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<ul><li>Over the years, jingles have proven to be effective for brands in helping them differentiate themselves and create a unique identity.</li><li>However, we haven’t heard too many jingles lately. Much to our delight, a Genie has finally heard our prayers and granted our wish.</li><li>There’s a new jingle in town that the internet is humming to. It is <keyword id="9167642" type="General" weightage="20" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>’s ‘<keyword id="12405659" type="General" weightage="20" keywordseo="genie-dekh-lega" source="Orion">Genie Dekh Lega</keyword>.’</li></ul>Remember those old, golden days when you would actually turn on your television’s volume during a commercial break to hear ‘Washing Powder Nirma’ or Badshah Masala’s jingle and your whole family would join in and hum along? Be it Lijjat Papad from the 90s or Idea’s Hunny Bunny from the early 2000s, jingles hold a special place in our hearts. They are still fresh in our memories like they were launched yesterday. Over the years, jingles have played a critical role in building a brand’s identity -- helping them stand apart from the crowd because jingles stick and leave a long-lasting impression on consumers’ minds. However, lately, we haven’t been hearing too many jingles in India. Granting our wish to revisit these old days, <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Genie has come up with the new earworm, a jingle called ‘Genie dekh lega.’ <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Conceptualised by Schbang, Swiggy has launched a new campaign that aims to position it as a brand that comes to its consumer’s rescue even at the eleventh hour. With a catchy jingle that will make a home in your mind, Swiggy reminds the audience that no matter how small the item is -- be it a lehenga or a charger or sending a Diwali gift to your loved ones -- it will deliver it to you or for you. Commenting on the release of the film, Rishabh Pande, Creative Lead at Schbang said, “When you land a brief from Swiggy India, you need to tell yourself as a creative to take the excitement down a notch and channel that energy to create work that takes creativity up a notch. This film isn’t memorable because it chose to explore humour, like all Swiggy ads, but because it chose to explore and own a category unlike any Swiggy ad we’ve seen before. That’s where the idea of this ear-worm was born and boy does it deliver.” Sneha John, Director, Marketing at Swiggy said, “Festivals like Diwali see a lot of consumers using Genie to run last minute errands for the home or to send sweets and homemade treats to family and friends. With this film, we want to showcase Genie as an always dependable service that comes to your aid for last minute Diwali shopping and party needs.” According to the Oxford Dictionary, a Genie is a spirit of Arabian folklore, as depicted traditionally imprisoned within a bottle or oil lamp, and capable of granting wishes when summoned. Swiggy has been focusing on establishing its delivery associates as superhumans of sorts, a genie, to be precise. It grants your wishes anytime you summon it and deliver to you in a jiffy -- as if appearing from thin air. Before the ‘Genie Dekh Lega’ advertisement, Swiggy ran a campaign called ‘Swiggy Genie’s got your back.’ It shows how Swiggy can share the load if you have got a lot on your plate and pick up your grocery for you. <div type="Youtube" id="Rqjyt2iTlMI" title="Tired of being a running Ranjith? Swiggy Genie's got your back!" thumbUrl="https://i.ytimg.com/vi/Rqjyt2iTlMI/mqdefault.jpg"></div> <div type="Youtube" id="8gEcscom18s" title="On the go all day? Swiggy Genie is here to help." thumbUrl="https://i.ytimg.com/vi/8gEcscom18s/mqdefault.jpg"></div> When the Indian Government announced the country's first lockdown last year in March 2020 and said that only essential service providers were allowed to function, Swiggy came up with the idea of launching Swiggy Genie. Whether it was flu medicine or healthy food, Genie has been helping end-users to make instant deliveries from one point to another. Client: Swiggy India Agency: Schbang Production House: Schbang Motion Pictures Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam Director: Nilay Singh Cinematographer: Jay Charola Executive Producer: Raashi Priya Nahata Associate Producer: Rahul Rohra Music Composer - Kanishk Seth Chief Assistant Director: Sohil Kohli Line Producer - Durgesh Dadhich (OMG Productions) Production Manager - Lalit Sippy DA - Gaurav Ahuja 2nd AD: Rishabh Sharma Art Director: Prince and Team Costume Stylist: Vidhi Gurnani Hair and Makeup - Priti Pannu Vice President- Isha Amin Group Solutions Manager - Sanjana Jaikishin Rohera Creative Director - Aditya Mehendale Group Creative Manager- Tanaiya Saigal Creative Lead - Rishabh Pande Sr. Creative Strategist- Pearl Alex Account Lead- Mehernaz Mistry Sr. Solutions Strategist - Janya Sindhu Business Development Manager- Radhika Raheja Sr. BD Executive- Jinita Shah Creative Strategist- Simran Kumar, Rebecca D'silva Cast - Manoj Mathew, Shruti Puranic, Usha Palan, Vallabh Gada, Myra Shah Support Cast- Deven Patel, Devendra Ahirwal, Nihal Nischal, Gaurav Ahuja, Rishabh Pande, Rishabh Sharma, Prakhar Casting Director- Shubham Tiwari and Team Offline Editor - Vishnu Prasad Designer - Ayushi Bhawsar and Abhishek Shigwan Animation- Nitin Malekar Colourist- Christian Leivia Online- After Studio Sound Mix and Master - Kardam 1st AC- Kshitij Singh Gaffer- Rajesh Singh Focus Puller- Chandan Yadav Camera Equipment - Uni10 Media Works Pvt Ltd Light Equipment - Light World Storyboard - Akhilesh Catering - Nathmauli Spot Team - Noor Alam Sheikh and team Accounts - Suryakant Bondre, Prathamesh Patkar and Kailas Salunke Location- SS bunglow Location manager- Laxman Rathore and team Office Boy - Vaibhav Kamble

