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<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced its new <keyword id="12584073" type="General" weightage="20" keywordseo="swiggy-one-subscription" source="Orion">Swiggy One subscription</keyword> service.</li><li>The subscription offers unlimited free deliveries and discounts to users.</li><li>The plan is priced at ₹299 for 3 months and ₹899 for 12 months.</li></ul>Food delivery app Swiggy announced on Monday its new subscription plan, dubbed as <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy One</keyword>. The service offers more benefits when compared to the company’s existing Swiggy Super subscription service and will offer free unlimited deliveries and discounts across various Swiggy services. Here’s everything you need to know about the Swiggy One subscription service. <cmsannotation type="cmsannotation" annotationid="Swiggy One – eligible cities" comment="subhead" text="Swiggy One – eligible cities">Swiggy One – eligible cities</cmsannotation> Swiggy One is currently available only in four cities – Lucknow, Pune, Trivandrum and Vijayawada. It will be expanded to over 500 cities in the next two weeks. <cmsannotation type="cmsannotation" annotationid="Swiggy One – subscription price" comment="subhead" text="Swiggy One – subscription price">Swiggy One – subscription price</cmsannotation> Swiggy One will be available with an introductory price of ₹299 for 3 months and at ₹899 for 12 months, which translates to ₹75 per month. Currently Swiggy offers two plans – Bite and Binge. While the Bite plan is priced at ₹129 per month, the Binge plan is priced at ₹199 per month. The two plans will be replaced by Swiggy One and all members will be upgraded to the new plan for the remainder of their membership. Apart from this, existing Swiggy Super members will also get a one-month extension on their membership. <cmsannotation type="cmsannotation" annotationid="Swiggy One membership benefit" comment="subhead" text="Swiggy One membership benefit">Swiggy One membership benefit</cmsannotation> The Swiggy One membership offers unlimited free deliveries from all restaurants along with free Instamart grocery deliveries, something that was missing from Swiggy’s Bite and Binge subscription plans. Instamart orders only above ₹99 will be eligible for free delivery. In addition to this, users can also avail an additional discount of up to 30% on food orders. Users will also be able to avail offers and discounts on Swiggy Genie orders, which allows you to send parcels and get other products from local stores. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/rebel-foods-which-runs-behrouz-biryani-ovenstory-pizza-and-faasos-is-now-worth-over-a-billion-dollars/articleshow/86839518.cms">Rebel Foods — which runs Behrouz Biryani, Ovenstory Pizza, and Faasos — is now worth over a billion dollars</a> <a href="https://www.businessinsider.in/stock-market/news/paytm-has-lost-8-billion-in-valuation-in-two-days-of-listing/articleshow/87840891.cms">Paytm is inching closer to Macquarie's target of ₹1200</a> <a href="https://www.businessinsider.in/advertising/brands/news/theres-a-new-jingle-in-town-as-swiggy-uses-the-power-of-music-to-connect-with-its-audience-and-establish-itself-as-a-last-minute-genie-coming-to-your-rescue/articleshow/87327251.cms">There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue</a>

