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2 mins read

How Taco Bell stays cheap

Fast food prices have soared in recent years, and while Taco Bell isn't immune to these, it's known…

Paige Bruton   


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2 mins read

Taco Bell is giving customers exactly what they want right now: cheap fast-food

Some fast food chains are struggling to boost sales, but Taco Bell is going from strength to streng…

Nora Redmond   


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3 mins read

'Am I delusional?': How to get honest answers according to the former CEO of Pizza Hut, Taco Bell and KFC

David Novak shares the dangers of becoming deluded as an executive and how asking for complete hone…

David Novak   


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China's KFC and Pizza Hut CEO said she spends hours watching her customers eat

Yum China CEO Joey Wat saw Gen Z diners dip fried chicken into mashed potatoes, which gave her the …

Aditi Bharade   


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Taco Bell's CMO eats at the chain every other day. Here's what he always orders.

Taco Bell CMO Taylor Montgomery told Business Insider he always orders the same thing at the fast-f…

Anneta Konstantinides   


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Domino's CEO slams the summer of value meals

The pizza chain saw the number of orders grow across all income groups, even amid a wider fast-foo…

Shubhangi Goel   


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3 mins read

Diners are getting annoyed at how expensive fast food has become and the likes of McDonald's, Taco Bell, and Shake Shack seem to be listening

Fast-food and fast-casual chains say diners should expect smaller price increases this year. Custom…

Grace Dean   


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Taco Bell says that low-income customers are still flocking to its restaurants even as other fast-food chains say they're struggling to hold on to them

Demand for Taco Bell's revamped $3-and-under value menu is higher than expected, the CEO of parent …

Grace Dean   


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1 min read

Taco Bell is launching a business school to teach employees what it takes to become a franchise owner

The idea of Taco Bell Business School is to teach higher-level employees the key skills needed to o…

Zahra Tayeb   


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3 mins read

Starbucks' new CEO has a chance to remake the coffee chain. Analysts say he could overhaul the menu — and more

Chipotle's Brian Niccol could make big changes as Starbucks' CEO, from how the chain attracts young…

Alex Bitter   


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2 mins read

Taco Bell is fighting to cancel a rival's trademark on the phrase 'Taco Tuesday,' saying nobody should have 'exclusive rights'

Taco Bell wants to "liberate" the phrase "Taco Tuesday," which is controlled in 49 states by Taco J…

Alex Bitter   


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3 mins read

Starbucks is betting big that Chipotle's CEO can make it special again. He'll have his work cut out for him

Chipotle CEO Brian Niccol is set to become Starbucks' CEO. He's led a turnaround effort before, whi…

Alex Bitter   


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2 mins read

This is why Taco Bell and McDonald's are suddenly talking about Mercury in retrograde

"No one owns the rights to being a Pisces," or other astrological phenomena, so any business can us…

Mary Meisenzahl   


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1 min read

Yum Brands CEO thanked Pete Davidson and credited Taco Bell's 45 million Mexican Pizzas as the fast food company crushed earnings estimates

Pete Davidson's Taco Bell commercials sent sales soaring for the fast food giant's breakfast menu.

Morgan Chittum   


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1 min read

Taco Bell says the Mexican pizza's return was so popular it has led to a shortage of ingredients

Taco Bell brought the Mexican pizza back less than two weeks ago but said when it's back in stock i…

Mary Meisenzahl   


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3 mins read

Dolly Parton and Doja Cat are making a musical about Taco Bell's Mexican Pizza

Dolly Parton told Insider in January that she thought Taco Bell should bring back the Mexican Pizza…

Anneta Konstantinides   


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2 mins read

Taco Bell uses a counterintuitive strategy to keep customers coming back — here's how it works

Taco Bell removes popular menu items which then leads to buzz and anticipation around their return …

Mary Meisenzahl   


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2 mins read

Taco Bell is officially bringing back the fan-favorite Mexican Pizza

The prayers of more than 170,000 Taco Bell superfans — including Doja Cat and Dolly Parton &m…

Anneta Konstantinides   


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Taco Bell is giving out free burritos as fast food pushes back into breakfast

Taco Bell, Wendy's, and other chains are promoting breakfast again as workers return to offices and…

Mary Meisenzahl   


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2 mins read

Taco Bell's parent company opened a restaurant every 2 hours in 2021, and it shows customers are loving fast food more than ever

Yum Brands, operator of Taco Bell, KFC, and Pizza Hut, opened over 4,100 new restaurants in 2021, a…

Mary Meisenzahl