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<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced its new <keyword id="12584073" type="General" weightage="20" keywordseo="swiggy-one-subscription" source="Orion">Swiggy One subscription</keyword> service.</li><li>The subscription offers unlimited free deliveries and discounts to users.</li><li>The plan is priced at ₹299 for 3 months and ₹899 for 12 months.</li></ul>Food delivery app Swiggy announced on Monday its new subscription plan, dubbed as <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy One</keyword>. The service offers more benefits when compared to the company’s existing Swiggy Super subscription service and will offer free unlimited deliveries and discounts across various Swiggy services. Here’s everything you need to know about the Swiggy One subscription service. <cmsannotation type="cmsannotation" annotationid="Swiggy One – eligible cities" comment="subhead" text="Swiggy One – eligible cities">Swiggy One – eligible cities</cmsannotation> Swiggy One is currently available only in four cities – Lucknow, Pune, Trivandrum and Vijayawada. It will be expanded to over 500 cities in the next two weeks. <cmsannotation type="cmsannotation" annotationid="Swiggy One – subscription price" comment="subhead" text="Swiggy One – subscription price">Swiggy One – subscription price</cmsannotation> Swiggy One will be available with an introductory price of ₹299 for 3 months and at ₹899 for 12 months, which translates to ₹75 per month. Currently Swiggy offers two plans – Bite and Binge. While the Bite plan is priced at ₹129 per month, the Binge plan is priced at ₹199 per month. The two plans will be replaced by Swiggy One and all members will be upgraded to the new plan for the remainder of their membership. Apart from this, existing Swiggy Super members will also get a one-month extension on their membership. <cmsannotation type="cmsannotation" annotationid="Swiggy One membership benefit" comment="subhead" text="Swiggy One membership benefit">Swiggy One membership benefit</cmsannotation> The Swiggy One membership offers unlimited free deliveries from all restaurants along with free Instamart grocery deliveries, something that was missing from Swiggy’s Bite and Binge subscription plans. Instamart orders only above ₹99 will be eligible for free delivery. In addition to this, users can also avail an additional discount of up to 30% on food orders. Users will also be able to avail offers and discounts on Swiggy Genie orders, which allows you to send parcels and get other products from local stores. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/rebel-foods-which-runs-behrouz-biryani-ovenstory-pizza-and-faasos-is-now-worth-over-a-billion-dollars/articleshow/86839518.cms">Rebel Foods — which runs Behrouz Biryani, Ovenstory Pizza, and Faasos — is now worth over a billion dollars</a> <a href="https://www.businessinsider.in/stock-market/news/paytm-has-lost-8-billion-in-valuation-in-two-days-of-listing/articleshow/87840891.cms">Paytm is inching closer to Macquarie's target of ₹1200</a> <a href="https://www.businessinsider.in/advertising/brands/news/theres-a-new-jingle-in-town-as-swiggy-uses-the-power-of-music-to-connect-with-its-audience-and-establish-itself-as-a-last-minute-genie-coming-to-your-rescue/articleshow/87327251.cms">There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue</a>

Swiggy One – membership price, benefits and everything you need to know

<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> wants to you spend more time with your four legged companions and leave your errands on them.</li><li>Conceptualised and produced by <keyword id="3101007" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas Bangalore</keyword>, the campaign aims to promote Swiggy's membership service.</li></ul> Swiggy has launched a multi-film digital campaign showcasing its new membership program – <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy ONE</keyword>. Conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership. The campaign films produced by Lintas C:EX highlight various scenarios in the protagonists’ life through their pets’ point of view showcasing a shift before and after availing the Swiggy ONE membership. One film shows a cat’s point of view and how much ‘me time’ the cat gets at home while her owner runs errands outdoors; the other film shows a dog’s disappointment on how his owner is never home as he’s constantly making grocery store runs to stock up. Both the scenarios end with the protagonists being able to stay home more, thanks to their membership with Swiggy ONE for all their needs. <div type="Youtube" id="4GSXJDWjKnA" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/4GSXJDWjKnA/mqdefault.jpg"></div> <div type="Youtube" id="GvvqZGDIr_0" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/GvvqZGDIr_0/mqdefault.jpg"></div> Ashish Lingamneni, Head of Brand, Swiggy said, “While the Swiggy ONE membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy ONE can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.” Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how SWIGGY ONE members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. SWIGGY ONE is everything SWIGGY be it Instamart, restaurants, Genie and anything else that comes from the SWIGGY stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.” With Swiggy now offering services beyond food delivery, the brand has extended benefits to its customers of Instamart and Genie as well through Swiggy ONE. The films are live on digital platforms.