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

<ul><li>In a quirky new campaign by <keyword id="9167642" type="General" weightage="80" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>, <keyword id="6454936" type="General" weightage="20" keywordseo="santa-claus" source="Orion">Santa Claus</keyword> is seen looking for a job because he has outsourced his gift delivery work to <keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword>.</li><li>The campaign has been conceptualised by <keyword id="2805202" type="General" weightage="20" keywordseo="dentsu-webchutney" source="Orion">dentsu Webchutney</keyword>.</li></ul><keyword id="8206" type="General" weightage="20" keywordseo="christmas" source="Orion">Christmas</keyword> is all about food, laughter, and presents! Every year we wait for Santa, the world’s favourite gift bearer to deliver our Christmas presents. Meanwhile, friends and colleagues play Secret Santa and parents set up Christmas trees and decorations. But this year, there is an important announcement for them from Santa himself–he is not doing the job and is looking for a career change. And has reached out to thousands of potential employers via LinkedIn, digital ads, emails, flyers, business cards, posters and even a video resume! Well, if Santa is not doing this job, who is? The word around town is that Santa has delegated all of his deliveries to Swiggy Genie. Be it chocolates, sweets, toys, clothes, or any other presents that Santa would have generally delivered – Swiggy Genie is here to help him while he explores other career options. Swiggy’s #SantaOpenToWork campaign conceptualized by Webchutney is a quirky and timely way of depicting how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is. As part of the campaign, Swiggy dropped in Santa’s flyers and business cards with a special QR Code with their Genie and Instamart orders. Scanning the QR code leads to a delightful video of Santa sharing his video resume on YouTube. <div type="Youtube" id="GXQH0bS2_DM" title="Santa's Resume" thumbUrl="https://i.ytimg.com/vi/GXQH0bS2_DM/mqdefault.jpg"></div> To drive even more intrigue, Swiggy has also put-up unbranded tear-able posters across offices, so that they can target employers at the source. Office goers can tear the contact information and share it directly with each other and their HRs, and check out Santa’s video resume online. He also had digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts which people can click to find his video resume. While Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries!

Swiggy Genie's new campaign has Santa Claus looking for a career change ahead of Christmas

<ul><li>Indian foodtech unicorn <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> is reportedly scaling down its grocery and fresh produce deliveries. </li><li>However, the $3.6 billion startup said that it will continue to focus on meat, seafood, gourmet and its instant grocery delivery service — Instamart.</li><li>Even though Swiggy operates food delivery services in 500 cities, its grocery delivery service will now be restricted to 20 cities.</li></ul>Indian foodtech unicorn Swiggy is <a href="https://entrackr.com/2020/12/exclusive-swiggy-moves-away-from-grocery-and-fresh-produce-delivery/">reportedly</a> scaling down its grocery and fresh produce deliveries. “We expanded our services across the country during the lockdown as consumers turned to Swiggy not just for food but also other essentials. Given that movement restrictions have been eased, we are rolling back grocery delivery and focusing on offerings like <keyword id="9167642" type="UNKNOWN" weightage="20" keywordseo="Swiggy-Genie">Swiggy Genie</keyword> where consumers can shop from any store in the city including groceries &amp; essentials or pick-up and drop-off packages,” said a Swiggy spokesperson. However, not everything will be toned down. The $3.6 billion startup said that it will continue to focus on meat, seafood, petcare gourmet and its essential delivery service Instamart, which delivers products like groceries, fresh fruits &amp; vegetables, personal care items among other things. “With a delivery promise of 30 to 45 minutes, Instamart is rapidly becoming a favourite among consumers (in Bangalore and Gurgaon) while unlocking a new dimension of convenience retailing in India,” said the spokesperson. Even though Swiggy operates food delivery services in 500 cities, it has said that it will restrict grocery to about 20 cities. “Pre-COVID, 80% of Swiggy’s business was food delivery, and the remaining came from other segments. The company expects this ratio to change to 50-50 in the next 2 to 3 years, with increased contribution from grocery, cloud kitchen, etc,” said a Goldman Sachs report from November, 2020. Interestingly, Swiggy’s rival <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword>, which had also forayed into grocery delivery with the Zomato Markets feature had earlier said that it was scaling down the service. Both the unicorns had ramped up their offerings in <keyword id="1392240" type="PERSON" weightage="20" keywordseo="grocery-retail">grocery retail</keyword> during the coronavirus lockdown when the segment saw a massive boom. This leaves the market with players like JioMart, Amazon, Flipkart, Grofers and BigBasket, which is reportedly in talks with the Tata Group for an investment. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/steadview-capital-invests-in-softbank-backed-logistics-unicorn-delhivery-founder-eyes-an-ipo-in-the-next-15-months/articleshow/79732530.cms">Steadview Capital invests in SoftBank-backed logistics unicorn Delhivery – founder eyes an IPO in the next 15 months</a> <a href="https://www.businessinsider.in/business/startups/news/indian-saas-startup-zenoti-enters-the-unicorn-club-with-a-160-million-funding/articleshow/79734387.cms">Another unicorn – Indian SaaS startup Zenoti enters the coveted club with a $160 million funding</a>

After Zomato, Swiggy scales down its grocery marketplace operations – leaving more space for JioMart, BigBasket, Amazon and others

