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3 mins read

SVOD and brand partnership: A successful revenue model

Brand partnerships have also helped OTT apps increase visibility to the audience

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3 mins read

Aha takes the Netflix way to reach out to subscribers from small towns

Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…

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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

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3 mins read

Netflix has reduced subscription rates for all plans in India, now starting at ₹149

Users will now be able to get the plans at reduced prices starting today, December 14. The plans…

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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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7 mins read

Could the days of mooching off Netflix accounts come to an end in India? Here’s what experts say

What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?

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3 mins read

Why Disney+ is becoming more popular than other streaming services in some Asian markets

Viewers in Indonesia and other Asian markets are flocking to Disney+ and it could take the lead ove…

Fatma Khaled   


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2 mins read

Disney's decision to debut Pixar's 'Soul' on Disney Plus at no extra cost shows how it's changing strategies after its 'Mulan' experiment

"Soul" will debut on Disney Plus on December 25 at no additional cost, unlike "Mulan," which subscr…

Travis Clark   


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3 mins read

Voot Select envisions to be the leader of the Indian premium OTT space by FY21

Voot Select promises to deliver 30 originals in 12 months and over 1500 blockbuster movies

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1 min read

IPL increases consumption growth of OTT platforms by 13% in India, says new report

The consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in Jan…

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6 mins read

There’s a silver lining for Hotstar in losing IPL digital rights – here is how it can strengthen its counter-strategy

In the recently concluded Indian Premier League media auctions, Star bagged the television rights a…

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3 mins read

Your tolerance for TV advertising varies based on what type of shows you watch, and that has big implications for Netflix

Still, SVOD is the dominant streaming model in the US, with huge portions of streaming service budg…

Alyssa Meyers