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<ul><li><keyword id="20623836" type="General" weightage="20" keywordseo="Gala-Precision-Engineering-IPO" source="Orion">Gala Precision Engineering IPO</keyword> has been fully subscribed within minutes after opening.</li><li>The ₹168 crore IPO from the company will close on Wednesday, September 4.</li><li>Gala Precision Engineering Ltd has fixed a price band of ₹503-529 per share</li></ul>The initial public offer (IPO) of Gala Precision Engineering was fully subscribed within minutes of opening for bidding on Monday. The IPO will close on Wednesday, September 4. Gala Precision Engineering is a precision component manufacturer of technical springs like disc &amp; strip springs (DSS); coil &amp; spiral springs (CSS) and Special Fastening Solutions (SFS). The company supplies its products to original equipment manufacturers (OEMs), Tier 1 and channel partners; used in sectors like renewable energy, including wind turbine and hydropower plants, various industrial sectors such as electrical, off-highway equipment, infrastructure and general engineering, mobility segments such as automotive and railways. The initial share sale received bids for 47,77,444 shares against 22,23,830 shares on offer, reflecting 2.15 times subscription, as per NSE data till 11:21 AM. The portion for Retail Individual Investors (RIIs) garnered 3.15 times subscription while the quota for non-institutional investors was subscribed 2.54 times. Gala Precision Engineering Ltd has fixed a price band of ₹503-529 per share for its ₹168 crore <keyword id="19913114" type="General" weightage="20" keywordseo="initial-public-offering" source="keywords">initial public offering</keyword> (IPO). The IPO includes a fresh issue of 25.58 lakh equity shares worth ₹135.34 crore and an offer for sale (OFS) of 6.16 lakh equity shares valued at ₹32.58 crore by promoter group entities and individual shareholders. This aggregates the transaction size to ₹168 crore at the upper end of the price band of ₹529. Proceeds from the fresh issue will be used for setting up a new facility at Vallam-Vadagal, SIPCOT, Sriperumbudur in Tamil Nadu for manufacturing high tensile fasteners and hex bolts; purchase of equipment, plant and machinery at Wada, Palghar in Maharashtra; payment of debt and general corporate purposes. Disclaimer: The content on this website is for informational purposes only and should not be construed as investment advice. We recommend that readers consult certified, qualified, registered advisors for professional and personalised financial advice. With inputs from agencies. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/webstories/realme-13-plus-5g-vs-iqoo-z9s-pro-battle-of-the-under-25000-smartphones/slidelist/112924868.cms">Realme 13 Plus 5G vs iQOO Z9s Pro – Battle of the under ₹25,000 smartphones</a> <a href="https://www.businessinsider.in/stock-market/webstories/baazar-style-retail-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112920678.cms">Baazar Style Retail IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/business/auto/news/upcoming-cars-launching-in-india-in-september-2024/slidelist/112917920.cms">Upcoming cars launching in India in September 2024</a>

Gala Precision Engineering IPO fully subscribed within minutes on day one

<ul><li><keyword id="19925254" type="General" weightage="100" keywordseo="YouTube" source="keywords" meta.keywordsubtype="org" meta.entityname="YouTube" meta.hostid="261" meta.entityid="YouTube">YouTube</keyword> is testing a new subscription tier called <keyword id="23629619" type="General" weightage="20" keywordseo="YouTube-Premium-Lite" source="keywords">YouTube Premium Lite</keyword></li><li>The <keyword id="23644277" type="General" weightage="20" keywordseo="Premium-Lite-plan" source="keywords">Premium Lite plan</keyword> could cost $8.99 per month</li><li>However, it comes with limitations</li></ul> Be it listening to a new song, watching a web-series, searching about a new topic or just casually browsing, YouTube is the go-to app for many users. Earlier this year, a report by Axios had said that Gen-Z is turning towards YouTube and TikTok for research purposes instead of Google. But there's one thing about YouTube that at times leads to frustration - ads. Even though these ads help content creators in making money, users aren't really fond of them. The video platform, addressing such concerns, had launched <keyword id="20184157" type="General" weightage="20" keywordseo="YouTube-Premium" source="keywords">YouTube premium</keyword> back in 2014. This is a premium service that results in many benefits for users at a price - including enjoying ad-free videos. Just recently, the prices of YouTube Premium saw a rise, raising a few eyebrows. Now, if you don't want to pay YouTube Premium fee but still want to get rid of (at least some) ads, there's good news for you. The company might just be working on a new subscription tier that could cost half the price of YouTube Premium and get rid of some ads. <h2>YouTube Premium Lite in works? </h2> According to a report in The Verge, YouTube is testing a new subscription tier called YouTube Premium Lite, offering users a more affordable way to enjoy the platform with fewer interruptions. The Premium Lite plan could cost $8.99 per month, nearly 50% cheaper than the regular Premium subscription, which is priced at $16.99. However, it comes with limitations, including fewer ad-free features and restricted access to <keyword id="19912392" type="General" weightage="20" keywordseo="YouTube-Music" source="keywords">YouTube Music</keyword> and background play. Currently being