Swiggy One – membership price, benefits and everything you need to know

Online food delivery platform <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has stopped signing up new users or renewing old subscriptions for its loyalty dining membership programme called 'Pro', as the Deepinder Goyal-run company is working with customers and restaurant partners to craft a new programme. The move comes as fine-dine restaurants are now open across the country after facing a turbulent time in the pandemic, and people now prefer going out with families for dinners. The online food aggregator launched <keyword id="9490437" type="General" weightage="80" keywordseo="zomato-pro" source="Orion">Zomato Pro</keyword> in 2020 and Zomato Pro Plus in 2021, in a bid to let users enjoy extra perks like priority delivery, money-back guarantee and more. The food tech unicorn had renamed its <keyword id="18712" type="General" weightage="50" keywordseo="gold" source="Orion">Gold</keyword> subscription programme as Zomato Pro. The company has already shut its premium aPro Plus' programme. In a statement to IANS, a Zomato spokesperson said that while Zomato Pro and Pro Plus have been loved tremendously by its customers and merchants, "we want it to be even more beneficial, especially for the most engaged customers and merchant partners". "We are taking feedback and working closely with our customers and restaurant partners to craft a new programme. Meanwhile, we are not onboarding new members and merchant partners to Zomato Pro and Zomato Pro Plus," the company spokesperson added. While active members can continue to get their benefits as promised, they will not be able to extend/renew their memberships once their membership tenure expires. Zomato said it promises "to come up with a bigger, better experience very soon". Zomato's competitor <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> also has its own loyalty programme called Swiggy One that allows its members unlimited free deliveries from select restaurants and unlimited free delivery from <keyword id="14779240" type="General" weightage="50" keywordseo="quick-commerce-service" source="Orion">quick commerce service</keyword> <keyword id="9728281" type="General" weightage="50" keywordseo="instamart" source="Orion">Instamart</keyword> on orders more than Rs 99. Zomato reported Rs 185.7 crore in consolidated loss for the quarter ending June 30, compared to a loss of Rs 359.7 crore in the previous quarter. The consolidated revenue saw 67 per cent increase at Rs 1,413.9 crore from Rs 844.4 crore (same quarter last year), and 16.68 per cent up from Rs 1,211.8 crore in the last reported quarter. "Our focus on profitability has sharpened over the past few months with the change in market context, without compromising our focus on growth," said <keyword id="3378387" type="General" weightage="50" keywordseo="zomato-founder" source="Orion">Zomato Founder</keyword> and CEO <keyword id="476451" type="General" weightage="50" keywordseo="deepinder-goyal" source="Orion">Deepinder Goyal</keyword>. He said that the company is focused on spending wisely and continually reinforcing a lean cost culture -- "particularly in a business like ours which is currently loss making". SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/lazarus-hackers-targeting-apple-mac-users-with-fake-job-posts/articleshow/93703334.cms">Lazarus hackers targeting Apple Mac users with fake job posts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indians-spend-half-an-hour-every-day-on-memes-and-thats-gone-up-80-in-the-last-year/articleshow/93702734.cms">Indians spend half an hour every day on memes and that's gone up 80% in the last year</a>

Zomato stops new users, renewals for its loyalty dining programme Pro

<ul><li><keyword id="10896637" type="General" weightage="20" keywordseo="Paras-defence-and-space-technologies" source="Orion">Paras Defence and Space Technologies</keyword> gets subscribed 23.90 times as on the second day of bidding.</li><li>The portion reserved for retail investors has been subscribed 44.65 times.</li><li>Analysts believe the IPO is a good bet for the long term considering it gets 50% of its revenue from government entities.</li></ul>Paras Defence and Space Technologies IPO has been subscribed 23.90 times till 11:59 a.m., on September 22. Overall, investors have bid for 17.06 crore shares as against 68.31 lakh shares offered by the company. Mumbai-based Paras Defence and Space Technologies has grabbed investor’s attention on huge demand for the IPO. On the first day, the IPO was fully subscribed in just one hour of bidding. The initial public offering (IPO) got a good response from investors in terms of subscription compared to other recent IPOs. The majority of the demand was from retail investors as the portion reserved for retail investors was subscribed 44.65 times. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Subscription Status </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyers </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">0.04 times </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Non-institutional </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">6.80 times </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Retail individual </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">44.65 times </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Total </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">23.90 times </td></tr></tbody><tbody></tbody></table>The IPO consists of ₹140.6 crore fresh issue and offer for sale worth ₹30.17 crore by the promoters with a price band of ₹165-175 a share. The company is primarily engaged in the designing, developing, manufacturing, and testing of a variety of defence and space engineering products and solutions. Shares of the Mumbai-based defence company were <a href="https://www.moneycontrol.com/news/business/markets/paras-defence-and-space-technologies-ipo-shares-trade-at-over-125-premium-in-grey-market-7484071.html">reportedly</a> trading at a premium of ₹220 per share, up by over 125% from the price band of ₹165-170. Analysts have recommended subscribing to the IPO for the long term on strong growth prospects. “Company has [a] wide range of products and solutions for both defence and space applications. Company being one of the few players in high precision optics manufacturing for space and defence application in India has strong R&amp;D [research and development] capabilities with focus on innovation and is well positioned to benefit from the government’s “Atmanirbhar Bharat” and “Make in India” initiatives. Also, the company's strong order book gives good revenue visibility going forward,” said analysts at HEM Securities while recommending to subscribe to the IPO for long term. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/zomato-swiggy-ola-uber-app-gig-workers-move-supreme-court/articleshow/86420264.cms">Gig workers move Supreme Court seeking social security benefits from Zomato, Swiggy, Ola and Uber</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/zee-sony-merger-heres-what-sony-is-really-getting-from-zee-entertainment/articleshow/86420990.cms">Zee-Sony merger: Here’s what Sony is really getting from Zee Entertainment</a>

