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<ul class="summary-list"><li>Vladimir Putin has ordered the Russian army to increase its troop size by 180,000.</li><li>The increase would make Russia's army the second largest in the world, behind only China's.</li></ul>Russian President <a target="_blank" class="" href="https://www.businessinsider.com/putin-russia-plans-to-comprehensively-upgrade-its-navy-2024-6">Vladimir Putin</a> wants to grow his country's armed forces, but experts say his ambitions could come at the expense of Russia's economy.On Monday, Putin ordered the army to increase its troops by 180,000, per a decree published by the Kremlin.This will raise the overall number of Russian military personnel to 2.38 million people, with 1.5 million of them being active soldiers.The expansion, which will take effect in December, would give Russia the world's second-largest army, behind only China and ahead of the US and India, <a target="_blank" class="" href="https://www.reuters.com/world/europe/putin-orders-russian-army-grow-by-180000-soldiers-become-15-million-strong-2024-09-16/">per Reuters</a>, which cited data from the International Institute for Strategic Studies.This isn't the first time Putin has sought to expand the army since Russia invaded Ukraine in February 2022. The Russian leader ordered an increase of 137,000 troops in August 2022, followed by an increase of 170,000 in December 2023.Nick Reynolds, a land warfare research fellow at the Royal United Services Institute, said the increase is consistent with Russia's ongoing war planning.In February, Reynolds coauthored a <a target="_blank" class="" href="https://www.rusi.org/explore-our-research/publications/commentary/russian-military-objectives-and-capacity-ukraine-through-2024">commentary</a> that suggested that 2025 would be a make-or-break year for Russia. Russia believes it can sustain current troop and equipment losses through 2025, with the belief that "victory should be achieved by 2026," they wrote.That's not implausible if Ukraine's Western allies don't keep supporting it, they added. But after 2026, Russia will begin to run out of existing stocks of tanks and armored fighting vehicles and will have to rely on producing new ones.The gear coming off the production line "will still be substantial," Reynolds told BI in an interview on Wednesday. "Just significantly less than they are now."That raises the question of how Russia can resource its even bigger army when it is already stretched."Where are the resources going to come from? How is the recruitment going to work?" Reynolds said, adding: "There are still some serious questions about how they will be equipped."It's also hard to see how the current training pipeline could support the expansion, he said.The increase in the army comes at a perilous time for Russia, which has to balance its <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-ukraine-war-moscow-military-spending-inflation-worker-shortage-2024-2">military objectives in Ukraine</a> against the <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-growth-recession-labor-worker-shortage-inflation-sanctions-west-2024-9">toll the war is taking on its economy</a>.Russia has "adapted much better than predicted to some of the pressures it's been put under," Reynolds told BI. But despite this, he said, "inflation is through the roof. The cost of living is through the roof."Other experts BI spoke to said that while Putin might still be able to grow Russia's army, it may only add more strain to the <a target="_blank" class="" href="https://www.businessinsider.com/russia-lacks-workers-ukraine-war-labor-crisis-worker-shortage-2023-12">already-stretched Russian labor force</a>.Artem Kochev, an economist at the Vienna Institute for International Economic Studies, told BI that Russia's labor market would be less affected if military recruitment is done in a targeted fashion."Currently, new recruits can be split into two groups: indebted people with low socio-economic status, and prison convicts," Kochev said. "They either participate in the less productive branches of the economy or are not part of the labor market at all."Russia has recruited so many inmates that it has started to <a target="_blank" class="" href="https://www.businessinsider.com/russia-shutter-prisons-inmates-ukraine-war-2024-3">shut down some of its prisons</a>, with one local official telling lawmakers in March that some prisons had to be shuttered because of "a one-time large reduction in the number of convicts," per Russian newspaper Kommersant."As long as recruitment stays within those two groups, the impact on the labor market will be limited," Kochev said, but noted that, even then, enlisting new recruits would still pose a <a target="_blank" class="" href="https://www.businessinsider.com/russia-economy-defense-military-war-spending-drains-resources-other-sectors-2024-1">sizable fiscal burden</a>.In July, Russian media reported that new recruits in Moscow would <a target="_blank" class="" href="https://www.businessinsider.com/russia-military-troops-new-recruits-ukraine-bonus-high-death-rate-2024-7">receive a bonus of 1.9 million rubles, or about $22,000</a>, if they signed a contract with the Russian defense ministry.That package is <a target="_blank" class="" href="https://www.businessinsider.com/russia-sign-up-bonuses-reaching-on-par-with-us-military-2024-7">on par with the bonuses offered by the US military</a> to their recruits, which range from $20,000 to $50,000.And even if money weren't a problem, Russia would still find it difficult to achieve its recruitment goals without hobbling its own economy."Taking another 180,000 people out of the labor force would have a serious impact on the economy," said Benjamin Hilgenstock, a senior economist at the Kyiv School of Economics Institute.He added: "The labor market is already extremely tight with the unemployment rate dropping to 2.4% in June, which is basically full employment, and nominal wage growth now above 15% year-over-year."The hunger for more troops has seen Russia turn to an unlikely source — <a target="_blank" class="" href="https://www.businessinsider.com/russia-forcing-african-migrants-and-students-to-fight-in-ukraine-2024-6">African migrants and students</a>.In June, Bloomberg reported that Russian officials had threatened not to renew the visas of African migrant workers and students if they didn't join the Russian Armed Forces.Jeremy Morris, a global studies professor at Aarhus University, told BI that Russia's economic problems could overshadow its military challenges if left unattended."Authoritarian societies like Russia seem calm and controlled, but destabilization can happen quite abruptly," he said.

Putin is embarking on an aggressive hiring drive to rejuvenate Russia's army. But he can't sustain it, experts say.