tested in select markets like Germany, Thailand, and Australia, YouTube Premium Lite aims to strike a balance for users who want an ad-reduced experience without paying for the full Premium perks. While it provides an ad-free experience for most videos, ads will still appear in music and short-form content. <h2>The Indian scenario </h2> As of now, it’s unclear if YouTube will offer an annual subscription option for Premium Lite or whether it will launch in India. If introduced in India, the service could cost around Rs 75, as per an Indian Express report, which is a significant drop from the Rs 149 charged for the full Premium plan. With this new tier, YouTube seems to be hoping to attract users who want fewer ads but don’t require features like offline downloads or YouTube Music’s ad-free experience. YouTube previously tested a similar subscription in 2021 across Europe, but the service was discontinued before it could officially roll out. Whether Premium Lite will prove to be a long-term addition remains to be seen, but it offers an intriguing middle ground for users looking to pay less while enjoying fewer ad interruptions. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/meta-ai-will-be-able-to-remember-your-whatsapp-chat-with-a-new-feature-know-all-about-it/articleshow/114424676.cms" data-type="tilCustomLink" target="_blank">Meta AI will be able to remember your WhatsApp chat with a new feature, know all about it</a> <a href="https://www.businessinsider.in/tech/news/adobe-collaborates-with-coursera-and-others-to-help-people-develop-ai-skills-announces-new-ai-powered-marketing-tool/articleshow/114268779.cms" data-type="tilCustomLink" target="_blank">Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool</a>

YouTube might bring cheaper Premium Lite subscription with fewer ads, all details

Doug Mattison just wanted to cancel his gym membership.The 59-year-old could no longer afford the monthly fee, so a year after he signed up, he went back to the gym's website to cancel it. But it didn't have an option for members to cancel online, so he called the gym and was told he had to come in person. So he went to the gym, but even then he couldn't cancel — he recalls the employees telling him that they didn't "have the ability to stop it or do anything on it" because only his gym's parent company was authorized to cancel his membership. "In the meantime," he says, "they're still charging my account."Mattison, who lives in Ohio, said the whole reason he chose this gym was that it didn't have a binding contract — he assumed that when he no longer wanted to pay for a membership, he'd be able to get out of it. After the parent company's customer-service reps told him they couldn't assist him online or over the phone and did not offer him an alternate route, Mattison reached out to his bank, which ultimately canceled the card he'd used to pay for the membership and told him plenty of customers had trouble getting out of similar services."The bank even said that they see this happening a lot," Mattison said, referring to customers having trouble with cancellations. "They said the good news was that I only gave them a card number instead of my actual account number. Then it's a lot more hassle."While Mattison was glad to have found a solution, it took three months to get free. He described it as "the worst experience I've ever had with any type of membership." And he's not alone — companies have gotten increasingly savvy at trapping customers in what are known as "dark patterns," drawing them in with a shiny new product or discounted subscription that ends up being burdensome to get out of. The tactics companies use to keep people on the treadmill of recurring charges can range from slick, attractive product design to deceptive fraud. And in a world where people seldom read the fine print, consumers don't have much recourse when they find they can't cancel something they no longer want. In a 2022 survey from C+R Research, respondents estimated they spent an average of $86 a month on subscriptions, but when they were asked to individually break down their monthly payments based on their bank statements, they were, in reality, spending an average of $219. Additionally, 42% of respondents indicated they'd forgotten they were continuing to pay for products they no longer used.In an attempt to combat these practices, the Federal Trade Commission on Wednesday finalized a rule known as "Click-to-Cancel" that addresses the issue. The rule, which goes into effect in 180 days, would require most businesses to make the cancellation of subscriptions just as easy as the sign-up process, as well as protect customers from other dark pattern tactics.While the new rule is a strong stab at solving the issue, companies have spent years perfecting their methods of roping in new customers. Florencia Marotta-Wurgler, a consumer-law professor at New York University, told me that most people, no matter how smart they think they are, are vulnerable to traps such as hidden fees, misleading website layouts, or confusing terms and conditions."There's lots of biases that consumers have," Marotta-Wurgler said. "They care more about the immediate rewards than the cost, and a lot of these services are created or designed to exploit these biases to really dangle the shiny object that they want and then just to hide the cost later or when consumers might forget."It isn't an accident that people who want to cancel a subscription often have to navigate a web of bureaucracy and confusion. Erin Witte, the director of consumer protection at the Consumer Federation of America, says companies have spent years