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The National Restaurant Association of India (<keyword id="92417" type="General" weightage="80" keywordseo="nrai" source="Orion">NRAI</keyword>) on Friday cautioned the restaurant fraternity to exercise caution before choosing to be part of the new <keyword id="14879685" type="General" weightage="80" keywordseo="zomato-pay" source="Orion">Zomato Pay</keyword> and <keyword id="14879686" type="General" weightage="50" keywordseo="swiggy-diner" source="Orion">Swiggy Diner</keyword> programmes, calling those "bizaare". The NRAI said in an advisory that customers are dazzled into settling their bills via either <keyword id="830092" type="General" weightage="100" keywordseo="zomato" source="Orion">Zomato</keyword> Pay or <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Diner "because of the deep discounts and generous cash backs that comes with it; it is a deal too good to refuse at no cost". However, restaurants will now compulsorily offer discounts in the range of 15-40 per cent to every customer who chooses to settle their bills through these payment gateways. "This discount is borne entirely by the restaurant. Restaurants pay a commission of 4-12 per cent (to begin with and this may move upwards as soon as adaption numbers grow) for permitting them to have Zomato/Swiggy's payment gateways at their restaurants when several alternate options are available for much cheaper. Isn't that bizarre?" said the NRAI, which represents more than five lakh restaurants in the country. As a point of reference, other payment gateways charge between 1 to 1.5 per cent on such transactions. "After being denied ownership of essential data of restaurant's "delivery" customers, this will now open the flood gates for middlemen to colonise "dine-in" data. Your customers will eventually firmly become 'their' customers," warned the NRAI. Zomato or Swiggy were yet to react to the NRAI advisory. The NRAI said that Zomato and Swiggy will get a firm foothold in the dine-in business, after squeezing the last drop of revenue from the delivery business. "Based on how this played out with the delivery market, what is perhaps most dangerous is the long term, irreversible effects that this has on the dine-in market: unsustainable discounts coupled with a platform wedged firmly between you and your customer," said the hoteliers' body. Zomato is also selling "Zomato Vibes" with "Zomato Pay" which is in essence a social engagement tool. The <keyword id="4299597" type="General" weightage="50" keywordseo="zomato-gold" source="Orion">Zomato Gold</keyword> programme was launched in November 2017 as a dine-in only programme with "the lofty promise" of matching premium customers to a curated set of premium restaurants. This led to the #Logout movement on August 15, 2019 during which thousands of restaurants all over the country decided that they had enough of this no-win proposition. This eventually led to the death of Zomato Gold. "Zomato Pay and Swiggy Diner both operate broadly on the same construct. This brings no tangible value to restaurants. It does not solve any pressing problems of the industry either," said the NRAI. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/hiring-in-the-it-sector-went-down-by-10-in-august-says-report/articleshow/93952764.cms">Hiring in the IT sector went down by 10% in August, says report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/itcs-marketcap-is-back-to-4-lakh-crore-after-a-5-year-gap/articleshow/93952648.cms">ITC’s marketcap is back to ₹4 lakh crore after a 5-year gap</a>

