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Director <keyword id="271660" type="General" weightage="20" keywordseo="ram-madhvani" source="Orion">Ram Madhvani</keyword>, who is receiving a lot of positive response for his recently released third season of the Sushmita Sen-starrer crime-thriller show 'Aarya', has said that contrary to the popular belief, he is not in the business of making movie but what he considers "the business of capturing energies" while working with talents. Ram is the creator on the third season of 'Aarya', and is known for his silent sets where yelling "action", "cut" or "silence" is prohibited, and the director feels that maintaining the right energy on set is very important. He told IANS: "I'm not in the business of making movies but in the business of capturing energies. So, what happens is when you're trying to capture that energy, you have to be very careful because it's very delicate. Also, I enjoy the process more than the end result. If you're enjoying the process and are honest about it, the output will be near perfect." Pointing out the irony that has become a norm on film sets, he said: "I've often seen sets where people scream silence before taking a shot, beats the purpose doesn't it? When you scream 'action', 'silence', 'cut', what it does is that it disturbs the peace of the artiste and if they get disturbed, how are they going to perform to their maximum potential? I never say 'action' or 'cut', these have become sort of tense words." For the third season, Ram has taken the onus as a show creator and has his first assistant director from the first season of the show - Shraddha Pasi Jairath taking the flight as director. Talking about nurturing new talents, he told IANS: "A lot of people say that I'm mentor to them but in reality, young people are mentors to me because they come with new energy, new perspectives. There's a lot of reverse learning which makes you reinvent yourself. So, I do this for myself more than me giving new opportunities to them (laughs)." For Ram, who has been in the field of advertising, every new season starts with active listening -- listening to what the audience is trying to tell him. He shared: "The writing starts by listening to what the audience wants, what was their feedback on season 2, a lot of this comes from my advertisement background, I believe in research and in marketing. Like we got to know that the audience wanted Aarya to take control in season 3, they wanted her to be the don. So, we went with that and it put us on the right path." He also spoke about the origins of his 360 degree system of shooting where an entire set is like a live theatre making the experience for the actors very immersive. Explaining the origins of the 360 degree system, he said: "The 360 degree system began years ago with my first film 'Let's Talk' when I decided to make the film with a limited crew. Now, I'm constantly making commercial cinema but I come from a very independent cinema thought process. I want to make independent films but if I do that I won't be able to reach a lot of people. So, what I have done is that I have mixed the two. While my thinking leans towards independent cinema, my means to reach the audience are commercial and the indie stories have commercial sensibilities." Created and co-directed by Ram Madhvani and co-produced by Amita Madhavni, Ram Madhvani, Ram Madhvani Films and Endemol Shine India, 'Aarya 3' streams on Disney+ Hotstar.

I'm in the business of capturing energies: Ram Madhvani

One of the most popular digital series '<keyword id="320555" type="General" weightage="80" keywordseo="aarya" source="Orion">Aarya</keyword>' is coming back with another season! The show has <keyword id="6358170" type="General" weightage="100" keywordseo="sushmita-sen" source="Orion">Sushmita Sen</keyword> in the lead and along with her, Sikander Kher has also kept the audience engaged with his stellar performance. Recently, Sikanadar was snapped with director <keyword id="271660" type="General" weightage="50" keywordseo="ram-madhvani" source="Orion">Ram Madhvani</keyword> as they commenced prep for the upcoming and highly anticipated return of a brand new season of the show. Sikandar expressed his excitement and said, "It's wonderful to be back with this incredible team and I'm so looking forward to starting to shoot soon. We have begun workshops for the new season and from whatever I have read so far, I'm excited to take the audiences on a thrilling new ride. This is one of the most impeccably written characters I have played. Can't wait to bring Daulat back on screens". The first two seasons of the show got impeccable responses from critics and viewers alike, with <keyword id="11176" type="General" weightage="80" keywordseo="sushmita" source="Orion">Sushmita</keyword> Sen helming the show and Sikandar playing a pivotal lead in the front for which he earned several awards earlier this year. 'Aarya' marked Sushmita Sen's comeback on-screen and her Digital debut. Earlier, speaking about her role in Season 3, Sushmita said, "It is a new dawn for Aarya Sareen, and she is fierce. In season 3, she is going places and starting her own story free from the obstacles of her past. Reprising the role of Aarya is like slipping into old jeans but for a brand-new journey. It feels great to be back with Ram Madhvani and the Disney+ Hotstar team, can't wait to return the love and appreciation viewers have showered on Aarya." The first season was even nominated for the 'Best Drama' series at the International Emmy Awards. Apart from Sushmita Sen and <keyword id="14700" type="General" weightage="80" keywordseo="sikandar-kher" source="Orion">Sikandar Kher</keyword>, the series also stars Namit Das, Manish Chaudhari, and Vinod Rawat among others in pivotal roles.

Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

<ul><li>Veteran star <keyword id="14505" type="General" weightage="80" keywordseo="zeenat-aman" source="Orion">Zeenat Aman</keyword> made her <keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> debut at 71 and amassed over 1.3 lakh followers in just a month. She will soon make her web series debut.</li><li><keyword id="1813" type="General" weightage="80" keywordseo="neena-gupta" source="Orion">Neena Gupta</keyword>’s appeal for work on Instagram heralded a change in the way the industry looked at veteran actresses.</li><li>OTT platforms have not only revived careers of veteran stars, it has also brought to centre stage actresses long-sidelined by mainstream media.</li></ul>Gauri Shinde’s English Vinglish that released in 2012, was considered a sleeper hit despite starring one of Indian cinema’s original female superstars, Sridevi. It took the industry by surprise because <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> rarely backs female-led movies and even when it does, these movies – especially those starring veterans, aren’t expected to become commercial potboilers. However, the advent of over-the-top (OTT) streaming platforms like Netflix, Amazon Prime, Disney plus Hotstar etc, and the rise of social media has changed the scenario. In some cases, actresses of a certain vintage have begun to take centre stage – with some even landing hits far more popular than the ones delivered by mainstream heroes. In February 2023, the 70s heart-throb Zeenat Aman, 71, made her debut on Instagram. Within a month, she has <a href="https://www.instagram.com/thezeenataman/">amassed </a>1.37 lakh followers and won over the audience with her articulate, unabashed and honest views — a far cry from the carefully-curated celebrity updates people are accustomed to. “The roles available to women are clearly not just ornamental anymore. What hasn’t changed though is the gender pay gap. In my time I was lauded as the highest paid female actor, but the disparity in the pay cheque between my male co-stars and myself was so vast it was laughable…it disappoints me that even today women in the film industry don’t have wage parity,” <a href="https://www.instagram.com/p/CpFl3XoA8Un/">remarked </a>Aman in one of her many posts on the platform. Aman, who’ll soon make her <a href="https://economictimes.indiatimes.com/magazines/panache/zeenat-aman-to-make-her-ott-debut-soon-already-has-two-web-series-in-her-kitty/articleshow/92560748.cms">web series debut</a> with <a href="https://www.hindustantimes.com/entertainment/web-series/zeenat-aman-to-make-ott-debut-with-the-series-showsttopper-101677773391183.html">Showsttopper</a>, co-starring Shweta Tiwari, Rohit Roy and others, also walked the ramp for Shahin Mannan’s fashion show at the Lakme Fashion week. She’s the latest in a long list of veteran actresses who’ve taken to new-age entertainment platforms and social media channels like fish to water, and have managed to shatter the long-held Bollywood concept of ‘limited shelf life’ for female actors. But, it’s certainly not a new phenomenon. <cmsannotation type="cmsannotation" annotationid="The Bollywood stars who went to reality shows" comment="subhead" text="The Bollywood stars who went to reality shows">The Bollywood stars who went to reality shows</cmsannotation> There’s always been a clear divide between a TV and movie star in India, with television often seen as a stepping stone to movies — but only for a few. Most stars who start with TV shows, however, continue to remain there. However, when some of the stars from the 90s and early 2000s first made their comeback, it was as judges of reality shows on TV or in some cases, as contestants. For instance, Shilpa Shetty famously participated in Big Brother —- the British version of Bigg Boss, which catapulted her back to stardom. A