honing dark-pattern tactics to maximize recurring revenue."This is all by design. This is a way that companies can make a lot of money," Witte said. "These automatically recurring subscription plans and free-trial conversions, they basically capitalize on people not consenting actively to something over and over again. When you've forgotten that you signed up for it, it's a lot easier to just keep charging and charging and charging."These dark patterns usually involve two steps. First, the company makes it easy or desirable to opt for the recurring charge. Marotta-Wurgler pointed to Amazon's "subscribe and save" feature, in which the online retail giant offers a discount for agreeing to have a certain product delivered monthly. The website makes the subscription the default option during checkout, causing many consumers to enroll without realizing it. Second, the company keeps people subscribed using "negative options," or contracts in which it interprets a consumer's silence or failure to act as an agreement to continue purchasing the product. These frequently take the form of subscriptions that automatically renew unless the consumer cancels, and it's a primary way people find themselves paying for a service they didn't realize they were still being billed for.Some consumers have submitted public comments to the Federal Trade Commission about their frustrations with subscription cancellations. "I and many others have continuously been charged without consent for renewal of products," one person wrote. "The charging should be abundantly clear from the start, as ultimately whether or not the consumer wants to pay should be the consumers choice and not the business."The prevalence of these tactics and of consumer anger prompted the Consumer Financial Protection Bureau to issue guidance last year saying that companies were at risk of violating federal law should they fail to clearly disclose the terms of a negative-option service or make consumers jump through hoops to cancel a subscription. A CFPB official told me that the agency had seen "a lot of problems" with vague disclosures and rage-inducing cancellation processes in which consumers have to repeatedly speak with customer-service representatives for unreasonably long periods, preventing them from articulating their intent to cancel a subscription because they oftentimes cannot remain on hold long enough to do so.In some cases, these issues have led to litigation — the bureau sued TransUnion in 2022 over allegations that the credit-reporting agency "used an array of dark patterns to trick people into recurring payments and to make it difficult to cancel them." These tactics, the bureau alleged, included crafting a website with misleading buttons to give consumers the impression that they could access a credit score for free; instead, clicking the button would sign them up for recurring monthly charges using credit-card information they'd provided to verify their identity. TransUnion said at the time that the bureau's claims were "meritless and in no way reflect the consumer-first approach we take to managing all our businesses." A decision on the case is pending.Consumers are lured into subscriptions across all industries — and Marotta-Wurgler said that without enhanced regulation, such as a requirement to disclose terms of a subscription upfront rather than conceal it in the fine print, companies have few incentives to change their ways."When we're talking about consumer protection, the burden is always on the consumer," she said. "So the consumer needs to make the choice, and it's on the consumer to know what they're signing up for."Some business leaders oppose stricter regulations like the FTC's new Click-To-Cancel rule because they're concerned that making it easier to get out of subscriptions could cause consumers to accidentally miss out on products they still might want. The Association of National Advertisers argued in a public comment to the Federal Trade Commission that "if sellers are required to enable cancellation through a single click or action by the consumer, accidental cancellations will become much more common, as consumers will not reasonably expect to remove their recurring goods or services with just one click." The association added that accidental cancellations could cause customers to miss out on essential items, like food, and it would be burdensome for the customer to once again have to go through the sign-up process to renew their subscriptions. Witte dismissed this sort of thinking as short-sighted, arguing that companies could benefit from making their interfaces more consumer-friendly. "Actual affirmative consent from a consumer," Witte said, would establish trust between the consumer and the company, boosting loyalty. The FTC's new rule would make this sort of assent a reality: companies now have to adjust their sign-up processes so consumers explicitly confirm they want a subscription that automatically renews and understand the terms before they are charged, and companies have to be able to prove that consumers knew what they agreed to before they signed up."The FTC really wants to make sure, with this rule, that consumers are getting what they want and what they understand and what they agree to, and that businesses are serving consumers that want their product, not people who have just forgotten about a subscription or have had too much trouble getting out of it," Witte told me.While free trials and confusing websites can be a money-sucking headache for consumers, many of the methods of keeping people on the hook are legal. In some cases, however, the tactics used by