Hotel industry body cautions restaurants over Zomato Pay, Swiggy Diner

New Delhi, May 29 () Multinational Conglomerate ITC Ltd's hospitality arm ITC Hotels on Friday announced to partner online food delivery platform Swiggy to deliver its food delicacies at customers' doorsteps amid the COVID-19 pandemic. The move would enable ITC Hotels' customers to enjoy their pre-paid orders with 'no-contact' deliveries and have unique food experiences with local offerings from the regions at their home, said a joint statement. This would be implemented into phases across India and deliveries from properties such as ITC Maurya (New Delhi), ITC Royal Bengal (Kolkata), ITC Grand Chola (Chennai), ITC Gardenia (Bengaluru), ITC Windsor (Bengaluru), ITC Kohenur (Hyderabad), ITC Rajputana (Jaipur), ITC Grand Goa (Goa) and Welcomhotel Bengaluru would be commenced in the phase one. While, under the second phase more ITC Hotels and Welcomhotel properties will be added to the Swiggy home delivery initiative, it added. Commenting on the development, ITC Hotels COO Anil Chadha said: "We are re-engineering our guest experiences with zero/low associate engagement (including digital ordering and e-payment solutions). The partnership with Swiggy will assist us in responsibly delivering our unique culinary experiences using their advanced distribution network. Together we are committed to delivering a responsible guest experience." Swiggy COO Vivek Sunder said: "Through our partnership with ITC Hotels, customers can now indulge in curated gourmet dishes from popular restaurants of the ITC Hotels chain across India through the Swiggy app. We look forward to creating unique dining experiences for customers while helping them celebrate special occasions at the comfort of their homes." Earlier other luxury star hotels such as Marriott, Hilton have piggybacked on food ordering and delivery platforms such as Zomato, Swiggy to reach customers during the lockdown and the people are expected to avoid crowded places as restaurants in the initial phases. "It may be recalled that ITC Hotels had tapped into the food and beverage take-away model across the country recently and received overwhelming feedback from diners for the "Flavours" takeaway (and home delivery) dining experience. The association with Swiggy endeavours to reach a much larger customer base," said ITC Hotels. Launched in 1975, ITC Hotels is a premier chain of luxury hotels. It operates more than 100 hotels in over 70 destinations. KRH MKJ

ITC Hotels partners Swiggy to deliver food delicacies at customers' doorsteps

<ul><li>Over the month-long <keyword id="6217944" type="UNKNOWN" weightage="20" keywordseo="Great-Indian-Restaurant-Festival">Great Indian Restaurant Festival</keyword>, participating restaurants raked in a total of ₹350 crores. </li><li>With 80% of diners between the age group of 18-34, discounts reigned supreme during the month. </li><li>Discounts are also the reasons why foodtech aggregators like Zomato and Swiggy have managed to retain consumers. </li></ul>Indians love to eat and that was once again proved last month during the Great Indian Restaurant Festival 2019, a nation-wide food festival. During the festival, 2.5 millions Indians headed to restaurants and used the discount coupons and offers handed out as a part of the event. Using the discounts, people from Delhi saved ₹50 crore, according to an official statement from the festival organisers, with 80% of diners from across the country falling into the age bracket of 18-34. But they weren’t the only winners. The restaurants that were a part of the festival managed to garner a total of ₹350 crores. For the junk-food loving Indian nation, here’s what topped the charts during the month-long event. People from Delhi gorged on pizza, while Bengalureans made use of happy hour deals. Meanwhile, the hot favourite for Mumbai and Kolkata was noodles. It’s discounts that sells in India - and some restaurants allege Indians have become ‘discount addicts.’ In fact, the discount culture has taken over the country so much so that Indian foodtech aggregators can’t do without them, even if it burns their pockets. According to a <a href="https://www.businessinsider.in/zomato-and-swiggy-discounts-of-concern-to-indian-restaurants/articleshow/68256281.cms">Bloomberg report</a>, Indian startups Zomato, Swiggy and Foodpanda didn’t mind investing half a billion dollars just for discounts. See Also: <a href="https://www.businessinsider.in/zomato-and-swiggy-discounts-of-concern-to-indian-restaurants/articleshow/68256281.cms">In India, restaurants have a love-hate relationship with online food delivery platforms</a> <a href="https://www.businessinsider.in/swiggy-and-zomato-are-being-targeted-for-misusing-dominant-position-in-a-petition-filed-with-indias-competition-watchdog/articleshow/67376953.cms">Swiggy and Zomato are being targeted for ‘misusing dominant position’ in a petition filed with India’s competition watchdog</a>

A whopping 2.5 million Indians dined out in February as discounts poured in – Here’s what most of them ate

