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Meet Vanessa Sanchez — the Gen Z'er building a swimwear empire worn by Kim Kardashian, Vanessa Hudgens, and the most influential stars
Vanessa Sanchez is owner and founder of Nessy Swimwear, a bathing suit company that's making a name…
Lauren Edmonds
Kylie Jenner's new swimwear is 'cheap,' 'see-through,' and practically unwearable, TikTok reviewers say
After buying a Kylie Jenner swimsuit, one TikToker said the makeup mogul had a "lack of integrity" …
Maria Noyen
TikTokers who criticized Kylie Jenner's swim collection are giving Kim Kardashian's SKIMS line rave reviews
Some TikTokers who reviewed Kylie Jenner and Kim Kardashian's swimwear lines say the SKIMS items of…
Maria Noyen
A Speedo vs 'outdated swimwear' analogy has officially entered the US-China tech war conversation
The US-China chip war is like a swimming meet where one person is in a speedo and the other is in w…
Huileng Tan
Victoria's Secret took a big gamble when it abandoned its popular swimwear line - but analysts still say it was a brilliant move
Victoria's Secret once ruled the underwear market in the US, but in recent years it has lost market…
Mary Hanbury
Victoria's Secret is bringing back swimwear after abandoning it nearly 3 years ago
Victoria's Secret once ruled the underwear market in the US, but in recent years it has lost market…
Mary Hanbury
Kendall and Kylie Jenner are getting closer to snatching up a piece of the $500 million void that Victoria's Secret abandoned
The company said early last year that its swimwear business was worth about $500 million. But …
Mallory Schlossberg
Victoria's Secret just axed a business with $1 billion potential
"We are making these changes to accelerate our growth and to strengthen the business for the long t…
Victoria's Secret's most successful product isn't lingerie
"We're very excited and very pleased with our sport business, especially in our bra category," CEO …
Everlane is having a rare sale on its entire swim collection right now — every style is 30% off
Now through May 21 at 11:59 p.m. PT, you can save 30% on all swimwear at Everlane. We rounded up th…
Amir Ismael
Victoria's Secret brought its swimwear back from the dead, but some shoppers are slamming its prices and saying it doesn't have enough sizes
Analysts were hoping that the comeback of swim would have a positive impact on the brand, which is …
Mary Hanbury
Victoria's Secret has left what was a $500 million business - and now Kendall and Kylie Jenner are trying to snatch it up
There's no set date on when it will launch, but according to the younger Jenner's <div%20style=%…
Mallory Schlossberg
Victoria's Secret made an unprecedented decision - and it might be the savviest move from the company ever
And should Victoria's Secret stop spending its time on swimwear, Santaniello pointed out the brand …
Mallory Schlossberg
The best active swimsuits for women
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Rebecca Carhart,Malarie Gokey
Kim Kardashian's new SKIMS swim gloves are so popular that there's a wait list to buy them
"The Kardashians" star's new SKIMS Swim collection, which launched on Thursday, also includes an $8…
Maria Noyen
TikTok famous 'tan-through' swimwear gives you even worse tan lines than normal — and it's so see-through you can't even wear it to the beach
Tan-through bikinis are all over TikTok, with brands claiming that the mesh fabric prevents tan lin…
Julia Pugachevsky
This model who couldn't get an internship in fashion is now becoming an icon for an industry most retailers ignore
Her most recently launched collection has been hailed as one of the most size-inclusive collections…
Mallory Schlossberg
These companies are fighting for a share of the $500 million business Victoria's Secret abandoned
Aerie is slated for massive growth. In fiscal 2015, comparable sales soared 20%, and for the first …
Mallory Schlossberg
A dad started a swimwear and clothing line for transgender girls inspired by his daughter
Toronto dad Jamie Alexander told Insider that after seeing the lack of swimsuits for transgender ki…
Celia Fernandez
This lingerie company is tapping into a $17.5 billion industry that many retailers ignore
But Adore Me has seen exponential growth over the past few years. In 2012, the company brought…