subscription services can tip into outright fraud. Celebrity endorsements are a go-to method to convince consumers to put down their credit-card information, but sometimes the celebrity doesn't even know the company is using their likeness to boost a product. Mark Cuban can attest to this — the "Shark Tank" star told me he'd been featured "thousands of times" in ads for a keto-gummies subscription service. The ads make it appear as if Cuban endorsed the product, which promises health benefits and weight loss, but the endorsement is fake, and Cuban said he hadn't even heard of the product.While there are federal laws designed to prevent companies from lying in their advertising, Cuban argued that it would be "a waste of time" to take any legal action against the company, like sending them cease-and-desist orders, because the companies frequently close and open different legal entities to stay ahead of these claims. Some customers who were deceived by the ads have emailed Cuban asking for help getting out of the subscription. He forwarded me examples of a few of the emails he received: One customer said the gummy ad claimed that all "Shark Tank" investors had endorsed the product, but she ended up being charged an additional $200 for a product the company added alongside the 30-day supply, prompting her to immediately email the company to cancel the order. "This higher transaction will cause my checking account to be over and will cause my rent and utilities to bounce," she wrote. Cuban recommended everyone who signed up for the service to call their bank to cancel the charges.When dark patterns tip into outright scams and fraudulent subscription practices, the experience of being deceived can take a toll on consumers financially and mentally. Witte said consumers often feel like these situations are their fault. In retrospect, customers think they should have noticed red flags or read the fine print before entering their credit-card information. But companies have sophisticated technology to prevent you from looking into any red flags such as subscription pop-up windows that advertise the perks of a product but do not disclose the fine print."It's easy for consumers to look back and use their hindsight and say, 'Man, I really wish I had seen that or looked more carefully at this,'" Witte said. "But it's not always just about consumer awareness, and I think it really is much more about the product of manipulative design process."Rachel VonSiebenhoven, 52, signed up for a membership at her local massage parlor in Colorado in 2012 to treat herself. She said that she initially paid $55 a month but that the price gradually increased while the quality of the service declined. After the pandemic hit, she decided she was no longer getting her money's worth and began the process of canceling her membership in 2023. However, VonSiebenhoven said it took months of back-and-forth with the parlor to discuss refund options because the terms were murky on whether she could get money back after canceling her membership, all while she was charged for services she wasn't using. As of September, she was still trying to get her money back and didn't reach a resolution with the parlor on whether canceling her membership would cause her to forfeit any potential refund."It's just been a constant battle," she told me. "I'm working full time, I'm going to school for my MBA, so I have no time. So I'm hoping they just canceled it because if not, I'm just paying for something and still not able to get anything out of it."There could be some relief on the horizon — the Click-to-Cancel rule is a key step that could result in tangible benefits for consumers, Witte said — but she noted that it does not include a requirement for companies to send consumers annual notices about their subscriptions and provide them with an opportunity to cancel, which would have been an effective safeguard. The FTC is likely being as cautious as possible to avoid lawsuits against the rule, she said.Marotta-Wurgler described the initiative as a step in the right direction. "Companies have been able to get away with this because we've been playing Whac-A-Mole for a very long time," she said. Marotta-Wurgler argued that requiring structural changes in business practices, like implementing a bolstered federal standard for disclosing terms, would help prevent consumers from being lured into dark patterns. More attention at the state and federal levels would also help. Along with litigation from the CFPB, state attorneys general have pursued legal action against big companies over hard-to-cancel subscriptions. Last year, Letitia James, New York's attorney general, sued SiriusXM over claims that the radio company trapped customers in subscriptions and maintained a complicated and burdensome cancellation process. SiriusXM called the allegations "meritless" and asked for the case to be dismissed. The case is still pending.Industries have mastered techniques to maximize their profits by crafting their business models in confusing ways that can lure customers into a subscription without realizing it. With government attention, there's potential for change — but in the meantime, the burden is on the consumer to be vigilant or risk losing money."It can be really time-intensive and confusing and burdensome, and that's frustrating to people. So it's not just about losing money, but it's also wasting a lot of time," Witte said. "That doesn't have to be that way."<a target="_blank" rel="" href="https://www.businessinsider.com/author/ayelet-sheffey">Ayelet Sheffey</a> is a senior economic policy reporter on Business Insider's economy team.