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

Online food delivery platform <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has stopped signing up new users or renewing old subscriptions for its loyalty dining membership programme called 'Pro', as the Deepinder Goyal-run company is working with customers and restaurant partners to craft a new programme. The move comes as fine-dine restaurants are now open across the country after facing a turbulent time in the pandemic, and people now prefer going out with families for dinners. The online food aggregator launched <keyword id="9490437" type="General" weightage="80" keywordseo="zomato-pro" source="Orion">Zomato Pro</keyword> in 2020 and Zomato Pro Plus in 2021, in a bid to let users enjoy extra perks like priority delivery, money-back guarantee and more. The food tech unicorn had renamed its <keyword id="18712" type="General" weightage="50" keywordseo="gold" source="Orion">Gold</keyword> subscription programme as Zomato Pro. The company has already shut its premium aPro Plus' programme. In a statement to IANS, a Zomato spokesperson said that while Zomato Pro and Pro Plus have been loved tremendously by its customers and merchants, "we want it to be even more beneficial, especially for the most engaged customers and merchant partners". "We are taking feedback and working closely with our customers and restaurant partners to craft a new programme. Meanwhile, we are not onboarding new members and merchant partners to Zomato Pro and Zomato Pro Plus," the company spokesperson added. While active members can continue to get their benefits as promised, they will not be able to extend/renew their memberships once their membership tenure expires. Zomato said it promises "to come up with a bigger, better experience very soon". Zomato's competitor <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> also has its own loyalty programme called Swiggy One that allows its members unlimited free deliveries from select restaurants and unlimited free delivery from <keyword id="14779240" type="General" weightage="50" keywordseo="quick-commerce-service" source="Orion">quick commerce service</keyword> <keyword id="9728281" type="General" weightage="50" keywordseo="instamart" source="Orion">Instamart</keyword> on orders more than Rs 99. Zomato reported Rs 185.7 crore in consolidated loss for the quarter ending June 30, compared to a loss of Rs 359.7 crore in the previous quarter. The consolidated revenue saw 67 per cent increase at Rs 1,413.9 crore from Rs 844.4 crore (same quarter last year), and 16.68 per cent up from Rs 1,211.8 crore in the last reported quarter. "Our focus on profitability has sharpened over the past few months with the change in market context, without compromising our focus on growth," said <keyword id="3378387" type="General" weightage="50" keywordseo="zomato-founder" source="Orion">Zomato Founder</keyword> and CEO <keyword id="476451" type="General" weightage="50" keywordseo="deepinder-goyal" source="Orion">Deepinder Goyal</keyword>. He said that the company is focused on spending wisely and continually reinforcing a lean cost culture -- "particularly in a business like ours which is currently loss making". SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/lazarus-hackers-targeting-apple-mac-users-with-fake-job-posts/articleshow/93703334.cms">Lazarus hackers targeting Apple Mac users with fake job posts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indians-spend-half-an-hour-every-day-on-memes-and-thats-gone-up-80-in-the-last-year/articleshow/93702734.cms">Indians spend half an hour every day on memes and that's gone up 80% in the last year</a>