Paras Defence and Space Technologies IPO gets blockbuster demand from investors

<ul><li>Google is all set to launch the <keyword id="21304170" type="General" weightage="20" keywordseo="Pixel-9" source="keywords">Pixel 9</keyword> series globally today, ahead of the India launch on August 14.</li><li>The <keyword id="21001024" type="General" weightage="100" keywordseo="Google-Pixel-9-series" source="keywords">Google Pixel 9 series</keyword> launch event will be live-streamed on the company’s YouTube channel.</li><li>Here’s everything we know so far about the upcoming <keyword id="22767919" type="General" weightage="20" keywordseo="Pixel-9-series-smartphones" source="keywords">Pixel 9 series smartphones</keyword>.</li></ul> Google is scheduled to launch the Pixel 9 series on August 13 globally, followed by an<a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-9-pro-fold-to-launch-in-india-on-august-14-alongside-the-pixel-9-series/articleshow/111855704.cms"> India launch</a> on August 14. The Pixel 9 series is expected to include four devices – Pixel 9, <keyword id="21304169" type="General" weightage="20" keywordseo="Pixel-9-Pro" source="keywords">Pixel 9 Pro</keyword>, <keyword id="22185014" type="General" weightage="20" keywordseo="Pixel-9-Pro-XL" source="keywords">Pixel 9 Pro XL</keyword> and the <keyword id="21729544" type="General" weightage="20" keywordseo="Pixel-9-Pro-Fold" source="keywords">Pixel 9 Pro Fold</keyword>. Unlike last year, the company’s new foldable offering has been included in the Pixel 9 lineup. In addition to this, the company is also set to launch a new Pixel smartphone with a larger display, taking the number of devices in the Pixel 9 series to four. <h2>Pixel 9 series event date and time</h2>The Pixel 9 series is scheduled to launch globally today at 10:30 PM, followed by an India launch on August 14. <h2>How to watch <keyword id="22767920" type="General" weightage="20" keywordseo="Pixel-9-series-launch" source="keywords">Pixel 9 series launch</keyword></h2>The Pixel 9 series launch event will be live-streamed on the company’s website and its<a href="https://www.youtube.com/watch?v=N_y2tP9of8A"> YouTube channel</a>. <h2><keyword id="22767918" type="General" weightage="20" keywordseo="Pixel-9-series-design" source="keywords">Pixel 9 series design</keyword> and specifications</h2>To begin, the Pixel 9 series will be available in new colour options – Dark Grey, Light Grey, Off-White and Pink. The sides of the device will be polished, while the back will be soft matte, just like the<a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8-pro-review/articleshow/107726935.cms"> Pixel 8 Pro</a>. A significant change is the large camera island being used for the new Pixel 9 series. While the vanilla Pixel 9 will feature a dual camera setup, the Pro models are expected to offer a triple camera setup. Starting with the Pixel 9, it is expected to feature a 6.3-inch Full HD+ 120Hz AMOLED screen. It is expected to feature a dual camera setup consisting of a 50MP primary camera and a 48MP ultra-wide-angle camera. It will be equipped with 12GB RAM. The Pixel 9 Pro will also feature a 6.3-inch Full HD+ 120Hz AMOLED screen. The Pixel 9 Pro XL on the other hand will offer a 6.8-inch Full HD+ 120Hz AMOLED screen. Both the devices will feature a triple camera setup at the back consisting of a 50MP primary camera, a 48MP ultra-wide-angle camera and a 48MP telephoto lens. The devices will offer 16GB RAM. The Pixel 9 Pro Fold will offer a 6.3-inch cover display and an 8-inch inner display. The device will offer a triple camera setup consisting of a 48MP primary camera, a 10.5MP ultra-wide-angle camera and a 10.5MP telephoto lens. The new Google Tensor G4 chipset will power all four smartphones. <h2>Pixel 9 series features</h2>As per the marketing material, users who buy the new Pixel 9 series will get a free Gemini One AI Premium Plan subscription for one year. Google is also introducing a Pixel Screenshot feature, that will allow users to save information from screenshots such as events, places, names and more. The Pixel 9 series will get seven years of Pixel Drops and security updates. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/webstories/saraswati-saree-depot-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112457330.cms">Saraswati Saree Depot IPO – Price band to risk factors, all you need to know</a> <a href="https://www.businessinsider.in/business/news/ola-wants-to-re-enter-the-quick-commerce-business-to-take-on-blinkit-and-swiggy-instamart/articleshow/112364583.cms">Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart</a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-market-records-8-growth-in-q2-2024-samsung-takes-the-top-spot/articleshow/112223188.cms">Global smartphone market records 8% growth in Q2 2024, Samsung takes the top spot</a>

