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<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> has given a new twist to the standard format of bonus letters. </li><li>Its new emailer gives you an opportunity to grab, “Chief Executive Bonus.”</li></ul>COVID has not left our country yet. Many employees continue working doubly hard from inside their rooms, with half their salaries. With Diwali around the corner, they are also heartbroken because getting a Diwali Bonus this year seems like a pipe dream. Bengaluru-based food delivery platform Swiggy has used this opportunity in its favour as it knows what is on everyone’s mind today and how to get consumers to click on an ad. It has sent out an email with a subject line that reads, “Your Diwali Bonus for the year 2020/2021” and it had us hooked. Inside Swiggy’s emailer is a Bonus Letter that appreciates its consumers' performance throughout the year. It reads, “We are happy to announce that our numbers for the current ‘dish’cal year look very promising! Of course, this is all thanks to your outstanding performance and hard work as a foodie.” Swiggy hasn’t just given away coupon codes in its emailer. It is cleverly making its consumer scroll through the entire emailer by providing three tier-discounts on cracking three different puzzles. The first ‘Chief Executive Bonus’ puzzles the users with a food question and provides a coupon code with a discount of 70%. The Senior Executive Bonus and Junior Executive Bonus offer a 60% and 50% discount. Its closing caption reminds the consumers how much the platform cherishes their presence in their life. It reads, “Your undying dedication to good food makes us proud to have a foodie like you in our team! We wish you all the success and look forward to seeing you rise to newer heights (and try new dishes).” <div type="image" title="Swiggy - Bonus emailer" msid="79192147" hostid="261"></div> A closer look at Swiggy’s Email Marketing Swiggy’s Email campaign is predominantly built around creating a sense of curiosity among its users. Its emails are always embedded with a personalised Call to Action (CTA) button and always have a crisp subject line. This time, the action button read, “Get that bonus.” It then directs the users to its app and social media pages to engage with them further. It also provides a unique hashtag for each emailer and asks users to engage with them by sharing their small wins on social media pages, further keeping their pages buzzing and increasing their presence. While Email Marketing seems like a dying phenomenon today, Swiggy’s emailers continue to prove that when done the right way, it fetches a marketer the desired results. It is that one brand whose emails you don’t want to unsubscribe to because it humours you, talks about your favourite food and gives easy discounts. Its bold orange colour and quirky font style is a cherry on the top. <div type="image" title="Swiggy - gift emailer" msid="79192198" hostid="261"></div> Swiggy has even made a personalised food clock for Indians that gave them a crash course on how foodies tell time. <div type="image" title="Swiggy - Food clock" msid="79192168" hostid="261"></div> Another example of how Swiggy has the best clickbait subject lines, during Navratri, it sent an email titled, “CONTROVERSIAL: India has ditched pedha this Navratri.” The emailer unearthed the most-loved sweets from all corners of India and gave a list of desserts. <div type="image" title="Swiggy - mithai box" msid="79192214" hostid="261"></div> In March 2019, Swiggy set a new record in email marketing with a CTR (Click Through Rate) of 7% and Mail Open Rate of 25%, revealed Netcore. According to IANS, Swiggy has seen a 30% jump in orders for food delivery during IPL season.

Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits

<ul><li><keyword id="2407038" type="General" weightage="20" keywordseo="dmart" source="Orion">DMart</keyword>’s revenue crossed the ₹9,000 crore mark in the October to December quarter of FY2022.</li><li>The normalcy around this festive season was an added bonus which boosted customer’s confidence in shopping online.</li><li>DMart’s EBITDA margins are going to be in the 8-8.5% range in the December quarter.</li></ul>Revenue of <keyword id="6410316" type="General" weightage="20" keywordseo="avenue-supermarts" source="Orion">Avenue Supermarts</keyword> — which runs retail store chain DMart — crossed a whopping ₹ 9,000 crore in the October to December quarter as more customers increased their budget for Diwali and Christmas shopping. This was the company’s highest quarterly revenue in the last two years. The normalcy around this festive season was an added bonus, which further boosted customer’s confidence in shopping offline. This is exactly where DMart and its extensive network of 263 retail outlets end up benefit from, analysts and stock brokers believe. But the sales figure is not the only thing that is going to be great for this retail store chain in the December quarter, say analysts. The revenue figure was only a sneak peak into DMart’s third quarter financial statement that is bound to be released this Saturday, on January 8. And it is definitely something that investors should keep an eye out for. <div type="image" title="Diwali and Christmas may have saved DMart’s quarter" msid="88718641" hostid="261"></div> According to Neha Khanna, cofounder and director of financial services group Valpro, the company’s gross margin is likely to improve year-on-year due to relatively higher general merchandise sales and rising fast moving consumer goods (FMCG) product prices. DMart’s EBITDA (earnings before interest, taxes, depreciation, and amortisation) margins are going to be in the 8-8.5% range in the December quarter, she added. There is nothing about DMart’s Q3 results that retail investors need to be worried about, but the same is hard to say for the January to March quarter of 2022. Especially, as the threat of a third COVID-19 wave hitting India lingers on. <div type="image" title="Diwali and Christmas may have saved DMart’s quarter" msid="88718645" hostid="261"></div> It’s time DMart starts thinking of ecommerce DMart has always focused extensively on its retail chain business, but it now needs to go for a digital spin. The competition coming from digital only players like JioMart and BigBasket had been increasing rapidly since the last two years. But now Khanna believes that DMart and other groceries players — whether online or offline — are going to face tough challenges from players in the quick commerce domain. Whether it’s Swiggy’s InstaMart, Zomato-backed Blinkit (formerly Grofers) or soonicorns (startups that are close to a billion dollar valuation) Zepto and Dunzo, all are priming 10 minutes delivery. While there are debates whether customers need these services, the fact of the matter remains that investment in the ecommerce space is getting heavier. DMart added 59 stores in 2022. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Quarter </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stores added </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jan-Mar 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apri-June 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">22 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July-Sept 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Oct-Dec 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17 </td></tr></tbody><tbody></tbody><tbody></tbody></table>Source: DMart’s regulatory filings “Dmart is dependent on physical stores for the majority of its operation, there are several competitors in this field, only if DMart improves its existing ecommerce platform to attract customers we can expect something to be different [in January to March quarter],” Manoj Dalmia, founder and director at Proficient Equities, told Business Insider. <div type="image" title="Diwali and Christmas may have saved DMart’s quarter" msid="88718672" hostid="261"></div> Even though DMart’s revenue hit a new record between July and September and the profit grew well above its pre-pandemic level, its stock took a 7% dip in trade after the second quarter earnings report came out. The street’s concern was the <a href="https://www.businessinsider.in/retail/news/dmart-is-continuing-to-do-what-it-knows-best-but-the-street-wants-more/articleshow/87113806.cms">lack of strength shown by India’s largest retail chain</a> (by market value) in the online space. Stock broking firm JM Financial had then highlighted that DMart Ready’s ⁠— the ecommerce front of Avenue Supermarts ⁠— revenue declined 8% in the same time frame, even though the company expanded its ecommerce operations to Surat and Vadodara. SEE ALSO <a href="https://www.businessinsider.in/retail/news/amazon-vs-future-vs-reliance-delhi-high-court-stays-singapore-arbitration-proceedings/articleshow/88713142.cms" data-type="tilCustomLink">Delhi high court stays Amazon arbitration proceedings against Future-Reliance deal</a> <a href="https://www.businessinsider.in/business/startups/news/amazon-backed-good-glamm-group-will-invest-200-crore-in-influencer-marketing/articleshow/88690749.cms" data-type="tilCustomLink">Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing</a> <a href="https://www.businessinsider.in/business/telecom/news/elon-musks-starlink-faces-its-first-setback-in-india-even-before-launch/articleshow/88702976.cms" data-type="tilCustomLink">Elon Musk’s Starlink faces its first setback in India even before launch</a>

Diwali and Christmas may have saved DMart’s quarter

With a view of listing the state-run insurance major <keyword id="6368369" type="COMPANY" weightage="20" keywordseo="life-insurance-corporation-of-india">Life Insurance Corporation of India</keyword> (<keyword id="6367143" type="COMPANY" weightage="20" keywordseo="LIC">LIC</keyword>), the government has proposed to raise the authorised capital of LIC to ₹25,000 crore. As per the amendments proposed under the Finance Bill 2021, the authorised <keyword id="445210" type="PERSON" weightage="20" keywordseo="share-capital">share capital</keyword> of LIC shall be ₹25,000 crore divided into 2,500 crore shares of ₹10 each. The share capital of the <keyword id="6356315" type="COMPANY" weightage="20" keywordseo="corporation">corporation</keyword> shall consist of equity shares and preference shares, which may be fully paid-up or partly paid-up, said the Finance Bill. "The corporation may from time to time increase its issued share capital, with the previous approval of the <keyword id="6356303" type="COMPANY" weightage="20" keywordseo="Centre">Centre</keyword>, whether by public issue or rights issue or preferential allotment or private placement or issue of bonus shares to existing members holding equity shares, or by issue of shares to employees pursuant to share based employee benefits schemes, or by issue of shares to life insurance policyholders of the Corporation, or otherwise," it said. However, the central government shall at all times, not less than 51 per cent of the issued equity share capital of the corporation and for five years after the IPO, the Centre will hold not less than seventy-five per cent. The mega IPO is likely to take place around Diwali this year. Presenting the Union Budget for FY21-22, Finance Minister <keyword id="129243" type="PERSON" weightage="20" keywordseo="Nirmala-Sitharaman">Nirmala Sitharaman</keyword> had said that all the announced disinvestment processes, including the LIC IPO will be completed in the upcoming fiscal. SEE ALSO: <a href="https://www.businessinsider.in/careers/news/check-out-all-the-hiring-opportunities-in-2021-in-india/slidelist/81343839.cms">A whole host of jobs, from government to private to foreign companies in India, are opening up ⁠— here’s a look at some of those</a> <a href="https://www.businessinsider.in/business/startups/news/these-are-the-worlds-top-food-delivery-companies-indias-zomato-and-swiggy-have-a-long-way-to-go-as-compared-to-their-global-counterparts-like-doordash-or-meituan/slidelist/81344728.cms">These are the world’s top food delivery companies – India’s Zomato and Swiggy have a long way to go as compared to their global counterparts like DoorDash or Meituan</a> <a href="https://www.businessinsider.in/stock-market/news/wipro-share-price-has-outperformed-its-peers-in-the-last-one-year-but-analysts-are-still-cautious-about-giving-it-a-buy-rating/articleshow/81345564.cms">Wipro's share price has outperformed its peers in the last year — but analysts are still cautious about giving it a 'buy' rating</a>

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Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits

Karuna Sharma

Diwali and Christmas may have saved DMart’s quarter

Kritti Bhalla

Centre proposes to raise LIC's authorised capital to ₹25,000 crore

IANS

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