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Food and grocery delivery behemoth <keyword id="6358977" type="General" weightage="20" keywordseo="Swiggy" source="Orion">Swiggy</keyword> is on a roll, pushing out multiple new services simultaneously, ahead of the festive season, and its much-touted Rs 11,664 crore IPO. Experts anticipate the IPO to hit the bourses in the upcoming months. Earlier last week, the company's shareholders had approved of raising the fresh issue component of the IPO, from Rs 3,750 crore previously to Rs 5,000 crore. This will allow Swiggy to add an extra Rs 1,250 crores to its coffers for future growth. The remaining Rs 6,664 crore will be an OFS (offer for sale), largely paving a way for Swiggy's old investors to exit. In the buildup to its IPO, the delivery giant is dialing up the competitive fever big time with rival <keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>, which went public in 2021. Swiggy recently launched <keyword id="23440051" type="General" weightage="20" keywordseo="XL-Fleet" source="keywords">XL Fleet</keyword> for large-scale <keyword id="20299302" type="General" weightage="20" keywordseo="food-delivery" source="keywords">food delivery</keyword> and Bolt, which is an <keyword id="23461052" type="General" weightage="20" keywordseo="AI-powered-logistics" source="keywords">AI-powered logistics</keyword> system. Per some media reports, the company is also launching an invite-only concierge membership program called the "Rare Club", which will have an annual fee of up to Rs 50,000. <h2>Who doesn't love a little pettiness? </h2>But that's not it. In the time being, Swiggy is also aggressively looking for ways to gain maximum public attention, one of which is by sponsoring the fourth season of the popular entrepreneurial reality show <keyword id="11924074" type="General" weightage="20" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword>. But here's the catch-a key condition of this deal is to not bring back Zomato CEO <keyword id="19901325" type="General" weightage="20" keywordseo="deepinder-goyal" source="keywords">Deepinder Goyal</keyword> as a shark. Media reports suggest that Swiggy is set to close on a massive Rs 40-60 crore sponsorship deal with the show. But in a seemingly low-ball move, Swiggy has blocked the return of Zomato CEO Deepinder Goyal as one of the investors on the show. Goyal had made his debut on the third season of the show, and was looking to make a comeback alongside long-time regulars such as Anupam Mittal, Aman Gupta, Namita Thapar and Peyush Bansal. <h2>Bolting ahead with XL</h2>In a move that clearly underlines its ambitious expansion plans, Swiggy also recently announced the launch of its new XL Fleet service, which will look to cater exclusively to bulk orders and large-scale food deliveries. Per Swiggy's co-founder Nandan Reddy, XL is a natural evolution of Swiggy's services. As it is, a recent report by Bain and Company highlighted that India's food services market is set to double to a massive Rs 9 trillion by 2030, surging up significantly from its current standing of Rs 5.5 trillion. Not just that, the customer base is also set to expand from 320-340 million as of 2023 to 430-450 million by the end of the decade. Earlier this year, Zomato had also stepped in this segment by launching its large-order electric fleet, which could serve orders for a gathering of up to 50 people. Alongside this, Swiggy has unveiled Bolt, which is an AI-powered logistics system specifically designed to optimize delivery routes, predict demand patterns, and improve overall operational efficiency. The aim is to bring down on delivery time and costs, giving Swiggy a massive competitive edge in the growing food and quick delivery market. With this feature, Swiggy claims that users can get certain meals such as burgers, <h2>Challenges Await </h2>As of FY24, Swiggy's operating revenue stood at ₹112.5 billion, a 36% jump from the previous year. The company also managed to reduce its net losses by as much as 44% to ₹23.5 billion. While these may come across as positive signs, which are also pushing the company's unlisted shares to new heights, Swiggy significantly lags behind Zomato in both food delivery and quick commerce segment. Consider this. Per Morgan Stanely, as of FY24, Swiggy's GOV (gross order value) at Rs 24,700 crore, was far lower than Zomato's Rs 32,200 crore. Swiggy's GOV and AOV grew at a CAGR of 15.5% and 2.5% respectively, between FY22-24. In contrast, Zomato's GOV and AOV registered a CAGR of 23% and 3.7%, respectively. At 12.7 million, Swiggy's MTU (monthly transacting users) for FY24 were also a far cry behind Zomato's 18.4 million. Even when it comes to average order value (AOV), Swiggy's Instamart lags behind Zomato's Blinkit. This is also why analysts believe that despite Swiggy narrowing the gap on most key metrics like AOV, GOV and more, the company's share will command a lower valuation than that of its rival Zomato.

