TikTok is parterning to deliver food based on viral trends on the app as food delivery explodes during the pandemic

<ul class="summary-list"><li>The Luck O' The Doughnuts are available now through St. Patrick's Day.</li><li>The four flavors include Lucky Unicorn, Lucky Leprechaun, Lucky Gold Coins, and Lucky Sprinkles. </li><li><keyword id="279743" type="COMPANY" weightage="60" keywordseo="Krispy-Kreme">Krispy Kreme</keyword> will give away a free doughnut for those wearing green on March 16 and March 17.</li></ul><p>Krispy Kreme has <a href="https://www.krispykreme.com/promos/stpatricksday">released </a>St. Patrick's Day-themed doughnuts, the company's latest holiday-themed food product to attract customers. </p><p>The <a href="https://www.krispykreme.com/promos/stpatricksday">Luck O' The Doughnuts</a> offer includes four different filled doughnut icings, including Lucky Unicorn, Lucky Leprechaun, Lucky Gold Coins, and Lucky Sprinkles. </p><p>The promotion, which runs through March 17, is valid for shops located in New York, New Jersey, and Canada.</p><p>The doughnut company also said on its website that it will give away free green O'riginal Glazed doughnut for those wearing green on March 16 and March 17, according to its website.</p><p>Like many food shops that struggled to keep their businesses running during the pandemic as more people stayed at home and less foot-traffic became the norm, Krispy Kreme focused on takeout and delivery options. Many options centered around holiday-themed doughnuts.</p><p>Last month, Krispy Kreme <a href="https://www.businesswire.com/news/home/20210201005130/en/">created "Dough-Notes" a custom Valentine's Day box</a> in the shape of a post-marked letter that consisted of 12 heart-shaped doughnuts that came in four flavors. </p><p>By using Krispy Kreme's new gift delivery option, customers were able to order the Dough-Notes online and add a custom note with the order to be delivered to their Valentines.</p><p>"Valentine's Day marks another holiday that many of us will be spending apart from our loved ones, but we still want to show people how much they mean to us," said Krispy Kreme Chief Marketing Officer Dave Skena <a href="https://www.businesswire.com/news/home/20210201005130/en/">in a statement</a>. </p><p>The doughnut company worked with DoorDash to carry out contactless deliveries from its own website, <a href="https://www.businessinsider.com/krispy-kreme-dunkin-and-baskin-robbins-push-delivery-valentines-day-2021-2">Insider previously reported</a>. </p><p>A year into the pandemic, restaurants and food shops are rethinking the way they connect with customers who ditched in-door dining or in-store shopping. </p><p>Some restaurants have expanded their digital presence through unique partnerships. For example, a Los Angeles-based restaurant <a href="https://www.businessinsider.com/how-us-restaurants-keep-customers-takeout-delivery-2021-3">Sweetfin partnered with TikTok and Postmates</a> to promote some food items that were viral on TikTok.</p><p>"Postmates and TikTok decided which merchants they wanted to develop a custom product for the collaboration, based on food trends that were taking place on the TikTok app," Seth Cohen, the cofounder of Sweetfin, told Insider. "It was also important to both TikTok and Postmates to work with brands that were culturally relevant and appealed to a younger demographic."</p><p>Data suggests that the demand for takeout and delivery from restaurants will remain throughout 2021, and restaurants will continue to rely on them for revenue growth, according to <a href="https://www.rewardsnetwork.com/blog/2021-restaurant-trends/">finance-services company Rewards Network</a>. </p><p>Rewards Network <a href="https://www.rewardsnetwork.com/blog/restaurant-operations-during-covid/">conducted a survey that polled 432</a> people -- both restaurant owners and operators -- about industry trends that will change during the pandemic. </p><p>To diversify sources of revenue, 31% of respondents said that they will invest in delivery services and/or technology, while 42% said that they already launched those options to boost revenue when in-dining closed.</p>

Krispy Kreme launches a collection of St. Patrick's Day-themed doughnuts to woo customers