<ul><li>Swiggy’s fifth annual StatEATstics report takes a look at all that India Swiggy-ed this year Swiggy StatEATstics 2020: The World from Home (WFH) edition.</li><li>As per the report, Over3 lakh new users made their <keyword id="10475900" type="UNKNOWN" weightage="20" keywordseo="swiggy-debut">Swiggy debut</keyword> by ordering in a Chicken <keyword id="41887" type="PERSON" weightage="20" keywordseo="biryani">Biryani</keyword>.</li></ul>As <keyword id="9276116" type="UNKNOWN" weightage="20" keywordseo="contactless-food">contactless food</keyword> became the norm in the pandemic-hit year, online delivery platform Swiggy on Tuesday said that some form of biryani was ordered more than once every second while home-cooked food was one of the most ferried items in 2020. The chicken biryani reaffirmed its place as India's favourite dish. For every veg biryani, there were six chicken biryani orders. Over 3 lakh new users made their Swiggy debut by ordering in a chicken biryani, according to the data from fifth edition of Swingy's annual 'StatEATstics' analysis. "While we delivered 5 times as many orders to 'Home' addresses compared to 'Work' addresses between January and March, that number rose to 9 times as many Home orders vs. Work orders in April and May," the report mentioned. Missing office cappuccinos and masala chais while working from home, lakhs of hardworking <keyword id="10475899" type="UNKNOWN" weightage="20" keywordseo="swiggy-users">Swiggy users</keyword> ordered varieties of tea and coffee. Swiggy also delivered over two lakh pani puri orders post-lockdown. The company launched 'Swiggy HealthHub' in August, a curation of <keyword id="9665312" type="UNKNOWN" weightage="20" keywordseo="healthy-food-items">healthy food items</keyword>. While users in the National Capital Region (NCR) ordered the <keyword id="10475898" type="UNKNOWN" weightage="20" keywordseo="healthiest-meals">healthiest meals</keyword>, Bangaloreans showed a high resolve to get healthy. At 130%, the city saw the highest increase in healthy food orders on Swiggy HealthHub. People ate an average of 342 calories for dinner. Lunches ranged at under 350 calories, while breakfast, the day's most important meal, saw people consume an average of 427 calories. Swiggy Instamart, its instant grocery and essentials delivery service, delivered over 75,000 kgs of onion. "Our shortest delivery request came in from someone in Bengaluru and spanned a 600 metres to collect an empty water can from their home and exchange it for a full one at the store". "Meanwhile, our longest delivery spanned 39kms in Kolkata and involved the delivery of a SIM card," Swiggy informed. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-spicejet-interglobe-aviation-tata-motors-pfizer-asian-paints-niit-lupin-and-others/articleshow/79849749.cms">Top stocks to watch – SpiceJet, InterGlobe Aviation, Tata Motors, Pfizer, Asian Paints, NIIT, Lupin, and others</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-mrs-bectors-food-specialities-ipo-allotment-status-online/articleshow/79808672.cms?upcache=2">Mrs Bectors Food Specialities IPO allotment today: Here’s how to check share allotment status</a> <a href="https://www.businessinsider.in/business/startups/news/google-microsoft-invest-in-dailyhunt-for-its-short-video-platform-josh-making-it-the-latest-unicorn-in-india/articleshow/79850804.cms">Google, Microsoft invest in DailyHunt for its short video platform Josh – making it the latest unicorn in India</a>

Biryani ordered more than once in every second while home-cooked food most ferried item on Swiggy Genie in 2020

Online <keyword id="5306302" type="General" weightage="20" keywordseo="food-delivery-platform" source="Orion">food delivery platform</keyword> <keyword id="6358977" type="General" weightage="20" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Friday announced it has acquired Dineout, a dining out and restaurant tech platform, for an undisclosed sum. Reliable sources told IANS that the acquisition size could be around $200 million. Dineout, which serves millions across its network of 50,000 restaurants in 20 cities, will continue to operate as an independent app post the acquisition. "Times Internet and the founding team should be credited for the transformational impact they have brought about in the dining out experience through their products, technology, and vast selection of restaurant partners," said Sriharsha Majety, CEO, Swiggy. Dineout founders will join Swiggy once the acquisition is completed. "The acquisition will allow Swiggy to explore synergies and offer new experiences in a high-use category," Majety added. Founded in 2012 by Ankit Mehrotra, Nikhil Bakshi, Sahil Jain, and Vivek Kapoor, Dineout helps people discover the best restaurants, make table reservations, enjoy discounts and privileges across select restaurants. The acquisition will also help Swiggy's restaurant partners reach more customers and grow their business. "With Swiggy's deep understanding of the ecosystem and our shared passion for a superior consumer and restaurant experience, our joint forces will help provide a holistic platform in this industry," said Mehrotra, Co-founder and CEO, Dineout. In the last 20 months, Swiggy has also expanded Instamart, its quick commerce grocery delivery to 28 cities, and Genie, its pick up and drop service to 68 cities. The food delivery platform currently connects consumers to over 1,90,000 restaurant partners and stores in over 520 cities. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indigo-flies-the-most-passengers-abroad-air-india-comes-next/slidelist/91537381.cms">Indigo flies the most passengers abroad — check out Air India, Spicejet’s share</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/rupee-continues-to-fall-to-record-lows-and-it-might-affect-your-food-education-healthcare-and-other-expenses/articleshow/91535452.cms">Rupee continues to fall to record lows and it might affect your food, education, healthcare and other expenses</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tata-motors-check-out-latest-earning-report-of-automaker-in-10-points/slidelist/91537066.cms">Tata motors — Check out latest earning report of automaker in 10 points</a>

