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<ul class="summary-list"><li>Tahinis is a family-based restaurant chain that invests all its profit in <keyword id="11893902" type="UNKNOWN" weightage="60" keywordseo="bitcoin" source="Orion">bitcoin</keyword>, a strategy that's "worked like a charm" as it expands. </li><li>Tahinis's co-founders say they're up 460% on the investment first made in August 2020 as a way to protect profit from surging inflation. </li></ul>Tahinis is a family-based restaurant chain that along with its Middle Eastern cuisine serves this advice to small-business owners everywhere: Invest in <a href="https://markets.businessinsider.com/currencies/btc-usd">bitcoin</a>. <a href="https://tahinis.com/">Tahinis</a> is billed as the world's first restaurant chain to invest 100% of its cash reserves into the cryptocurrency. Its founders, brothers Aly and Omar Hamam, said bitcoin exposure has been key in aiding its expansion in the face of the COVID-19 pandemic and soaring inflation that's sent prices soaring for ingredients they need for shawarma and other dishes. The company based in London, Ontario, Canada, <a href="https://twitter.com/TheRealTahinis/status/1295770434349281281?s=20">first invested in bitcoin in August 2020.</a>"We're up, to date, 460% on our initial investment and we didn't stop there," Tahinis chief marketing officer, Aly, told Insider in a recent interview. "We will continue sweeping excess profit into bitcoins. We even bought the [April 2021 price] top and then rode it all the way down, and we just kept buying month after month after month. So it has worked like a charm for us," he said. Bitcoin in August 2020 traded under $12,000. It was around $58,075 as of Friday after last week's record high above $69,000. Tahinis follows a so-called "bitcoin-standard strategy" under which it operates in fiat currency, or Canadian dollars, then invests all profit into bitcoin, a move Aly said was similar to that of <a href="https://markets.businessinsider.com/stocks/mstr-stock">MicroStrategy's</a>.The data analytics company uses excess cash to purchase what it sees as a "dependable store of value." MicroStrategy recently <a href="https://markets.businessinsider.com/news/currencies/michael-saylor-microstrategy-mstr-114042-bitcoin-holdings-plans-add-more-2021-10">held 114,042 bitcoins</a>, valued at about $6.8 billion as of Thursday. Aly for a while had ignored bitcoin after one of his financial idols - Warren Buffett - called it <a href="https://markets.businessinsider.com/news/currencies/bitcoin-price-warren-buffett-says-probably-rat-poison-squared-2018-5">"rat poison squared"</a> in 2018. Tahinis keeps working capital in cash for a few months and then the profit, part of its treasury, is sent into bitcoin. Privately owned Tahinis couldn't disclose how much bitcoin it holds on its balance sheet but said sales at its restaurants now exceed $8 million over the past year.The company in 2021 will expand to nine locations from eight and is on track in 2022 to have a total of 29 restaurants. Aly said Tahinis has worked with dozens of small businesses worldwide onboarding them to a bitcoin-standard strategy. "The main problem that we have right now is that dollars are devaluating," Aly said. "Central banks will say inflation is only 5%. But that really depends on what you want to buy. Poultry is up 45%, beef is up 25%, imported goods and spices are up 65%, oils are up 110%," since March 2020, when the pandemic was accelerating, he said. "So it made sense to put our money into [bitcoin] and that will outstrip any inflation rates we see for the coming decade." The Hamams are sensitive to currency devaluation after seeing their parents' wealth and savings hurt by a 65% drop in the Egyptian pound against the US dollar between 2012 and 2017. The brothers were in Tahrir Square in 2011 during the Arab Spring uprising that led to the ouster of then-President Hosni Mubarak. "We faced the riot police, we got hit with tear gas," said Aly. "We came to Canada the following year with a reinvigorated hope to start our new lives here," which led to Tahinis. The Hamams had previously obtained dual citizenship through their father who earned a Ph.D. in Canada and later worked as a mathematics professor in Saudi Arabia. Tahinis has installed bitcoin machines in every restaurant to encourage employees and customers to buy the cryptocurrency. It doesn't take bitcoin for food payments in part because accounting and tax reporting is much easier to operate in fiat currency and it wants to promote holding bitcoin. Tahinis started recovering from the pandemic in May 2020 after sales plummeted by 80% and forced layoffs. Along with bitcoin, having a quick-service restaurant model rather than an in-person dining model requiring more square footage to operate has helped. "We had more people sign up for franchises after COVID than before COVID," Omar Hamam, Tahinis CEO, told Insider."We have a full marketing team that works every day to push out content to make people laugh," and to see Tahinis's food on <a href="https://www.tiktok.com/@tahinisrestaurants?lang=en">TikTok</a> and <a href="https://www.instagram.com/tahinisrestaurants/?hl=en">Instagram</a>, said Omar, "and that we have our own supply-chain company helps a lot. So we've really tackled the business from every aspect."