<p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d701b92e5265b6008bac4e-529-397/by chloe.jpg" alt="by chloe" data-mce-source="By Chloe" /><p class="source"><span>By Chloe</span></p><p class="caption">Vegan burger and fries at By Chloe</p></div><p></p></div></div></span><span style="font-weight: 400;">The day has come for restaurants that dare to be different. </span></p><p><span style="font-weight: 400;">Nation's Restaurant News has released its roster of <a href="http://nrn.com/emerging-chains/meet-2016-breakout-brands?PK=UM_NRNwebMarch2a&amp;utm_rid=CPG06000001658553&amp;utm_campaign=8048&amp;utm_medium=email&amp;elq2=7eaaf3d76d274db98032f3af3b73827c#slide-2-field_images-157871">the Breakout Brands of 2016</a>, and the trend of the year is quirky creativity. </span></p><p><span style="font-weight: 400;">"What the concepts have in common is that they all break the mold," the foodservice industry publication writes. "These new emerging restaurant brands bring customers a unique experience, tapping into hot trends and taking innovative approaches to food and service."</span></p><p><span style="font-weight: 400;">Here are five new brands that are changing the restaurant industry as we know it. </span></p><h3>Xi'an's Famous Foods</h3><h3><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d700a62e526543008baaa6-3264-2448/xian famous foods-11.jpg" alt="Xian Famous Foods 11" data-mce-source="Hollis Johnson" /><p class="source"><span>Hollis Johnson</span></p></div><p></p></div></div></h3><p><span style="font-weight: 400;">Xi'an serves authentic cuisine from the Shaanxi province in northwest China, with menu items such as </span><a href="http://www.businessinsider.com/xian-famous-foods-named-best-restaurant-2016-01"><span style="font-weight: 400;">spicy cumin lamb burgers, pork "zha jiang" noodles, and "spicy and tingly" beef noodle soup</span></a><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">The nine-location chain has come a long way from a food stall in the basement of a mall in Queens, with celebrity fans including Anthony Bourdain and Bobby Flay. In January, Xi'an was named the second-best Chinese restaurant in America by </span><a href="http://go.redirectingat.com/?id=35871X943606&amp;site=businessinsider.com&amp;xs=1&amp;isjs=1&amp;url=http%3A%2F%2Fwww.timeout.com%2Fusa%2Frestaurants%2Fbest-chinese-restaurants-in-america&amp;xguid=715c2c82cc5dbb863b311b85a5973711&amp;xuuid=d706e35def1976e1bc758a96a9e39213&amp;xsessid=&amp;xcreo=0&amp;xed=0&amp;sref=http%3A%2F%2Fwww.businessinsider.com%2Fxian-famous-foods-named-best-restaurant-2016-01&amp;pref=http%3A%2F%2Fwww.businessinsider.com%2Fs%3Fq%3Dxi%2527an%2527s%2Bfamous%2Bfoods&amp;xtz=300"><span style="font-weight: 400;">TimeOut US</span></a><span style="font-weight: 400;">. </span></p><h3>Sweetfin Poké</h3><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d700b92e526558008bad80-1819-1364/sweetfin poke 2.jpg" alt="sweetfin poke 2" data-mce-source="Sweetfin Poké/Facebook" /><p class="source"><span>Sweetfin Poké/Facebook</span></p></div><p></p></div></div></p><p><a href="http://www.businessinsider.co.id/poke-will-be-the-next-big-food-trend-2016-1/11/#.VtcCBpMrKi4"><span style="font-weight: 400;">Sweetfin </span><span style="font-weight: 400;">Pok</span></a><span style="font-weight: 400;"><a href="http://www.businessinsider.co.id/poke-will-be-the-next-big-food-trend-2016-1/11/#.VtcCBpMrKi4">é</a> is paving the way to make </span><span style="font-weight: 400;">the Hawaiian raw fish dish a mainstream lunch go-to</span><span style="font-weight: 400;">. Customers can build their own bowls of </span><span style="font-weight: 400;">pok</span><span style="font-weight: 400;">é at the restaurant, with bases including spicy tuna, salmon, snapper, and tofu. </span></p><p><span style="font-weight: 400;">Sweetfin is located in Santa Monica, California, and has plans to open five more locations in the Los Angeles area this year. </span></p><h3>Intelligentsia Coffee <div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d700e46e97c625048bade5-800-600/intelligentsia-coffee-1.jpg" alt="Intelligentsia Coffee" data-mce-source="Flickr/nalundgaard" data-link="http://www.flickr.com/photos/nalundgaard/2619443347/" /><p class="source"><span><a href="http://www.flickr.com/photos/nalundgaard/2619443347/">Flickr/nalundgaard</a></span></p></div><p></p></div></div></h3><p><span style="font-weight: 400;">The Chicago-based premium coffee chain is a hipster favorite (and </span><a href="http://www.businessinsider.com/victorias-secret-models-diet-tip-warm-water-2015-10"><span style="font-weight: 400;">Victoria's Secret model</span></a><span style="font-weight: 400;"> approved). In November, </span><a href="http://www.businessinsider.com/peets-coffee-buys-intelligentsia-coffee-2015-11"><span style="font-weight: 400;">Peet's acquired a majority stake</span></a><span style="font-weight: 400;"> in the 10-location chain, bringing Intelligentsia into its parent company's coffee-heavy portfolio that includes Stumptown Coffee Roasters, Caribou Coffee, and the Einstein Noah Restaurant Group. </span> </p><h3>Eatsa <div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d700fc2e526543008baaa7-1244-933/eatsa-robot-restaurant-san-francisco-thumbnail-2975.jpg" alt="eatsa robot restaurant san francisco thumbnail 2975" data-mce-source="Jillian D'Onfro/Business Insider" /><p class="source"><span>Jillian D'Onfro/Business Insider</span></p></div><p></p></div></div></h3><p><span style="font-weight: 400;">Eatsa is a rare restaurant that requires zero human contact. </span></p><p><span style="font-weight: 400;">The two-location concept is almost fully automated, functioning like a vending machine </span><a href="http://www.businessinsider.com/eatsa-fully-automated-restaurant-chain-2016-2"><span style="font-weight: 400;">that spits out freshly-prepared food</span></a><span style="font-weight: 400;">. The menu is super healthy, with $6.95 quinoa bowls featuring toppings like portobello mushroom, edamame, corn, salsa, guacamole, onions, pears, spaghetti squash, and more. </span> </p><h3>By Chloe</h3><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56d7018f2e52651a008bacd9-910-683/by chloe 3.jpg" alt="by chloe 3" data-mce-source="By Chloe" /><p class="source"><span>By Chloe</span></p></div><p></p></div></div><span style="font-weight: 400;">As fast-food gets health-savvy, By Chloe is precisely on trend. </span></p><p><span style="font-weight: 400;">The fast-casual restaurant serves up food that is 100% vegan, plant-based, and kosher certified. However, the menu is intended to appeal to vegans and non-vegans alike, with a menu packed with meat-free tacos, burgers, french fries, and pasta. </span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/sushi-in-a-bowl-healthy-fast-food-trend-2016-2">Poké is the next healthy fast food trend</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="MwYm9sMDE6GE7eYR3JA02qpPOo3ZPAs1" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'MwYm9sMDE6GE7eYR3JA02qpPOo3ZPAs1',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