Swiggy enters high-end dining market with $200 million acquisition of Dineout

<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced its new <keyword id="12584073" type="General" weightage="20" keywordseo="swiggy-one-subscription" source="Orion">Swiggy One subscription</keyword> service.</li><li>The subscription offers unlimited free deliveries and discounts to users.</li><li>The plan is priced at ₹299 for 3 months and ₹899 for 12 months.</li></ul>Food delivery app Swiggy announced on Monday its new subscription plan, dubbed as <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy One</keyword>. The service offers more benefits when compared to the company’s existing Swiggy Super subscription service and will offer free unlimited deliveries and discounts across various Swiggy services. Here’s everything you need to know about the Swiggy One subscription service. <cmsannotation type="cmsannotation" annotationid="Swiggy One – eligible cities" comment="subhead" text="Swiggy One – eligible cities">Swiggy One – eligible cities</cmsannotation> Swiggy One is currently available only in four cities – Lucknow, Pune, Trivandrum and Vijayawada. It will be expanded to over 500 cities in the next two weeks. <cmsannotation type="cmsannotation" annotationid="Swiggy One – subscription price" comment="subhead" text="Swiggy One – subscription price">Swiggy One – subscription price</cmsannotation> Swiggy One will be available with an introductory price of ₹299 for 3 months and at ₹899 for 12 months, which translates to ₹75 per month. Currently Swiggy offers two plans – Bite and Binge. While the Bite plan is priced at ₹129 per month, the Binge plan is priced at ₹199 per month. The two plans will be replaced by Swiggy One and all members will be upgraded to the new plan for the remainder of their membership. Apart from this, existing Swiggy Super members will also get a one-month extension on their membership. <cmsannotation type="cmsannotation" annotationid="Swiggy One membership benefit" comment="subhead" text="Swiggy One membership benefit">Swiggy One membership benefit</cmsannotation> The Swiggy One membership offers unlimited free deliveries from all restaurants along with free Instamart grocery deliveries, something that was missing from Swiggy’s Bite and Binge subscription plans. Instamart orders only above ₹99 will be eligible for free delivery. In addition to this, users can also avail an additional discount of up to 30% on food orders. Users will also be able to avail offers and discounts on Swiggy Genie orders, which allows you to send parcels and get other products from local stores. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/rebel-foods-which-runs-behrouz-biryani-ovenstory-pizza-and-faasos-is-now-worth-over-a-billion-dollars/articleshow/86839518.cms">Rebel Foods — which runs Behrouz Biryani, Ovenstory Pizza, and Faasos — is now worth over a billion dollars</a> <a href="https://www.businessinsider.in/stock-market/news/paytm-has-lost-8-billion-in-valuation-in-two-days-of-listing/articleshow/87840891.cms">Paytm is inching closer to Macquarie's target of ₹1200</a> <a href="https://www.businessinsider.in/advertising/brands/news/theres-a-new-jingle-in-town-as-swiggy-uses-the-power-of-music-to-connect-with-its-audience-and-establish-itself-as-a-last-minute-genie-coming-to-your-rescue/articleshow/87327251.cms">There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue</a>

Swiggy One – membership price, benefits and everything you need to know

<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> wants to you spend more time with your four legged companions and leave your errands on them.</li><li>Conceptualised and produced by <keyword id="3101007" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas Bangalore</keyword>, the campaign aims to promote Swiggy's membership service.</li></ul> Swiggy has launched a multi-film digital campaign showcasing its new membership program – <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy ONE</keyword>. Conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership. The campaign films produced by Lintas C:EX highlight various scenarios in the protagonists’ life through their pets’ point of view showcasing a shift before and after availing the Swiggy ONE membership. One film shows a cat’s point of view and how much ‘me time’ the cat gets at home while her owner runs errands outdoors; the other film shows a dog’s disappointment on how his owner is never home as he’s constantly making grocery store runs to stock up. Both the scenarios end with the protagonists being able to stay home more, thanks to their membership with Swiggy ONE for all their needs. <div type="Youtube" id="4GSXJDWjKnA" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/4GSXJDWjKnA/mqdefault.jpg"></div> <div type="Youtube" id="GvvqZGDIr_0" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/GvvqZGDIr_0/mqdefault.jpg"></div> Ashish Lingamneni, Head of Brand, Swiggy said, “While the Swiggy ONE membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy ONE can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.” Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how SWIGGY ONE members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. SWIGGY ONE is everything SWIGGY be it Instamart, restaurants, Genie and anything else that comes from the SWIGGY stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.” With Swiggy now offering services beyond food delivery, the brand has extended benefits to its customers of Instamart and Genie as well through Swiggy ONE. The films are live on digital platforms.