Google Pixel 9 series to launch today – How to watch the event, what to expect and more

<ul><li><keyword id="19903807" type="General" weightage="20" keywordseo="Elon-Musk" source="keywords">Elon Musk</keyword> on Tuesday claimed that X, formerly <keyword id="19959118" type="General" weightage="20" keywordseo="Twitter" source="keywords" meta.keywordsubtype="org" meta.entityname="Twitter" meta.hostid="261" meta.entityid="Twitter">Twitter</keyword>, reached a 'record high in usage'</li><li>Musk said that X experienced a total of "417 billion user-seconds globally" in one day. </li><li>In March, XData claimed that 250 million people use X every day for 30 minutes on an average.</li></ul>Tech billionaire and <keyword id="19895433" type="General" weightage="20" keywordseo="Tesla" source="keywords" meta.keywordsubtype="org" meta.entityname="Tesla" meta.hostid="261" meta.entityid="Tesla">Tesla</keyword> CEO Elon Musk claimed on Tuesday that his platform X, formerly Twitter, reached a 'record high in usage'. Musk said that X experienced a total of "417 billion user-seconds globally" in one day. In a post on X, Musk said, "<keyword id="22429276" type="General" weightage="20" keywordseo="X-usage" source="keywords">X usage</keyword> hit another all-time high yesterday with 417 billion user-seconds globally! In the US, user-seconds reached 93B, 23% higher than the previous record of 76B. In a single day." In March, XData claimed that 250 million people use X every day for 30 minutes on an average. "You're absolutely right @XNews. 250 million people use X every day. 550 million people visit the global town square every month. On average, users spend 30 minutes a day on X," the post said. XNews said that X is 'indispensible'. In a post, it said, "X is indispensable - and the numbers prove it! What's the latest @XData?" Musk in October 2022, took ownership of the influential <keyword id="19897919" type="General" weightage="20" keywordseo="social-media" source="keywords">social media</keyword> platform - Twitter in USD 44 billion deal. In the ensuing days, Musk fired top executives, laid off half of the company's staff, formed a content moderation council to review account reinstatements and revamped the platform's subscription service. There have been many changes in the company since Tesla and SpaceX CEO Elon Musk took over, some of which have been rather contentious, such as when he opted to restore suspended accounts. With controversial decisions, Twitter started losing huge amounts of advertisement revenue, after which Musk introduced paid verifications in the form of <keyword id="20038997" type="General" weightage="20" keywordseo="twitter-blue" source="keywords">Twitter Blue</keyword>. Musk, in July 2023, rebranded the platform as X over the summer, replacing the well-known blue bird associated with Twitter. To boost platform engagement, Musk announced on March 28, 2024 that X accounts with over 2,500 verified subscriber followers would be granted free access to Premium features, while those with over 5,000 followers would enjoy Premium+ features at no cost. SEE ALSO:<a href="https://www.businessinsider.in/business/news/zomato-and-swiggy-increase-platform-fee-by-20-food-deliveries-to-get-costlier/articleshow/111758782.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/news/zomato-and-swiggy-increase-platform-fee-by-20-food-deliveries-to-get-costlier/articleshow/111758782.cms" target="_blank">Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier</a><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-summer-launch-event-oneplus-nord-4-pad-2-and-more-to-launch-today/articleshow/111772672.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-summer-launch-event-oneplus-nord-4-pad-2-and-more-to-launch-today/articleshow/111772672.cms" target="_blank">OnePlus Summer Launch Event – OnePlus Nord 4, Pad 2 and more to launch today</a><a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms" target="_blank">IPOs this week – four IPOs to hit the street this week</a>