few even took to TV shows, like Sonali Bendre in Ajeeb Daastaan Hai Ye (2014). Although superstars like Madhuri Dixit have managed to reinvent their careers and regularly land exciting roles, that wasn’t the case for many other veteran actresses. Until actor Neena Gupta decided to ask for work on social media, heralding a change in the way Bollywood views older stars. In 2017, Neena Gupta, the star of indie cinema in the 1980s, openly asked for work — a move that left a majority of the population within the industry, and even outside of it, surprised. After all, this is an industry where actors out of work for years still spout the excuse, “looking for the right script.” “I live in Mumbai and working, am a good actor looking for good parts to play,” wrote Gupta on Instagram. The result of Gupta’s request – since 2017, she’s starred in over 10 different movies and web series, including blockbuster hits like Badhaai Ho and crowd favourites like Panchayat. Her Badhaai Ho co-star, the late Surekha Sikri also won her third National Film Award for the film. <cmsannotation type="cmsannotation" annotationid="The other comeback: Sidelined by mainstream media but stars on OTT" comment="subhead" text="The other comeback: Sidelined by mainstream media but stars on OTT">The other comeback: Sidelined by mainstream media but stars on OTT</cmsannotation> The advent of OTT streaming has not only shone the spotlight on veteran stars but has also given actors sidelined by mainstream media a chance to showcase their acting prowess. Like actor <keyword id="18676" type="General" weightage="80" keywordseo="shefali-shah" source="Orion">Shefali Shah</keyword>. Sidelined by mainstream cinema for years, 49-year-old Shah’s gritty performance in Netflix’s International Emmy-winner Delhi Crime was the perfect response to that mistreatment. Since then, she’s been on a roll, delivering hits across genres — romantic dramas like Netflix’s Once Again, thrillers like Prime Video’s Jalsa and Disney+Hostar’s Human or dark comedies, like Darlings (on Netflix). In fact, OTT brought back many millennials’ childhood divas, be it former Miss <keyword id="326110" type="General" weightage="50" keywordseo="universe-sushmita-sen" source="Orion">Universe Sushmita Sen</keyword> or the ‘tip tip’ girl, Raveena Tandon. And they didn’t return to play stereotypical mothers to actors who were as old or even younger than themselves — as Shefali Shah did for Akshay Kumar in the film Waqt: The Race Against Time. Shah is six years younger than Kumar. Rather they starred as protagonists in shows with gripping storylines that gave them a chance to flex their long-dormant acting muscles. The result — Sen’s mom-turned-mobster avatar in Aarya and Tandon’s small-town cop in Aranyak and the antagonist in KGF2. As Sen shared <a href="https://www.youtube.com/watch">in an interview </a>with film critic Anupama Chopra for Film Companion, “What I like about Bollywood now is suddenly, content is king. It’s incredible how liberal the language of cinema is becoming. It’s allowing people to explore all different aspects — writing, execution, direction, actors getting that opportunity to go beyond the boy-meets-girl phase. It’s wonderful.” Long story short, the stars have finally aligned for Bollywood’s veteran and long-sidelined powerful actresses. And it’s a well-deserved comeback indeed! SEE ALSO: <a href="https://www.businessinsider.in/tech/news/how-is-gpt-4-different-from-chatgpt-and-what-makes-it-unique/articleshow/98688465.cms">How is GPT-4 different from ChatGPT, and what makes it unique?</a> <a href="https://www.businessinsider.in/tech/news/googles-new-ai-features-for-docs-gmail-and-more-to-rival-microsofts-workspace-toolsheres-what-it-means/articleshow/98657324.cms">Google’s new AI features for Docs, Gmail, and more to rival Microsoft’s workspace tools—here’s what it means</a>

