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The face of one of TikTok's buzziest collab houses took an abrupt hiatus amid a meteoric rise. Now he's ready to explain why.
At 18, Josh Richards is already a veteran creator on the platform. But now he's thinking a little d…
Hanna Lustig  Â
How TalentX plans to rule TikTok, starting with 32 influencers and a Los Angeles mansion
Unlike YouTube, which offers straightforward monetization through Google-placed ads, TikTok is stil…
Dan Whateley  Â
Inside the rise of Noah Beck, the 19-year-old TikTok star whose explicit photoshoot had him trending
In less than a year, Noah Beck went from college soccer star to social media heartthrob, gaining ov…
Moises Mendez II Â Â
Why Instagram's Reels doesn't need to steal TikTok's creators to be successful
This week's rundown includes key takeaways on Instagram's Reels feature, which could drive $2.5 bil…
Amanda Perelli  Â
How to use Instagram Stories effectively in 2020
This week's rundown includes a list of the top programs influencers use to make money when their fo…
Amanda Perelli  Â
TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn
This week's rundown includes a break down of how much money a YouTuber with 1 million subscribers e…
Amanda Perelli  Â
An inside look at the agents and managers competing to sign TikTok's biggest stars
TikTok has surged in popularity, and so have the platform's homegrown stars. Agents and managers ar…
Dan Whateley,Amanda Perelli  Â
TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy
This week's rundown includes an exclusive interactive database that gives an inside look at who is …
Amanda Perelli  Â
2 prominent members of an LA TikTok house were arrested on drug charges during a cross-country quarantine trip
Bryce Hall, 20, and Jaden Hossler, 19, of the TikTok collective "Sway House" have been arrested on …
Hanna Lustig  Â
When 2 famous TikTok house members were arrested on drug charges, they were road-tripping across the US in a controversial mid-pandemic adventure
The pair was arrested in Giddings, Texas, but usually live rent-free in a mansion in the Bel Air ne…
Hanna Lustig  Â
New TikTok CEO Kevin Mayer highlights music and gaming as focus areas in his first statements after being poached from Disney
As a newcomer to the social-media scene, TikTok's had an outsize impact on the music industry, and …
Dan Whateley  Â
How to start a TikTok influencer house, YouTuber monthly incomes, and Instagram DM networking
This week's rundown includes a breakdown of how much YouTube creators earn a month and how travel i…
Amanda Perelli  Â
An influencer firm breaks down how much it charges brands on TikTok compared to YouTube, per view
"They're buying the Story views or the Feed views and impressions," he said. "Some brands are much …
Dan Whateley  Â
A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
The collab house model has a long history among YouTubers and Vine stars like Logan Paul, who moved…
Dan Whateley  Â
A mansion full of TikTok stars, how Rhett & Link make $17.5 million yearly from YouTube, and inside Bon Appetit's test kitchen
The first download numbers for Byte, the app heralded as Vine 2.0, show it still has a long way to …
Amanda Perelli  Â
Top managers and agents for gaming influencers and streamers
The top influencer news of the week includes how influencers make money from affiliate links and Ti…
Amanda Perelli  Â
Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers including 'when you win a bet by doing something dope'
While Shiggy wasn't initially commissioned by Cash App to write a song, he ended up connecting with…
Dan Whateley  Â
Olivia Jade is getting back into influencer marketing on Instagram as her mom Lori Loughlin faces charges in the college-admissions scandal
In the last 24 hours, the social-media star, who goes by Olivia Jade to her more than three million…
Dan Whateley  Â
Business Insider's 20 biggest advertising and media stories of the year
Our top stories spanned ad agencies, publishers, influencers, and brands.
Lauren Johnson  Â
Influencer marketers share which platforms they are spending on and Instagram crushes the competition
Tally, a financial technology company that makes apps for automated debt management and savings, to…