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1 min read
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space
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June sees 3.2X increase over April in average Print ad volumes per day: TAM
Print is finally showing some signs of recovery
11 mins read
Adex is expected to grow by 20% in 2022 and reach Rs 90,000 crore: Madison report
In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…
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News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
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TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
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TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
4 mins read
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
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Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
4 mins read
India and Australia are two of the top year-on-year ad spend growth markets, to witness a surge in ad spends in 2021: dentsu Ad Spend Report
Here are the key takeaways from the latest dentsu Ad Spend Report
2 mins read
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Radio saw a hike by 3% during the lockdown period.
3 mins read
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
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Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
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Radio is bouncing back; ad volumes return from BFSI category: Report
Unlock 2.0 brings cheers for radio industry.
3 mins read
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
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CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…
2 mins read
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
8 mins read
Trends 2022: Where advertising is headed in the year to come
Our creative experts tell us what to expect from 2022
1 min read
Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
Digital was the second most preferred medium as it witnessed 47 times growth.
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Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
4 mins read
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…