Elon Musk claims 'record high' X usage

<ul><li><keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has relaunched its Gold loyalty program, offering discounts and special access to subscribers.</li><li>Gold subscribers will get free deliveries and up to 30% discount on food deliveries.</li><li>The company has also announced up to 40% discount for dining.</li></ul>Popular food delivery app Zomato has relaunched its Gold loyalty program, replacing the company’s “Pro Plus” membership that was discontinued in 2021. The <keyword id="7913404" type="General" weightage="20" keywordseo="zomato-gold-membership" source="Orion">Zomato Gold membership</keyword> is expected to be available to members soon. Users who subscribed to the company’s Pro Plus membership will get three months of complimentary Gold membership. <cmsannotation type="cmsannotation" annotationid="Zomato Gold price" comment="subhead" text="Zomato Gold price"><keyword id="16229038" type="General" weightage="20" keywordseo="zomato-gold-price" source="Orion">Zomato Gold price</keyword></cmsannotation> <keyword id="4299597" type="General" weightage="80" keywordseo="zomato-gold" source="Orion">Zomato Gold</keyword> has been launched with an introductory price of ₹149 for three months. The company has not revealed the price for an annual subscription yet. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits" comment="subhead" text="Zomato Gold benefits"><keyword id="16229042" type="General" weightage="20" keywordseo="zomato-gold-benefits" source="Orion">Zomato Gold benefits</keyword></cmsannotation> Zomato has announced several benefits for food deliveries and dining. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits for food deliveries" comment="subhead2" text="Zomato Gold benefits for food deliveries">Zomato Gold benefits for food deliveries</cmsannotation> The biggest benefit that Zomato will offer with Gold is free food deliveries. This will be limited to restaurants within 10 km of you and applicable on orders above ₹199. This is handy for someone who regularly places orders on Zomato. <a href="https://www.businessinsider.in/tech/apps/news/swiggy-one-membership-price-benefits-and-everything-you-need-to-know/articleshow/87848507.cms">Swiggy One</a> offers a similar benefit, offering free deliveries within 10 km of the user on orders above ₹149. In addition to free deliveries, users will also get discounts of up to 30% at over 20,000 restaurants across the country. Zomato will also offer a “no delay guarantee” to Gold subscribers and delayed deliveries will result in the user getting a ₹100 coupon instantly. The final benefit offered under Gold for food deliveries is VIP access during rush hour. Under this, Gold subscribers will still have access to restaurants during high demand, meaning they will get priority over normal users. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefit for dining" comment="subhead2" text="Zomato Gold benefit for dining">Zomato Gold benefit for dining</cmsannotation> Zomato Gold also brings offers for dining. This time, the company has partnered with over 10,000 restaurants across the country, allowing Gold users to get discounts of up to 40% while dining out. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/the-oneplus-11-may-undercut-the-iqoo-11-to-be-the-cheapest-snapdragon-8-gen-2-smartphone-in-india/articleshow/97269913.cms">The OnePlus 11 may undercut the iQOO 11 to be the cheapest Snapdragon 8 Gen 2 smartphone in India</a> <a href="https://www.businessinsider.in/tech/news/logitech-mx-mechanical-keyboard-review-a-premium-mechanical-keyboard-for-professionals/articleshow/97255605.cms">Logitech MX Mechanical Keyboard review – a premium mechanical keyboard for professionals</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-series-to-launch-soon-launch-date-expected-price-and-features/articleshow/97243146.cms">Samsung Galaxy S23 series to launch soon – launch date, expected price and features</a>