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

<ul><li>Swiggy has made a commitment to make deliveries spanning 8,00,000 kilometres per day through EVs by 2025.</li><li>The partnership is in line with <keyword id="87196" type="General" weightage="20" keywordseo="tvs-motors" source="Orion">TVS Motors</keyword> commitment to expand the presence of its <keyword id="8654075" type="General" weightage="20" keywordseo="tvs-iqube-electric" source="Orion">TVS iQube Electric</keyword> across all major cities.</li><li><keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword>, <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> and Swiggy’s rival Zomato have also committed to adopt EVs for 100% of its fleet by 2030.</li></ul>Food delivery giant Swiggy on Thursday entered a strategic partnership with <keyword id="62356" type="General" weightage="20" keywordseo="tvs" source="Orion">TVS</keyword> Motor Company to add more electric two-wheelers to its delivery fleet. The Bengaluru-based company will test the implementation of TVS Motors’ electric vehicles (EV) for its food delivery as well as other on-demand services like InstaMart, Genie. Notably, Swiggy currently has over two lakh delivery partners working with the platform. The commitment is to make deliveries spanning 800,000 kilometres per day through EVs by 2025, according to Mihir Rajesh Shah, vice president operations, at Swiggy. The partnership will help TVS Motors’ meet its target to expand the presence of its TVS iQube Electric across all major cities by March 2022. The electric scooter is currently available in 33 cities, including Delhi, Bengaluru, Chennai, Pune and Kochi. <div type="image" title="Swiggy will deliver stuff on TVS Motors’ electric scooters" msid="88872757" hostid="261"></div> A memorandum of understanding (MoU) has already been signed by the two companies. “Our collaboration with Swiggy is a key step towards strengthening the electrification of mobility in food delivery and last-mile delivery services, furthering the easy adoption of EVs amongst customers,” Manu Saxena, senior vice president of Future Mobility at TVS Motor Company, said. Several companies — including Amazon, Flipkart and Swiggy’s rival Zomato — have committed to adopt EVs for 100% of their delivery fleet by 2030. Zomato’s founder and chief executive Deepinder Goyal, in a blog post published in <a href="https://www.zomato.com/blog/a-sustainable-future">June 2021</a>, said that through 100% EV adoption will not be easy but it will be essential in the long run. The company is currently delivering through EVs in Delhi, Bengaluru and Mumbai. He had also noted that limited battery range, lack of charging infrastructure, higher upfront cost and lack of trust in the new technology are some of the challenges that are emerging for faster adoption of electric vehicles. SEE ALSO <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-vs-infosys-vs-wipro-how-indias-three-it-giants-stack-up-against-each-other/slidelist/88860676.cms" data-type="tilCustomLink">TCS vs Infosys vs Wipro Q3 results – here’s how India’s three IT giants stack up against each other</a> <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/tata-motors-tcs-paytm-and-other-hot-stocks-on-january-13/slidelist/88866954.cms">Tata Motors, TCS, Paytm, and other hot stocks on January 13</a> <a href="https://www.businessinsider.in/science/space/news/scientist-s-somanath-to-take-over-as-new-isro-chairman/articleshow/88867399.cms">Scientist S. Somanath to take over as new ISRO chairman</a>

Swiggy will deliver stuff on TVS Motors’ electric scooters

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> IPO comes days after Zomato closed its $1.3 billion IPO, which was oversubscribed by 38 times.</li><li>The food delivery startup will look at acquisitions to expand its growth and further boost its grocery vertical.</li><li>Both Zomato and Swiggy have raised about $3 billion dollars each, to date, from marquee investors.</li></ul><keyword id="9260137" type="UNKNOWN" weightage="20" keywordseo="food-delivery-app-swiggy">Food delivery app Swiggy</keyword> has raised $1.25 billion in a funding round led by <keyword id="11500008" type="UNKNOWN" weightage="20" keywordseo="SoftBank-Vision-Fund-II">SoftBank Vision Fund II</keyword> and Prosus (formerly known as Naspers). The development comes days after Zomato closed its $1.3 billion initial public offering (IPO), which was oversubscribed by more than <a href="https://www.businessinsider.in/business/news/zomato-ipo-subscription-status/articleshow/84409991.cms">38 times</a>. Swiggy intends to use this funding to double down on its core business, make acquisitions and invest in its grocery delivery business Instamart. Besides this, the company will also focus on Swiggy Genie, a pickup-and-drop service. Interestingly, rival Zomato, too, aims to use the capital raised from its IPO to make acquisitions as well as formally enter the grocery delivery segment. The company has reportedly invested more than $100 million in grocery delivery business <a href="https://www.businessinsider.in/business/startups/news/zomato-reportedly-invests-120-million-in-grofers/articleshow/83951631.cms">Grofers. </a> Swiggy has raised about $3 billion to date from investors like DST Global, Goldman Sachs, <keyword id="6448677" type="UNKNOWN" weightage="20" keywordseo="think-investments">Think Investments</keyword>, Amansa Holdings, Falcon Edge Capital. Meanwhile, Zomato has raised about $2.1 billion to date from marquee investors like <keyword id="260318" type="COMPANY" weightage="20" keywordseo="Tiger-Global-Management">Tiger Global Management</keyword>, ANT Group, Naspers, Glade Brook Capital Partners and others. It will raise an additional $1.3 billion through its public issue. Commenting on the latest fundraise, Swiggy’s chief executive and co-founder Sriharsha Majety said, “The scope of food delivery in India is massive and over the next few years, we will continue to invest aggressively into growing this category. Our biggest investments will be in our non-food businesses that have witnessed tremendous consumer love and growth in a short span, especially in the past 15 months of the pandemic.” A part of this funding will also be utilised to enhance Swiggy’s capabilities in technology and artificial intelligence (AI). It will also strengthen teams across engineering, product, data science and analytics as well as supply chain for its newer initiatives. “I believe the next 10-15 years offer a once-in-a-lifetime opportunity for companies like Swiggy as the Indian middle class expands and our target segment for convenience grows to 500 million users,” Majety added. SEE ALSO <a href="https://www.businessinsider.in/tech/news/youtube-acquires-two-year-old-indian-video-commerce-startup-simsim/articleshow/84576418.cms">YouTube acquires two-year old Indian video commerce startup simsim</a> <a href="https://www.businessinsider.in/business/startups/news/globalbees-has-raised-150-million-in-few-months-of-launch-to-acquire-more-businesses/articleshow/84552291.cms">GlobalBees, a Thrasio-style startup launched by FirstCry and Edelweiss execs, raises $150 million in few months of launch </a> <a href="https://www.businessinsider.in/tech/news/how-to-find-out-if-your-phone-is-infected-by-the-pegasus-spyware/articleshow/84578193.cms">This toolkit will tell you if your phone is infected by the Pegasus spyware</a>

Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO

<ul><li>Analysts at <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> have revised their estimates for the food delivery segment in India to say that profitability is now closer by a year for these startups. </li><li>The two foodtech unicorns – <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> and <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> – are neck to neck in competition and both claim a market share of at least 55% in India’s food delivery segment. </li><li>For Deepinder Goyal-led Zomato an IPO is on the cards.</li></ul>India’s food delivery market is dominated by two players – Zomato and Swiggy. The two foodtech unicorns are neck-to-neck in competition and both claim a market share of at least 55% in India’s food delivery segment, as per Goldman Sachs analysts. With the competition majorly centered around the two unicorns and <keyword id="7083350" type="UNKNOWN" weightage="20" keywordseo="food-delivery-in-India">food delivery in India</keyword> witnessing a V-shaped recovery, analysts at Goldman Sachs have revised their estimates for the segment to say that profitability is now closer by a year for these startups. “We turn incrementally more constructive on this space, and now forecast the segment to reach US$9.8 bn in GTV (gross transaction value) by FY25E, vs US$8.8 bn earlier. In addition, we forecast EBITDA proﬁtability for the segment in FY22, vs FY23 earlier,” said a Goldman Sachs report on the Indian internet economy released on November 2. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Metric </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zomato </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">500 cities </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">500 cities </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">App downloads </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">22 mn </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23 mn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Orders per day </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5 mn </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5 mn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Funds raised </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.2 bn </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$1.6 bn </td></tr></tbody></table>Source: Goldman Sachs report on India Internet businesses Zomato: Break-even close, an IPO closer For Deepinder Goyal-led Zomato an IPO is on the cards. According to <a href="https://economictimes.indiatimes.com/markets/ipos/fpos/zomato-plans-to-file-for-ipo-in-first-half-of-2021/articleshow/78041305.cms">reports</a>, Zomato CEO Goyal in an email to his employees said that the company is looking to list publicly in the first half of 2021. By September 2020, the company said its food delivery orders had reached pre-COVID levels and the transaction value per order was increasing. “With more premium restaurants, i.e. restaurants where a meal for two may cost ₹1500 and above, now opening up to online delivery, a larger number of affluent consumers are embracing online ordering. Overall spends on such premium restaurants have grown by over 25% over pre-COVID levels,” wrote <a href="https://www.zomato.com/blog/mid-covid-report-2">Goyal in </a>a blog. While this order value has been increasing, the company has been cutting costs. It laid off 1,300 employees in the beginning of the pandemic, announced permanent work from home and cut down real estate costs. All of this has helped the company’s unit economics. “While COVID-19 has impacted the size of our business, it has accelerated our journey to profitability,” wrote Goyal in a blog in July. However, the Goldman Sachs report quoted Zomato to say that the company has reached EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability for its food delivery business. “Zomato mentioned it is now proﬁtable at the EBITDA level in the food delivery business (was burning c.US$40 mn of cash a month 15 months ago, but is now generating US$3-4 mn of proﬁts,” said the report. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zomato’s financials </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EBITDA Loss </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY19 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> $192 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$277 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$394 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$293 million </td></tr></tbody></table> Swiggy: Betting on hyperlocal Bengaluru-based Swiggy has been moving beyond food delivery. Over the years, Swiggy has expanded to grocery (a segment Zomato plans to leave soon) with Swiggy Stores, hyperlocal delivery service called Swiggy genie, and also launched its own dairy service called Supr Daily. In a recent announcement, Swiggy had said that it had reached 80-85% of its pre-COVID levels in terms of food delivery. On Tuesday (November 10), Swiggy announced that during IPL alone its food delivery orders had risen by 30% from the months before. For Swiggy too, its average order value has been increasing. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Period </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy average order value </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Currently </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$5 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pre-COVID </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$4 </td></tr></tbody></table>Source: Goldman Sachs report “Swiggy expects to be EBITDA positive by early 2021 for food delivery, but will continue to invest in other business in the near term,” said the report. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy’s financials </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Loss </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY19 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$152 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$318 million </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY18 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$59.5 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$53.5 million </td></tr></tbody></table>Source: <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/swiggy-parents-losses-mount-5x-to-rs-2363-crore/articleshow/72726255.cms">media reports</a> Swiggy hasn’t released its FY20 numbers. SEE ALSO: <a href="https://www.businessinsider.in/business/news/interview-indiamart-founder-dinesh-agarwal-responds-to-the-incoming-challenge-from-jd-mart/articleshow/79149842.cms">INTERVIEW: IndiaMart founder Dinesh Agarwal responds to the incoming challenge from JD Mart</a>

Zomato and Swiggy have never been this close to making profit, say Goldman Sachs analysts

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> has expanded its grocery delivery service to 125 cities across India. </li><li>While Swiggy had entered the grocery segment in 2019, its wide expansion comes right after its rival Zomato had marked its debut in grocery with Zomato Market and expanded it to 80 cities across India. </li><li>There’s a high demand for <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> due to the coronavirus lockdown.</li></ul>Foodtech unicorn Swiggy has expanded its grocery delivery service to 125 cities across India. Swiggy had launched its grocery vertical in Gurugram in early February 2019, and had slowly expanded to a few other cities. But with the high demand for online grocery due to the coronavirus lockdown, Swiggy has now expanded to 125 cities. “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers. Extending our hyperlocal delivery offering will unlock a new dimension of convenience and safety for our consumers as well as earnings for our delivery partners during these extraordinary times”, said Vivek Sunder, COO, Swiggy. Swiggy’s expansion comes right after its rival Zomato had marked its debut in grocery with Zomato Market and expanded it to 80 cities across India. Swiggy has partnered with brands like HUL, P&amp;G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, Cipla, while also delivering essentials from the local kirana stores. Giving a tough competition to the likes of Dunzo, Swiggy is also turning its focus on hyperlocal deliveries.Swiggy has revamped its offering ‘Swiggy Go’ by launching a hyperlocal delivery service ‘Genie’ in over 15 cities. Through this service, people can order pick up and drop facilities for packages within the city. See Also: <a href="https://www.businessinsider.in/business/startups/news/zomato-and-swiggy-both-get-raise-funds-but-swiggy-leads-with-a-higher-valuation/articleshow/75008445.cms">Zomato and Swiggy both raise funds – but Swiggy leads with a higher valuation</a>