<ul class="summary-list"><li>When it comes to holiday shopping, it's always good to think responsibly.</li><li>From vouchers to homemade hampers and Lego flowers, sustainable gift options are unlimited. </li><li>Business Insider has rounded up the best gift ideas that won't hurt the planet this festive season.</li></ul>Shopping for holiday gifts can be stressful, especially if you're trying to be environmentally responsible with your choices.But it doesn't have to be. Whether you're looking for a Secret Santa exchange or something special for a loved one, there are plenty of presents that won't hurt the planet. Here are some of Business Insider's favorite sustainable gift ideas.<h2>Gift cards</h2>Some family members can be more <a target="_blank" href="https://www.insider.com/easy-trick-buying-gifts-hard-to-shop-for-people-2023">difficult to shop for</a>, either because they aren't materialistic or perhaps they're very particular.That's where gift cards can come in handy, and it's even better if you can find one for a sustainable experience rather than a product. Many websites including Virgin Experiences offer <a target="_blank" href="https://www.virginexperiencegifts.com/search/index?q=eco%20experience&amp;region=1">sustainable experience</a> gifts, such as eco sailing tours or sustainable <a target="_blank" href="https://www.virginexperiencegifts.com/california/san-francisco/sonoma-wine-and-distillery-tour-with-lunch">wine tours</a>.If you want to DIY it, consider making your own gift card for a homemade three-course meal using locally and responsibly sourced ingredients.<h2>Thrift store finds</h2>My partner and I have a shopping tradition that we follow every time we visit somewhere new. We usually go to a local market, set a budget, and go our separate ways in a bid to surprise one another with a gift or souvenir.<div type="image" title="A woman is photographed wrapping gifts" height="1313" width="2000" msid="105790192" hostid="261" sizebytes="155148"></div>This is something you could easily adapt for a more sustainable approach. Instead of buying your partner or BFF a brand new gift, take them to your local thrift store or an eco-friendly market and buy one another a present using a shared budget. You can't go wrong with a second-hand scarf, a wooly hat, a book, or a board game.<h2>Ethical flowers</h2>It's tempting to send flowers to loved ones over the holidays, especially if you can't be there in person to celebrate with them.But consider choosing a florist that is carbon neutral, such as <a target="_blank" href="https://www.flowerbx.com/us/">Flowerbx</a>, or opt for a company that forgoes or reduces plastic packaging.Alternatively, if you want to change things up, you could gift a bouquet of <a target="_blank" href="https://affiliate.insider.com?h=1ecb1f0557e92bc799c018b6b1fbb36e45480978860bda463b1c8041c8a4f892&amp;postID=6560b4611b08829c5b34ba98&amp;postSlug=sustainable-holiday-gift-ideas-friends-family-2023-12&amp;site=bi&amp;u=https%3A%2F%2Fwww.lego.com%2Fen-us%2Fproduct%2Flotus-flowers-40647">Lego flowers</a>. The company is committed to using <a target="_blank" href="https://affiliate.insider.com?h=05d7e559bd926afb14e4e7bff9380634a20552345395c20aba779c87788eeab3&amp;postID=6560b4611b08829c5b34ba98&amp;postSlug=sustainable-holiday-gift-ideas-friends-family-2023-12&amp;site=bi&amp;u=https%3A%2F%2Fwww.lego.com%2Fen-us%2Fsustainability%2Fenvironment%2Frenewable-materials">renewable materials</a>, and in 2018 it began making floral- and plant-themed Lego products using bio-polyethylene, a plant-based plastic made from ethically-sourced Brazilian sugarcane.The sugarcane is recognized by the <a target="_blank" href="https://bonsucro.com/chain-custody-standard/">Bonsucro Chain of Custody Standard</a> for responsible sourcing and trading, the Lego website states.<h2>Homemade gift basket</h2>Holiday baskets are a classic gift, especially during the festive season. But have you thought about creating a hamper filled with homemade gifts rather than store-bought products?If you're crafty, you could make some gifts from scratch using sustainability blogs for inspiration. For example, <a target="_blank" href="https://www.goingzerowaste.com/blog/face-scrub/">Going Zero Waste</a> suggests making a homemade body scrub using natural ingredients such as sugar, unrefined raw honey, lemon, and almond oil.You could also include some baked goods, such as homemade Christmas cookies, or you could make your own chocolate treats using a mold. Make sure to wrap the goods in recycled paper or a reusable container.

The 4 best sustainable gifts to give your friends and family over the holidays

<ul class="summary-list"><li><a target="_blank" href="https://www.businessinsider.com/shivon-zilis-reported-mother-elon-musk-twins-2022-7">Neuralink exec Shivon Zilis</a> is coming to Elon Musk's defense after he was dealt a blow in court.</li><li>A Delaware judge on Tuesday voided Musk's $55 billion pay package at Tesla.</li></ul>Neuralink director <a target="_blank" href="https://www.businessinsider.com/grimes-helped-shivon-zilis-date-before-blindsided-elon-musk-kids-2023-9">Shivon Zilis</a> is coming to Elon Musk's defense after his Tesla pay package was voided.A Delaware judge on Tuesday <a target="_blank" href="https://www.businessinsider.com/judge-strikes-down-elon-musk-tesla-compensation-pay-package-2024-1">swatted down Musk's $55 billion Tesla pay package</a>, siding with a shareholder who argued that Musk's pay as CEO was excessive."The process leading to the approval of Musk's compensation plan was deeply flawed," Court of Chancery Judge Kathaleen St. J. McCormick wrote in her ruling. "Musk had extensive ties with the persons tasked with negotiating on Tesla's behalf."Zilis is a director at Musk's startup Neuralink, which makes computer chips designed to be implanted in the brain; Musk said this week that a <a target="_blank" href="https://www.businessinsider.com/elon-musk-claims-first-human-patient-received-neuralink-implant-2024-1">Neuralink chip has been implanted in a human </a>patient's brain for the first time. Zilis <a target="_blank" href="https://www.businessinsider.com/elon-musk-shivon-zilis-secret-twins-neuralink-tesla">also shares twins with Musk</a>. She stood by his Tesla compensation package in a social media post on Wednesday."America should be encouraging those who are willing to take literally zero unless they actually perform and get significant upside only when there is sustained and ungamable performance beyond anyone's wildest dreams vs golden parachute exec packages that allow for payouts even in the case of failure," she <a target="_blank" href="https://twitter.com/shivon/status/1752732540056502697?s=12">wrote</a>.Musk doesn't get a salary from Tesla. Instead, his pay package included a 10-year grant of 12 tranches of stock options that vest if Tesla meets certain performance targets; the company has said it's met all 12 targets. For each tranche, Musk vests stock options equal to roughly 1% of the company's total outstanding shares at the time."There are so many anti-meritocratic situations where people take money off the table while destroying shareholder value," Zilis wrote. "This is what's unfair to shareholders, not participating in upside that one actually puts blood, sweat, and tears in to create (and that wouldn't have otherwise existed).""This ruling unfortunately pours water on creating incentives for true exceptionalism, value creations, and meritocracy," she added. "Participating in genuine value creation and not being awarded for failure should be how compensation works."Musk, for his part, responded to the ruling Tuesday on X, formerly known as Twitter."Never incorporate your company in the state of Delaware," Musk <a target="_blank" rel=" nofollow" href="https://twitter.com/elonmusk/status/1752455348106166598?s=20">wrote</a>.The ruling, which Tesla can appeal, <a target="_blank" href="https://www.businessinsider.com/elon-musk-pay-package-wealth-lose-richest-person-spot-tesla-2024-1">threatens Musk's status as the world's richest person</a>. As of this writing, he still holds the title, with a net worth of $205 billion, according to the Bloomberg Billionaires Index. Without the compensation plan, he's expected to fall from the top spot.