Ahead of much awaited IPO, what is Swiggy upto? Launching XL Fleet, premium membership and kicking out Zomato CEO

We’ve all been there: waiting anxiously as your <keyword id="20544300" type="General" weightage="20" keywordseo="food-delivery-app" source="keywords">food delivery app</keyword> teases you with the promise that your order will arrive "in 20 minutes." You watch in despair as the driver appears to be stuck in some alternate universe, making you wonder if your meal is actually taking a detour through a black hole. Worse yet, the order arrives with half your items missing, or, horror of horrors, your curry has decided to bathe the entire delivery bag. And when you try to reach out for some help? You're met with a <keyword id="19896299" type="General" weightage="20" keywordseo="chatbot" source="keywords">chatbot</keyword> that’s more interested in looping you through pre-programmed responses than connecting you with a real human. As usual, redditors are here for your rescue. Very recently, a Reddit user took to a Bengaluru sub to share a “hack” to help those who were struggling with food delivery apps and wanted the “premium experience” without paying more for it. As per the redditor, the key is to choose <keyword id="20635241" type="General" weightage="100" keywordseo="cash-on-delivery" source="keywords">cash on delivery</keyword> while placing your order on <keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> or <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword>. They went on to claim that the app would then prioritise your order over even gold customers. Further, their chatbots are more likely to connect you to a human if the delivery is delayed beyond a point or if there’s any other issue with your order. <div type="Article" hostid="261" msid="112865820" title="The new &amp;quot;Zomato for Enterprise&amp;quot; will directly bill your company for business-related food orders" mstype="2" mssubtype="0"></div>“The user experience remains exactly the same — once the order is delivered you can pay via any UPI app or wallet or saved card through the app but you never again have to worry about being Zomato’s starving hostage,” u/steve7evans <a href="https://www.reddit.com/r/bangalore/s/YokaI9aYfC" id="docs-internal-guid-b04dfa38-7fff-1b3e-b0be-47598d49afdf">wrote</a>. Many users shared their bad experiences with the delivery apps and <keyword id="19925749" type="General" weightage="20" keywordseo="customer-support" source="keywords">customer support</keyword>. While some agreed that they got the order faster than usual after opting for <keyword id="21690601" type="General" weightage="20" keywordseo="cod" source="keywords">COD</keyword>, some felt that the experience is rather subjective. “I'm always able to connect with an agent. And I am always offered a refund generally when I complain. But I only complain in case of a genuine issue. Maybe because I don't abuse their system?” read one of the comments on the thread. However, this hack isn’t about cheating the system or stiffing hard-working delivery partners. The OP clarifies that this is about ensuring that you get the level of service you deserve, minus the unnecessary hassles. <div type="Article" hostid="261" msid="111758782" title="Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier" mstype="2" mssubtype="0"></div>

The “ultimate Zomato and Swiggy hack” might be opting for COD while placing your order, claim redditors!

<keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> is a popular choice for Indians when it comes to getting food delivered. The company's founder recently revealed that the decade-old startup partners with over 3 lakh <keyword id="19980908" type="General" weightage="20" keywordseo="restaurants" source="keywords">restaurants</keyword> today. But were things always this bright with the <keyword id="20299302" type="General" weightage="20" keywordseo="food-delivery" source="keywords">food delivery</keyword> platform? Not really. On its first day, the company had 0 <keyword id="20198062" type="General" weightage="20" keywordseo="orders" source="keywords">orders</keyword>. <h2>Swiggy's journey through its founder's lens</h2>Founded in 2014, Swiggy started with modest aspirations. The company's co-founder and CEO Sriharsha Majety revealed the startup's journey in a LinkedIn post recently as Swiggy marked its 10th anniversary. Majety reminisced about the humble beginnings when the concept of food delivery was still new in India. “When we launched Swiggy on August 6, 2014, we ended the day with zero orders. The next day, we received our first-ever order, marking the true beginning of our journey,” he wrote, recalling how the company's journey started with just one order. One of the first restaurants to partner with Swiggy was Truffles, a well-known eatery in Bangalore, which began with just two daily orders on the platform. Today, Swiggy’s network has grown exponentially, boasting partnerships with over 300,000 restaurants across the country. Majety also expressed deep gratitude to the early partners who believed in Swiggy’s vision when the concept of on-demand food delivery was still in its infancy. He acknowledged that these early collaborators were more than just business partners; they were integral to Swiggy’s foundation and its evolution into the industry leader it is today. “Their trust and partnership have been invaluable, and they are like core founding team members who helped create food delivery in India as we know it today,” he wrote in the LinkedIn post, highlighting the importance of collaboration in the company’s success. <h2>Swiggy's stock market debut</h2>As Swiggy celebrates this significant milestone, it does so on the cusp of another major event: its anticipated stock market debut. With <keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>, its primary competitor, already listed, Swiggy’s entry into the stock market is eagerly awaited. Speaking at the Moneycontrol Startup Conclave, Majety had reflected on the implications of having a listed competitor. He noted the advantages, such as not needing to explain the fundamentals of the on-demand economy, as well as the challenges, particularly the inevitable comparisons that will arise with each quarterly performance report. As of April 2024, Swiggy has achieved a valuation of USD 12.7 billion, a figure that underscores the company’s impressive growth trajectory over the past decade. Thus, from its beginnings with a single order to becoming a leading player in India’s food delivery market, Swiggy’s journey is an inspiration for all startup founders out there.

Swiggy co-founder reveals the company had 0 orders on day 1, now it has over 3 lakh partners

India’s appetite is increasing day by and day and the <keyword id="20676228" type="General" weightage="20" keywordseo="food-services-industry" source="keywords">food services industry</keyword> is on a sizzling plate, projected to grow by 10-12% annually for the next seven years, according to a recent study by <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> and <keyword id="19922375" type="General" weightage="20" keywordseo="Bain-Company" source="keywords" meta.keywordsubtype="org" meta.entityname="Bain &amp; Company" meta.hostid="261" meta.entityid="Bain &amp; Company">Bain &amp; Company</keyword>. This translates to a potential customer base of 45 crore people by 2030! <keyword id="20039605" type="General" weightage="20" keywordseo="online-food-delivery" source="keywords">Online food delivery</keyword>, in particular, is expected to grow at an even faster rate with a compound annual growth rate of 18%. Fueled by a growing population, more eating-out occasions, and a wider variety of food options, India's culinary landscape is undergoing a delicious transformation — delicious for the service providers. But what of the consumers? While the study reveals a fascinating diversity in <keyword id="22275323" type="General" weightage="20" keywordseo="how-india-eats" source="Orion">how India eats</keyword>, it also indicates that the top 50, or Tier 1, cities presently account for 70% of food consumption. This wouldn’t be a problem if eating food from outside weren’t basically synonymous with eating unhealthy food. To exacerbate this problem, statistics suggest that this trend will soon seep into the Tier 2 and 3 cities of the country as well. Further, 70% of consumption came from upper-middle to high income households. As per the study, GenZ and other youngsters represent a significant chunk of the food consumption pie – a whopping 40%! <div type="Article" hostid="261" msid="109113406" title="Millennials and Gen Z&amp;#39;s trendy new splurge: groceries" mstype="2" mssubtype="0"></div>Growing up in the age of smartphones and social media, Gen Z is comfortable navigating the digital world to discover new restaurants and cuisines. They're not afraid to experiment, venturing beyond traditional family favorites and trying over three different cuisines and six restaurants in a year! While GenZ appreciates good food, they also prioritise value for money. Online food <keyword id="20039606" type="General" weightage="20" keywordseo="delivery-platforms" source="keywords">delivery platforms</keyword> allow them to compare prices and offerings before placing an order. Furthermore, this generation is expected to dine out more often as their disposable income increases. The rise of online food delivery has revolutionized the way India eats. It has not only extended our eating hours (think late-night cravings!). With changing lifestyles, mid-meal snacking is becoming a popular trend. This opens doors for innovative brunch and evening snack options, requiring restaurants to adapt their opening hours. Delivery platforms have seen an increase in people ordering food items like chicken biryani, fried rice, butter naan, masala dosa and Margherita pizza, among other things, during odd-hours of the day and night. Convenience, taste, and price are now the holy trinity of ordering decisions. Food delivery platforms have intensified competition by making restaurant discovery and comparison a breeze. However, the rise of these food delivery platforms can have a direct impact on the health of Indians, and judicious use of them is advised. <div type="Article" hostid="261" msid="111758782" title="Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier" mstype="2" mssubtype="0"></div>