<ul><li>Indian <keyword id="7389506" type="UNKNOWN" weightage="20" keywordseo="online-food-delivery-platforms">online food delivery platforms</keyword> have reportedly been contributing 15%-20% annually towards the growth of food court businesses in malls of India. </li><li>Previously, the restaurant association asked food aggregators — including Zomato and Swiggy — if they are making consumers ‘discount addicts’ disguised as customers ‘saving’ through online orders.</li></ul>It appears the relationship between Indian restaurants and the country’s online food aggregators such as Swiggy and Zomato can range from sour to sweet – depending on where you choose to dine. Several prominent malls in India have witnessed an increase in business and profits due to online delivery platforms including Swiggy and Zomato, ET reported, citing mall owners. <a href="https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/ecomm-wary-malls-find-online-food-aggregators-presence-palatable/articleshow/68248629.cms?utm_source=Colombia&amp;utm_medium=C1&amp;utm_campaign=CTN_ET_hp&amp;utm_content=21">According to </a>New Delhi’s Select Citywalk Mall, business at food establishments at the mall’s food court has been growing at 15%-20% annually. The food court reportedly makes 300,000 deliveries a month via online food platforms. On the other hand, India’s restaurants lobby recently accused the online food delivery majors of ‘eating into their business.’ Last month, small restaurants filed a <a href="https://www.businessinsider.in/swiggy-and-zomato-are-being-targeted-for-misusing-dominant-position-in-a-petition-filed-with-indias-competition-watchdog/articleshow/67376953.cms">complaint</a> with the country’s anti-trust regulator, the Competition Commission of India (CCI) against deep discounting practices adopted by Zomato and Swiggy, accusing aggregators of getting consumers addicted to discounts. According to a Bloomberg <a href="https://www.bloombergquint.com/technology/indias-food-delivery-apps-navigate-discounts-losses-in-race-for-customers#gs.mmwIqqqI">report</a>, Zomato, Swiggy and Foodpanda invests nearly half a billion dollars in last two years on discounts. For example, Zomato has been running a 50% discount deal with many of its partners over the past four months. And Swiggy, which raised $1 billion, and entered the unicorn club, is also targeting deals in competition with Zomato. One fast food chain owner told Business Insider India it had listed on online food aggregator platforms for the sake of deliveries, and not discounts. He added that the restaurant “doesn’t believe in discounts.” According to him, the discount strategy doesn’t necessarily impact customer loyalty, as people are likely to end up at their preferred restaurants. While an official from the restaurant association stated that even though online food aggregators have brought restaurants closer to customers, it is important to note that no one sells at a loss just to attract customers and create dominance. On the flip side, online food aggregators contend that their approach is just designed to increase customer reach. “Discounts are merely a mechanism to encourage user participation as we advance our services. Our discounts and promotional schemes are carefully designed keeping in mind the best interest of all the parties in the ecosystem,” a Zomato spokesperson told Business Insider. Deepak Zutshi, vice president for leasing at Select Citywalk <a href="https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/ecomm-wary-malls-find-online-food-aggregators-presence-palatable/articleshow/68248629.cms?utm_source=Colombia&amp;utm_medium=C1&amp;utm_campaign=CTN_ET_hp&amp;utm_content=21">told</a> ET that there is no such conflict between malls and food aggregators Swiggy and Zomato here, the focus is on on-time delivery without compromising on customer experience. Stiff competition There’s no denying that food tech players in India have been in heated competition, battling on several fronts such as pricing and quality. According to the<a href="https://www.livemint.com/Companies/WJSpXMp64Q0QLcKLw5tCoK/Swiggy-is-on-top-of-the-online-food-chain-shows-survey.html"> latest survey </a>by Redseer Consulting, Swiggy has been the most trusted brand among Indians, leaving behind Foodpanda, UberEats and even Zomato. Defending its discount strategy, Zomato has argued that it is only “working towards achieving a balance of user experience, restaurant growth and operational efficiency." Regardless of who ranks up in the battle, one thing is certain: At least in the foreseeable future, the diners win. See also: <a href="https://www.businessinsider.in/swiggy-and-zomato-are-being-targeted-for-misusing-dominant-position-in-a-petition-filed-with-indias-competition-watchdog/articleshow/67376953.cms">Swiggy and Zomato are being targeted for ‘misusing dominant position’ in a petition filed with India’s competition watchdog</a> <a href="https://www.businessinsider.in/the-indian-government-has-reportedly-invested-just-19-of-its-fund-dedicated-to-boosting-startups/articleshow/67323307.cms">The Indian government has reportedly invested just 19% of its fund dedicated to boosting startups</a> <a href="https://www.businessinsider.in/for-indian-startups-2018-has-been-a-year-of-bouncing-back-as-venture-capital-funding-doubles/articleshow/67286540.cms">For Indian startups, 2018 has been a year of bouncing back as venture capital funding doubles</a>