Zomato stops new users, renewals for its loyalty dining programme Pro

<ul><li><keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> has relaunched its Gold loyalty program, offering discounts and special access to subscribers.</li><li>Gold subscribers will get free deliveries and up to 30% discount on food deliveries.</li><li>The company has also announced up to 40% discount for dining.</li></ul>Popular food delivery app Zomato has relaunched its Gold loyalty program, replacing the company’s “Pro Plus” membership that was discontinued in 2021. The <keyword id="7913404" type="General" weightage="20" keywordseo="zomato-gold-membership" source="Orion">Zomato Gold membership</keyword> is expected to be available to members soon. Users who subscribed to the company’s Pro Plus membership will get three months of complimentary Gold membership. <cmsannotation type="cmsannotation" annotationid="Zomato Gold price" comment="subhead" text="Zomato Gold price"><keyword id="16229038" type="General" weightage="20" keywordseo="zomato-gold-price" source="Orion">Zomato Gold price</keyword></cmsannotation> <keyword id="4299597" type="General" weightage="80" keywordseo="zomato-gold" source="Orion">Zomato Gold</keyword> has been launched with an introductory price of ₹149 for three months. The company has not revealed the price for an annual subscription yet. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits" comment="subhead" text="Zomato Gold benefits"><keyword id="16229042" type="General" weightage="20" keywordseo="zomato-gold-benefits" source="Orion">Zomato Gold benefits</keyword></cmsannotation> Zomato has announced several benefits for food deliveries and dining. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefits for food deliveries" comment="subhead2" text="Zomato Gold benefits for food deliveries">Zomato Gold benefits for food deliveries</cmsannotation> The biggest benefit that Zomato will offer with Gold is free food deliveries. This will be limited to restaurants within 10 km of you and applicable on orders above ₹199. This is handy for someone who regularly places orders on Zomato. <a href="https://www.businessinsider.in/tech/apps/news/swiggy-one-membership-price-benefits-and-everything-you-need-to-know/articleshow/87848507.cms">Swiggy One</a> offers a similar benefit, offering free deliveries within 10 km of the user on orders above ₹149. In addition to free deliveries, users will also get discounts of up to 30% at over 20,000 restaurants across the country. Zomato will also offer a “no delay guarantee” to Gold subscribers and delayed deliveries will result in the user getting a ₹100 coupon instantly. The final benefit offered under Gold for food deliveries is VIP access during rush hour. Under this, Gold subscribers will still have access to restaurants during high demand, meaning they will get priority over normal users. <cmsannotation type="cmsannotation" annotationid="Zomato Gold benefit for dining" comment="subhead2" text="Zomato Gold benefit for dining">Zomato Gold benefit for dining</cmsannotation> Zomato Gold also brings offers for dining. This time, the company has partnered with over 10,000 restaurants across the country, allowing Gold users to get discounts of up to 40% while dining out. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/the-oneplus-11-may-undercut-the-iqoo-11-to-be-the-cheapest-snapdragon-8-gen-2-smartphone-in-india/articleshow/97269913.cms">The OnePlus 11 may undercut the iQOO 11 to be the cheapest Snapdragon 8 Gen 2 smartphone in India</a> <a href="https://www.businessinsider.in/tech/news/logitech-mx-mechanical-keyboard-review-a-premium-mechanical-keyboard-for-professionals/articleshow/97255605.cms">Logitech MX Mechanical Keyboard review – a premium mechanical keyboard for professionals</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-s23-series-to-launch-soon-launch-date-expected-price-and-features/articleshow/97243146.cms">Samsung Galaxy S23 series to launch soon – launch date, expected price and features</a>

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

New Delhi, May 11 () Leading online food ordering platform Swiggy on Monday said Marriott International's delivery service initiative will now be available in more cities through an agreement with the hospitality major.The association will be the first of its kind for Marriott International hotels across India, as they adapt to this new model for home delivery service, Swiggy said in a statement.To start with, over 20 hotels in cities such as Bengaluru, Kolkata Chandigarh, Delhi, Chennai, Hyderabad, Agra, Pune, Mumbai, Coimbatore and Goa will be listed on the company's platform, it added."We are pleased to see Swiggy becoming one of our innovative partners. Their strong market credibility and advanced distribution network allows us to offer a satisfactory experience in this ever changing and sensitive environment," Marriott International South Asia VP Neeraj Govil said.This partnership will benefit the company's 'Marriott on Wheels' initiative in the new normal as it feels food deliveries will be the new continuum going forward, he added."As a preferred partner of Marriott International, one of the largest brands in the modern hospitality industry, we are delighted to come together and offer popular restaurants by different marques of Marriott on the Swiggy app," Swiggy COO Vivek Sunder said.This association will deliver curated assortments from Marriott on Wheels to customers and bring their favourite cuisine and delights right to their doorstep, he added.Swiggy will execute 'no-contact' deliveries on all pre-paid orders, which involve a delivery partner leaving the food at the doorstep rather than an in-person exchange, the statement said.Both companies also have plans to expand the service to more hotels in other cities, it added. AKT BAL