A small restaurant chain in Canada is plowing all of its profits into bitcoin. Its returned 460% on its investment and is tripling locations during the pandemic

<ul class="summary-list"><li><keyword id="6354947" type="UNKNOWN" weightage="60" keywordseo="bitcoin">Bitcoin</keyword> is becoming an increasingly popular payment option among many companies.</li><li>Fast-food chains, <keyword id="1781932" type="ORGANIZATION" weightage="60" keywordseo="Big-Tech">big tech</keyword> firms, and even auction houses are embracing cryptocurrencies.</li><li>Other companies are still considering their potential.</li></ul>Rarely does a news cycle go by without some mention of bitcoin's growing popularity, from fans and skeptics alike. Its prices on trading exchanges tumbled around Thanksgiving last year - only to roar back and set an<a href="https://markets.businessinsider.com/currencies/news/bitcoin-hits-new-record-high-after-trading-above-19700-2020-11-1029849416"> all-time high of $19,857</a> on November 30: a 177% year-to-date increase that put the <a href="https://markets.businessinsider.com/index/s&amp;p_500_500">S&amp;P 500's 14%</a> rise to shame, <a href="https://www.businessinsider.com/what-is-bitcoin">as Insider previously reported.</a> Then, in March, the cryptocurrency hit an all-time high, with prices surging to <a href="https://markets.businessinsider.com/currencies/news/bitcoin-price-surges-record-60000-stimulus-hopes-institutional-support-2021-3-1030188023">$60,000</a>. One quirk of the increase meant that two pizzas bought by crypto legend <a href="https://www.businessinsider.com/bitcoin-surge-means-laszlo-hanyecz-paid-316-million-two-pizzas-2021-3">Laszlo Hanyecz</a> would have effectively been worth $613 million, at the time of the surge. Bitcoin's volatility is well-publicized and has led many investors, including Warren Buffet, to criticize it and other cryptocurrencies as "risky" and "worthless." Such warnings have not dissuaded more companies from accepting the currency as an official payment option, however. In February, Elon Musk <a href="https://www.businessinsider.com/elon-musk-tweets-you-can-buy-a-tesla-with-bitcoin-2021-3">announced</a> that Tesla would accept bitcoin as a form of payment for all models of its cars in the US. In addition, Twitter's CEO and founder, Jack Dorsey, teamed up with Jay-Z for a <a href="https://www.businessinsider.com/twitter-ceo-dorsey-partners-with-jay-z-on-bitcoin-endowment-2021-2">bitcoin endowment</a>. The pair will invest 500 bitcoins to develop the currency in India and Africa.Although Tesla stole the headlines, there are also hundreds of other notable companies that accept the cryptocurrency as a valid form of payment, across various industries.<h2>Fast food</h2><div type="image" title="6046324e2db4af00117e40c2" height="1500" width="2000" msid="81889035" hostid="261"></div>Restaurant Brands International is one of the world's largest fast-food holding companies. It is the parent company of Burger King, Tim Hortons, and Popeyes. Last year, Burger King Venezuela announced it would begin accepting bitcoin and other cryptocurrencies. It collaborated with Cryptobuyer, a platform that generates conversion of cryptocurrencies to normal currency, <a href="https://finance.yahoo.com/news/15-biggest-companies-accept-bitcoin-165115491.html">Yahoo Finance reported.</a> Yum Brands, which operates KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, is also accepting cryptocurrencies. The corporation permitted bitcoin as a valid payment method at Pizza Hut Venezuela last year. Yum Brands also partnered with CryptoBuyer to initiate the launch of crypto payment methods, <a href="https://www.nasdaq.com/articles/pizza-hut-venezuela-now-accepts-crypto-payments-2020-11-30">according to Nasdaq.</a>For a short period of time, KFC Canada accepted the cryptocurrency as payment for products such as the Bitcoin Bucket, via a partnership with BitPay, <a href="https://finance.yahoo.com/news/15-biggest-companies-accept-bitcoin-165115491.html">per Yahoo Finance.