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<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> wants to you spend more time with your four legged companions and leave your errands on them.</li><li>Conceptualised and produced by <keyword id="3101007" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas Bangalore</keyword>, the campaign aims to promote Swiggy's membership service.</li></ul> Swiggy has launched a multi-film digital campaign showcasing its new membership program – <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy ONE</keyword>. Conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership. The campaign films produced by Lintas C:EX highlight various scenarios in the protagonists’ life through their pets’ point of view showcasing a shift before and after availing the Swiggy ONE membership. One film shows a cat’s point of view and how much ‘me time’ the cat gets at home while her owner runs errands outdoors; the other film shows a dog’s disappointment on how his owner is never home as he’s constantly making grocery store runs to stock up. Both the scenarios end with the protagonists being able to stay home more, thanks to their membership with Swiggy ONE for all their needs. <div type="Youtube" id="4GSXJDWjKnA" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/4GSXJDWjKnA/mqdefault.jpg"></div> <div type="Youtube" id="GvvqZGDIr_0" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/GvvqZGDIr_0/mqdefault.jpg"></div> Ashish Lingamneni, Head of Brand, Swiggy said, “While the Swiggy ONE membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy ONE can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.” Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how SWIGGY ONE members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. SWIGGY ONE is everything SWIGGY be it Instamart, restaurants, Genie and anything else that comes from the SWIGGY stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.” With Swiggy now offering services beyond food delivery, the brand has extended benefits to its customers of Instamart and Genie as well through Swiggy ONE. The films are live on digital platforms.

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

New Delhi, Online food delivery platform <keyword id="6358977" type="General" weightage="20" keywordseo="Swiggy" source="Orion">Swiggy</keyword> on Tuesday said it has facilitated over Rs 450 crore in loan disbursal to more than 8,000 restaurant owners as part of its capital assist programme. Launched in 2017, the capital assist programme is a first-in-the-segment solution designed to bridge the financing gap and empower restaurant owners. Over 8,000 restaurants have availed loans so far, of which 3,000 availed loans in 2022 alone, the company said in a statement. Partnering with multiple lending partners, including Indifi, Incred, FT Cash, PayU Finance, and IIFL, Swiggy offers tailored financial solutions like term loans and credit lines. "The NBFCs will soon facilitate more exciting solutions like pre-approved loans to enable our partners to gain easier and quicker access to capital, driving even more growth for their businesses," said Swapnil Bajpai, VP-Supply, Swiggy. From quick sign-ups to even quicker approvals, through capital assist programme, the NBFCs take a fast, easy, and efficient approach to provide funds for restaurant partner's business needs. "We have done three rounds of financing so far and have used these funds for our working capital requirements. The entire process from the application to receiving funds is incredibly quick, efficient, and transparent," said Aarti and Sumit Rastogi, owners of ARTINCI -- Indulge Guilt Free! in Bengaluru.

Swiggy disburses over Rs 450 cr in loans to 8000 restaurant owners

<ul><li><keyword id="9261266" type="UNKNOWN" weightage="20" keywordseo="food-delivery-platform-swiggy">Food delivery platform Swiggy</keyword> on Tuesday launched its own digital wallet to enable single-click checkout experience on its platform </li><li>If the Swiggy customer is an existing <keyword id="42456" type="CITY" weightage="20" keywordseo="ICICI">ICICI</keyword> Bank customer, he or she can instantly start using the wallet. </li><li>Non-ICICI Bank customers can also start using this immediately by providing details of a government ID to ICICI Bank. </li></ul>Food delivery platform Swiggy on Tuesday launched its own digital wallet to enable single-click checkout experience on its platform. Called '<keyword id="9489120" type="UNKNOWN" weightage="20" keywordseo="Swiggy-Money">Swiggy Money</keyword>,' the full-fledged digital wallet in partnership with ICICI Bank will enable customers to store money and be used for all food orders.Users choosing 'Swiggy Money' can avail instant refunds and use the money for easy checkouts and hassle-free payment processing on future food orders, the company said in a statement. "Along with a host of existing payment options offered to consumers, Swiggy Money will ensure seamless and swift transactions on food orders by minimising hassles such as lengthy payment procedures or payment failures resulting in improved customer experience," said Anand Agrawal, VP Products, Swiggy. If the Swiggy customer is an existing ICICI Bank customer, he or she can instantly start using the wallet. Non-ICICI Bank customers can also start using this immediately by providing details of a government ID to ICICI Bank. 'Swiggy Money' users will further be able to top-up their wallet using various banking instruments and enjoy single click purchase without multiple authentications. In cases where the order value exceeds the wallet balance, the users will be provided with a 'split-pay' option which will enable making payment through a combination of money from their wallet and another payment source/instruments to complete the transaction. "This is our third offering, jointly with Swiggy. A year ago, we had customised an industry-first UPI led payment solution for Swiggy's delivery partners to transfer funds. We had also introduced UPI-led instant one-click payment for millions of Swiggy's customers," informed Bijith Bhaskar, Head- Digital Channels &amp; Partnership, ICICI Bank. Swiggy is currently present in over 500 cities in the country.