America is trapped in a nightmare of never-ending subscriptions

With the first day of Navratri today (October 3), the festive season in India has officially begun. Each year, various platforms offer intriguing offers around this time and this year is no different. Apple also has some special offers in store for its Indian fans and has kick-started its Diwali 2024 sale today. If you have been thinking to buy the new iPhone or wish to get your hands on the latest <keyword id="19900628" type="General" weightage="20" keywordseo="macbook" source="keywords">MacBook</keyword>, now might be the time. There are a lot of options to choose from and you can enjoy savings across Apple's premium product lineup. Among the key highlights is an instant cashback of up to ₹10,000, available on a wide range of Apple products. For those with American Express, Axis Bank, or ICICI Bank cards, this cashback can be availed instantly at checkout. Furthermore, customers can spread their payments with up to 12 months of No Cost EMI, making the purchase of Apple’s high-end devices even more manageable. <h2>iPhone Deals </h2> The iPhone range is one of the sale’s main attractions. Customers opting for the iPhone 16 Pro or iPhone 16 Pro Max can enjoy an instant cashback of ₹5,000. Similarly, those choosing the iPhone 16 or the iPhone 16 Plus will benefit from the same ₹5,000 discount. For individuals looking for a slightly more affordable option, the iPhone 14 and iPhone 14 Plus come with ₹3,000 cashback, while the iPhone SE offers ₹2,000 off. <h2>MacBook and Mac Discounts </h2> Apple’s MacBook line-up also sees attractive discounts. The latest MacBook Air models, featuring the M3 chip in both 13-inch and 15-inch versions, are available with a cashback of ₹10,000. If you’re looking at the earlier MacBook Air (M2 chip), you can save ₹8,000 instantly. Larger purchases such as the MacBook Pro (14-inch and 16-inch), the Mac Studio, and the iMac 24-inch all come with an appealing ₹10,000 cashback. Meanwhile, the Mac mini is available with a ₹4,000 discount. <h2>iPad Offers </h2> For tablet users, Apple’s iPad range also includes some enticing offers. The iPad Pro, available in 11-inch and 13-inch sizes, provides a cashback of ₹6,000. The iPad Air, also available in 11-inch and 13-inch sizes, offers a ₹4,000 instant discount. Buyers of the standard iPad can benefit from ₹2,500 cashback, while the compact iPad mini is on offer with ₹3,000 cashback. <h2>AirPods Promotions </h2> Fans of Apple’s audio products are not left out, as the AirPods range sees notable discounts too. The AirPods Pro are available with ₹2,000 cashback, while the AirPods 4 offer ₹1,500 off. For those opting for the AirPods 4 with Active Noise Cancellation, there’s a ₹1,500 instant discount. Meanwhile, Apple’s premium AirPods Max headphones are being sold with a significant ₹4,000 cashback. <h2>Free Beats Solo Buds </h2> Apart from cashback, Apple is also giving away Beats Solo Buds for free. If you purchase an iPhone 15 from an Apple store, you can get your hands on the buds at no cost. However, this offer is only valid till tomorrow (October 4) so you better hurry. <h2 style="margin-bottom: 0.7em; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; background: 0px 0px; text-rendering: optimizelegibility;">More savings with Apple's trade-in programme </h2> Adding to the appeal, Apple’s Trade-In programme allows users to exchange their old devices for a discount on their new purchases. This, coupled with the cashback, makes for a compelling offer for those planning an upgrade. Additionally, with select purchases, Apple is providing three months of Apple Music, Apple TV+, and Apple Arcade subscriptions at no extra cost. With these offers, Apple’s Diwali Sale 2024 provides an excellent chance for customers to grab their desired devices at a lower price point. Whether you're upgrading or looking for gifts, this limited-time sale brings significant value, especially with the combined benefits of cashback, EMI options, and trade-in deals. For more information, you can head to Apple’s official website.

Apple Diwali sale in India goes live: iPhones, Macbooks and Airpods get discounts

<ul class="summary-list"><li>Discord is launching Video Quests, its second ad format, as it looks to grow its ads business.</li><li>Video Quests reward viewers with in-game items or profile enhancements for watching ads.</li></ul>The gaming-focused chat app Discord is readying the launch of its second ad format, part of a plan to steadily grow its ads business ahead of a potential initial public offering.Video Quests will reward viewers for watching a video ad, such as with an in-game item, a skin for a character in that game, or a way to augment how their profile appears on Discord.The ads will initially appear in the lower-left area of the app on desktop, via mobile banners, and in the Quests home page.Discord first rolled out ads earlier this year when it introduced Quests — now known as Game Quests — which let games developers and publishers offer users in-game rewards if they streamed their gameplay from a specific game with friends.Until then, Discord had <a target="_blank" class="" href="https://www.wsj.com/articles/a-social-network-without-ads-discord-defies-convention-11615199401">eschewed advertising</a> over concerns it would be too intrusive and that users wouldn't want to share their data with marketers.That's why the company is taking a deliberately slow-and-steady approach to advertising. Both Quests formats are only currently available to games developers and publishers, though Peter Sellis, Discord's SVP of product, said the company would be open to having conversations with gaming-adjacent brands over time.Activision Blizzard's World of Warcraft, Epic Games' Fortnite, and HoYoverse's Genshin Impact have run Quests on Discord this year."Discord is a place where you play games with your friends, so game-related ads feel really good," Sellis told Business Insider in an interview. "We have to be really careful with how we use that kind of superpower."For now, Quests can only be bought directly from the Discord sales team — there's no self-service facility or integrations with third-party ad-buying platforms.