How stars like Neena Gupta, Zeenat Aman & Shefali Shah finally found their place in the sun via OTT

<ul><li><keyword id="6355923" type="General" weightage="20" keywordseo="Aamir-Khan" source="Orion">Aamir Khan</keyword> starrer <keyword id="7432923" type="General" weightage="20" keywordseo="Laal-Singh-Chaddha" source="Orion">Laal Singh Chaddha</keyword> and Akshay Kumar’s <keyword id="6385850" type="General" weightage="80" keywordseo="raksha-bandhan" source="Orion">Raksha Bandhan</keyword> slated to release on 11 August. </li><li>Laal Singh Chaddha garnered 54% more interest than Akshay Kumar’s Rakshabandhan, according to BookMyShow. </li><li>Aamir Khan’s films reported a collection of ₹280 cr per film based on the average of his last three films. </li></ul>Laal Singh Chaddha is the most anticipated <keyword id="143" type="General" weightage="20" keywordseo="Bollywood" source="Orion">Bollywood</keyword> movie in 2022, according to <a href="https://www.imdb.com/title/tt10028196/?ref_=india_t_up">Imdb</a> ratings, followed by Akshay Kumar’s Raksha Bandhan. Both films are releasing on Thursday, during the long weekend of August pre-independence day. Laal Singh Chaddha is being screened across over 350 screens of <keyword id="6407732" type="General" weightage="80" keywordseo="inox" source="Orion">INOX</keyword> Leisure, one of India’s biggest theater chains with 692 screens across 73 cities. It’s a remake of 1994 classic Tom Hanks movie Forrest Gump. “We are expecting Laal Singh Chaddha to have one of the best post-pandemic openings. It may earn a minimum ₹18-20 crore (on opening day). The same ballpark figure goes for Akshay Kumar’s Raksha Bandhan,” Rajender Singh Jyala, chief programming head of INOX Leisure said. Jyala also said that Bollywood is expected to buck up during the second quarter of 2022 with mega films like Laal Singh Chaddha, Raksha Bandhan, Vikram Vedha, Brahamastra, Pathaan and Ram Setu. Bollywood and movie theaters alike have been waiting for a blockbuster, as most of the movies that have raked in the moolah this year are either South multilinguals or Hollywood movies. However, the official site of BookMyShow revealed that 54% of the Indian audience is more interested in watching Laal Singh Chaddha as compared to Raksha Bandhan. Even if it gets the opening as predicted by Inox, Aamir’s latest movie will fall short of the many superhits that he has delivered in the past. “Aamir Khan’s films have reported a collection of ₹280 cr per film on the average of his last three films as a lead actor. Hence, if the above (opening day) estimate of Laal Singh Chadha is reported, it will be considered below par, given the scale of the film,” said Karan Taurani, senior VP and analyst at marketing firm Elara Capital. This month, Ranbir Kapoor starrer Shamshera posted a dismal performance as it collected only ₹45 crore. Another recent release, Ek Villain reported a collection of ₹38 crore until yesterday, revealed Elara Capital. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/videos/business/bollywoods-flops-pose-a-big-risk-to-multiplexes/videoshow/93480304.cms">Bollywood’s flops pose a big risk to multiplexes</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/whats-the-bechdel-test-that-sushmita-sens-aarya-kajols-tribhanga-rated-high-on/articleshow/93477646.cms">What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?</a>

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I'm in the business of capturing energies: Ram Madhvani

IANS

Sikandar Kher, Sushmita Sen begin preps for 'Aarya 3'

ANI

What's the Bechdel Test that Sushmita Sen’s Aarya, Kajol’s Tribhanga rated high on?

Eetika Kapoor

How stars like Neena Gupta, Zeenat Aman & Shefali Shah finally found their place in the sun via OTT

Srishti Magan

Will Aamir Khan’s Laal Singh Chaddha be the box of chocolates Bollywood is waiting for?

Eetika Kapoor

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