</a> <h2>Big tech</h2><div type="image" title="AP19203571404037" height="2148" width="2864" msid="81889036" hostid="261"></div>After provisionally pausing from accepting the cryptocurrency as a valid payment method due to its volatility, Xbox is <a href="https://www.microsoft.com/en-us/p/pay-me-with-bitcoin/9pct6mjrghdm#activetab=pivot:overviewtab">accepting bitcoin payments</a> for Xbox store credits.Meanwhile, <keyword id="6357940" type="DEFINITION" weightage="60" keywordseo="paypal">PayPal</keyword> announced in October 2020 that users can buy, sell, and hold selective cryptocurrencies through their Cash or Cash Plus accounts, starting in 2021, <a href="https://finance.yahoo.com/news/15-biggest-companies-accept-bitcoin-165115491.html">Yahoo Finance reports.</a>Users will also have the ability to learn and track crypto within their PayPal app. Although <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> does not directly permit bitcoin as a valid payment method, you can buy Amazon vouchers and gift cards through <a href="https://www.bitrefill.com/buy/?utm_campaign=599323638&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=336807636405&amp;utm_term=bitrefill&amp;adgroupid=31087258994&amp;gclid=CjwKCAjw3pWDBhB3EiwAV1c5rJW_wD53TpE1e43KIXfP6r2cSs-cwkhJ5ge2nxMQ0VQFgIcZmWgECRoC_K4QAvD_BwEFgIcZmWgECRoC_K4QAvD_BwE">Bitrefill. </a>This is a crypto-only company that authorizes users to top up subscription-based services, and then spend them on Amazon. <div type="image" title="AP20167725249181" height="2522" width="3362" msid="82461839" hostid="261"></div>In recent days, eBay Inc announced that it is considering the possibility of accepting cryptocurrency as a valid form of payment in the future."We are always looking at the most relevant forms of payment and will continue to assess that going forward. We have no immediate plans, but it (cryptocurrency) is something we are keeping an eye on," <a href="https://www.reuters.com/technology/ebay-ceo-says-looking-cryptocurrency-payment-option-cnbc-2021-05-03/" target="_blank" rel="noopener noreferrer">eBay said in a statement to Reuters</a>. <h2>Drinks companies</h2><div type="image" title="AP21040298585553" height="2648" width="3532" msid="81889039" hostid="261"></div>Coca-Cola Amatil is one of the world's biggest bottlers and distributors of non-alcoholic and ready-to-drink beverages in the Asia Pacific region. Last year, the company announced in a <a href="https://www.businesswire.com/news/home/20200608005783/en/Coca-Cola-Amatil-Vending-Machines-Accept-Bitcoin-via-Centrapay">press release</a> their partnership with an online assets platform, Centrapay. This enabled it to accept bitcoin as an official payment method. There are about 2,000 vending machines in Australia and New Zealand that now accept cryptocurrency, <a href="https://www.coindesk.com/coca-cola-bottler-signs-on-to-bring-crypto-transactions-to-the-mainstream">according to a CoinDesk report.</a> Elsewhere, Starbucks began testing bitcoin payments last year through the app, Bakkt, <a href="https://www.nasdaq.com/articles/5-companies-you-may-not-know-accept-crypto-payments-2021-03-04">Nasdaq reported.</a>The digital asset marketplace app recently<a href="https://www.businesswire.com/news/home/20210330005401/en/Bakkt-Launches-Its-Digital-Wallet-Bakkt-App-to-Manage-All-Forms-of-Digital-Assets-Debuting-with-Starbucks-GolfNow-and-Best-Buy-Among-Other-Marquee-Brands"> launched </a>their digital-wallet application, in which users can convert bitcoin into USD to reload their Starbucks Card.<h2>Art</h2><div type="image" title="The logo of Sotheby's auction house is seen at a branch office in Zurich, Switzerland October 25, 2016. REUTERS/Arnd Wiegmann" height="2272" width="3029" msid="82461842" hostid="261"></div>Last week, world-famous auction house Sotheby's said it will start accepting bitcoin or ether as a payment option when it presents Banksy's artwork, "Love Is In The Air", at its contemporary art sale next week in New York. This will be the first time a major auction house accepts cryptocurrencies for physical artwork, <a href="https://markets.businessinsider.com/currencies/news/sothebys-banksy-crytpo-auction-bitcoin-ether-coinbase-art-2021-5-1030391713" target="_blank" rel="noopener noreferrer">as Insider previously reported</a>.The move to push crypto and art closer together comes as collectors look for more seamless methods of payment when doing business with Sotheby's, said Stefan Pepe, Sotheby's chief technology officer.