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

If you are living in a metropolitan area in India, chances are you regularly order food from <keyword id="19901323" type="General" weightage="100" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>. The company launched in India in 2008 and was earlier just a food delivery service. Overtime, it evolved into a food discovery platform as people can rate restaurants, reserve tables, leave reviews and more. Now, we all know that when we order food via Zomato we end up paying slightly more. There are various charges that the company levies on users including handling charges and delivery fee. In August last year, Zomato started charging a <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> from users. And this has proved to be a successful business move for the platform as during its annual report, the company revealed that it has collected Rs 83 crore till March from levying platform fee. So what exactly is this platform fee that has raked in moolah from the company? Moreover, how does it benefit Zomato and what effect does it have on the end consumer? Read on to find out. <h2>What is Zomato’s platform fee?</h2>Zomato's platform fee is a small additional charge that the company adds to your order. Think of it as a convenience fee for using the app's services, including delivery, customer support, and the seamless experience of browsing through hundreds of restaurant options. Initially, the company used to levy Rs 2 per order as platform fee. But that amount has grown in the last one year and today Zomato charges Rs 6 as platform fee in key areas. It can be located when you load the bill details of your order. <div type="image" title="Zomato levies platform fee" msid="112313825" hostid="261" sizebytes="48995" caption="&amp;lt;p&amp;gt;Zomato levies platform fee&amp;lt;/p&amp;gt;"></div> <h2>How it impacts Zomato</h2>The Platform fee might seem like a minor addition to your bill, but when multiplied by millions of orders, it becomes a significant source of revenue for Zomato. Since every order placed incurs this charge, it increases the company’s "take rates" — the profit made per order. This fee serves as a crucial, controllable revenue stream in the supply chain, providing a steady income source that companies can directly manage. Alongside advertising fees and restaurant commissions, the platform fee has become a significant revenue generator for Zomato. In other words, levying a platform fee is basically a clever way for Zomato to boost its revenue without significantly increasing the prices of individual menu items. During its annual report, Zomato identified the platform fee as one of the three main factors driving Zomato's Adjusted Revenue, which saw a 27 percent year-on-year growth, reaching Rs 7,792 crore in FY24. "Adjusted Revenue as a percentage of GOV (gross order value) continued to rise, primarily due to higher restaurant commission take-rates, improved ad monetization, and the introduction of the platform fee from Q2FY24 onwards," the report highlighted. The report also added that all of the above mentioned factors compensated for the reduction in customer delivery charges per order due to the free delivery benefit available on Gold orders. <h2>How are you affected by Zomato’s platform fee?</h2>Zomato’s report also revealed that most late-night orders in the last fiscal year came from Delhi NCR, while Bengaluru led in the number of breakfast orders. Now the question that arises is, how exactly is the end consumer being affected by the platform fee? One of the obvious answers is that it makes your order a bit more expensive. Especially if you order from the food delivery giant on a daily basis. You might not even notice the addition of Rs 6 in your final bill but if you order food from Zomato everyday and start calculating, it will come up to be a noticeable amount. Say you have ordered food from Zomato everyday since the last three months. In this case, you would have ended up paying around Rs 540 as platform fee. Moreover, platform fee tends to be higher during peak hours or weather conditions. Thus, the order ends up being even costlier. Just last month, CEO of Bengaluru-based company <keyword id="22689022" type="General" weightage="20" keywordseo="capitalmind-deepak-shenoy" source="keywords">Capitalmind Deepak Shenoy</keyword>, was making headlines for saying that he has reduced ordering food from <keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword> and Zomato because of higher platform fees. “Massively reduced ordering from Swiggy/Zomato, down to just once maybe on a weekend, like today and noticed their 'platform' charge is now ₹6. Happy that I weaned myself off the daily ordering. They also take 30 percent from restaurants, btw,” he wrote in a post on X (earlier called Twitter).

Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you

<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> and <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> have increased the <keyword id="20299300" type="General" weightage="100" keywordseo="platform-fee" source="keywords">platform fee</keyword> charged to users by 20%.</li><li>With this increase, the platform fee has increased from ₹5 to ₹6.</li><li>The platform fee charged is different from GST, delivery charges and restaurant charges applied on the platforms.</li></ul> Your food deliveries will get costlier as Zomato and Swiggy have started increasing the platform fee by 20%. The <keyword id="19922227" type="General" weightage="20" keywordseo="food-delivery-platforms" source="keywords">food delivery platforms</keyword> will now charge users ₹6 per order. Food delivery platforms Zomato and Swiggy introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. <h2>Platform fee increases threefold</h2>In yet another increase, the two food delivery platforms have increased the platform fee to ₹6. This means that the platform fee has increased threefold in a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of any membership such as<a href="https://www.businessinsider.in/business/news/swiggy-cracks-down-on-password-sharing-allows-users-to-use-same-account-on-only-two-devices/articleshow/97548345.cms"> Swiggy One</a> or<a href="https://www.businessinsider.in/tech/apps/news/zomato-gold-re-launched-with-free-deliveries-vip-access-up-to-40-discount-on-dining-and-more/articleshow/97273088.cms"> Zomato Gold</a>. The increased platform fee is currently being tested in selected cities such as Delhi and Bengaluru. It is expected to be rolled out in a phased manner across all major cities. While an increase of ₹1 may seem insignificant to most people who place orders online, it adds up to a good source of revenue for Swiggy and Zomato which process lakhs of orders every day. Platforms such as Zomato and Swiggy aim to earn ₹1.25 to ₹1.5 crore per day through platform fees. <h2>Customers not happy</h2>Customers have not reacted positively to this news. Posts on platforms like X have criticised this move, calling for users to directly order from restaurants. <div type="twitter" handle="trippyankit" handlename="trippyankit" favoritecount="0" retweetcount="0" id="1812756936669921328"></div> The user highlighted that food prices are already comparatively higher on food delivery platforms. The difference in price is due to the commission paid by restaurants to Swiggy and Zomato, which usually ranges between 20 to 30%. <h2> Zomato share price surges</h2>Zomato’s share price increased by 3% to close at ₹229.10 on Monday after the company increased the platform fee. The company’s share price has increased by over 70% in the last six months, helping the company’s chief executive officer (CEO)<a href="https://www.businessinsider.in/stock-market/news/zomatos-deepinder-goyal-joins-elite-list-of-indian-billionaires/articleshow/111747793.cms"> Deepinder Goyal</a> become a billionaire. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9-lite-5g-with-90hz-display-5000mah-battery-launched-starting-at-10499/slidelist/111754545.cms">iQOO Z9 Lite 5G with 90Hz display, 5000mAh battery launched starting at ₹10,499</a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-6-5-in-q2-2024-xiaomi-records-highest-growth/articleshow/111749023.cms">Global smartphone shipments grow 6.5% in Q2 2024, Xiaomi records highest growth</a> <a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms">IPOs this week – four IPOs to hit the street this week</a>

Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier

Online <keyword id="6376068" type="General" weightage="20" keywordseo="food-delivery" source="Orion">food delivery</keyword> platform <keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> on Monday said that it now delivers to tourists staying on <keyword id="21233793" type="General" weightage="20" keywordseo="houseboats" source="keywords">houseboats</keyword> on <keyword id="19978600" type="General" weightage="20" keywordseo="Dal-Lake" source="keywords">Dal Lake</keyword> in Srinagar. The company has partnered with <keyword id="21233794" type="General" weightage="20" keywordseo="Shikara-operators" source="keywords" meta.keywordsubtype="org" meta.entityname="Shikara operators" meta.hostid="261" meta.entityid="Shikara operators">Shikara operators</keyword> who will assist local delivery partners to deliver to the doorsteps of the houseboats. "The Swiggy houseboat delivery is a great example of the company's mission of offering unparalleled convenience, no matter where the consumer is," <keyword id="20333625" type="General" weightage="20" keywordseo="sidharth-bhakoo" source="keywords">Sidharth Bhakoo</keyword>, National Head of Business, Swiggy Food, said in a statement. "Our food delivery by Shikara initiative exemplifies our commitment to meeting the diverse needs of our customers, whether they're exploring the city streets or relaxing on a houseboat," he added. Moreover, the company mentioned that the local delivery partners will be aptly compensated for their time as these deliveries could take longer than on-road delivery. This opens up new opportunities for restaurants to reach customers in unique locations and offer their delicious cuisines directly to their doorstep, Swiggy said. Swiggy, which started operations in Srinagar in 2022, has over 300 restaurants on the platform offering a wide variety of cuisines to locals and tourists alike. With an extensive footprint in food delivery, Swiggy Food collaborated with nearly two lakh restaurants across 600+ cities.

Swiggy now delivers to houseboats on Dal Lake in Srinagar

With the rise of <keyword id="3680372" type="General" weightage="20" keywordseo="food-delivery-apps" source="Orion">food delivery apps</keyword> like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered. This technological shift has redefined the relationship between Indians and their restaurant dining habits. But has it also influenced their <keyword id="19956891" type="General" weightage="20" keywordseo="food-choices" source="keywords">food choices</keyword> and <keyword id="21015159" type="General" weightage="20" keywordseo="spending-patterns" source="keywords">spending patterns</keyword>? A new study from the University of South Florida hints at the possibility, highlighting how <keyword id="22470551" type="General" weightage="20" keywordseo="digital-ordering" source="keywords">digital ordering</keyword> platforms significantly shape <keyword id="20347870" type="General" weightage="20" keywordseo="consumer-behaviour" source="keywords">consumer behaviour</keyword>, often leading to more indulgent food choices and higher spending. The study—co-authored by Dipayan Biswas, the USF Frank Harvey endowed professor of marketing in the Muma College of Business—examines the cognitive effects of ordering from digital screens compared to traditional methods like printed menus. The findings were published in the Journal of the Academy of Marketing Science. “While digital ordering can enhance convenience and efficiency, many consumers will opt for unhealthier food choices and spend more. Our research highlights the importance of understanding the influence of <keyword id="408193" type="General" weightage="20" keywordseo="digital-devices" source="Orion">digital devices</keyword> on our decision-making,” Biswas said. <cmsannotation type="cmsannotation" annotationid="Digital menus and the Google Effect" comment="subhead" text="Digital menus and the Google Effect">Digital menus and the <keyword id="22532162" type="General" weightage="20" keywordseo="Google-Effect" source="keywords">Google Effect</keyword></cmsannotation> The research included six studies conducted in restaurants and two in a USF lab, where Biswas and his graduate students analysed the impact of digital versus physical menus. Notably, the digital menus included not just mobile apps, but also touchscreen kiosks and tabletop tablets available in some restaurants for self-service. They reviewed over 23,000 orders from various establishments, ranging from independent restaurants to a major global dining chain with 1,000 locations across 23 countries. Food items were categorised as unhealthy, neutral or healthy. Unhealthy items were defined by portion size and type, such as fried foods and desserts, while vegetables and fish were considered healthy. Neutral items included most soups, large salads and steaks under six ounces. ALSO SEE: <a href="https://www.businessinsider.in/science/health/food/webstories/from-bengalurus-meghana-to-delhis-gulati-here-are-indias-best-eateries-as-per-zomato/slidelist/111979326.cms" data-type="tilCustomLink" target="_blank">From Bengaluru’s Meghana to Delhi’s Gulati, here are India's best eateries, as per Zomato</a> The study found that 61% of digital orders, including those for delivery, were unhealthy—over 3% higher than orders placed through traditional methods. It also revealed that digital menus have a stronger impact on dinner choices, as consumers are more likely to be tired and reliant on technology later in the day. Consequently, digital ordering has less influence during breakfast and lunch. “Digital ordering modes foster a more automatic decision-making process with lower cognitive involvement. This is because digital tools encourage people to rely less on their cognitive resources and more on automated processes,” Biswas explained. This phenomenon, known as the ‘Google Effect’, implies that the availability of digital tools alters how people store and retrieve information, and even put in less cognitive effort overall. This is evident in tasks such as storing contact numbers instead of remembering them or navigating using GPS. It is this reduced cognitive engagement and more automatic decision-making in digital contexts that can result in more indulgent outcomes, manifesting as unhealthy food orders and higher overall spending. <div type="Article" hostid="261" msid="111782872" title="Will alcohol home delivery be a reality soon? Swiggy, Zomato, and Blinkit smell an opportunity" mstype="2" mssubtype="0"></div>Next, Biswas plans to continue investigating how digital versus non-digital ordering affects consumption volume and perceived taste of the ordered items. He also aims to explore how the presence of a human, such as during in-person or phone orders, might influence consumer decisions, as opposed to the perceived anonymity of online environments.

Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

<keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword>’s stock market debut has been awaited for a long time and recent reports suggest that the Bengaluru-based company is expected to raise more than USD 1 billion through its IPO. Reports also suggest that the company might soon file its draft red herring prospectus (DRHP) with the <keyword id="19901204" type="General" weightage="20" keywordseo="Securities-and-Exchange-Board-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Securities and Exchange Board of India" meta.hostid="261" meta.entityid="Securities and Exchange Board of India">Securities and Exchange Board of India</keyword> (Sebi), potentially launching its IPO as early as this week. Meanwhile, Swiggy has been busy implementing several notable changes across its operations, probably to gear up for its IPO. From changing leadership to expanding Instamart’s reach, let us take a look some changes implemented by Swiggy in the last few months. <h2>Leadership overhaul </h2> One of the most significant shifts has been at <keyword id="19939135" type="General" weightage="20" keywordseo="Swiggy-Instamart" source="keywords">Swiggy Instamart</keyword>, the company's quick commerce arm. Swiggy appointed <keyword id="22954620" type="General" weightage="20" keywordseo="Amitesh-Jha" source="keywords">Amitesh Jha</keyword>, a seasoned executive from Flipkart, as the new CEO of Instamart last month. This move marks the third leadership change for Instamart in just 18 months. As part of this transition, Phani Kishan, the outgoing head of Instamart, was announced to take on a broader role within Swiggy, overseeing the Central Growth unit and working closely with co-founder Sriharsha Majety on new initiatives. <h2>Expanding Instamart’s reach </h2> Swiggy Instamart has also been on an expansion spree, recently launching in 11 new cities across India, including Rajkot, Thrissur, and Kanpur. This expansion marks a strategic push into Tier 2 and 3 cities, broadening its customer base beyond metropolitan areas. The platform, which offers delivery of daily essentials in just 10 minutes, also said in a press release that it has seen encouraging results in these new locations. In Mangalore, for example, a new store achieved 1,000 orders in a single day faster than many larger cities. This localised approach, featuring partnerships with regional vendors, has enhanced Instamart’s appeal and efficiency in serving diverse customer needs. "Users across India already recognise the convenience Swiggy provides," Amitesh Jha said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." <h2>Changes in management </h2> Swiggy has also made notable changes in its management team recently. Himavant Srikrishna Kurnala, previously with Reliance Retail’s JioMart, was appointed as the head of product for Instamart earlier this year. His appointment is part of a broader strategy to strengthen the team ahead of the IPO. Other key hires include Mayank Rajvaidya, who has been named vice president of fruits and vegetables, and Manu Sasidharan, who joined as associate vice president of the FMCG category. These additions come in the wake of several high-profile departures from the company, signalling a recalibration of Swiggy’s leadership structure. <h2>Policy changes for restaurant partners </h2> Swiggy’s founder recently revealed that the decade-old startup partners with over 3 lakh restaurants today. And thus, when a policy change decision was announced that impacted restaurant partners directly, it made headlines. In a move to standardise its service fees, Swiggy extended its gross value service fee policy to restaurants in non-metro areas. This change, effective from August 14, involves charging a service fee on the gross value of orders, including GST and packaging fees. This adjustment was expected to lead to an increased commission for restaurant partners in smaller towns and cities. The policy shift aligns with the fees already applicable to restaurants in larger urban areas and reflects Swiggy’s efforts to streamline its revenue model. <h2>Converting into a public limited company </h2> To facilitate its upcoming IPO, Swiggy also transitioned from a private limited company to a public limited company. Earlier this year, Swiggy updated its name to <keyword id="23191546" type="General" weightage="20" keywordseo="swiggy-limited" source="keywords">Swiggy Limited</keyword>, removing the term 'Private' to better align with its public offering aspirations. This strategic move was intended to prepare the company for public investment and enhance its market presence. As Swiggy readies itself for its IPO, these changes underscore the company's commitment to growth, innovation, and adaptability. The upcoming listing marks a significant milestone in Swiggy’s journey, reflecting its ongoing evolution and strategic realignment in the competitive food delivery landscape.