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

<ul><li>As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, <keyword id="9613152" type="COMPANY" weightage="20" keywordseo="britannia-cheese">Britannia Cheese</keyword> witnessed an increase in its demand. </li><li>We caught up with <keyword id="917197" type="PERSON" weightage="20" keywordseo="Gunjan-Shah">Gunjan Shah</keyword>, CCO, <keyword id="146218" type="COMPANY" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> to understand if the brand has been able to retain the demand it saw in the beginning and how it has changed its marketing strategy in the unlocking period. </li><li>He also told us how the company transformed its business digitally during the lockdown and all about its biggest digital campaign, Britannia Cheese StarChef starring Saif Ali Khan, that brought in the highest growth for the brand till date. </li></ul>With the pandemic-induced lockdown, consumers started brushing up their cooking or baking skills and eating became more of a family exercise. It brought out people’s hidden talent for cooking, especially among the urban masses, which they were exploring only now, thanks to them staying at home and not having to travel to work everyday. In April, recipe searches also surged on the internet, as people began experimenting with a variety of cuisines ranging from the easy to the complex, gourmet varieties. Cheese became one of the ‘star ingredients.’ Britannia Cheese was quick to recognise this opportunity and it amped up its digital marketing strategy to latch onto the increasing demand for cheese, which became an integral part of consumers’ grocery list -- providing a huge impetus for the growth of the category. As a result, cheese became one of the highest growing food categories during the lockdown. As per Nielsen’s report on COVID-19 Impact on FMCG &amp; Retail, the cheese category saw a 60% growth. The report also highlighted how the rapidly evolving preference of urban consumers includes cheese as part of the monthly shopping cart. <div type="image" title="cheese trend" msid="78258099" hostid="261"></div>(Source: Nielsen RMS) Britannia Cheese saw 300% of its business coming from E-commerce during April to August. To leverage this demand, Britannia executed a three-way plan. Elaborating on the company’s digital plan, Gunjan Shah, CCO, Britannia Industries, said, “We provided ease of discoverability and convenience to new users on key ecommerce platforms like BigBasket by creating Britannia Cheese Brand stores on the home pages for an extended shop-in-shop experience. Secondly, we have tied up with several subscription-based e-commerce platforms like Milkbasket and Supr Daily, which provide daily essentials delivery services across all major metros. This helped us recruit new users, gain consumer retention and increase stickiness by incentivizing purchase frequency. Thirdly, to strengthen the last-mile delivery, we have also entered into partnerships with portals like Dunzo, Swiggy and Zomato which provide superior hyper local grocery delivery services.” Star campaign on digital mediums To become a part of people’s daily meals, Britannia Cheese launched a digital campaign with Saif Ali Khan called Britannia Cheese StarChef. The show transforms Khan into a StarChef as he learns to cook from MasterChef winner Shipra Khanna. It targeted newbie cooks and keen learners and provided easy-to-cook recipes. Sharing the insight behind the campaign, Shah said, “The dramatic rise in in-home cooking since the outbreak of the pandemic, was the key trend that informed the making of the show. We worked on the insight that every home chef is looking for extraordinary dishes that makes her a star in the kitchen! And Cheese is the magical ingredient that has the power to help make those dishes. The adage ‘Life is great, Cheese makes it better!’quite sums up the universal love for cheese. The Britannia Cheese StarChef show hones in on Cheese as that special, star ingredient that turns a good dish into a dish extraordinaire.” It soon became the company's best performing digital campaign. Shah said, “The Campaign was significant on two fronts- first, it is the largest single brand Digital Campaign that Britannia has ever embarked upon and second it has performed the best in terms of the metrics that we track for our digital investments. The Click throughs achieved on our promos have been between 200-250% of the industry benchmarks and the campaign has helped drive a significant spike in growth for Britannia Cheese Year till date. The overwhelming response to the campaign made us take it to mainstream TV media towards the end of August.” Altering marketing strategy with changing times The lockdown period proved to be challenging for companies across business verticals in India. There was no rulebook in place for an unprecedented situation such as a pandemic. However, Britannia Cheese understood the magnitude of the situation. To seize the opportunity, it altered its strategies and concentrated on achieving short-term goals. Sharing how the company responded to lockdown, Shah said, “First and foremost, we responded quickly to the changing consumer preferences by keeping our ears on the ground. The Britannia Dairy Team reached out to over 500 retailers in the first month of the lockdown, analyzed the demand-supply situation and the swiftly emerging consumer trends. Anticipating a rapid uptick in cheese consumption, we worked with our manufacturers to ramp up supply by removing bottlenecks and increasing the supply of the fastest moving formats like Cheese Slices, Cubes, Blocks and ‘Cheezza’. Secondly, on the field, we focused on Pareto outlets to ensure that we get a massive increase in throughput from the same stores. We also mapped geographies displaying a huge shift in consumer awareness and adoption to increase our width and depth of distribution of cheese, in the process leading to a sustained growth in our cheese business and growing revenue from E-commerce by over 300% (Apr-Aug’20).” Changing consumer preferences after lockdown Globally, more than <a href="https://www.marketresearchreports.com/blog/2020/07/07/cheese-market-india-leading-players-industry">3,000</a> varieties of cheese are available for consumption, whereas only about 30 to 40 variants are marketed in India. With the changing preference, this presents a huge opportunity for global and local players to grow in the country. As we start entering the unlock phases, the consumer is demanding a range of products to experiment with. Britannia Cheese is also working on expanding its portfolio to meet this demand. “We have put the focus on new outlets and towns and will scale up both range and depth to ensure that we are ahead of the curve, while continuing to tap the potential of e-commerce platforms. Driving availability of even smaller SKUs like Spreads and Cream Cheese is becoming more important and hence, Britannia is driving the width of availability,” said Shah. “The extended stay-at-home period has led to consumers learning how to use the many available cheese formats for the first time. This has led to inorganic business growth in new stores and new towns. Post unlock phase, it’s imperative for us to nurture these stores and towns through loyalty programs, tracking and monitoring,” added Shah. On the brand’s unlocking strategy, Shah said, “With demand stabilizing, the market is again becoming competitive and hence there is a need to increase investment in the ATL and BTL space. We have now taken Britannia Cheese StarChef content on to TV which still delivers the widest reach for us. We have also increased our in –store investment.” Britannia’s focus is going to be on staying agile and invested in making the most out of the behavioral shifts and macro consumer trends. Vision for the brand Britannia is currently the second-largest player in the Rs 850+ crore Indian retail cheese category. Even post-COVID, it aims to be the consumers’ most preferred ally for culinary experimentation. “We will continue to build preference for Britannia Cheese. In the past few years, a lot of consumers have made us an integral part of their cooking forays and celebrations. We value this and are committed to stay invested with a unique positioning and taste delivery, peerless quality and easy accessibility. We aim to build an ever-expanding consumer franchise firmly rooted in their passion point of cooking,” said Shah.