Swiggy launches its own digital wallet 'Swiggy Money' with ICICI Bank

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> has given a new twist to the standard format of bonus letters. </li><li>Its new emailer gives you an opportunity to grab, “Chief Executive Bonus.”</li></ul>COVID has not left our country yet. Many employees continue working doubly hard from inside their rooms, with half their salaries. With Diwali around the corner, they are also heartbroken because getting a Diwali Bonus this year seems like a pipe dream. Bengaluru-based food delivery platform Swiggy has used this opportunity in its favour as it knows what is on everyone’s mind today and how to get consumers to click on an ad. It has sent out an email with a subject line that reads, “Your Diwali Bonus for the year 2020/2021” and it had us hooked. Inside Swiggy’s emailer is a Bonus Letter that appreciates its consumers' performance throughout the year. It reads, “We are happy to announce that our numbers for the current ‘dish’cal year look very promising! Of course, this is all thanks to your outstanding performance and hard work as a foodie.” Swiggy hasn’t just given away coupon codes in its emailer. It is cleverly making its consumer scroll through the entire emailer by providing three tier-discounts on cracking three different puzzles. The first ‘Chief Executive Bonus’ puzzles the users with a food question and provides a coupon code with a discount of 70%. The Senior Executive Bonus and Junior Executive Bonus offer a 60% and 50% discount. Its closing caption reminds the consumers how much the platform cherishes their presence in their life. It reads, “Your undying dedication to good food makes us proud to have a foodie like you in our team! We wish you all the success and look forward to seeing you rise to newer heights (and try new dishes).” <div type="image" title="Swiggy - Bonus emailer" msid="79192147" hostid="261"></div> A closer look at Swiggy’s Email Marketing Swiggy’s Email campaign is predominantly built around creating a sense of curiosity among its users. Its emails are always embedded with a personalised Call to Action (CTA) button and always have a crisp subject line. This time, the action button read, “Get that bonus.” It then directs the users to its app and social media pages to engage with them further. It also provides a unique hashtag for each emailer and asks users to engage with them by sharing their small wins on social media pages, further keeping their pages buzzing and increasing their presence. While Email Marketing seems like a dying phenomenon today, Swiggy’s emailers continue to prove that when done the right way, it fetches a marketer the desired results. It is that one brand whose emails you don’t want to unsubscribe to because it humours you, talks about your favourite food and gives easy discounts. Its bold orange colour and quirky font style is a cherry on the top. <div type="image" title="Swiggy - gift emailer" msid="79192198" hostid="261"></div> Swiggy has even made a personalised food clock for Indians that gave them a crash course on how foodies tell time. <div type="image" title="Swiggy - Food clock" msid="79192168" hostid="261"></div> Another example of how Swiggy has the best clickbait subject lines, during Navratri, it sent an email titled, “CONTROVERSIAL: India has ditched pedha this Navratri.” The emailer unearthed the most-loved sweets from all corners of India and gave a list of desserts. <div type="image" title="Swiggy - mithai box" msid="79192214" hostid="261"></div> In March 2019, Swiggy set a new record in email marketing with a CTR (Click Through Rate) of 7% and Mail Open Rate of 25%, revealed Netcore. According to IANS, Swiggy has seen a 30% jump in orders for food delivery during IPL season.

Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits

<ul><li>The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals</li><li>Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals</li></ul>Swiggy has launched a series of television commercials and digital videos, that are reflective of the evolving food culture in Indian homes. With a tagline ‘Ghar Ka Khaana, Saath Mein Thoda Swiggy!’, the platform aims to target consumers who like their home-cooked meals but also look to add an exciting element that complements their routine. Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals. Srivats TS- VP Marketing at Swiggy says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. As a category creator, we have taken consumers through an entire food-ordering journey through our ads. From our ‘What a delivery’ IPL ads to the ‘Swiggy Karo Phir Jo Chahe Karo’ campaigns, we’ve broken the clutter of discount-focused ads. The ‘Ghar ka Khaana, Saath Mein Thoda Swiggy!’, the campaign is all about celebrating your meals with your family while adding the Swiggy touch with an extra something- be it an extra dish, side dish or desserts. It is a perfect vehicle to blend an age-old tradition with new ones.” “As Indians, we all love home-made food. That said, there are myriad combinations and add-ons to our dishes that can enhance the overall meal experience. That’s where Swiggy comes in. To order that one extra delight. As always, we have ensured we have a slice of life food moments that are relatable yet nuanced,” says Sagar Kapoor, Chief Creative Officer, Lowe Lintas Apart from Hindi, the TVCs will be filmed and aired in languages such as Bengali, Kannada, Malayalam, Tamil, Telugu and Marathi across General Entertainment Channels (Hindi and regional) such as Sports Channels, English Movies, Hindi movies, Hindi Music etc. The campaign will also run on Swiggy’s digital channels.

Home-made food is incomplete without an order from Swiggy, says its latest ad

Online food delivery platform <keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword>'s losses doubled to ₹3,629 crore in FY22 compared to ₹1,617 crore in the last fiscal year. Total expenses went up 131% to ₹9,574.5 crore in FY22. According to its annual financial statement with the Registrar of Companies (RoC), during the last quarter of FY22, Swiggy turned "decacorn" (with a valuation of $10 billion and above) after raising a $700 million round led by Invesco. Meanwhile, Swiggy's revenue grew 2.2 times to ₹5,705 crore during FY22 as opposed to ₹2,547 crore in FY21. According to Entrackr, outsourcing support costs accounted for 24.5% of the total expenses of the company. This particular cost increased 2.3 times to ₹2,350 crore in FY22 from ₹1,031 crore in FY21. Its advertising and promotional expenses surged 4 times to reach ₹1,848.7 crore during FY22, according to the report. Reports surfaced last month that Swiggy may lay off more than 250 employees or up to 5% of its workforce starting January. "There have been no layoffs at Swiggy. We concluded our performance cycle in October and have announced ratings and promotions at all levels. As with every cycle, we expect exits based on performance," a Swiggy spokesperson had said in a statement. The upcoming layoffs are likely to impact Swiggy's quick commerce delivery service <keyword id="9728281" type="General" weightage="50" keywordseo="instamart" source="Orion">Instamart</keyword> to reduce cash burn. In November, global brokerage firm <keyword id="151304" type="General" weightage="50" keywordseo="jefferies" source="Orion">Jefferies</keyword> said that Swiggy was fast losing market share to its rival <keyword id="11830133" type="DOMAIN" weightage="20" keywordseo="zomato" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="zomato" meta.entityname="Zomato Ltd." meta.entityid="57948" meta.seoname="zomato-ltd">Zomato</keyword> despite offering heavy discounts. Citing Swiggy investor Prosus' financial report, Jefferies said that the gross value of Swiggy's food delivery business was $1.3 billion in the January-June period this year. Zomato in the same period logged a gross order volume of $1.6 billion. In May last year, Swiggy acquired Dineout, a dining-out and restaurant tech platform, for an undisclosed sum. According to sources, the acquisition size was around $200 million. Earlier this year, the food delivery platform raised $700 million led by Invesco at a $10.7 billion valuation. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/tvs-motor-sales-slip-3-58-to-242012-units-in-dec/articleshow/96681654.cms">TVS Motor sales slip 3.58% to 2,42,012 units in Dec</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/indias-manufacturing-pmi-hits-13-month-high-in-dec-on-rise-in-new-orders-strong-demand/articleshow/96678340.cms">India's manufacturing PMI hits 13-month high in Dec on rise in new orders, strong demand</a>