In India, restaurants have a love-hate relationship with online food delivery platforms

<ul><li><keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> acquired <keyword id="2960214" type="PERSON" weightage="20" keywordseo="ubereats">UberEats</keyword> in an all stock deal. </li><li>The deal which gave <keyword id="1042120" type="PERSON" weightage="20" keywordseo="Uber">Uber</keyword> a 9.9% stake in Zomato, will also bring Zomato’s market share to 55%, ahead of Swiggy. </li><li>Uber’s rival in India – <keyword id="6354720" type="UNKNOWN" weightage="20" keywordseo="ola">Ola</keyword> has understood that the food delivery business is not its game, and moved to cloud kitchens.</li></ul>The Zomato-UberEats deal, which was <a href="https://www.business-standard.com/article/companies/uber-to-sell-its-india-food-delivery-business-to-zomato-in-all-stock-deal-120012100093_1.html">reportedly</a> signed at 3 am on January 21, would have resulted in a not-so-good morning for Swiggy. The deal which gave Uber a 9.9% stake in Zomato, will rise its market share to 55%, sources told Business Insider. This will allow Zomato to become the top player in the game, dethroning Swiggy. Zomato, which had monthly transaction volumes of 40 million will add UberEats’ 10 million users. This leaves Swiggy behind - which had around 42 million monthly users. “This acquisition significantly strengthens our position in the category,” said Deepinder Goyal, Founder and CEO, Zomato. As of June 2019, Swiggy was ahead of Zomato in transactional volumes with a 36.4% share, according to Data intelligence and management platform <a href="https://yourstory.com/2019/06/swiggy-zomato-foodpanda-kalagato-report">KalaGato</a>. Back then, Zomato had just 23.78% share. Swiggy and Zomato are both present in over 500 cities and towns in India. Earlier this month, Zomato had raised $150 million which brought its value up to $3 billion. The deal had also seen one of Zomato’s earliest investors InfoEdge diluting its stake. The Uber-Zomato deal took months in the making. “Those who believe that Zomato has lost the battle to Swiggy, would do well to remember that Zomato operates in multiple countries and has built a different niche by focusing on Gold, which has found phenomenal success with diners,” Aman Kumar, Chief Business Officer at KalaGato <a href="https://qz.com/india/1635965/in-2018-swiggy-beat-zomato-olas-foodpanda-uber-eats-by-a-mile/">had said in June</a>. Uber in its IPO filing in April 2019, had pegged Zomato and Swiggy as threats to its India business. In the filing, mentioning its offering UberEats, the company said that it competes with the Zomato and Swiggy, who have a “substantial market-specific knowledge and established relationships with local restaurants, affording them significant product advantages.” Uber’s rival in India – Ola has understood that the food delivery business is not a game that’s easy for new entrants. It too had been struggling with food business. It had acquired Foodpanda in 2017, after its own tryst with food delivery – Ola Cafe, failed. Ola Cafe shut down operations in just a year after it was launched in 2015. In May 2019, it shut down Foodpanda as well. So Ola did what Uber couldn’t do – pivoted to the cloud kitchen business and has started building its own brands under <keyword id="8244257" type="UNKNOWN" weightage="20" keywordseo="Ola-Foods">Ola Foods</keyword>. See Also: <a href="https://www.businessinsider.in/business/startups/news/ola-is-shedding-flab-getting-a-makeover-as-it-rides-to-a-big-bang-ipo-in-2-years/articleshow/72292401.cms">Ola is shedding flab and getting a makeover as it rides to a big-bang IPO in 2 years</a>