Swiggy quickly expands its grocery delivery to 125 cities

<ul><li><keyword id="5951789" type="General" weightage="20" keywordseo="co-branded-credit-cards" source="Orion">Co-branded credit cards</keyword> are offered by banks in partnership with popular brands that offer unique rewards and benefits tailored to specific interests.</li><li><keyword id="6746898" type="General" weightage="20" keywordseo="cardholders" source="Orion">Cardholders</keyword> can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. </li><li>Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card.</li></ul>Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there are several options to choose from. There are travel cards that promise air miles and then there are <keyword id="6967577" type="General" weightage="20" keywordseo="shopping-cards" source="Orion">shopping cards</keyword>, which can help her save money on shopping. Finally, there are cards that will help her save money every time she eats out and earn loyalty points too. As a consumer, it can be very confusing to choose the right card. From travel enthusiasts to avid shoppers, they cater to diverse lifestyles. But with a plethora of options available, making an informed choice is crucial. Business Insider dived deep into the world of rewards and found some key factors that consumers should consider while choosing a card. <cmsannotation type="cmsannotation" annotationid="How co-branded credit cards work" comment="Subhead" text="How co-branded credit cards work">How co-branded <keyword id="6387037" type="General" weightage="20" keywordseo="credit-cards" source="Orion">credit cards</keyword> work</cmsannotation> Co-branded credit cards offer personalised benefits tailored to lifestyles of users, which include discounts and offers aligned with the partnering brand. They integrate with loyalty programs for faster reward collection. These perks enhance the overall cardholder experience. Cardholders can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. “Additionally, co-branded cards foster brand loyalty, especially with travel-related perks, everyday expense savings like fuel discounts, and access to exclusive products, all enhancing the overall customer experience,” says Gaurav Chopra, Founder and CEO of IndiaLends, an online marketplace for credit products. Here, we will look at four popular co-branded credit cards, how they work and whether they make sense for you based on your lifestyle. Evaluating any co-branded credit card on these parameters will help you make an informed decision. <cmsannotation type="cmsannotation" annotationid="Amazon Pay ICICI Bank credit card" comment="subhead" text="Amazon Pay ICICI Bank credit card">Amazon Pay ICICI Bank credit card</cmsannotation> The Amazon Pay ICICI Bank Credit Card offers several advantages for frequent Amazon shoppers. It provides robust cashback rewards on Amazon purchases, offering up to 5% cashback for Prime members and 3% for non-Prime members. Additionally, it offers other benefits like three- months prime membership at no cost and cashback offers on prepaid recharge, postpaid bill payments, electricity bill payment, gas cylinder payment and so on. There are no joining or annual fees. However, it does have some disadvantages. The cashback is primarily beneficial for Amazon shopping, and the rewards structure may not be as competitive for other spending categories. The card also lacks travel and lifestyle benefits commonly found in premium credit cards. Whether one should go for it depends on their spending habits. If you're a frequent Amazon shopper and value cashback rewards, it's a good choice. However, if you're looking for a more versatile card with broader benefits, you may want to consider other options. <cmsannotation type="cmsannotation" annotationid="Swiggy HDFC Bank credit card" comment="subhead" text="Swiggy HDFC Bank credit card">Swiggy HDFC Bank credit card</cmsannotation> The Swiggy HDFC Bank Credit Card is tailored for passionate food enthusiasts, especially those who frequently indulge in food delivery and dining out experiences. Its advantages include enticing rewards on dining expenditures, encompassing both online and offline transactions, with a substantial focus on Swiggy orders. Cardholders can enjoy 10% cashback on the Swiggy application (food ordering, Instamart, Dineout and Genie) and 5% cashback with certain category merchants, and 1% cash back on other categories, making it an especially appealing choice for foodies. However, it's essential to consider the card's limitations, primarily its narrow utility, as its benefits primarily revolve around food-related expenses. If you aren't a regular diner or Swiggy user, the card's value proposition may be limited. Therefore, your decision to opt for this card should align with your dining habits and lifestyle to maximise its advantages effectively. <cmsannotation type="cmsannotation" annotationid="IndianOil Axis Bank credit card" comment="subhead" text="IndianOil Axis Bank credit card">IndianOil Axis Bank credit card</cmsannotation> The IndianOil Axis Bank Credit Card is tailored for individuals who frequently use fuel services and desire to maximise their savings at IndianOil outlets. Its advantages are evident, with fuel benefits such as a 4% cashback on fuel expenses at IndianOil pumps, along with a 1% fuel surcharge waiver. The card also extends its rewards to dining and online shopping, with 15% discount at partner restaurants and 1% value back at online shopping with 5 reward points on every ₹100 spent. Furthermore, you can get 10% off on booking movie tickets with bookmyshow.com. However, this card's utility is primarily focused on fuel-related benefits, potentially limiting its appeal for those who do not own a vehicle or have alternative fuel preferences. Before acquiring the IndianOil Axis Bank Credit Card, ensure that your fuel expenditures align with the card's rewards structure. <cmsannotation type="cmsannotation" annotationid="Standard Chartered EaseMyTrip Credit Card" comment="subhead" text="Standard Chartered EaseMyTrip Credit Card">Standard Chartered EaseMyTrip Credit Card</cmsannotation> The Standard Chartered EaseMyTrip Credit Card caters to avid travellers, offering numerous advantages. You can get a 20% instant discount on your domestic and international hotel bookings, saving up to ₹5000 and ₹10000, respectively. For your flight reservations, there's a flat 10% discount available, with maximum savings of ₹1000 for domestic flights and ₹5000 for international flights. Additionally, if you're planning a bus trip and your ticket costs over ₹500, you can enjoy a discount of ₹125. You also get to enjoy one domestic lounge access per calendar quarter and two international lounge access per year. The card's reward program allows users to earn 10x rewards on every ₹100 spent at standalone hotel and airline websites/apps/outlets. Before getting the Standard Chartered EaseMyTrip Credit Card, it's crucial to evaluate your travel habits and determine if the benefits outweigh the annual fee, especially if you're a frequent traveller looking to maximise savings on your journeys. <cmsannotation type="cmsannotation" annotationid="How to pick a co-branded credit card" comment="Subhead" text="How to pick a co-branded credit card">How to pick a co-branded credit card</cmsannotation> Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card. “The value of a co-branded credit card depends on how well the rewards and benefits align with your lifestyle and preferences,” says Adhil Shetty, CEO, BankBazaar, an online financial marketplace. It's important to choose a card that complements your spending habits and offers benefits you'll actually use. To assess a co-branded credit card, analyse spending in categories like groceries, dining, and travel. Consider rewards, bonuses, and redemption options. Ensure that benefits outweigh the annual fee, maximising value from the card based on your spending habits and needs.