Swiggy's losses jump 2X to ₹3,629 crore in FY22, layoffs coming

<keyword id="2523117" type="General" weightage="20" keywordseo="Online-food-delivery" source="Orion">Online food delivery</keyword> platform <keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced the launch of an industry-first-accelerator programme for its delivery executives to transition into full-time, managerial-level jobs with a fixed salary and additional benefits. The programme, named "<keyword id="13699950" type="General" weightage="20" keywordseo="Step-Ahead" source="Orion">Step-Ahead</keyword>" is aimed at giving an opportunity to those executives who want to move from their current flexible engagement with Swiggy to a dedicated, managerial role, the company said. "Swiggy has consistently maintained that our delivery executives are the backbone of our operations; and we are proud to enable an income opportunity for over 2.7 lakh women and men across the country," said Mihir Rajesh Shah, VP, Operations, Swiggy, in a statement. "While most may consider their association with the platform as a stop gap between jobs or an education, or even an additional source of income, we realise that there are some who want more. With aStep Ahead', Swiggy is creating a unique opportunity for those interested to flip their collar from blue to white and take on a managerial role," he added. To be eligible for the role of a Fleet Manager, a Swiggy delivery executive must hold a college degree, possess communication skills and basic computer knowledge and should have been delivering with Swiggy for a few years. Managing a fleet of delivery executives, the fleet managers, will be responsible for different roles like maintaining metrics like login hours, cancellations, resolving queries, and working on special projects for delivery executives. Being well-versed with the challenges and opportunities at a ground level owing to their rich experience in delivery, seasoned delivery executives are a natural fit. Over the years, numerous Swiggy delivery executives have joined the platform as fleet managers. With 'Step Ahead', Swiggy is formalising this process and intends to reserve at least 20 per cent of all Fleet Manager hires for its delivery executives. Swiggy is also considering reducing the tenure requirement to around two years. Swiggy currently has over 2.7 lakh delivery partners across the country. They receive benefits such as accident insurance and medical cover, personal loans, legal assistance, covid income support, emergency support, income support during accident or illness recovery, bereavement leaves, period time off, maternity cover among others. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/top-universities-producing-the-most-number-of-ceos-guess-which-indian-institute-is-included-in-the-list/slidelist/91066313.cms">top universities producing the most number of CEOs — guess which Indian institute is included in the list</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/oil-prices-remain-above-100/barrel-as-russia-ukraine-crisis-deepens/articleshow/91068822.cms">Oil prices remain above $100/barrel as Russia-Ukraine crisis deepens</a>