More companies, including PayPal and Xbox, are accepting bitcoin and other cryptocurrencies as payment. Others are weighing up their options.

<ul class="summary-list"><li>The creator economy has surged in 2021, and a new crop of startups has emerged to cash in.</li><li>These upstarts are launching tools to help creators connect with fans, film content, and earn money.</li><li>Here's a breakdown of Insider's recent coverage on up-and-coming creator companies.</li></ul>From gamers to beauty <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers" source="Orion">influencers</keyword>, interest in building a career as a content creator has spiked in the past year, with over 50 million people now considering themselves creators, according to investment firm SignalFire.And a <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8?r=creator-startups-lp">new crop of startups</a> has emerged to service the various needs of these digital stars.These companies are reimagining the ways influencers connect to fans, produce content, and run their businesses. And they've <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8?r=creator-startups-lp">caught the attention</a> of venture-capital investors who have poured hundreds of millions of dollars into content creator startups in the past year, according to data from Crunchbase. "The creator economy will comprise a vast percentage of the workforce of the future, and those creators will need financial services to meet their needs — both as businesses and individuals," Alexa von Tobel, founding partner at Inspired Capital, <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8?r=creator-startups-lp">told Insider</a>. <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8?r=creator-startups-lp">Check out Insider's list of 20 creator economy startups to watch, according to top VCs</a><h2>Startups building new monetization tools for creators</h2>Many of the new startups in the <a href="https://www.insiderintelligence.com/insights/influencer-marketing-report/?r=creator-startups-lp">influencer industry</a> are developing products to help creators make money. One such company, <a href="https://www.businessinsider.com/pearpop-raises-10-million-to-help-influencers-earn-from-collabs-2021-4?r=creator-startups-lp">Pearpop</a>, runs a marketplace for <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="TikTok" source="Orion">TikTok</keyword> and <keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram" source="Orion">Instagram</keyword> creators to pay — or get paid — to collaborate on content with other users, brands, and marketers. The company got its start by building a platform to make TikTok "duets" and sounds monetizable, and it has since expanded to Instagram."The goal here is to be the epicenter for opportunities to scale and monetize as creators," said Spencer Markel, Pearpop's president.<a href="https://www.businessinsider.com/pearpop-raises-10-million-to-help-influencers-earn-from-collabs-2021-4?r=creator-startups-lp">Read more about how Pearpop's marketplace helps creators make money through collaborations</a>Other startups are building creator marketplaces designed to service a particular niche within the creator economy.Agnes Kozera and Dave Kierzkowski cofounded <a href="https://www.businessinsider.com/famebit-founder-explains-new-podcast-startup-podcorn-ad-rates-2020-12?r=creator-startups-lp">Podcorn</a> to help connect podcast creators with brands, selling the tool to audio giant Entercom (now Audacy) earlier this year for $22.5 million.Another upstart called <a href="https://www.businessinsider.com/startup-kollyde-helps-chinese-brands-with-influencer-marketing-abroad-2021-1?r=creator-startups-lp">Kollyde</a> launched a tool to help Asian multinational brands run influencer campaigns in other markets."China has its own internet ecosystem," Amy Vida, Kollyde's cofounder and managing director, <a href="https://www.businessinsider.com/startup-kollyde-helps-chinese-brands-with-influencer-marketing-abroad-2021-1?r=creator-startups-lp">told Insider</a>. "They have their own local video platforms, social <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media" source="Orion">media</keyword>, ecommerce, and live video ecommerce ... But when it comes to cross-border marketing, it's an entirely different set of platforms and also a different set of creators."