Neuralink exec Shivon Zilis defends Elon Musk's $55 billion Tesla pay package

<a href="https://www.businessinsider.com/financing-a-sustainable-future-2022"></a><div type="image" title="pepsico" height="3666" width="4888" msid="92529698" hostid="261" sizebytes="2254190"></div><ul class="summary-list"><li>For years, PepsiCo has been a leader in the ESG space.</li><li>The company has aggressive <keyword id="11896309" type="UNKNOWN" weightage="100" keywordseo="sustainability" source="Orion">sustainability</keyword> goals over the next decade.</li><li>Here's how the company is planning to bolster sustainability internally, and throughout the industry.</li></ul>PepsiCo — the parent company of iconic <a href="https://www.pepsico.com/our-brands/creating-smiles/our-products">brands</a> like Pepsi, Lay's, Gatorade, and Quaker Old Fashioned Oats — has been committed to environmental, social, and governance, or ESG, initiatives for several years. In 2021, the consumer packaged goods company expanded that commitment with the debut of <a href="https://www.pepsico.com/who-we-are/our-commitments/pepsico-positive">PepsiCo Positive</a>, a strategic sustainability and governance plan focusing on three pillars: agriculture, value chain, and choices. "It's a strategic end-to-end transformation with sustainability and human capital at the center," Anna Palazij, PepsiCo's vice president of ESG reporting and strategic investments, told Insider. "What we're trying to do is transform the way we source our products in a more sustainable way, how we manufacture our products, and how we bring them to consumers." PepsiCo has been a leader in the ESG space. The company recently ranked second on the 2022 list of 100 Best Corporate Citizens by 3BL Media, and it's made the list <a href="https://www.pepsico.com/our-stories/story/pepsico-named-to-100-best-corporate-citizens-list">every year since 2009</a>. Palazij said PepsiCo Positive aims to drive growth internally and throughout the consumer packaged goods (CPG) industry. Expanding its ESG commitment comes as investors, suppliers, stakeholders, and customers are asking for more commitments on sustainability. The CPG industry is also feeling strained through <a href="https://unfoundation.org/blog/post/climate-change-and-the-future-of-food/#:~:text=In%20short%2C%20climate%20change%20is,to%2030%20percent%20by%202050.">droughts and hotter temperatures</a>. Governance is crucial to all of this because it ensures companies are setting goals, tracking performance, and reporting to stakeholders to ensure accountability. "We knew that now was the time to act, and we felt a responsibility and an opportunity," Palazij said. <div type="image" title="Pepsi Cola King Can on Store Shelf" height="2349" width="3132" msid="92529699" hostid="261" sizebytes="758580"></div>PepsiCo Positive is a standalone ESG program to help the company grow and become more resilient for the future. It's embedded into the company's overall financial framework, Palazij said. PepsiCo issued a <a href="https://www.pepsico.com/our-impact/esg-topics-a-z/green-bond">$1 billion green bond</a> in 2019 to produce a more sustainable food system by focusing on better packaging, decarbonization of operations and supply chain, and water sustainability. At the end of 2020, PepsiCo had distributed $858 million of the bond, which had helped reduce greenhouse gas emissions and water use and improve energy efficiency. Here's a look at how PepsiCo is transforming its business operations to produce products more sustainably. <h2>Sustainability and governance are interconnected</h2><a href="https://www.pepsico.com/our-impact/esg-topics-a-z/corporate-governance">Governance</a> is intertwined with PepsiCo's ESG goal-setting and progress reporting.PepsiCo aligns its sustainability efforts with the <a href="https://sciencebasedtargets.org/companies-taking-action/case-studies/pepsico">Science-Based Targets initiative</a>, which ensures it's meeting ambitious goals that follow the latest climate science. For example, the company plans to reach net-zero emissions by 2040 — meaning the greenhouse gas emissions produced are balanced with emission reductions — and be net water positive by 2030, in which the company will replenish more water than it uses. In 2020, PepsiCo <a href="https://www.pepsico.com/our-impact/sustainability/sustainability-report">achieved 100% renewable electricity in its US operations</a>, which is the company's largest market, and plans to expand that to 15 countries by the end of 2021. Progress on sustainability is reviewed by the Executive Council, which comprises members of the executive leadership team. "Our governance starts at the top of PepsiCo," Palazij said, adding that executive compensation is tied to sustainability performance and progress. PepsiCo regularly shares progress on ESG initiatives with stakeholders, including investors and consumers. The company provides updates on its website, where it lists <a href="https://www.pepsico.com/our-impact/esg-topics-a-z">details for more than 50 ESG topics</a>, including environmental impact, people, product and nutrition, and ethics and governance."We continue to look at what's needed to be transparent and tell our story, but in an authentic and transparent way, and we align our reporting to that," Palazij said.<h2>Supporting people and communities is central to the value chain commitment </h2>Creating a safe and equitable environment for employees, the communities it reaches, and everyone involved in its supply chain is a key part of PepsiCo's initiatives. "People are such an important part of PepsiCo and sustainability as a whole, and ultimately our PepsiCo Positive agenda looks at how we drive better outcomes for people and the planet," Palazij said. And that spans the full value chain from the farmers who grow the crops to the consumers who enjoy them. <div type="image" title="Anna Palazij is PepsiCo's vice president of ESG reporting and strategic investments." height="1026" width="1365" msid="92529700" hostid="261" sizebytes="39754"></div>PepsiCo plans to <a href="https://www.pepsico.com/our-impact/esg-topics-a-z/agriculture">expand regenerative farming</a> across 7 million acres and so far has rolled out regenerative farming on 345,000 acres. The company, Palazij said, is committed to improving the livelihood of the 250,000 people in its agriculture supply chain through partnerships with the <a href="https://nationalblackgrowerscouncil.com/">National Black Growers Council</a> and the <a href="https://www.usaid.gov/">US Agency for International Development</a>. PepsiCo plans to sustainably source 100% of ingredients, like oats and potatoes — a goal it's already achieved in some countries. The company also hopes to provide <a href="https://www.pepsico.com/our-impact/esg-topics-a-z/water">safe water access</a> to 100 million people by 2030, and Palazij said the company now delivers water to 68 million people globally. Building <a href="https://www.pepsico.com/our-impact/esg-topics-a-z/diversity-equity-and-inclusion">diverse, inclusive, and equitable workplaces</a> across the company is part of its commitment to people. In 2020, PepsiCo launched the <a href="https://www.pepsico.com/our-impact/diversity/racial-equality-journey/racial-equality-journey-hispanic-initiative">Racial Equity Journey</a> with plans to invest $570 million in the next five years to support Black and Hispanic businesses and communities. PepsiCo also pledged $100 million through 2025 to support opportunities for women in the workforce. <h2>Driving ESG innovation to improve the packaged goods industry </h2>PepsiCo's <a href="https://www.pepsico.com/who-we-are/awards">recognition for its ESG initiatives</a> helps validate the value of the company's work and shows that it's resonating with stakeholders and others in the industry, Palazij said. The company seeks to drive innovation in sustainability through its <a href="https://labs.pepsico.com/">PepsiCo Labs</a> program, which works with venture capital to identify new technology to help accelerate its sustainability agenda. PepsiCo champions innovation from competitors, which ultimately improves the CPG sector as a whole. "Consumers consume our products <a href="https://www.pepsico.com/who-we-are/about-pepsico">more than a billion times a day</a>, so we have a unique opportunity from a size and scale standpoint to transform," Palazij said. "We think that is both an obligation and an opportunity to change the way business is done. It goes beyond the competition with others because we want everyone engaged in this collaboration."