<div type="image" title="A Discord Game Quest ad." height="967" width="1440" msid="113915662" hostid="261" sizebytes="58544"></div>Advertisers can target their campaigns by age, geography, and a user's gameplay history. Sellis said the cost of an overall campaign tends to be large but that they are "competitively priced" versus other platforms such as Netflix that launched their ad businesses with sky-high CPMs — the cost-per-mille, or the cost to reach 1,000 impressions — only to later bring them down."Those other platforms gave gone to market with very premium CPMs, sometimes $50-plus in some cases; at Discord we're looking at something that's half of that or even less," Sellis said. (<a target="_blank" class="" href="https://www.businessinsider.com/snap-snapchat-layoffs-peter-sellis-discord-2022-9">Sellis previously worked</a> on business products at Snap, which also came out of the gate with <a target="_blank" class="" href="https://www.businessinsider.com/snapchat-discover-ad-rates-2015-3">large CPMs</a> when it first offered ads on Snapchat.)He added that the design of Quests lends itself to users sharing content with their friends, which boosts the overall impressions a campaign is likely to generate.<h2 id="9001a00a-7836-4fd0-acb8-334ba4e774a6">Discord ad revenue could one day become 'on par' with its subscription business</h2>Growing Discord's advertising revenue will be crucial as the nearly 10-year-old company looks to turn a profit and plot a path towards a potential IPO.Discord's chief executive, Jason Citron, <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2024-03-07/discord-to-offer-rewards-for-gamers-as-app-seeks-profit-in-2024">told Bloomberg</a> in March that "at some point, we'd probably go public." The company has raised around $1 billion in investment to date, according to PitchBook.Right now, the company generates the vast majority of its revenue from its Nitro subscription service, where users pay either $2.99 or $9.99 a month to unlock benefits like high-definition streaming, custom emojis, and the ability to upload larger files. Otherwise, Discord is free to use. It also makes money by taking a 10% commission from developers who sell their games on Discord and when users pay to boost their communities — known as servers — to a bigger audience.<div type="image" title="Peter Sellis, Discord svp of product, headshot" height="3285" width="4380" msid="113915657" hostid="261" sizebytes="330508"></div>The company is expected to generate around $600 million in annual revenue this year, Bloomberg reported in March."I do foresee that advertising could be a very significant contributor to our business, on par with our subscription business, long-term," Sellis said.Discord is currently growing its in-house advertising ranks. It recently hired Adam Bauer, formerly of FaZe Clan, as its <a target="_blank" class="" href="https://digiday.com/marketing/why-discord-is-making-key-hires-to-build-out-its-advertising-business/">VP of sales,</a> and it lists seven open ad sales roles on its careers site.But Discord is a late entrant in a crowded market. While Discord has grown to around 200 million monthly active users, competitors like Meta and Google have billions — as well as precision-targeting, measurement, and brand safety features that Discord doesn't yet offer. A laser focus on the gaming category could also limit its potential pool of advertisers.Hon-Ming Gianotti, strategic industries lead for games at the marketing agency Monks, said that "intimacy" is one of the platform's unique selling points that Discord should attempt to pitch to the advertising community."When you're communicating directly to a group of friends about specific labeled topics or a bunch of people with similar interests to you, you're in a very different type of mindset — you're seeking to actually socialize and communicating with people about real things rather than viewing a thing and reacting in the comments," Gianotti said.For advertisers, he added, "The benefit of being a filter or layer or entity that contributes to that intimate experience is exciting."

How Discord is laying the groundwork for ads to make as much revenue as subscriptions

<ul><li>The <keyword id="22511807" type="General" weightage="20" keywordseo="Google-Pixel-9-Pro-XL" source="Orion">Google Pixel 9 Pro XL</keyword> is the latest flagship offering from Google.</li><li>The device is priced starting at ₹1,24,999 and is available in two variants.</li><li>Here’s my review of the Pixel 9 Pro XL that will help you decide if you should buy the device.