Marriott International partners with Swiggy for food delivery initiative

<ul><li>Established <keyword id="982553" type="PERSON" weightage="20" keywordseo="Indian-startups">Indian startups</keyword> are looking at ways to expand their boundaries and are thus encroaching each other’s territories. </li><li>Investors too have been backing up these expansion plans. </li><li>So, it brings up the near possibility of a consolidated market in India.</li></ul>India has grown to be the world’s third largest startup ecosystem, with over 20 unicorns some of which have already established a global foothold. But as India’s number of startups keeps growing, there’s also another unique problem that exists - established startups are looking at ways to expand their boundaries and are thus encroaching each other’s territories. Most recently, <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> made news for venturing into grocery delivery, a segment that has been dominated by startups like BigBasket and Grofers or even the delivery services startup Dunzo. Oyo is reportedly looking at entering the foodtech sector by acquisition of Freshmenu to offer more services to its customers. Paytm which has managed to stay in the news throughout last year for good and bad news, has already been experimenting by venturing into several different verticals like e-commerce (Paytm Mall), ticketing (giving competition to the likes of BookMyShow and MakeMyTrip), and of course, how can one ignore its big entry into the world of banks with the payments bank. So what’s making these startups force an entry into another’s territory? Vivek Durai, founder of paper.vc, a data platform for business intelligence and innovation, told Business Insider that one of the reasons could be simply laziness. “It means they did not have a well-thought out plan to achieve brand and product superiority in their growth vertical. It means that their financing rounds have involved significant amounts of introspection about their ability to sustain in a lead purely on the basis of their existing value proposition,” said Durai. But there’s a silver lining. Investors too have been backing up these expansion plans of startups, proving that these startups are showing space for growth beyond their current segment. And Durai says this is the other reason - an organic one. “The territories they enter are 'features' in a product roadmap and are logical next steps to deliver better value to customers which signals alignment,” he said. While startups might not be consciously encroaching into each other’s segments for growth, what it essentially boils down to is how they are planning their growth. Neha Singh, co-founder and CEO of data analytics platform Tracxn believes that it’s a product-oriented approach – whether these companies are focusing on a single offering or multiple. “In the US, companies are typically focussed on one particular product while Chinese companies have a different approach where they diversify much earlier. Which one is a better strategy is still an open debate especially when India has seen both sides of the coin,” said Singh. The choice between single strategy or multi-strategy approach has been seen in various Indian companies. “When you initially start with one product and then diversify, companies realise it’s difficult to handle and obviously, their burn increases. So while companies can meet with success on the multi-strategy approach, they might sometimes go through a heartbreak too,” said Singh. For example, a BookMyShow has essentially stuck to its basic offering of booking tickets, while a Paytm has diversified into multiple different segments. And there’s one lesson to learn – Paytm has the backing to burn cash. It remains to be seen what works out in the Indian market but with acquisitions and mergers heating up the Indian startup space, there strikes the pertinent question – is the Indian startup world headed towards consolidation? “Eventually, yes. But given that the market itself is evolving, growing slowly – the middle class is still too small compared to China. The need of the hour is to kickstart a production-based economy where Indians are able to spend more money simply because the Indian economy is benefiting from export income,” said Durai. See Also: <a href="https://www.businessinsider.in/paytm-takes-on-airbnb-makemytrip-oyorooms-and-trivago-with-its-latest-offer-hotel-bookings/articleshow/67755276.cms">Paytm is competing with almost everyone in Indian e-commerce</a> <a href="https://www.businessinsider.in/oyo-rooms-eyeing-acquisition-of-freshmenu/articleshow/68112104.cms">Oyo wants a bite of foodtech, may acquire Freshmenu: Report</a> <a href="https://www.businessinsider.in/swiggy-and-bigbasket-will-battle-softbank-and-mukesh-ambani-in-online-grocery/articleshow/68204293.cms">Online grocers are back in business in India with billions more to burn – and that may be good for consumers</a>

You Searched For "swiggy one benefit" and got 6 results

Swiggy One – membership price, benefits and everything you need to know

Rounak Jain

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

BI India Partner

Zomato stops new users, renewals for its loyalty dining programme Pro

IANS

Zomato Gold re-launched with free deliveries, VIP access, up to 40% discount on dining, and more

Sourabh Jain

Marriott International partners with Swiggy for food delivery initiative

PTI

Do Swiggy, OYO, and Paytm lack Silicon Valley’s planning and conviction?

Sanchita Dash

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