the capital, which was necessary given that it was a federal rather than a state issue, might have actually worked against their favour. Lastly, unlike their counterparts in Maharashtra, their protest tactics, which included the brandishing of skulls, the consumption of faeces and stripping, might have proved too “unpalatable” to the public. With their well-oiled public relations machine and sponsorship by a national farmers union, the Maharashtra farmers were able to wrest public support and effectively demonstrate the importance of their cause.

The amazing public relations of the farmer protests in Maharashtra

Veteran Tamil superstar <keyword id="19961922" type="General" weightage="100" keywordseo="Rajinikanth" source="keywords">Rajinikanth</keyword> was admitted to <keyword id="19896307" type="General" weightage="20" keywordseo="Apollo-Hospitals" source="keywords" meta.keywordsubtype="org" meta.entityname="Apollo Hospitals" meta.hostid="261" meta.entityid="Apollo Hospitals">Apollo Hospitals</keyword> in Chennai late Monday after complaining of severe <keyword id="20886842" type="General" weightage="20" keywordseo="stomach-pain" source="keywords">stomach pain</keyword>. The 73-year-old actor, who has a massive fan following across India, was brought in for medical evaluation after experiencing significant discomfort in his abdomen, a PTI report revealed. Reports in PTI and ANI have now confirmed that the legendary actor's health is now stable, and he is scheduled to undergo an elective procedure at the hospital’s cath lab later today to address the issue near his abdomen. Sources also indicate that this is a planned procedure and is not an emergency intervention. Following the procedure, the actor will be shifted to a room and is expected to be discharged by Tuesday evening, barring any complications. Tamil Nadu’s Chief Minister, <keyword id="20000822" type="General" weightage="20" keywordseo="M-K-Stalin" source="keywords">M K Stalin</keyword>, extended his well-wishes to the actor for a speedy recovery. Fans of the iconic star took to social media to offer prayers and express their hope for his swift return to good health, flooding platforms like Twitter and Instagram with supportive messages. As Rajinikanth rests and prepares for the procedure, there is a wave of relief amongst his admirers, many of whom were concerned about his sudden hospitalisation. The actor’s presence on the big screen has made him a household name, and any news regarding his health is followed closely by his fans. Rajinikanth, born as Shivaji Rao Gaekwad, is an Indian film superstar predominantly known for his work in <keyword id="19956636" type="General" weightage="20" keywordseo="Tamil-cinema" source="keywords">Tamil cinema</keyword>. With a career spanning over four decades, he has appeared in more than 160 films, and his larger-than-life persona on screen has made him one of the most influential and popular actors in Indian cinema. Known for his unique style and powerful performances, Rajinikanth has a cult following that extends beyond India, particularly in Southeast Asia. Apart from his film career, he has also dabbled in politics, making headlines for his influence and statements.

Superstar Rajinikanth hospitalised after stomach pain, condition stable

<keyword id="158887" type="General" weightage="50" keywordseo="filmmaker-karan-johar" source="Orion">Filmmaker Karan Johar</keyword> on Monday said goodbye to <keyword id="6354616" type="General" weightage="20" keywordseo="twitter" source="Orion">Twitter</keyword> as he wants to make space for more positive energies. Karan took to the micro-blogging website to share the news with his fans and followers. "Making space for more positive energies only and this is step one towards that. Goodbye Twitter!," he wrote. It is not clear as to what made Karan take the step. However, the filmmaker has often been trolled on social media platforms over his movies and castings. On the work front, Karan recently finished the seventh season of '<keyword id="3779" type="General" weightage="20" keywordseo="Koffee-with-Karan" source="Orion">Koffee With Karan</keyword>' on Disney+ Hostar. He is currently busy with his next directorial 'Rocky Aur Rani Ki Prem Kahani'. The film stars <keyword id="106133" type="General" weightage="50" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword>, <keyword id="6354526" type="General" weightage="50" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword>, Jaya Bachchan, Shabana Azmi and Dharmendra. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/tamil-actress-and-politician-khushbu-sundar-gets-golden-visa-for-uae/articleshow/94758028.cms">Tamil actress and politician Khushbu Sundar gets Golden Visa for UAE </a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/i-dont-believe-i-fall-into-the-category-of-eminent-personalities-amitabh-bachchan/articleshow/94739213.cms">'I don't believe I fall into the category of eminent personalities': Amitabh Bachchan</a>

Karan Johar makes space for 'positive energy' by quitting Twitter

Superstar <keyword id="6354583" type="General" weightage="80" keywordseo="salman-khan" source="Orion">Salman Khan</keyword> on Saturday shared the first poster of "<keyword id="7741791" type="General" weightage="100" keywordseo="Tiger-3" source="Orion">Tiger 3</keyword>", the fifth chapter of Yash Raj Film's spy universe. Directed by Maneesh Sharma, "Tiger 3" will see Khan and <keyword id="6354850" type="General" weightage="50" keywordseo="katrina-kaif" source="Orion">Katrina Kaif</keyword> return as spy agents - Tiger and Zoya. The movie, which follows "<keyword id="638019" type="General" weightage="50" keywordseo="ek-tha-tiger" source="Orion">Ek Tha Tiger</keyword>" (2012) and "<keyword id="3561865" type="General" weightage="50" keywordseo="tiger-zinda-hai" source="Orion">Tiger Zinda Hai</keyword>" (2017), will make its debut in theatres on Diwali in November in Hindi, Tamil and Telugu. Shah Rukh will be making a cameo appearance as Pathaan in "Tiger 3", which also stars Emraan Hashmi in a pivotal role. "Aa raha hoon! #Tiger3 on Diwali 2023. Celebrate #Tiger3 with #YRF50 only at a big screen near you. Releasing in Hindi, Tamil and Telugu. #KatrinaKaif | #ManeeshSharma | @yrf," Salman posted on X, formerly known as Twitter, along with the official poster. The 'YRF Spy Universe', conceptualised by Chopra, brings three franchises headlined by leading stars -- Salman's "Tiger" movies, Shah Rukh's "Pathaan" and Hrithik Roshan's "War" -- under one umbrella. The studio's recent blockbuster "Pathaan" marked the beginning of the cinematic universe with a cameo by Salman as Avinash Singh Rathore aka Tiger. It also had plenty of references to Hrithik's "War" character, Kabir Dhaliwal. In a press release, Aditya Chopra-led YRF said the film will be set the events of "Tiger Zinda Hai", "War" and "Pathaan".

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