</li></ul>Google launched the Pixel 9 series, consisting of the Pixel 9, Pixel 9 Pro and the Pixel 9 Pro XL, the company’s flagship smartphones a few months ago. This time around, Google launched three devices unlike last year Pixel 8 and Pixel 8 Pro smartphones. The Pixel 9 Pro XL is the successor of the Pixel 8 Pro, offering a similar size and features. This year’s Pixel 9 Pro offers flagship hardware while offering a smaller display and battery. With the three devices, Google is offering a similar line-up to Samsung and Apple. I have been using the Pixel 9 Pro XL for a few weeks now, and here’s my detailed review of the latest smartphone from Google. <h2><keyword id="22405856" type="General" weightage="20" keywordseo="Google-Pixel-9-Pro-XL-price" source="Orion">Google Pixel 9 Pro XL price</keyword> and availability</h2>The Pixel 8 Pro has been priced at ₹1,06,999 for the 128GB variant and ₹1,13,999 for the 256GB variant. It comes in Blue, Beige and Obsidian colour options and is available from Flipkart. <h2>In the box</h2><ul><li>Pixel 9 Pro XL smartphone</li><li>USB Type-C cable</li><li>SIM ejector tool</li><li>Documentation</li></ul><h2>Pixel 9 Pro XL specifications</h2> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Specifications </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Display </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.8-inch Quad HD+ LTPO OLED </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Refresh rate </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">120Hz </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Protection </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Corning Gorilla Glass Victus 2 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chipset </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Google Tensor G4 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Variants </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16GB + 256GB and 16GB + 512GB </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rear camera </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">50MP + 48MP + 48MP </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Selfie camera </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">42MP </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Battery </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5,060mAh </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Charging </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">37W </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Wireless charging </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">23W </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fingerprint sensor </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">In-display fingerprint sensor </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Weight </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">221 grams </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Water resistance </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">IP68 </td></tr></tbody></table> <h2>Pixel 9 Pro XL pros and cons</h2><h3>Pros</h3><ul><li>Software and performance </li><li>Camera </li></ul><h3>Cons</h3><ul><li>Price </li></ul><h2>Design and display</h2>Google has overhauled the design of the Pixel 9 Pro XL, making major changes to the design when compared to the Pixel 8 Pro. The search giant has opted for a flat display, flat sides and a revamped camera module. <div type="image" title="Back 2" msid="115487059" hostid="261" sizebytes="64462" caption="&amp;lt;p&amp;gt;Pixel 9 Pro XL rear design&amp;lt;/p&amp;gt;"></div> The device comes in Hazel, Porcelain, Rose Quartz, and Obsidian colour options. I tested the Rose Quartz colour variant of the device. <div type="image" title="right side" msid="115487089" hostid="261" sizebytes="52702" caption="&amp;lt;p&amp;gt;Rounded corners on the Pixel 9 Pro XL&amp;lt;/p&amp;gt;"></div> The device comes with flat sides, with rounded corners for its aluminium frame, that give it a premium feel while holding. At first look, you may get an iPhone-like look, with people even mistaking it for an iPhone during my usage, but this clears up immediately after looking at the pill-shaped camera module. The aluminium frame comes with a glossy finish and is slightly slippery. The aluminium frame also attracts dust fingerprint smudges easily. For these reasons, it might be a good idea to use the device with a case. <div type="image" title="Camera" msid="115487108" hostid="261" sizebytes="28950" caption="&amp;lt;p&amp;gt;The pill-shaped camera module&amp;lt;/p&amp;gt;"></div> It comes with a large pill-shaped camera module that houses the triple camera setup, a temperature sensor and the LED flash. Apart from the camera module, the device comes with Google’s logo at the back. <div type="image" title="Right" msid="115487125" hostid="261" sizebytes="62716" caption="&amp;lt;p&amp;gt;Power button and volume rockers on the right&amp;lt;/p&amp;gt;"></div> The power button and the volume rockers are placed on the right side. Unlike a lot of other devices, the Pixel 9 Pro XL continues to place the power button on top and the volume rockers below it. <div type="image" title="Bottom" msid="115487162" hostid="261" sizebytes="47264" caption="&amp;lt;p&amp;gt;Ports at the bottom&amp;lt;/p&amp;gt;"></div> At the bottom, you get the speaker grille, a USB Type-C port, a microphone and the SIM tray. <div type="image" title="IMG20240818172922" msid="115487276" hostid="261" sizebytes="46502" caption="&amp;lt;p&amp;gt;Pixel 9 Pro XL top&amp;lt;/p&amp;gt;"></div> At the top, you get the mmWave antenna cover and a microphone. <div type="image" title="Ch" msid="115487285" hostid="261" sizebytes="30756" caption="&amp;lt;p&amp;gt;Made in China text on the Pixel 9 Pro XL&amp;lt;/p&amp;gt;"></div> On the left, apart from antenna lines, the device comes with “Made in China” written for some reason. Coming to the display, the Pixel 9 Pro XL comes equipped with a large 6.8-inch Quad HD+ LTPO OLED display with a 1-120Hz refresh rate, up to 3,000 nits brightness and Corning Gorilla Glass Victus 2 protection. <div type="image" title="Display" msid="115487313" hostid="261" sizebytes="72596" caption="&amp;lt;p&amp;gt;Pixel 9 Pro XL display&amp;lt;/p&amp;gt;"></div> The device sports a good display, which offers accurate colours and offers good visibility, even in direct sunlight. The display is excellent, with the high refresh rate offering a good experience while gaming and watching content. <h2>Software