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<p>Hi! Welcome to the Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> daily for November 20. I'm Lauren Johnson, a senior advertising reporter at Business Insider. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">Subscribe here to get this newsletter in your inbox every weekday.</a> Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a>.</p><p><strong>Today's news: </strong><keyword id="964722" type="COMPANY" weightage="60" keywordseo="BuzzFeed">BuzzFeed</keyword> buys HuffPost, speculation is swirling about <keyword id="54757" type="COMPANY" weightage="60" keywordseo="CBS-News">CBS News</keyword>' <keyword id="10300917" type="UNKNOWN" weightage="60" keywordseo="susan-zirinsky">Susan Zirinsky</keyword>, and Wall Street loves adtech again.</p><p><a href="https://www.businessinsider.com/buzzfeed-deal-to-acquire-huffpost-from-verizon-media-2020-11"></a></p><h3><a href="https://www.businessinsider.com/buzzfeed-deal-to-acquire-huffpost-from-verizon-media-2020-11">BuzzFeed strikes deal to buy HuffPost from Verizon Media</a></h3><ul><li><a href="https://www.businessinsider.com/buzzfeed-deal-to-acquire-huffpost-from-verizon-media-2020-11">BuzzFeed is buying HuffPost from Verizon, The Wall Street Journal first reported on Thursday.</a></li><li>The acquisition is entirely in stock, and Verizon will get a stake in BuzzFeed. Verizon will also invest cash in BuzzFeed.</li><li>BuzzFeed CEO Jonah Peretti, who helped launch The Huffington Post, will run both BuzzFeed and HuffPost after the deal closes.</li></ul><h3><a href="https://www.businessinsider.com/buzzfeed-deal-to-acquire-huffpost-from-verizon-media-2020-11">Read the full story here.</a></h3><p><a href="https://www.businessinsider.com/insiders-speculate-about-future-of-cbs-news-boss-susan-zirinsky-2020-11"><div type="image" title="Susan Zirinsky" height="1700" width="2267" msid="79313413" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/insiders-speculate-about-future-of-cbs-news-boss-susan-zirinsky-2020-11">TV Insiders are speculating about the future of CBS News boss Susan Zirinsky, one of the industry's highest-ranking women</a></h3><ul><li><a href="https://www.businessinsider.com/insiders-speculate-about-future-of-cbs-news-boss-susan-zirinsky-2020-11">Claire Atkinson reports that Susan Zirinsky is dropping some big hints that she is unhappy with aspects of her role, leading to speculation that there may be changes at the top of CBS News.</a></li><li>Sources said that she's passionate about producing, but administrative and financial aspects of her role are getting her down.</li><li>Zirinsky stepped into the role in January 2019, becoming the first woman to lead a news division at a broadcast network. Speculation about who could replace her is mounting.</li></ul><h3><a href="https://www.businessinsider.com/insiders-speculate-about-future-of-cbs-news-boss-susan-zirinsky-2020-11">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning"><div type="image" title="the trade desk" height="894" width="1191" msid="79313415" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning">Wall Street has fallen back in love with adtech again — but the recent stock rally may not last</a></h3><ul><li><a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning">Lara O'Reilly reports that adtech share prices are undergoing a resurgence, with stocks up 57% year-to-date.</a></li><li>The sector has benefited from COVID-accelerated trends, such as the shift to digital content consumption and e-commerce, and the wider stock market rally.</li><li>But the adtech rally could be a bubble ready to burst, experts warn.</li></ul><h3><a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning">Read the full story here.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/inside-video-news-startup-the-recounts-first-year-2020-11">The Recount made a big bet on politics news, but the media startup has a plan to keep viewers around post-election</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/wpp-client-rolex-latest-in-house-creative-ad-agency-2020-11">Sources said Rolex would create an in-house ad agency and move its business away from ad holding company giant WPP after nearly 75 years</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/planet-money-shares-strategy-for-podcast-radio-content-on-tiktok-2020-11">How Planet Money's TikTok account has become a breakout hit through careful scripting, engaging in the comments, and making a 24-year-old its star</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/peanuts-thanksgiving-and-christmas-specials-will-air-on-pbs-2020-11">Peanuts holiday specials will air on PBS after rights-holder Apple's move to make them streaming-only sparked backlash</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/apple-app-store-fee-cut-purchases-commission-spotify-epic-match-2020-11">'A cynical ploy to divide and conquer': Apple's big App Store fee cut enraged its biggest adversaries in its developer war, including Spotify and Epic Games</a> (Business Insider)</li><li><a href="https://www.adexchanger.com/omnichannel-2/nielsen-has-an-id-resolution-solution-on-the-docket-for-early-2021/">Nielsen has an ID resolution solution on the docket for early 2021</a> (AdExchanger)</li></ul><p>Thanks for reading and see you on Monday! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here.</a></p>