<a href="https://www.businessinsider.com/startup-kollyde-helps-chinese-brands-with-influencer-marketing-abroad-2021-1?r=creator-startups-lp">Learn more about how Kollyde is helping Chinese companies hire influencers in the US and other regions</a><div type="image" title="Amy Vida - Kollyde" height="1200" width="1600" msid="85328807" hostid="261"></div>Other startups in the creator economy are building tools to help influencers launch their own direct-to-consumer brands.One company called <a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4?r=creator-startups-lp">Pietra</a> built a platform to connect creators with product designers, manufacturers, and warehouse companies in order to launch their own consumer goods. Users of the tool can choose to create products in a variety of categories, including coffee, clothing, and fragrances. Pietra charges a handling fee for any samples ordered, a production fee, and fees for product assembly, quality assurance, warehouse work, and additional services such as shipping and fulfillment."Anyone with the drive and motivation to bring their idea to life can get access to the same infrastructure that the top creators historically have gotten," Pietra cofounder Ronak Trivedi <a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4?r=creator-startups-lp">told Insider</a>. "You no longer need to fly around the world, find a factory, beg them to work with you, plead for low minimums. We're trying to build a world where a creator, a single creator, can create the next best-selling brand."<a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4?r=creator-startups-lp">Read more about how Pietra is helping influencers design and manufacture their own products</a><h2><div type="image" title="Ronak Trivedi" height="810" width="1080" msid="85328811" hostid="261"></div></h2>Another company in the space, <a href="https://www.businessinsider.com/mrbeast-burger-team-on-influencer-ghost-kitchens-and-expansion-plans-2021-2?r=creator-startups-lp">Virtual Dining Concepts</a>, has worked with creators like <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube" source="Orion">YouTube</keyword> star MrBeast (Jimmy Donaldson) to launch influencer-branded restaurants. Virtual Dining Concepts recently helped the MrBeast team design a menu and create a network of hundreds of "ghost kitchens" (some that it owned), which paid an all-inclusive platform fee to cook and sell MrBeast Burger menu items in the US and Canada. The company is also <a href="https://www.businessinsider.com/tiktok-ghost-kitchens-launch-viral-food-trends-2021-12?r=creator-startups-lp">working with TikTok</a> to create menu concepts for foods that go viral on its app. <a href="https://www.businessinsider.com/mrbeast-burger-team-on-influencer-ghost-kitchens-and-expansion-plans-2021-2?r=creator-startups-lp">Read more about the startup behind the ghost kitchen chain MrBeast Burger</a><h2>Helping creators optimize their finances and the backend of their businesses</h2>Another focus among creator economy startups is helping influencers manage their finances.While these companies are "underhyped," <a href="https://www.businessinsider.com/creator-economy-investor-interview-uta-ventures-caroline-jacobs-2021-6?r=creator-startups-lp">says</a> UTA Ventures' Caroline Jacobs, they are key to providing the "picks-and-shovels backend of the creator economy."One startup, <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8#stir-17?r=creator-startups-lp">Stir</a>, created a payments network that lets creators track their finances, and compensate employees and collaborators directly. Another upstart, <a href="https://www.businessinsider.com/fintech-startup-karat-charge-card-for-youtube-instagram-tiktok-influencers-2020-6?r=creator-startups-lp">Karat,</a> launched a custom charge card designed to meet the spending needs of YouTube, Instagram, and TikTok stars. It looks at a creator's social metrics, like follower count and engagement rates, rather than their FICO score to assess whether they qualify for its card."For typical consumers, using social ranking or grading generally is not a good idea and doesn't work," Karat cofounder Will Kim said. "However, what we're focused on is a segment of businesses that are driven by creative metrics. These are all leading indicators for exactly how your business works."<a href="https://www.businessinsider.com/fintech-startup-karat-charge-card-for-youtube-instagram-tiktok-influencers-2020-6?r=creator-startups-lp">Read more about how fintech startup Karat designed a charge card for influencers</a> Other companies are building tools to support creators financially. Influencer-tech company ChannelMeter launched a cash payment app called "<a href="https://creator.cash/" target="_blank" rel="noopener">Creator Cash</a>," that gives YouTube stars a cash advance on their <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising" source="Orion">advertising</keyword> earnings."A lot of these creators are credit thin," ChannelMeter CEO Eugene Lee <a href="https://www.businessinsider.com/influencer-fintech-channelmeter-launches-youtuber-early-payment-app-2020-7?r=creator-startups-lp">told Insider</a>. "They're underbanked. As these creators grow, they're going to need the support of financial institutions."