Do co-branded credit cards actually help you save money?

<ul><li><keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> is reportedly in talks to invest $300 million in grocery delivery startup <keyword id="2466939" type="PERSON" weightage="20" keywordseo="Grofers">Grofers</keyword>, a company it was once planning to acquire.</li><li>Zomato had recently announced its $1.1 billion initial public offering plan, in which it had mentioned that it has kept the door open for future investments.</li><li>However, the $5.4 billion company is not a new player in the grocery segment.</li></ul>IPO-bound foodtech unicorn Zomato had a short-lived stint in grocery retail in 2020, but it looks like the Deepinder Goyal-led startup still has one eye on the sector. According to an <a href="https://economictimes.indiatimes.com/tech/startups/ettech-exclusive-zomato-may-invest-100-million-in-grofers-as-e-grocer-shelves-us-ipo-plan/articleshow/82441477.cms">ET report,</a> Zomato is in talks to invest $300 million in grocery delivery startup Grofers, a company it was once planning to <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/zomato-may-buy-grofers-in-an-all-stock-deal-valuing-e-grocer-at-750m/articleshow/75133519.cms?from=mdr">acquire</a>. Zomato had recently announced its $1.1 billion initial public offering plan, in which it had mentioned that it has kept the door open for future investments. “We will from time to time continue to seek attractive inorganic opportunities that we believe will fit well with our strategic business objectives and growth strategies,” said the company in its Draft Red Herring Prospectus (DRHP). As per the ET report, Zomato is exploring a comeback in the grocery sector, through a subsidiary, instead of going all in by itself. And it makes sense, as the margins in the grocery sector are low. According to brokerage firm CLSA’s report, “Groceries in the country are distributed largely through Kirana or mom-and-pop brick -and-mortar stores, where overall supply chain margin varies from 14-20%, of which the distributor books 4-6% and the retailer makes 8-14%. Given the tight margins available, prospects for profitable operations for an aggregator are low.” However, the $5.4 billion company is not a new player in the grocery segment. During the COVID-19 pandemic, Zomato had announced that it would let users order groceries through its app. “Grocery delivery has always been on our long term radar since it fits into our vision of ‘better food for more people’. Given the current need of our customers, we quickly sprung into action to serve,” Zomato’s chief operating officer Mohit Sardana had said then. As per the CLSA report, between April to September 2020, Zomato delivered 1.1 million grocery orders, consisting of 7.8 million products. Zomato also runs a business-to-business subsidiary company called Hyperpure, through which it supplies ingredients like vegetables and fruits, poultry, groceries, meats, seafood, dairy, beverages, and eco-friendly packaging materials to restaurants. And one of the reasons behind investing in Grofers could be to secure a strong foothold for the Hyperpure business, which currently sees tough competition. “The Hyperpure business model rests on creating an entire supply ecosystem to restaurants. There are several large, well-funded startups trying to create the last mile supply ecosystem like Udaan, Instamart etc,” said a report by Ambit financial. Its rival Swiggy has already established itself in the grocery segment, as well as its hyperlocal delivery service Swiggy Genie. Zomato could also be taking a leaf out of its successful counterpart in Southeast Asia, Grab, which is also headed for a market debut. Grab has created an entire ecosystem of deliveries – food and grocery. Meanwhile, Grofers has <a href="https://economictimes.indiatimes.com/tech/startups/ettech-exclusive-zomato-may-invest-100-million-in-grofers-as-e-grocer-shelves-us-ipo-plan/articleshow/82441477.cms">reportedly</a> backed out of its plan to list in the US through a special purpose acquisition company. Grofers, which finds competition from Mukesh Ambani-led JioMart, Tata-backed BigBasket and global e-commerce giant Amazon, has been on the lookout for funds and has also been in talks with Japanese investment giant SoftBank. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/zomato-ipo-the-food-delivery-unicorn-has-filed-drhp-for-a-1-1-billion-initial-public-offering/articleshow/82286611.cms">Zomato reveals its much-awaited IPO plan and it’s worth $1.1 billion</a>

You Searched For "swiggy genie" and got 13 results

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

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Swiggy enters high-end dining market with $200 million acquisition of Dineout

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Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO

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Swiggy quickly expands its grocery delivery to 125 cities

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Do co-branded credit cards actually help you save money?

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