Uber couldn’t do what Ola did – instead joins hands with Zomato to leave behind Swiggy

<ul><li><keyword id="5951789" type="General" weightage="20" keywordseo="co-branded-credit-cards" source="Orion">Co-branded credit cards</keyword> are offered by banks in partnership with popular brands that offer unique rewards and benefits tailored to specific interests.</li><li><keyword id="6746898" type="General" weightage="20" keywordseo="cardholders" source="Orion">Cardholders</keyword> can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. </li><li>Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card.</li></ul>Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there are several options to choose from. There are travel cards that promise air miles and then there are <keyword id="6967577" type="General" weightage="20" keywordseo="shopping-cards" source="Orion">shopping cards</keyword>, which can help her save money on shopping. Finally, there are cards that will help her save money every time she eats out and earn loyalty points too. As a consumer, it can be very confusing to choose the right card. From travel enthusiasts to avid shoppers, they cater to diverse lifestyles. But with a plethora of options available, making an informed choice is crucial. Business Insider dived deep into the world of rewards and found some key factors that consumers should consider while choosing a card. <cmsannotation type="cmsannotation" annotationid="How co-branded credit cards work" comment="Subhead" text="How co-branded credit cards work">How co-branded <keyword id="6387037" type="General" weightage="20" keywordseo="credit-cards" source="Orion">credit cards</keyword> work</cmsannotation> Co-branded credit cards offer personalised benefits tailored to lifestyles of users, which include discounts and offers aligned with the partnering brand. They integrate with loyalty programs for faster reward collection. These perks enhance the overall cardholder experience. Cardholders can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. “Additionally, co-branded cards foster brand loyalty, especially with travel-related perks, everyday expense savings like fuel discounts, and access to exclusive products, all enhancing the overall customer experience,” says Gaurav Chopra, Founder and CEO of IndiaLends, an online marketplace for credit products. Here, we will look at four popular co-branded credit cards, how they work and whether they make sense for you based on your lifestyle. Evaluating any co-branded credit card on these parameters will help you make an informed decision. <cmsannotation type="cmsannotation" annotationid="Amazon Pay ICICI Bank credit card" comment="subhead" text="Amazon Pay ICICI Bank credit card">Amazon Pay ICICI Bank credit card</cmsannotation> The Amazon Pay ICICI Bank Credit Card offers several advantages for frequent Amazon shoppers. It provides robust cashback rewards on Amazon purchases, offering up to 5% cashback for Prime members and 3% for non-Prime members. Additionally, it offers other benefits like three- months prime membership at no cost and cashback offers on prepaid recharge, postpaid bill payments, electricity bill payment, gas cylinder payment and so on. There are no joining or annual fees. However, it does have some disadvantages. The cashback is primarily beneficial for Amazon shopping, and the rewards structure may not be as competitive for other spending categories. The card also lacks travel and lifestyle benefits commonly found in premium credit cards. Whether one should go for it depends on their spending habits. If you're a frequent Amazon shopper and value cashback rewards, it's a good choice. However, if you're looking for a more versatile card with broader benefits, you may want to consider other options. <cmsannotation type="cmsannotation" annotationid="Swiggy HDFC Bank credit card" comment="subhead" text="Swiggy HDFC Bank credit card">Swiggy HDFC Bank credit card</cmsannotation> The Swiggy HDFC Bank Credit Card is tailored for passionate food enthusiasts, especially