BuzzFeed is buying HuffPost

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Joe Kohen/WireImage</span></p><p class="caption">BEVERLY HILLS, CA - AUGUST 03: (L-R) Jeffrey Fager - Chairman, CBS <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">News</keyword> and Executive Producer, '60 Minutes', anchor and Managing Editor, 'CBS Evening News' Scott Pelley and CBS News president David Rhodes attend the 2011 CBS Summer Press Tour Day Sessions at The Beverly Hilton hotel on August 3 in Beverly Hills, California.</p></div><p></p></div></div></p><ul class="summary-list"><li>CBS News President David Rhodes will vacate his role after a difficult year for the top network.</li><li>He will be replaced in March by Susan Zirinsky, CBS said in a statement released late on Sunday night.</li><li>Rhodes confirmed via a tweet later on Sunday that he will be exiting CBS.</li><li>The network and its news division have been shedding viewers since 2017 when the first allegations of sexual misconduct against leading CBS personalities first surfaced.</li></ul><p>CBS News President David Rhodes is stepping aside following a difficult year for the news giant, the network revealed in a statement Sunday night.</p><p>Rhodes did not long survive the turmoil that has engulfed CBS and its news division following the investigation into sexual misconduct allegations stemming from as early as 2017 against major figures at the network.</p><p>Rhodes, 46, will be succeeded in March by Susan Zirinsky, a senior executive producer who has worked out of Beijing in 1989 and has run the news show "48 Hours" for more than 20 years, the network said.</p><p>Rhodes confirmed via Twitter after the story broke Sunday night that he is stepping down in the wake of a year to forget for the network and its news division.</p><p>"It's been eight incredible years since I joined @CBS," Rhodes tweeted Sunday. "I'm pleased to announce that I'll soon be handing the reins @CBSNews to Susan Zirinsky, our Senior Executive Producer."</p><p>CBS News ratings fell down a hole last year, following the 2017 disgrace left behind by former anchor <a href="https://www.businessinsider.com/cbs-news-settles-lawsuit-3-women-charlie-rose-sexual-harassment-claim-2018-12">Charlie Rose</a>.</p><p>In December <span>CBS News </span><a href="https://iapps.courts.state.ny.us/fbem/DocumentDisplayServlet?documentId=K0y2eCKhORvwsuEcuwyWsg==&amp;system=prod" target="_blank" rel="noopener">settled a lawsuit</a><span> with three women who accused Rose of "blatant and repeated sexual harassment" and "subsequent unlawful retaliation."</span></p><p>The network's flagship news show, "60 Minutes" then lost its longtime executive producer, Jeff Fager who resigned after sending a threatening email to a reporter amid allegations he fostered an atmosphere at "60 Minutes" that tolerated sexual misconduct.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>CBS/"60 Minutes"</span></p></div><p></p></div></div></p><p>But that wasn't the worst of it for CBS.</p><p><span>Disgraced <a href="https://www.businessinsider.com/leslie-moonves-net-worth-cbs-2018-9">CEO Leslie Moonves</a> has already been stripped of his massive </span><span>golden parachute and CBS staff are currently awaiting the results of a report into the company which is set to entirely revamp the network and its workplace.</span></p><p>Moonves left the company in September after reports detailing <a href="https://www.newyorker.com/news/news-desk/as-leslie-moonves-negotiates-his-exit-from-cbs-women-raise-new-assault-and-harassment-claims" target="_blank" rel="noopener">sexual harassment and assault allegations from six women</a> against the <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> executive, an investigation found that Moonves violated company policies and refused to cooperate with the investigation.</p><p>According to Forbes Moonves was one of the highest-paid CEOs in the US, <a href="https://www.forbes.com/pictures/meg45fhdh/15-leslie-moonves/#2767dfb86794" target="_blank" rel="noopener">worth an estimated $700 million.</a> </p><p>Zirinsky will take over in March, the network said.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/drag-makeup-straight-man-first-time-rupaul-farrah-moan-2018-12">As a straight man, I tried drag makeup for the first time with RuPaul's Farrah Moan</a></h3>        <div>                    </div>    </div>