<a href="https://www.businessinsider.com/influencer-fintech-channelmeter-launches-youtuber-early-payment-app-2020-7?r=creator-startups-lp">Learn more about how finance startups are launching new products designed for influencers</a><h2>Companies developing new ways for creators to distribute content</h2>Another category of creator startups are finding new ways for influencers to connect with fans and distribute content. <a href="https://www.businessinsider.com/mrbeast-and-pewdiepie-eye-facebook-in-new-partnerships-with-jellysmack-2021-4?r=creator-startups-lp">Jellysmack,</a> for example, helps YouTube stars like PewDiePie redistribute their videos onto other apps like Facebook and Snapchat where they can earn additional ad revenue."A lot of creators realize that their time is better spent when they focus on creating content instead of trying to optimize for every platform," Jellysmack cofounder Michael Philippe <a href="https://www.businessinsider.com/mrbeast-and-pewdiepie-eye-facebook-in-new-partnerships-with-jellysmack-2021-4?r=creator-startups-lp">told Insider</a>. "Number one — it's really difficult. And even when they do it themselves, it's obviously very time consuming."<a href="https://www.businessinsider.com/mrbeast-and-pewdiepie-eye-facebook-in-new-partnerships-with-jellysmack-2021-4?r=creator-startups-lp">Read more about Jellysmack's content redistribution strategy here</a><a href="https://www.businessinsider.com/creator-plus-startup-making-movies-starring-creators-influencers-2021-4?r=creator-startups-lp">Creator+</a>, meanwhile, looks for new ways to distribute long-form content that features internet stars. The upstart, which functions as a production company, raised $12 million to produce movies starring digital talent that it will release to fans on a pay-per-view basis. "Our intention is that the movies that we're going to be working on and bringing to the market, we want to be perceived and stand up to any other movie that is being released today," Creator+ cofounder Benjamin Grubbs <a href="https://www.businessinsider.com/creator-plus-startup-making-movies-starring-creators-influencers-2021-4?r=creator-startups-lp">told Insider</a>.<a href="https://www.businessinsider.com/creator-plus-startup-making-movies-starring-creators-influencers-2021-4?r=creator-startups-lp">Learn more about Creator+ and its plans to produce pay-per-view movies with digital stars</a><div type="image" title="Creator+ team" height="1397" width="1867" msid="85328812" hostid="261"></div>And some startups are building tools for creators that focus on a particular content category. The company <a href="https://www.businessinsider.com/tradingtv-is-a-new-livestreaming-app-focused-on-stock-trading-2021-8?r=creator-startups-lp">Trading.TV</a> launched a new Twitch-style platform focused specifically on finance influencers. Creators who join the platform can stream about stocks, ETFs, cryptocurrencies, and other assets like NFTs and playing cards. They can also upload on-demand content to a Trading.TV video library. The company plans to introduce a feature that will let users trade stocks in real-time as they watch livestreams."You could be like a trading card guru or you could be like a sneakerhead that's just been crazy about collecting sneakers forever," Trading.TV CEO Tobias Heaslip <a href="https://www.businessinsider.com/tradingtv-is-a-new-livestreaming-app-focused-on-stock-trading-2021-8?r=creator-startups-lp">told Insider</a>. "It's not just about being a stock analyst or a bitcoin expert or something like that."<a href="https://www.businessinsider.com/tradingtv-is-a-new-livestreaming-app-focused-on-stock-trading-2021-8?r=creator-startups-lp">Read more about Trading.TV's invite-only platform for finance livestreams</a>Here's a list of the creator economy companies we've covered recently:New startups helping creators make money:<ul><li>Pearpop helps TikTok and Instagram creators get paid to collaborate with other users and brands. <a href="https://www.businessinsider.com/pearpop-raises-10-million-to-help-influencers-earn-from-collabs-2021-4?r=creator-startups-lp">Here's how it works.