those who frequently indulge in food delivery and dining out experiences. Its advantages include enticing rewards on dining expenditures, encompassing both online and offline transactions, with a substantial focus on Swiggy orders. Cardholders can enjoy 10% cashback on the Swiggy application (food ordering, Instamart, Dineout and Genie) and 5% cashback with certain category merchants, and 1% cash back on other categories, making it an especially appealing choice for foodies. However, it's essential to consider the card's limitations, primarily its narrow utility, as its benefits primarily revolve around food-related expenses. If you aren't a regular diner or Swiggy user, the card's value proposition may be limited. Therefore, your decision to opt for this card should align with your dining habits and lifestyle to maximise its advantages effectively. <cmsannotation type="cmsannotation" annotationid="IndianOil Axis Bank credit card" comment="subhead" text="IndianOil Axis Bank credit card">IndianOil Axis Bank credit card</cmsannotation> The IndianOil Axis Bank Credit Card is tailored for individuals who frequently use fuel services and desire to maximise their savings at IndianOil outlets. Its advantages are evident, with fuel benefits such as a 4% cashback on fuel expenses at IndianOil pumps, along with a 1% fuel surcharge waiver. The card also extends its rewards to dining and online shopping, with 15% discount at partner restaurants and 1% value back at online shopping with 5 reward points on every ₹100 spent. Furthermore, you can get 10% off on booking movie tickets with bookmyshow.com. However, this card's utility is primarily focused on fuel-related benefits, potentially limiting its appeal for those who do not own a vehicle or have alternative fuel preferences. Before acquiring the IndianOil Axis Bank Credit Card, ensure that your fuel expenditures align with the card's rewards structure. <cmsannotation type="cmsannotation" annotationid="Standard Chartered EaseMyTrip Credit Card" comment="subhead" text="Standard Chartered EaseMyTrip Credit Card">Standard Chartered EaseMyTrip Credit Card</cmsannotation> The Standard Chartered EaseMyTrip Credit Card caters to avid travellers, offering numerous advantages. You can get a 20% instant discount on your domestic and international hotel bookings, saving up to ₹5000 and ₹10000, respectively. For your flight reservations, there's a flat 10% discount available, with maximum savings of ₹1000 for domestic flights and ₹5000 for international flights. Additionally, if you're planning a bus trip and your ticket costs over ₹500, you can enjoy a discount of ₹125. You also get to enjoy one domestic lounge access per calendar quarter and two international lounge access per year. The card's reward program allows users to earn 10x rewards on every ₹100 spent at standalone hotel and airline websites/apps/outlets. Before getting the Standard Chartered EaseMyTrip Credit Card, it's crucial to evaluate your travel habits and determine if the benefits outweigh the annual fee, especially if you're a frequent traveller looking to maximise savings on your journeys. <cmsannotation type="cmsannotation" annotationid="How to pick a co-branded credit card" comment="Subhead" text="How to pick a co-branded credit card">How to pick a co-branded credit card</cmsannotation> Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card. “The value of a co-branded credit card depends on how well the rewards and benefits align with your lifestyle and preferences,” says Adhil Shetty, CEO, BankBazaar, an online financial marketplace. It's important to choose a card that complements your spending habits and offers benefits you'll actually use. To assess a co-branded credit card, analyse spending in categories like groceries, dining, and travel. Consider rewards, bonuses, and redemption options. Ensure that benefits outweigh the annual fee, maximising value from the card based on your spending habits and needs.

Do co-branded credit cards actually help you save money?