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020

<ul><li>While safety was always important for the brand, it has now put in place additional safety procedures at its manufacturing facilities including ozone tunnels for disinfecting employees, among other things. </li><li>The brand is also focusing on its direct-to-home offering. It also launched its e-commerce platform to improve accessibility to consumers. </li><li><keyword id="7778097" type="UNKNOWN" weightage="20" keywordseo="Angelo-George">Angelo George</keyword>, CEO, <keyword id="140687" type="COMPANY" weightage="20" keywordseo="Bisleri-International">Bisleri International</keyword> tells us all that the brand has been doing to make sure it is able to deliver safe drinking water to its consumers, while ensuring its employees are safe too.</li></ul>Before the pandemic hit us, the <keyword id="140685" type="PERSON" weightage="20" keywordseo="bottled-water">bottled water</keyword> industry in India had been seeing a healthy 20% growth and was expected to reach Rs 403.06 billion by the end of 2023, according to a report by Research and Markets. However, as the lockdown has led to the closure of offices and most public spaces, the industry has been hit. With hotels, restaurants and cafes (HoReCa) businesses majorly affected and there being no clarity as to when things will get back to normal, with demand coming back, the bottled water industry has also hit a major roadblock. However, one trend that the industry has been witnessing is an increase in the demand for <keyword id="97696" type="PERSON" weightage="20" keywordseo="Mineral-Water">mineral water</keyword> in homes. With more and more people staying back home and becoming increasingly conscious about what they consume, more people are ordering mineral water for even home consumption. We recently spoke to Angelo George, CEO, Bisleri International, who told us that the pandemic has made them focus on their digital presence. The brand is now connecting with consumers digitally and also working hard to facilitate supply even in locations with travel constraints or for places within containment zones. While sanitation and hygiene has also been always critical for the brand, now its mineral water goes through 10 Step Quality Process &amp; 114 tests to ensure safety. Excerpts: Q) We are living in unprecedented times today. How challenging were the initial lockdown days for Bisleri as a brand? The initial stage of the lockdown was quite challenging as processes related to operating permissions for factories, passes for people and finished goods movement were being put into place. It was a time that tested the resilience of the supply chain, distribution network and our ability to adapt and respond dynamically to constraints that were evolving almost on a daily basis. We transitioned to a remote working environment in offices, and yet had to keep our operations running strong. We worked closely with all stakeholders to sustain production and distribution despite constraints. In many states, the Government officials were helpful in facilitating permissions considering that we were classified in the essential services. In spite of all the challenges, the supplies were maintained across all markets, and we ensured consumers had access to safe mineral water. Our sales teams took appropriate safety precautions, braved the risks and delivered Bisleri mineral water to the doorsteps of consumers. Q) Is your supply chain up and running completely? Yes absolutely. In fact we have streamlined our supply chain in response to the growing at home demand for mineral water and other fruit based fizzy drinks. We understood the challenges consumers were facing on ground on account of lockdown and enhanced our servicing ability through direct home delivery. We are working hand-in-hand with our distribution partners who have supported us despite immense challenges on ground. We are connecting with consumers through digital platforms and are facilitating supply even in those locations with travel constraints or are even within containment zones. Most importantly, Bisleri has over 135 manufacturing plants across the country which enables us to service our consumers across all parts of the country. Q) What kind of business impact has the lockdown had on Bisleri? Is there a hope of recovering this year? The segments that are mainly affected are those related to ‘Out of home consumption’ – Horeca, Offices, Entertainment &amp; Travel which contributes a significant share of our business. Offices and shops will gradually start to open up but will take time to