</a></li><li>Pietra is a startup that <a href="https://www.businessinsider.com/pietra-launches-platform-for-influencers-to-create-their-own-products-2021-4?r=creator-startups-lp">connects influencers with designers and manufacturers</a> to create their own products.</li><li>Virtual Dining Concepts <a href="https://www.businessinsider.com/mrbeast-burger-team-on-influencer-ghost-kitchens-and-expansion-plans-2021-2?r=creator-startups-lp">works with influencers like MrBeast to launch "ghost kitchen" restaurant brands</a>.</li><li>Podcorn <a href="https://www.businessinsider.com/famebit-founder-explains-new-podcast-startup-podcorn-ad-rates-2020-12?r=creator-startups-lp">created a marketplace to connect podcasters and marketers</a>.</li><li>Kollyde <a href="https://www.businessinsider.com/startup-kollyde-helps-chinese-brands-with-influencer-marketing-abroad-2021-1?r=creator-startups-lp">helps Asian multinational brands connect with influencers in other markets</a>.</li><li>ProGuides is a <a href="https://www.businessinsider.com/how-much-money-esports-coaches-make-on-proguides-2021-7?r=creator-startups-lp">platform that allows gamers to purchase coaching from high-level players</a>.</li><li>Powerspike <a href="https://www.businessinsider.com/powerspike-connects-twitch-streamers-with-brands-for-sponsorships-2021-8?r=creator-startups-lp">connects Twitch influencers with brands for sponsored campaigns</a>.</li><li>Fourthwall is trying to be a <a href="https://www.businessinsider.com/creator-economy-startup-fourthwall-raises-funding-for-ecommerce-memberships-2021-11?r=creator-startups-lp">one-stop shop for creator monetization and engagement</a>.</li></ul>New companies helping creators optimize their finances and the backend of their businesses:<ul><li>Karat <a href="https://www.businessinsider.com/fintech-startup-karat-charge-card-for-youtube-instagram-tiktok-influencers-2020-6?r=creator-startups-lp">created a custom charge card designed to meet the spending needs of YouTube, Instagram, and TikTok stars</a>.</li><li>ChannelMeter <a href="https://www.businessinsider.com/influencer-fintech-channelmeter-launches-youtuber-early-payment-app-2020-7?r=creator-startups-lp">created a payment app to give cash advances to YouTube stars</a>.</li><li>Stir is a payments network that <a href="https://www.businessinsider.com/top-creator-economy-startups-to-watch-in-2021-vc-investors-2021-8#stir-17?r=creator-startups-lp">helps creators track their finances and compensate employees and collaborators directly</a>.</li><li>MediaKits <a href="https://www.businessinsider.com/josh-richards-media-kit-example-tiktok-youtube-mediakits-startup-2021-9?r=creator-startups-lp">builds media decks for influencers that feature real-time data like audience demographics and views on YouTube and Instagram</a>. </li><li>Able is <a href="https://www.businessinsider.com/startup-able-wants-to-help-creators-manage-money-and-taxes-2021-10?r=creator-startups-lp">building tools to help creators manage their taxes and income</a>. </li></ul>New upstarts helping creators make and distribute their content:<ul><li>Jellysmack <a href="https://www.businessinsider.com/mrbeast-and-pewdiepie-eye-facebook-in-new-partnerships-with-jellysmack-2021-4?r=creator-startups-lp">works with creators to repurpose content from YouTube onto other ad-supported apps like Facebook and Snapchat.</a></li><li>Creator+ <a href="https://www.businessinsider.com/creator-plus-startup-making-movies-starring-creators-influencers-2021-4?r=creator-startups-lp">produces long-form movies featuring internet stars</a>. </li><li>Community and Subtext are betting that <a href="https://www.businessinsider.com/how-text-messaging-helps-influencers-media-brands-reach-fans-customers-2021-1?r=creator-startups-lp">text messaging will surge as a way for influencers to reach fans.</a></li><li><a href="https://www.businessinsider.com/spore-pitch-deck-helped-creator-economy-startup-get-investment-2021-7?r=creator-startups-lp">Spore</a>, Linktree, and Beacons are link-in-bio startups <a href="https://www.businessinsider.com/startups-like-linktree-beacons-and-koji-eye-creator-monetization-2021-5?r=creator-startups-lp">offering webpage tools and money-making features for creators</a>.</li><li>Trading.TV <a href="https://www.businessinsider.com/tradingtv-is-a-new-livestreaming-app-focused-on-stock-trading-2021-8?r=creator-startups-lp">built a new Twitch-style platform focused specifically on finance influencers</a>.</li><li>Stagetime <a href="https://www.businessinsider.com/pitch-deck-raised-1-million-stagetime-linkedin-performing-artists-2021-11?r=creator-startups-lp">wants to be a "LinkedIn for performing artists" as the pandemic lifts</a>.</li></ul>