The All-India Senior Selection Committee has named left-arm spin all-rounder <keyword id="2583887" type="General" weightage="100" keywordseo="axar-patel" source="Orion">Axar Patel</keyword> as the replacement for senior left-arm spin all-rounder <keyword id="6359948" type="General" weightage="80" keywordseo="ravindra-jadeja" source="Orion">Ravindra Jadeja</keyword> in the ongoing Asia Cup in the UAE. "<keyword id="4167" type="General" weightage="80" keywordseo="jadeja" source="Orion">Jadeja</keyword> has sustained a right knee injury and is ruled out of the tournament. He is currently under the supervision of the BCCI medical team. His replacement, Axar Patel was earlier named as one of the standbys in the squad and will join the team in Dubai soon," said the BCCI in an official statement. "India's squad for Asia Cup: <keyword id="13937" type="General" weightage="50" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword> (Captain), KL Rahul (vice-captain), <keyword id="6354486" type="General" weightage="50" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword>, <keyword id="496245" type="General" weightage="50" keywordseo="suryakumar-yadav" source="Orion">Suryakumar Yadav</keyword>, Deepak Hooda, Rishabh Pant (wicket-keeper), Dinesh Karthik (wicket-keeper), Hardik Pandya, Axar Patel, Ravichandran Ashwin, Yuzvendra Chahal, Ravi Bishnoi, Bhuvneshwar Kumar, Arshdeep Singh and Avesh Khan. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/top-market-cap-companies-in-the-world/slidelist/93952579.cms">Top 10 companies in the world by market cap</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/hotel-industry-body-cautions-restaurants-over-zomato-pay-swiggy-diner/articleshow/93952919.cms">Hotel industry body cautions restaurants over Zomato Pay, Swiggy Diner</a>

Asia Cup 2022: Ravindra Jadeja out of tournament due to right knee injury, Axar Patel named replacement