The 5 break-out restaurant brands of 2016

<img src="https://static-ssl.businessinsider.com/image/56abbe1458c32385008b66ca-823-617/sweetfin fb.jpg" alt="sweetfin poke" /><p class="source"><span>Sweetfin Poke/Facebook</span></p><p class="caption">Poké has been popping up everywhere.</p>If you haven't yet heard of poké (pronounced POH-kay), that's bound to change soon.<p>A wave of restaurants serving this Hawaiian raw-food specialty have crashed into the New York City - and national - dining scene, bringing the next phenomenon in <a href="http://www.eater.com/2016/1/22/10810982/poke-bowl-trend-fast-casual-sweetfin-expansion">fast-casual food</a>.</p><p>Poké is a mix of raw cubes of seafood (usually ahi tuna or salmon) in a soy sauce-based marinade. It's often garnished with seaweed, cucumber, avocado, or tobiko, and served over rice or greens. Ubiquitous in Hawaii - you can pick it up at grocery stores or even gas stations - poké is a deconstructed, flavorful version of sushi. It's also generally healthy and endlessly customizable.</p><p>It also doesn't hurt that, as Bloomberg has <a href="https://www.bloomberg.com/news/articles/2017-06-27/the-economics-of-poke-a-hawaiian-street-food-success-story">pointed out</a>, it's much more economical to open a pok<span>é spot compared to a traditional restaurant, which requires industrial-strength cooking equipment and a venting system. </span></p><p><em>Raisa Bruner contributed reporting to an earlier version of this article.</em> </p>

How a bowl of raw fish became the next big thing in fast food

<p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/56a92204c08a80492c8bb688-3017-2263/wisefish 16.jpg" alt="wisefish 16" data-mce-source="Kate Taylor" /><p class="source"><span>Kate Taylor</span></p></div><p></p></div></div>Is it possible for a new fast-casual concept to become the Chipotle of Hawaiian food - complete with raw fish? </span></p><p><span style="font-weight: 400;">Wisefish Pok</span><span style="font-weight: 400;">é, which opened this week in New York City, hopes to find out. New York Magazine's Grub Street said the concept was "<a href="http://www.grubstreet.com/2016/01/wisefish-poke-opens.html">like the Hawaiian Chipotle,</a>" with build-your-bowl style ordering at a counter. However, instead of chicken or carnitas, customers choose from raw ahi tuna, salmon, or tofu to craft their individualized bowl of </span><span style="font-weight: 400;">pok</span><span style="font-weight: 400;">é.  </span></p><p><span style="font-weight: 400;">Pok</span><span style="font-weight: 400;">é is a Hawaiian specialty, traditionally made with </span><a href="http://www.bonappetit.com/entertaining-style/trends-news/article/poke"><span style="font-weight: 400;">chunks of tuna marinated in soy and sesame</span></a><span style="font-weight: 400;">. It's already popular in parts of California, where </span><a href="http://www.bloomberg.com/news/articles/2015-09-16/is-poke-the-new-sushi-meet-the-simple-fish-dish-that-s-taking-l-a-by-storm"><span style="font-weight: 400;">Sweetfin</span></a><span style="font-weight: 400;"> hopes to build its own fast-casual poké empire.  </span></p><p><span style="font-weight: 400;">However, poké is still a foreign concept to most of the US. So, Business Insider decided to send two people who have never tried poké to check out Wisefish. </span></p>

You Searched For "sweetfin" and got 5 results

TikTok is parterning to deliver food based on viral trends on the app as food delivery explodes during the pandemic

Brittany Chang

Krispy Kreme launches a collection of St. Patrick's Day-themed doughnuts to woo customers

Fatma Khaled

The 5 break-out restaurant brands of 2016

KATE TAYLOR

How a bowl of raw fish became the next big thing in fast food

Business Insider

We tried a fast-casual restaurant that sells Chipotle-style food with raw fish

KATE TAYLOR