PepsiCo's world-class ESG agenda is centered on supporting people, communities, and the entire packaged goods industry

<ul class="summary-list"><li>Colorado is the third state to approve taxing bottles, food wrappers, and other packaging.</li><li>The tax revenue will be used to help boost the state's below-average recycling rate of 15%.</li></ul>This article is part of Insider's weekly newsletter on <keyword id="11896309" type="UNKNOWN" weightage="100" keywordseo="sustainability" source="Orion">sustainability</keyword>, written by Catherine Boudreau, senior sustainability reporter. It's not every day that <keyword id="12454038" type="UNKNOWN" weightage="60" keywordseo="big-business" source="Orion">big business</keyword> backs a new tax, especially on their own products.But that's what happened in Colorado, which on Friday became the third state to <a href="https://leg.colorado.gov/bills/hb22-1355">enact a law</a> that will slap fees on bottles, food wrappers, and other packaging to help fund recycling programs and keep waste out of landfills. Colorado — a state that prides itself on protecting the environment — has an <a href="https://cdphe.colorado.gov/colorado-recycling-totals">abysmal recycling rate of 15%</a>, less than half the national average of 32%. The law, known as extended producer responsibility, got rare public endorsements from food and beverage brands, including Coca-Cola, PepsiCo, <a href="https://www.americanbeverage.org/education-resources/blog/pr/colorado-governor-signs-landmark-law-shifting-recycling-responsibility-to-private-sector/">and their trade group, American Beverage</a>. <keyword id="11893281" type="UNKNOWN" weightage="60" keywordseo="walmart" source="Orion">Walmart</keyword> and the software giant <keyword id="11892769" type="UNKNOWN" weightage="60" keywordseo="salesforce" source="Orion">Salesforce</keyword> also got on board, marking the first time each company engaged in the policy for packaging. They joined forces with environmental groups like Recycle Colorado, World Wildlife Fund, and Sierra Club. For brands and retailers, boosting US recycling rates is key to meeting sustainability targets to use more recycled materials and less virgin plastic. For Salesforce, whose eponymous <a href="https://salesforcetower.com/">headquarters</a> building soars over the San Francisco Bay, backing the Colorado law was part of a new policy push announced Wednesday to protect oceans' role in fighting climate change. Plastic pollution is a major threat to the world's oceans, which have <a href="https://www.ipcc.ch/2019/09/25/srocc-press-release/">absorbed more than 90 percent</a> of the excess heat trapped on the planet because of carbon dioxide and other greenhouse-gas emissions in the atmosphere. Rising water temperatures and pollution is harming fish and other marine life, a food source for billions of people. Only 9% of plastic ever gets recycled, while an estimated 11 million tons of it ends up in the <keyword id="12127110" type="UNKNOWN" weightage="60" keywordseo="ocean" source="Orion">ocean</keyword> each year — or more than a garbage truckload every minute, <a href="https://www.unep.org/news-and-stories/story/world-leaders-set-sights-plastic-pollution">according to the United Nations</a>."We can't just deploy climate solutions on land and destroy the oceans," Whitney Johnston, Salesforce's director of oceans sustainability, told Insider. "Plastics is also a petroleum-based product, so we need to be strategic about how much we're producing and keep it in circulation."The broad coalition of industry and environmental groups backing Colorado's program set it apart from similar laws enacted in Maine and Oregon last year, which didn't attract much support from big business. The difference is in the design. In Maine, lawmakers and environmental groups were worried that giving industry too much control over a recycling program would maintain the status quo. The state's law gave regulators the authority to set packaging fees and manage the money, with input from brands. In Colorado, these responsibilities will fall entirely to the industry, which will develop a plan with approval from an advisory board and a state agency."The reason we had so many industry partners is because of the structure," Liz Chapman, the executive director of Recycle Colorado, said. "They know what it takes to get materials back into their systems and see this as an opportunity to innovate."That doesn't mean there wasn't opposition in Colorado. Ameripen, a trade group <a href="https://www.ameripen.org/page/member_companies">that represents plastic and packaging makers</a>, as well as brewer Molson Coors and some state business groups, lobbied against the law. Molson Coors brews its namesake Coors in Golden, Colorado.Dan Felton, the executive director of Ameripen, told Insider that the group objected to the law requiring companies to fund 100% of the recycling system without any controls on the potential costs. Ameripen supports a shared-responsibility model, where taxpayers pick up some of the tab. "We worry it will be a blank check," Felton said. Colorado will know the price tag of expanding recycling to more residents after a needs assessment is finished by January 2024 at the latest.