<ul><li><keyword id="1557667" type="ORGANIZATION" weightage="20" keywordseo="TBWA-India">TBWA India</keyword>’s latest report identifies the changing relationship with food culture, the evolving mindsets of India and ways in which the pandemic is changing the palate of the country.</li><li>Hungry for more? Take a seat, there's a lot on the menu.</li></ul>As we look back at the last decade, we see how our relationships with people, work, activities and of course, food have been redefined. During these trying times, our obsession with food is something we’ve sought comfort in. Food and our attitude towards it has been changing, much of which has been accelerated by the pandemic. TBWA India team has put together a report in an attempt to identify the changing relationship with food culture and the evolving mindsets of India. Meal-eportation <div type="image" title="social, Pune" msid="80346521" hostid="261"></div> People no longer want just a meal; they want a performance that transcends space and time. Beyond menus, cafés and restaurants are now adding a flavour of drama to their recipes. Getting a cup of coffee can involve a walk through a zen-like garden and ordering a cocktail can move you to a street market. According to TripAdvisor, 70% of people believe unique dining experiences are worth paying more for. Social, Pune has a tunnel-like entrance that is supposed to be a transition from new Pune into the old market lanes of camps. It also has an off-beat trampoline work section. Revenge Dining <div type="image" title="social distancing" msid="80346544" hostid="261"></div> Social indulgence is even winning over the fear of contagion. Survivalism is taking a backseat. People are giving in to their senses demanding a break and dining out, after being locked away for months. Dine-out Inside <div type="image" title="novotel meal kit." msid="80346560" hostid="261"></div> To relive the experience of dining out, people are now ordering in the restaurant-like ambience along with food. With the pandemic restricting people's movement, ordering in has turned into experiential dining. People are dressing up, playing music and setting the table, to recreate the dining-out experience at home. For example, Novotel Chamiers has launched their own meal kits to give their diners the restaurant experience at home. The apparel brand Linen Club is encouraging people to bring the restaurant experience home. Gastronomy Express <div type="image" title="Nachos Deposit photos" msid="80346581" hostid="261"></div> Taste buds are now dictating itineraries. As the hunger for experimental experiences rises, both people’s taste buds and minds are opening up to the new. The World Food Travel Association preserves and promotes culinary cultures through hospitality and tourism. 50% Indians are keen on experimenting with authentic local cuisines and are planning their vacations around it. 1 in 4 Indian travellers surveyed said they regard 'enjoying the local food' as the most important reason to travel. *Source: KAYAK, Taste of Travel, The Indian Express, BusinessWorld. *Source - ASSOCHAM Gourmet at Home <div type="image" title="English breakfast" msid="80346600" hostid="261"></div> English Breakfast now competes with Idli Sambhar as Indian taste buds are experimenting with transcontinental flavours. Sinking our teeth into global gastronomy has turned us into gourmet cooks who constantly crave for more. Gourmet food has become an avenue of its own as it is no longer confined to lavish restaurants. For example, Foodhall's product range includes a vast range of products from all over the world. Godrej Nature’s Basket’s offers exotic international gourmet products. According to EconomicTimes, 30%-60% growth in sales for exotic food and international sauces in Nature's Basket and Spencer's. Conscious Consumption Food has levelled up as our ammo in the climate change battle. From dieting to save our bodies to dieting to save our planet, people are realizing how every bite can make a difference. Ve-gan make a difference <div type="image" title="Vegan food from canva" msid="80346650" hostid="261"></div> People are eating well, for both themselves and the world. The dairy loving country is embracing a plant based diet and shifting their focus to sustainable and conscious eating habits. 40% growth in the next decade in alternative meat industry. 90% Indians are extremely likely to purchase plant-based meat. Good Dot, a plant-based meat startup sells 12,000 to 15,000 packets of mock meat each day. BYOC (Bring Your Own Cutlery) <div type="image" title="cutlery" msid="80346707" hostid="261"></div> Whether we’re eating out or ordering in, disposable cutlery is now being cancelled. Restaurants are now encouraging consumers to bring their own containers and bags for takeaway orders to reduce plastic waste. A small green step for us but a large step towards saving the world's depleting resources. Corner House, Bangalore, began a 'Bring Your Own Bowl' initiative to cut down their plastic burden. Arogya Ahaara, a restaurant in Bangalore, encourages their customers to carry containers and bottles for takeaway orders. Zomato and Swiggy have an option that requests restaurants to not send cutlery. Farm to Fork <div type="image" title="Veggies" msid="80346738" hostid="261"></div> Prioritizing health and sustainability, conscious India is going organic. Direct sourcing from farms and a rise in organic farming is indicative of the rising need to consume chemical-free food while conserving the planet. According to India Organic Food Market Outlook, $849.5 Million is the value of the Indian organic food market in 2020. Zomato plans to introduce the ‘farm’ to ‘fork’ concept that works directly with producers, like farms or food producers. Zama Organics an organic food start-up sector of India is to sourcing things that are native to different climatic belts and geographies and bring them to a common platform. Foodie Chef <div type="image" title="wok express." msid="80346774" hostid="261"></div> People are now turning into chefs as they break the culinary rules and add their own twists. 'Make your own' is the latest addition to menus where consumers are given the freedom to make their favourite meal their way by adding specific ingredients &amp; customisations. It's heaven for picky eaters! Wok Express provides consumers the option to ‘MYOB’ make their own food bowls. It can be built from scratch from a variety of different options available. Subway let's its customers design their own sandwiches according to their taste and preferences. According to Restro App, 70% of customers expect customization. Frozen Feast <div type="image" title="Frozen food" msid="80346831" hostid="261"></div> ‘Frozen’ is replacing ‘fresh’ as people prioritise the ability to eat what they want, when they want. With the rising popularity of fast food and people’s increasingly busy lives, fast food has now reached our freezers in the form of frozen food. According to National Investment Promotion and Facilitation Agency, India’s estimated to become Largest consumer of frozen food by 2030. Stag Bite <div type="image" title="Box8 mini meal." msid="80346849" hostid="261"></div> With the ability to now customize portions, people are no longer compromising on the size of their cravings. 'Meal for one' is the latest addition to menus that offers you the perfect portion size for yourself, so that each person gets to eat whatever they want. It is simple, convenient and cost-effective. Menus available on Swiggy Pop – a 'Meal for 1' service. Box8 offers 'Mini Meals' perfectly curated to satisfy one person's hunger.

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