become fully active. However, there has been a clear surge in the consumption of mineral water at homes, and this is primarily led by the large packs. Q) People will now be doubly more cognizant about hygiene. How are you making your factories and thereby your products safer? The hygiene and safety norms at our manufacturing units were always in place. Our production and packaging is completely contactless and our mineral water goes through 10 Step Quality Process &amp; 114 tests to ensure that every consumer receives the same pure, safe and healthy drinking water. In light of Covid we have put additional safety procedures at our manufacturing facilities including ozone tunnels for disinfecting employees in the light of COVID. All distribution vehicles are washed externally with soap &amp; sprayed internally with IPA to sanitize after each trip. We have provided protective gear to delivery teams including Gloves, Masks and Sanitizers and have instituted processes to ensure safety for themselves and for consumers and trade. Q) As a leader, what were your learnings from this time? This crisis has no doubt been one the most difficult phases but it has also been an opportunity for me to take more risks, think beyond the limits, work with my team even more closely and lead with a purpose to cater to the needs of the consumers, who have made Bisleri one of the most trusted brands in India. Q) You have recently partnered with Dunzo and Zomato to strengthen your direct to home strategy. How else do you plan to reach your consumers? Will partnerships like this become normal for you in the new world order? The demand for mineral water is increasing and to cater to this demand we have formed strategic partnerships with delivery providers like Zomato, Swiggy, Dunzo and OwO across cities to leverage their reach. Bisleri itself has a very strong distribution network and we have streamlined it to enable Bisleri@Doorstep, an ecom portal to ensure delivery service encouraging consumers to stay at home and order their requirements online. Q) You have launched a D2C campaign called Bisleri@Doorstep where consumers can place orders directly by calling customer service number or by visiting your website. Do you think it will still take people some time to get used to the idea of ordering for water online? How are you planning to bring about this behavioural change? On account of lockdown, there were heavy restrictions imposed on movement of people and consumers were facing many challenges in accessing even basic needs like safe drinking water. We shouldn’t forget that there is great emphasis on hydration as a critical aspect for building immunity. In our commitment to fulfill the increasing demand for safe and healthy drinking water, we introduced the direct-to-home approach where consumers across cities could opt to order directly by contacting Bisleri’s customer care toll free number or sending in their requirement through the website. We received an overwhelming response from the consumers and were able to supply in areas where even shops providing essential items were closed. Consumers have placed enormous trust on Bisleri as a brand and we were able to respond to their expectations with our service reassurance. As part of the larger initiative, we were also educating consumers about how hydration plays a key role in keeping one healthy and boosting immunity. Minerals and trace elements in water is also essential for health which one may not find in tap water or commonly used purification methods like RO &amp; UV purifiers. Q) You have enabled your own e-commerce platform. Was this done specifically during and due to the lockdown? What kind of uptake have you seen on the website? What kind of push do you plan to give to the platform? Consumer behaviour has undergone a dramatic change with the COVID-19 pandemic, and there is a heightened concern on safety and health.We have gathered valuable consumer insights to develop appropriate offerings. We were always planning to launch our e-commerce platform but with the current situation and the constraints faced by consumers, the team turned things around very quickly to launch it well in time. With social-distancing becoming the new norm, there was a shift to online shopping and digital platforms even in the groceries and beverages categories. Through our latest offering, we want to offer convenience to consumers to access a range of Bisleri products, avail discounts and sign up for weekly and monthly subscriptions to get hassle free uninterrupted supplies.

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