Package deal: Businesses and environmental groups pushed for a Colorado tax that will fund recycling of bottles and containers

<a href="https://www.businessinsider.com/category/partners-for-a-sustainable-future"></a><div type="image" title="fast food in packaging laid out on a table" height="2847" width="3797" msid="85406076" hostid="261"></div><ul class="summary-list"><li>"Forever <keyword id="25943" type="COMPANY" weightage="60" keywordseo="chemicals">chemicals</keyword>," also known as PFAS, which are found in products like Teflon and wrappers are polluting the environment and us.</li><li>Nonprofit Mind the Store educates retailers on why they need to eliminate PFAS from their products.</li><li>It works as a resource for brands like Whole Foods to get in front of the story and achieve their mission.</li></ul>Perfluoroalkyl and polyfluoroalkyl substances, or PFAS, are a class of some 9,000 toxic chemicals used to make products waterproof, greaseproof, heatproof, and stain-resistant.Better known as "forever chemicals," PFAS are commonly found in things such as Teflon nonstick coating, fast-food burger wrappers, and cosmetics.Their chemistry means they take thousands of years to break down under typical environmental conditions. In other words, what makes them useful in products makes them bad for the environment and bad for us - creating a pollution crisis that's been called a "<a href="https://www.ewg.org/news-insights/news-release/final-version-water-bill-puts-pork-ahead-pfas-pollution">public health emergency</a>" by research and advocacy organization the Environmental Working Group.<div type="image" title="a food packaging graphic" height="1500" width="1500" msid="85406082" hostid="261"></div>The <a href="https://saferchemicals.org/mind-the-store/">Mind the Store campaign</a> helps to mitigate the effects of these "forever chemicals" by partnering with large retailers and developing comprehensive chemicals policies."We do everything from publishing an annual report card that benchmarks retailers on their chemical policies - or lack thereof - to commissioning independent scientific research investigating chemicals of concern in food packaging and other products," Mike Schade, director of the Mind the Store campaign, told Insider.The campaign has resources designed for <a href="https://toxicfreefuture.org/pfas-free-paper-food-packaging-alternatives-a-resource-for-restaurants-and-retailers/">grocery chains</a> and <a href="https://saferchemicals.org/wp-content/uploads/2020/11/pfas-free_food_packaging_alternatives_sample_september_2020.pdf">fast-food</a> outlets, which list safe alternative products and suppliers that produce them. They also have <a href="https://saferchemicals.org/wp-content/uploads/2020/12/guidance_for_grocery_pfas_phaseout.pdf">tailored guides</a> to <a href="https://saferchemicals.org/wp-content/uploads/2020/12/guidance_for_quick_service_restaurant_pfas_phaseout.pdf">help brands</a> through the process, run webinars and workshops, and connect businesses with each other to share experiences.<h2>Working with brands directly is the most effective method over public statements</h2><div type="image" title="fast casual food packaging laid on a table" height="2512" width="3349" msid="85406085" hostid="261"></div>Mind the Store isn't afraid to go after iconic names with loud campaigns. A recent petition called "<a href="https://saferchemicals.org/mind-the-store/">Tell Burger King: Stop making toxic trash</a>" gained significant media attention and prompted other fast-food outlets like Wendy's to <a href="https://www.mashed.com/396145/wendys-just-became-the-latest-restaurant-to-ban-this-toxic-chemical/">commit to banning PFAS from their products</a>."In the summer of 2018, we sent letters to roughly 75 top fast-food and grocery store chains. McDonald's and Wendy's announced commitments to phase out, but Burger King did not take action, so we started this campaign," Schade said, noting that Burger King <a href="https://saferchemicals.org/2021/06/16/burger-king-leadership-addresses-pfas-forever-chemicals-in-food-packaging-for-first-time-ever/">announced in June this year</a> that it was testing alternatives.But while Schade has seen success through these kinds of campaigns, he's found that the best way to get brands on board is by acting as a partner and sharing their test results before they're made public."We want to build trust with retailers," he said. "What we like to do is give them an opportunity to get out in front of an issue and begin to make change." Schade believes that reaching out to these companies ahead of Mind the Store's first report in 2018 led to "even greater dialogue" than if they'd only released it to the media."We share information with them on better alternatives, helping them manage the process and providing policy recommendations and technical assistance, and outlining steps that they can take to improve," he said.Getting brands' attention is important, so Mind the Store continues to publish report cards and test products publicly to pressure brands to change and empower consumers."Our goal is to make transformative change, and we've found that when we can share our research, it can help to build a relationship, build a dialogue, and increase trust," he said.<h2>Businesses should take advantage of free consulting</h2><div type="image" title="toxic chemicals in food packaging chart" height="2324" width="2643" msid="85406088" hostid="261"></div>Schade said that corporations should see NGOs such as Mind the Store as a resource."In many cases, we are essentially providing free consulting work for businesses," he said. "We're telling them that their customers are demanding safer, more sustainable packaging - and scientific evidence is mounting."One of the first companies to get on board with Mind the Store's mission was Whole Foods. Jody Villecco, principal quality standards advisor at Whole Foods, told Insider that the chain takes a collaborative approach to corporate engagement and works with retailers to move the industry in the right direction.The relationship with Mind the Store operates like your standard retailer/NGO partnership. That is, it focuses on information sharing, joint advocacy, and, in select instances, collaboration on the development of safer chemicals policies."Mind the Store's work raising awareness about the presence of PFAS in food packaging is unparalleled. We have appreciated their knowledgeable support along the way as Whole Foods Market strives to steadily continue expanding our safer chemicals policies," she said.<h2>The next step is banding together for legislation</h2>Campaigns about forever chemicals are seeing a <a href="https://grist.org/regulation/congress-is-finally-starting-to-do-something-about-toxic-pfas-chemicals/">demand for legislation</a>, and Mind the Store is helping companies understand what's coming down the pipeline."There's a real lack of supply-chain transparency, and the testing that we commission is oftentimes a wake-up call for most businesses," Schade said.Mind the Store has found that competitors tend to follow suit once one brand is on board - and, increasingly, investors are driving change, too. Last December, a shareholder resolution saw <a href="https://saferchemicals.org/2021/01/13/mcdonalds-announces-global-ban-of-toxic-chemicals-in-food-packaging/">McDonald's commit to eliminating PFAS</a> by 2025.As successful as much of their outreach and subsequent partnerships have been, Schade said that no one company or partnership can solve these complex <keyword id="49089" type="ORGANIZATION" weightage="100" keywordseo="Sustainability">sustainability</keyword> challenges alone."Meaningful, comprehensive, and systemic regulation at all levels of government is needed to level the playing field in the business community," he said.