How creator economy companies are helping influencers grow their businesses

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://pictures.reuters.com/C.aspx?VP3=SearchResult&amp;VBID=2C0BXZ425AZP9&amp;SMLS=1&amp;RW=1467&amp;RH=898&amp;PN=5&amp;POPUPPN=245&amp;POPUPIID=2C0BF1SQ5QDK8">REUTERS/Chris Helgren</a>A sign is seen in a restaurant where a Bitcoin ATM is located in Toronto, Ontario, Canada June 3, 2017.</div></div></div><ul><li>Crypto lawyer: "We're seeing some academic institutions getting involved on a limited basis for strategic reasons."</li><li>Universities around the world are increasingly interested in cryptocurrencies and the blockchain technology that underpins them.</li></ul> LONDON - Some universities on the east coast of the US have begun making small investments into cryptocurrency hedge funds, according to a lawyer in the industry.John Lore, the founder of Capital Fund Law Group, told Business Insider: "We're seeing some academic institutions getting involved on a limited basis for strategic reasons."I can't say the names of [the academic institutions] because that's attorney-client but we have people mostly on the East Coast that have begun doing investments in this space on a fairly modest basis."New York-based Capital Fund Law Group specialises in providing legal services to the hedge fund industry and has <a href="http://www.businessinsider.com/capital-funds-law-group-john-lore-cryptocurrency-hedge-fund-trends-2018-6">advised around 30 cryptocurrency hedge funds on setting up over the last year, according to Lore.</a>Lore said that the majority of investment in these new funds comes from "high net worth individuals and, on a very limited basis, family offices.""Yes there are investors but at this point, investors are putting in very small percentages of their net worth as we would expect and as I believe is appropriate," Lore said.He said he doesn't expect to see institutional investors such as pension funds invest in crypto any time soon, due to regulatory uncertainty and the lack of a track record for many funds. One exception is university endowment funds, some of which have begun to invest in the space on a limited basis."We see academia as a tie between these somewhat young and enthusiastic fund managers and capital raising," Lore said.Universities have been growing increasingly interested in cryptocurrencies and the blockchain technology that underpins it. Blockchain is a shared, uneditable ledger of all transactions and is encoded with complex cryptography.One of the developers of ethereum <a href="http://uk.businessinsider.com/iohk-sponsors-blockchain-research-lab-at-the-university-of-edinburgh-tokyo-tech-2017-2">helped set up blockchain facilities at the universities of Edinburgh and Tokyo,</a> and Ripple this week <a href="http://www.businessinsider.com/ripple-blockchain-research-fund-universities-2018-5">announced a $50 million research fund for blockchain and cryptocurrency</a>. Leading universities around the world are also introducing courses on the technology, <a href="http://www.businessinsider.com/crypto-academic-dr-garrick-hileman-interview-joining-blockchain-paul-krugman-and-nouriel-roubini-and-bitcoin-2018-5">including Cambridge and Oxford.</a><a href="http://www.businessinsider.com/intelligence/future-of-zelle-venmo-and-p2p-payments?IR=T&amp;utm_source=businessinsider&amp;utm_medium=ctgr&amp;utm_term=ctgr_leadgen&amp;utm_content=payments_ctgr_leadgen&amp;utm_campaign=payments_ctgr_leadgen_future-of-zelle"></a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/sallie-krawcheck-impact-investing-diversity-benefits-of-investing-in-women-2018-6">Former Wall Street CEO reveals how most financial products designed for women completely miss the point</a></h3> <div> </div> </div>

You Searched For "tahinis canada bitcoin restaurant" and got 4 results

A small restaurant chain in Canada is plowing all of its profits into bitcoin. Its returned 460% on its investment and is tripling locations during the pandemic

Carla Mozée

More companies, including PayPal and Xbox, are accepting bitcoin and other cryptocurrencies as payment. Others are weighing up their options.

Zahra Tayeb

How creator economy companies are helping influencers grow their businesses

Dan Whateley

Universities are starting to invest in crypto, according to a lawyer in the space

Oscar Williams-Grut

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