and performance</h2>The Pixel 9 Pro XL runs on Android 14 out of the box and is promised to get seven years of Android updates and security patches. The software is the highlight of the Pixel lineup and the Pixel 9 Pro XL is no different. The device offers an Android experience as imagined by Google, the operating system maker. As expected, the device comes loaded with AI features in the form of Gemini. To enable users to make the most out of the AI features, Google is offering a one-year premium subscription to Pixel 9 Pro XL users, giving them access to Gemini Advanced, 2TB of Google Drive storage and more. The device comes pre-installed with Pixel Studio, a new GenAI image generation app from Google, allowing users to generate images easily on the go. You also get access to Gemini Live, a live-chat version of Gemini, which allows for voice-enabled interactions. In what might excite most photography enthusiasts like myself, the device also comes with a more powerful Magic Editor, giving access to a ton of new tools. Talking about AI and photography, the new Add Me feature is excellent, especially for those who often end up being the ones to take group pictures and regret not being in them. The new Add Me feature allows you to take a group picture and then hand your phone to your friend and then join the group for another picture, then using AI to blend them into one image to make the perfect group picture. I used this feature during one of my trips and found it to be quite useful. Once you get the hang of it and remember to stand in the correct place, it works quite well. The Pixel 9 Pro XL is powered by the Google Tensor G4 chipset built on Samsung’s 4nm process. It comes with 16GB of RAM and offers up to 512GB of internal storage. If you are hoping for a drastic performance improvement compared to the predecessor, you might be disappointed. It offers an incremental improvement in performance but can easily handle everything that you throw at it. One area the chipset and the device has improved a lot over the Pixel 8 Pro is thermal management and proper connectivity. These were some of my biggest issues with the last-gen devices and Google has made a significant improvement in this aspect. The Pixel 9 Pro XL is powered by a 5,060mAh battery with 37W wired and 23W wireless charging support. The device offers a day’s battery life with normal usage. <h2>Camera</h2>The camera is the strongest selling point of Pixel smartphones, and unsurprisingly, the Pixel 9 Pro XL excels in this regard. <div type="image" title="Rear cam" msid="115487382" hostid="261" sizebytes="53002" caption="&amp;lt;p&amp;gt;Pixel 9 Pro XL rear camera&amp;lt;/p&amp;gt;"></div> Coming to the camera department, the Pixel 9 Pro XL features a triple camera setup at the back, consisting of a 50MP primary camera with Samsung GN2 sensor with OIS, a 48MP ultra-wide-angle camera with Sony IMX858 sensor and a 48MP 5X telephoto camera with Sony IMX858 sensor with up to 30x digital zoom. <div type="image" title="PXL_20240818_123753737" msid="115487547" hostid="261" sizebytes="186394" caption="&amp;lt;p&amp;gt;Image captured while moving&amp;lt;/p&amp;gt;"></div> The smartphone supports zero shutter lag, which means it captures photos at the same moment you tap on the shutter button. This is very handy when trying to capture moving subjects, especially kids and pets. <div type="image" title="PXL_20240818_124521580" msid="115487564" hostid="261" sizebytes="84032" caption="&amp;lt;p&amp;gt;Image captured in natural lighting&amp;lt;/p&amp;gt;"></div> The smartphone’s daylight camera performance was excellent, with accurate colour reproduction, dynamic range, and well-defined details. The portrait mode is excellent in both daylight and indoor conditions. <div type="image" title="n" msid="115487621" hostid="261" sizebytes="147076" caption="&amp;lt;p&amp;gt;Image captured using night mode&amp;lt;/p&amp;gt;"></div> The Pixel 9 Pro XL also performs excellently in low-light and night conditions, capturing well-detailed, colour-accurate photos despite the challenging lighting conditions. The images turned out to be sharp and clear, with adequate details and minimal noise. On the front, the Pixel 9 Pro XL features a 42MP selfie camera. The front camera can easily capture good selfies in normal lighting and low light conditions. <h2>Verdict</h2>The Pixel 9 Pro XL is the best device in the current Pixel lineup and one of the best Android smartphones out there. The device offers an excellent user experience, a premium design and good cameras. It offers good performance and ample storage, ticking off a lot of the boxes. At the same time, the Pixel 9 Pro XL commands a premium price and while enthusiasts may like the stock Android experience, the lack of customisation may not be everyone’s cup of tea. If you are looking for a stock Android experience with powerful hardware and are willing to pay a premium, the Pixel 9 Pro XL is an excellent option. Disclaimer: The content on this website is for informational purposes only and should not be construed as a purchasing guide or recommendation. We advise readers to do additional research, including hands-on usage of the device at a retail outlet, before making a decision. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-6-review/articleshow/112497472.cms">Samsung Galaxy Z Fold 6 review – the complete package</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-12-review/articleshow/108723955.cms">OnePlus 12 review: A feature-packed device with promising battery back-up</a> <a href="https://www.businessinsider.in/tech/news/asus-rog-zephyrus-g16-review/articleshow/115054981.cms">Asus ROG Zephyrus G16 gaming laptop review – With a big AI boost</a>

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