How a nonprofit is working with retail giants like Whole Foods to ditch toxic 'forever chemicals' in products and packaging

<ul><li>Based on ‘Deep Listening’ methodology, <keyword id="3671421" type="General" weightage="20" keywordseo="tonic-worldwide" source="Orion">Tonic Worldwide</keyword>’s insights division GIPSI, has arrived at unique and actionable insights.</li><li>The pandemic has led to the creator economy phenomenon, with an increase in conversations around product as well as store reviews by a massive 1447%.</li></ul>We're always consuming, wish-listing and adding items to multiple carts, across multiple E-commerce portals, consciously or unconsciously, especially due to pandemic induced behaviour. GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division applied its ‘Deep Listening’ methodology, triangulated with a survey (100 respondents) and 20 SME interviews to arrive at unique insights. The data sources are multiple for ‘Deep Listening’ Method – it goes beyond digital conversations and maps the data with interests and searches, coupled with unique HI perspectives giving actionable insights. All data compare January 2021 to July 2021, as well as to 2020 Data wherever applicable. Key Findings of the GIPSI Report: The Pandemic Effect is the key trigger for increased E-commerce adoption, with the majority of respondents shopping online tried at least 2 new E-commerce shopping sites/ apps in the past year. <ul><li>Rise in the Types of E-commerce: Social commerce, Conversation Commerce, Homegrown Small Commerce, Delivery commerce, Video commerce, Sustainable commerce, Thrift commerce, Gift commerce, Creator commerce....the list is endless! Implication: The digital audience of India today is approximately 620+ million which consists of Fans, Friends, Followers, subscribers, passive surfers, who are all likely to be consumers!</li></ul><ul><li>The Rise of ‘Apps’ in E-commerce: Currently, there are 1103 most used E-Commerce apps in India and shopping apps have today captured the mobile home screens and they have made it to the Top 4 categories in the list of Most Used Mobile Apps in India, in 2021. Implication: Fight for the home screens has begun. Are you ready?</li><li>Rise of surfing in E-commerce: Every month approximately 620K searches take place for Social commerce, increasing month-on-month. With the average Indian today spending about 2.25 hours on social media everyday, commerce has become content now! Implication: Only presence is not enough! Your E-commerce content needs to be thumb-stopping.</li></ul><ul><li>Rise of "Search" in E-commerce: About 54% of product searches takes place on Amazon, with respondents attributing to the same, rather than using a search engine. Implication: How discoverable is your brand? Use Search behaviour to decode consumers’ intent and interest.</li></ul><ul><li>Rise of “Experience” in E-commerce: Today, From chatbots, Live videos, conversation commerce to AR features, the options are plenty. Inclination towards conversational commerce is on the rise, with 79% increase in industry-led conversations on decoding conversational commerce, and the technologies involved. Further, top conversational AI platforms see steady growth. Implication: "Experience" can be your post-pandemic advantage. Invest in experiences now.</li></ul><ul><li>Rise of “Entertainment” in E-commerce: E-commerce destinations are now competing with Social Media networks and OTTs, with customers spending more and more time on these shopping destinations. Soon, this experience will replicate malls - with the option to watch movies, shop and order food, all in an 'E-comm mall'! Implication: E-commerce is not just a medium. It’s now a Destination for Entertainment.</li></ul><ul><li>The Rise of shopping on ‘Visual and Video platforms’ in E-commerce”: Visual platforms are seeing a whopping surge across all the platforms. Preference for ‘Instagram shopping’ rules the roost, followed by Facebook, Youtube and Pinterest. There’s also a strong inclination towards Pinterest shopping, with 799% growth. Implication: Make visual platforms your shop’s new address.</li></ul><ul><li>The Rise of ‘Reviews’ in E-commerce: Led by the “creator economy” phenomenon, E-commerce reviews are also determined by Social Media Creators’ reviews and recommendations which can make or break brands on digital. There has been a 1447 % increase in conversations, with a 3X positive sentiment and further 25K conversations specifically on reviews and recommendations on E-commerce destinations. Implication: Brands, what’s your Review Quotient (RQ)?</li></ul><ul><li>The Rise of "Small Commerce" &gt;&gt; "Delivery Commerce" : The boom of Small commerce has seen an immense growth with creators, home businesses and local stores which have moreover taken their consumer experience completely online, with 155%+ increase in adopting Whatsapp catalogues and 46%+ increase in Shopify app downloads.. This thriving space has seen over 1.5 million searches on topics related to build/ set up E-commerce websites, free tools and related queries. Further, there has been a growth of 73%+ in monthly active users of popular hyperlocal delivery players from the beginning of 2021 - to now. Implication: Brands, time to re-check who your competition is. Don't forget to include the new-shops-in-town</li></ul><ul><li>The Rise of ‘<keyword id="1479775" type="General" weightage="20" keywordseo="eco-activism" source="Orion">Eco-activism</keyword>’ in E-commerce: Witnessing a 50%+ surge in conversations around the topic and specifically 833K conversations on eco-friendly and <keyword id="6660763" type="General" weightage="20" keywordseo="sustainable-packaging" source="Orion">sustainable packaging</keyword>, this <keyword id="12201157" type="General" weightage="20" keywordseo="conscious-shopping" source="Orion">conscious shopping</keyword> behaviour is now on the rise. Implication: Products, persona and packaging with an eco-filter is a must</li></ul>Anjali Malthankar, National Strategy Director, Tonic Worldwide said, “Who knew that the biggest barrier ‘contactless shopping’ will become the biggest trigger for the rise and rise of E-commerce! With abundant data, there is no looking back on the reasons to adopt commerce on digital. Trends are available to all but brands which identify undercurrents will have an advantage. Our GIPSI report is for anyone who is riding, considering or fearing the rise and rise of E-commerce”. Commenting on the report, <keyword id="5909082" type="General" weightage="20" keywordseo="unmisha-bhatt" source="Orion">Unmisha Bhatt</keyword>, Chief Strategy Officer and Director – India &amp; MENA region Tonic Worldwide, said "At Tonic Worldwide, we enable our clients to meet their business objectives with better insights. That is why we exist! In the last year and a half, E-commerce and digitization has been a game changer for multiple companies of all sizes. In an effort to accelerate their business, GIPSI's ecommerce insights report focuses on ways and means to see higher growth by adopting best practices. By making this report accessible to other brands and businesses beyond tonic, we look forward to contributing to the larger growth story for marketers" GIPSI was launched in 2018 and is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.

Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report

<ul><li>In the last few years, we have seen many brands become more environment-friendly. There has been an increasing focus on sustainability. </li><li>Globally, brands like Diageo, Unilever Limited have started reevaluating their packaging to put the environment first. </li><li>However, so far, even limited-edition packaging from big brands this Diwali is all either plastic-based or made for one-time-use. </li><li>We speak to experts to find out if brands are making sustainability a priority in their business plans, infrastructure gap that India needs to fill in to become sustainable and when can we expect to see big Indian brands becoming 100% environment-friendly.</li></ul>For Fast Moving Consumer Goods (FMCG) companies and beauty brands, packaging is the final point of contact with customers. Having an unforgettable packaging design and <keyword id="10254633" type="UNKNOWN" weightage="20" keywordseo="eco-friendly-packaging">eco-friendly packaging</keyword> in today’s environment can help in communicating a disruptive image and stand out in the cluttered, competitive shelves. In the last few years, we have seen many brands become more environment-friendly and increase their focus on sustainability. Due to the lockdown and increased in-home consumption, consumers became more environmentally-conscious as they saw a higher than normal packaging in their own home trash that cannot be reused or recycled. Consumers, especially Millennials and GenZ, want companies to take sustainability and greater purpose more seriously and take action towards the betterment of our country. They are even willing to shell out more money or switch to a smaller brand. According to Capgemini’s latest research study on sustainability and changing consumer behaviour, 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact. 53% of consumers and 57% in the 18-24 age group have switched to lesser known brands because they were sustainable. More than half of the consumers (52%) say that they share an emotional connection with products or organisations that they perceive as sustainable. Moreover, COVID-19 has increased consumer awareness and commitment to buying sustainably: 67% of consumers said that they will be more cautious about the scarcity of natural resources due to the COVID-19 crisis, and 65% said that they will be more mindful about the impact of their overall consumption in the “new normal”. This reinforces the need for big companies to increase their commitments towards responsible business practices and migrate to sustainable solutions to contribute to a circular economy. As a result, during the pandemic, brands like Diageo and Dettol launched limited edition eco-friendly packaging to test the waters indicating that more brands in India have started reevaluating their packaging strategy to put the environment first. HUL also brought Unilever’s ‘Love Beauty and Planet’ range of skincare products to India after observing an increasing demand for <keyword id="6955069" type="UNKNOWN" weightage="20" keywordseo="Sustainable-products">sustainable products</keyword>. According to media reports, companies such as Marico, Bacardi, ASICS, HUL, Nestle India, Future Consumer, Coca-Cola, Pepsi-co, Parle Agro will move to 100% recyclable packaging by 2025 helping towards a sustainable future. On the other hand, Diwali is also that time of the year when brands pour in extra money to launch limited-edition festive packaging. From Kurkure to Mondelez, all packaging from big companies is either plastic-based or one-time-use this year. So we reached out to experts to find out if companies are investing in launching eco-friendly packaging on a larger scale, what are some of the hurdles that are stopping brands from launching permanent eco-friendly packaging today and when can we expect to see India a plastic-free country. Infrastructure aid Talking about resources the country needs to inch closer towards circular economy, Arnab Ray, Creative Director, Landor said, “I think resources can be created if the mindset is there. Our thinking for plastic-free/recyclable products is normally limited to a small range of products, sometimes boutique and not something associated with mass brands. India is a large country, so it also means the Government playing a large role along with corporates. According to reports, FMCG companies are aiming to go for 100% recyclable plastic packaging by 2025 in accordance to the Government’s initiatives on plastic waste management. Also, in my view, change in perspective and innovation can be answers to creating more resources on a large scale basis. One of the largest sources of plastic waste, Polyethylene terephthalate (PET) bottles used for beverage products, are being re-purposed to make apparels, footwear, and furniture by many companies. Intelligent use of recyclable material can ensure a more sustained effort towards creating products that are good for the planet.” Radha Ghai, Creative Director &amp; Senior Partner, Alok Nanda &amp; Company, said that India has enough resources for small-scale production but not for large-scale yet. She said, “We do have the resources and lots of new materials, which are environment friendly, that are being explored but not at a large scale level yet. Plastic free/recyclable solutions are being explored at smaller scale levels especially in cities where people are becoming more aware of being sensitive to the environment and are willing to pay extra for these solutions. We have the technology to produce recyclable packaging, but again not at a large-scale level yet, as in India we don’t have the infrastructure to produce for large-scale products. Cost of materials and technology is expensive unlike China, which has been the biggest market till now. The government has to support the manufacturers big time to create these solutions.” Ashwini Deshpande, Co-founder and Director, Elephant Design pointed out that we need to take a holistic view here and look at the entire packaging process. Deshpande said, “Going plastic-free is a significant and high-impact step, but we must look at all the emerging concerns like packaging materials, printing inks, distribution logistics, consumption, and recycling. Each of these decisions impacts the planet. Going plastic-free is not the end of responsibility. Nor is believing the packaging will be recycled if we put a logo on it. Sustainability is a mindset. Any change needs to start with the intent that can then convert to policy. So, this is not about having enough resources or appropriate technology. The question is whether companies selling products in plastic packaging in India (whether MNCs or Indian) have enough genuineness to move towards replacing existing practices, processes &amp; materials with sustainable ones.” Speaking about how change will only come if clients change their mindset, Deshpande added, “If there is a strong intent, they will be able to spend resources on research, innovation, and integration to meet the objectives. If replacing materials seems like a long shot, smaller measures like reducing packaging sizes to appropriate dimensions, reducing number of inks or area of ink coverage to reduce negative impact can also prove effective first steps. Recovering solvents from ink usage, greener fuels for transporting goods, incentivizing consumers for recycling would be some of the other ways to become more sustainable.” Becoming a part of usual packaging process Designers are constantly in search of materials that provide long-term hygiene efficacy, materials or processes that do least harm to the ecology. The topic of sustainability has also become a part of boardroom conversations between agency and client. “Interestingly, this subject is becoming a large part of the many conversations we have with our existing and prospective clients. From a leading Art and Stationery brand to big FMCG clients to even our clients in the Alcohol industry, environment-friendly packaging is definitely a topic of discussion, and we constantly see opportunities collaboratively with our client partners to see where discussions can turn to reality. Globally, Landor &amp; Fitch have launched a joint initiative called The Good Squad, which is a collaborative effort of all the offices in the area of sustainability, where we research, share knowledge and also map out future prospects for all categories over and above our sharp focus on FMCG. So, in my view, the topic is no longer in the back burner but very much need of the hour. The pandemic did put the subject to the background a bit but also made us realise how important protecting the earth and its environment is for a better and more sustainable future,” said Ray. Deshpande, on the other hand, shared with us that conversation on eco-friendly packaging is still not a priority. She said, “Conversations about environment-friendly materials are increasing. Most MNCs also have sustainability experts involved in the packaging design process. But honestly, it is far from becoming a priority. Marketers, designers, print converters, logistics partners, retailers, consumers, and recycling agencies must come together to form the policy and develop practices to reach the common goals. It is a challenge now because all these stakeholders are not on the same platform yet. But I see that as the only way forward.” While clients do consider environmental-friendly options, they are still not willing to loosen their purse strings. Ghai said, “When we do get packaging briefs and when we start giving packaging solutions eco-friendly options are appreciated for sure. The environmental concern is there for sure but costs become a big hurdle for clients to produce materials that are eco friendly. Hence, limited edition products do get launched for a small set of audience, but for a larger scale demand the clients are forced to continue with more cost effective options.” Can India become a 100% eco-friendly country anytime soon? According to Bain &amp; Company, 65% of global consumers are ready to shell out more for brands which use sustainable products and nine in every ten customers are also ready to switch to eco-friendly brands if price and quality were equal. While consumers are willing to shell out more money for eco-friendly products, the audience is still very small and sustainable market is still at its nascent stage in India. Speaking about some of the hurdles that are stopping India from becoming eco-friendly at a larger scale, Ghai said, “Unfortunately, there’s still a large audience that doesn’t really pay much attention to these issues. Sensitivity to the environment is there but still not very active in their head. General perception is that if it is plastic free it will not be durable or if it's organic it must be expensive. Also, other products are readily available at shops nearby or at a supermarket, so ease of picking up takes preference over specially going to a shop or to look out for eco friendly products online. Though a few brands are moving towards recyclable materials that are still not 100% eco friendly, it is going to take time.” Ray thinks it is challenging but possible. He said, “India is a large country, hence the sheer volume of products can make moving to a 100% environment-friendly market a daunting task, but not really an impossible one. Unilever, globally has reduced one-third of its packaging waste. If the government and the big companies work hand-in-glove to mobilise and fast-track the initiative, then change is certainly possible. Consumers are becoming more and more aware of the problem and are switching to eco-friendly alternatives. But again, these numbers are small, so it becomes imperative for the large companies along with the government, to raise awareness and help sustainable living become more achievable and a reality.” Deshpande opines it is a far-fetched idea but right support from the government and brands can make it happen. “While 100% is too idealistic, it will happen sooner than we all imagine if the government proactively makes it mandatory. On their own, very few Indian brands would take the steps. Also, why should the consumers bear the costs alone? The onus is also on the corporates. They cannot hope to maintain their bottom-line and recover the entire expense of saving the planet out of their consumers,” said she.