Swiggy to upskill delivery boys to become company employees

<ul><li>As Swiggy misaddressed its users, addressing many as Suryakant, Twitterati was left scratching their heads.</li><li>Here’s what happened.</li></ul>Email is the primary form of communication for businesses and organisations of all sizes to their internal and external stakeholders. But what happens when you misaddress a client or customer in your email? You’ll get fired or will be politely asked to resign. Here’s what happened when Swiggy made that mistake. Bengaluru-based food delivery platform sent out an email today referring to all its customers by one name ‘Suryakant.’ <div type="image" title="Swiggy suryankant blunder" msid="81431422" hostid="261"></div> Customers were wondering if the brand's customisation software had broken or was the copywriter just experiencing some mid-week blues. They took to Twitter to ask ‘Who is Suryakant?’ Even a few influencers and comedians asked on Twitter, ‘Who is Suryakant?’ Apologising for the error, Swiggy responded, “The mid-week blues destroy the best of us (Shrugs). Sorry about the goof up. We're checking who this Suryakant fellow is<a href="https://twitter.com/hashtag/WhoIsSuryakant?src=hashtag_click"> #WhoIsSuryakant</a>.” <div type="twitter" handle="abishmathew" handlename="Abish Mathew" image="http://pbs.twimg.com/profile_images/1034228984223944704/GWSj6Wd7_normal.jpg" favoritecount="264" retweetcount="5" status="Dear @swiggy_inPlease give your admin a break.They deserve it.Yours truly,Abshi Mathwe https://t.co/EI4OmiawUs" createdat="1615354250000" id="1369521102892924929"></div> <div type="twitter" handle="hankypanty" handlename="Sorabh Pant" image="http://pbs.twimg.com/profile_images/1345273975882989569/0xKO1ZgR_normal.jpg" favoritecount="213" retweetcount="1" status="This is refreshing. Usually I get people calling me Rishab, Vinod or Vishal, Raghu. Suryakant is brand new. Than… https://t.co/n9ERlazkOt" createdat="1615359603000" id="1369543556566814726"></div> Swiggy even blamed the goof-up on its copywriter. <div type="twitter" handle="sridharGNsri" handlename="thindipotha" image="http://pbs.twimg.com/profile_images/898491123496230912/OlT8wkMo_normal.jpg" favoritecount="0" retweetcount="0" status="Hey @swiggy_in who is Suryakant? https://t.co/povdRjmgXw" createdat="1615360828000" id="1369548695855788035"></div> <div type="twitter" handle="payoshni_" handlename="Payoshni" image="http://pbs.twimg.com/profile_images/1278768501574922241/LKzQ2-eG_normal.jpg" favoritecount="2" retweetcount="0" status="@swiggy_in *knock knock*Your batch-customized mailing software/service is broken! 🛠️ 🤔- Definitely not Suryakant… https://t.co/hsF3cg6U8u" createdat="1615357190000" id="1369533437363716098"></div> Once Swiggy’s Twitter feed flooded with queries, the brand responded. <div type="twitter" handle="swiggy_in" handlename="Swiggy" image="http://pbs.twimg.com/profile_images/1267409631246073856/6AvQ5Za9_normal.jpg" favoritecount="49" retweetcount="3" status="The nation wants to know! #WhoIsSuryakant https://t.co/UhyvJQhm4h" createdat="1615357335000" id="1369534042207617025"></div> For Swiggy, email marketing is a key part of its digital marketing. In March 2019, Swiggy set a new record in email marketing with a CTR (Click Through Rate) of 7% and Mail Open Rate of 25%, revealed Netcore. So what went wrong? Just when we thought that Swiggy’s copywriter was about to get fired, the brand announced that it was just a marketing ploy. The misaddressing was a clever marketing ruse to reveal its new membership programme. <div type="twitter" handle="swiggy_in" handlename="Swiggy" image="http://pbs.twimg.com/profile_images/1267409631246073856/6AvQ5Za9_normal.jpg" favoritecount="99" retweetcount="11" status="Dear Preeti, Nancy, Farhan, Arjun, Naushad, Rasika, Simran, Vaishali, Anushka, Akash, Imran, Naina, and everyone el… https://t.co/L62rzFS7e6" createdat="1615372800000" id="1369598907844616193"></div> “This wasn’t so much an error as an attempt at correcting an error. You see, in the past we’ve made the mistake of treating all of our customers the same - we just had one Super Plan for everyone. But over the last few years, we’ve noticed that no two foodies are exactly the same. This is why we’ve made big changes to our membership programme, Swiggy Super,” explained Swiggy in its blog.

You Searched For "swiggy" and got 8 results

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

BI India Partner

Swiggy disburses over Rs 450 cr in loans to 8000 restaurant owners

IANS

Swiggy launches its own digital wallet 'Swiggy Money' with ICICI Bank

IANS

Swiggy has read every consumers’ mind and sent out fun Diwali Bonus emailers to lift their spirits

Karuna Sharma

Home-made food is incomplete without an order from Swiggy, says its latest ad

BI India Partner

Swiggy's losses jump 2X to ₹3,629 crore in FY22, layoffs coming

IANS

Swiggy to upskill delivery boys to become company employees

IANS

Did Swiggy call you Suryakant too? Here's why it misaddressed many of its customers today

Karuna Sharma

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