Swiggy is preparing for its IPO soon: A look at some recent changes in the company

<keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword>'s quick commerce platform, <keyword id="19939135" type="General" weightage="100" keywordseo="swiggy-instamart" source="keywords">Swiggy Instamart</keyword>, is expanding its reach across India, bringing its services to a total of 43 cities. The platform, which promises delivery of daily essentials in just 10 minutes, has recently launched in 11 new cities over the past two months, including Rajkot, Thrissur, <keyword id="19936741" type="General" weightage="20" keywordseo="mangalore" source="keywords">Mangalore</keyword>, Kanpur, Udaipur, Warangal, Salem, Amritsar, <keyword id="19967908" type="General" weightage="20" keywordseo="bhopal" source="keywords">Bhopal</keyword>, Varanasi, and Ludhiana. This marks a significant push into Tier 2 and 3 cities, reflecting the company’s strategy to grow beyond its strong presence in metropolitan areas. In these new locations, customers can order a wide variety of items, including groceries, electronics, beauty products, and home supplies, all delivered within a 10-minute timeframe. One of the key elements of Swiggy Instamart’s growth strategy is its partnership with local vendors and brands, ensuring that customers in each city have access to regionally relevant products. In Mangalore, for instance, popular local names like Narans Foods and Ideal Icecream are now available on the platform. In Bhopal, customers can order from local brands such as Top N Town Breads and Andaah, while residents in Thrissur can find products from Milma Milk and Navua Bakers. This localised approach has helped the company attract a broader customer base, catering to regional tastes while maintaining the convenience of quick commerce. The company says that it has seen positive results from its recent expansion into these smaller markets. In Mangalore, one of the newly launched cities, a Swiggy Instamart store reached 1,000 orders in a single day faster than in many larger cities. Thrissur also set a benchmark by processing over 1,000 orders in just four minutes. Even in challenging weather conditions, such as the rain in Bhopal, the platform maintained full service availability, with 40% of orders being delivered on time despite adverse conditions. Swiggy Instamart’s CEO, <keyword id="22954620" type="General" weightage="20" keywordseo="amitesh-jha" source="keywords">Amitesh Jha</keyword>, noted the strong response from these smaller cities, stating that the enthusiastic demand has encouraged the platform to continue its expansion. "Users across India already recognize the convenience Swiggy provides," he said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." Looking ahead, Swiggy Instamart plans to deepen its presence in Tier 2 and 3 markets by expanding its network of dark stores—small, dedicated storage facilities used for rapid delivery. This move will help the platform manage the expected rise in demand during the upcoming festive season, a time when quick commerce services tend to see a spike in orders.

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