How ready is India to launch permanent eco-friendly packaging and become a plastic free country?

<ul class="summary-list"><li>A toxicologist called out the design of a cleaning product for looking like a can of soda.</li><li>The post went viral, with many agreeing that sustainability isn't worth the risk of poisoning.</li></ul>A cleaning company has packaged some of its products in aluminum cans to make them better for the environment. But experts say it's dangerous because it could easily be confused with a can of soda.Puracy's "Clean Can" is a line of cleaning products, including hand soap, dish soap, and stain remover, that are packaged in recyclable aluminum cans.On its <a href="https://affiliate.insider.com?h=8bd5638b221db8e14cdea166a19d0470dd856c7e5be273835515df97649bd34a&amp;postID=65269e92385cb39deadb7a3d&amp;postSlug=cleaning-product-packaging-soda-raises-concerns-poisoning-experts-2023-10&amp;site=in&amp;u=https%3A%2F%2Fpuracy.com%2Fcollections%2Fclean-can" target="_blank" rel="noopener">website</a>, the company emphasizes the environmental benefits of using aluminum cans, stating that they are more recyclable and weigh less than single-use plastic bottles. But on October 8, Josh Trebach, an emergency physician and medical toxicologist in Iowa, called out the design in a <a href="https://twitter.com/jtrebach/status/1711069694562554277" target="_blank" rel="noopener">post</a> on X (formerly Twitter), and suggested that the potential health repercussions of a cleaning product looking like a soda can may outweigh the environmental benefits."It is incredibly stupid to put cleaning supplies in a soda pop can," he wrote. The post went viral, and has over 1.8 million views and thousands of reposts. Many people quoted his post and added that they too would be concerned that it could be confused with a drink, <a href="https://twitter.com/Nooor_Khalil/status/1711072497112674381" target="_blank" rel="noopener">especially as</a> one of the products is "green tea and lime" scented. A spokesperson from Puracy told Insider that the can is designed with "protective measures," including a "noticeable, extra strength sticker" over the top of the can that reads "DO NOT DRINK" that must be removed before the can is opened. They also said that the top of the can is "prominently labeled" in red with another warning that reads, "DO NOT DRINK."However, Trebach does not think that these measures are enough. "Even if you have a disclaimer on there saying 'do not drink,' English is not a primary language for everyone," he told Insider. "Let's also not forget about kids who are not of reading age and won't be able to appreciate the warning labels."Kaitlyn Brown, a pharmacist and clinical toxicologist who works as the clinical managing director at the American Association of Poison Control Centers (AAPCC), told Insider that it is important that products do not look like common food or beverage packaging. "Products that mimic food or beverage products pose risk to individuals of all ages," she said.Puracy isn't the only brand that has been criticized for making its packaging look like soft drinks. In one <a href="https://twitter.com/sammijane55/status/1711098923614347697">reply</a>, a user wrote that products by household care company Fabuloso looked similar to juice, and that they always pointed them out to their young children as "poison" in case they encountered the product in someone else's home. <a href="https://www.healthline.com/health/bubble-bath-soaps#what-to-do">According to Healthline</a>, household soaps — especially those not intended for use on the body — can be poisonous and result in life-threatening symptoms, including gastrointestinal issues and a rapid drop in blood pressure. Citizens concerned about potential poisoning are advised to call the Poison Control Center 24/7 at 1-800-222-1222.

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