CBS announces News President David Rhodes is headed for the exit after year of troubles

<p>Hi and welcome to Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword>, weekly edition, where I get into the big stories in <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> and advertising. Today's our last newsletter this week before we pause for the Thanksgiving weekend.</p><p><em>If someone forwarded you this email, remember you can <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">sign up here</a> to get your own.</em></p><p><strong>This week:</strong> Media leadership changes are in the air, top <keyword id="6362513" type="UNKNOWN" weightage="60" keywordseo="startups">startups</keyword> to watch, and <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword> salaries.</p><p><a href="https://www.businessinsider.com/inside-buzzfeed-and-huffposts-acquisition-2020-2020-11"></a></p><h2>What's next for newsroom leadership</h2><p>The election's over, to our great relief. But those of us who thrive on drama can turn their attention to the news media.</p><p>Recently we've been watching how companies seems to be poised for their own upheaval in leadership, whether because of retirement, organizational changes, or personal decisions to move on.</p><ul><li>At the big TV companies, speculation has been swirling about when CNN boss Jeff Zucker will step down. </li><li>There's chatter at <keyword id="54757" type="COMPANY" weightage="60" keywordseo="CBS-News">CBS News</keyword> about who <a href="https://www.businessinsider.com/insiders-speculate-about-future-of-cbs-news-boss-susan-zirinsky-2020-11">could replace Susan Zirinsky</a> as she drops hints that she could be looking for a change. </li></ul><p>Change is also afoot in digital and print media. </p><ul><li><a href="https://www.businessinsider.com/inside-buzzfeed-and-huffposts-acquisition-2020-2020-11">There's a search for a new editor in chief at HuffPost</a>, where the role's been vacant since Lydia Polgreen left in March.</li><li><a href="https://www.businessinsider.com/the-atlantic-search-for-next-ceo-2020-11">The Atlantic has been looking for a new CEO</a> — although to be sure, given the length the search has gone on, it doesn't seem to be an urgent need and there's a chance it won't be filled at all.</li><li>Other old-media stalwarts The New York Times, Los Angeles Times, and Washington Post <a href="https://www.nytimes.com/2020/11/01/business/media/ben-smith-election.html">are expected to replace their top editors</a> in the next year or so.</li></ul><p>It's no ordinary time for media. Companies are grappling with greater activism among their newsrooms, calls for more diversity in leadership, and big changes in how people consume media, which have been sped up in the pandemic — so any changes of the guard will be closely scrutinized for how they address these shifts.</p><p><a href="https://www.businessinsider.com/top-100-startups-2020-11"><div type="image" title="Encantos cofounders" height="1665" width="2220" msid="79399572" hostid="261"></div></a></p><h2>Startups to watch</h2><p>All year we've been asking VCs and other investors which startups they're most closely watching.</p><p>In advertising and media, the most promising include ones that are especially suited to life in lockdown or promising to solve advertisers' need for sound consumer data:</p><ul><li><strong>Players' Lounge</strong>, a platform where video game players compete with each other for money, a model that seems made for the pandemic.</li><li><strong>Narrative</strong>, which helps direct-to-consumer brands and marketers buy and sell data and offers an antidote to the often shady data broker industry.</li><li><strong>Encantos</strong>, a 4-year-old education and entertainment company for kids that's benefiting from the rise of at-home learning in the lockdown.</li><li><strong>The Juggernaut</strong>, a subscription media company that tells stories around South Asia and the South Asian diaspora.</li><li><strong>Perksy</strong> is an app-based research firm that collects anonymous data about millennials in a privacy friendly way.</li></ul><h3><a href="https://www.businessinsider.com/top-100-startups-2020-11">Read the full list here.</a></h3><p><a href="https://www.businessinsider.com/netflix-us-salary-data-shows-pay-for-jobs-engineer-manager-2020-11"><div type="image" title="netflix shows" height="1200" width="1600" msid="79399573" hostid="261"></div></a></p><h2>Netflix salaries</h2><p>Netflix keeps churning out hit after hit as its subscriber numbers keep soaring.</p><p>It's also hiring. Business Insider analyzed US work-visa disclosure data released by the US Office of Foreign Labor Certification to see what Netflix pays for everything from engineers to marketers.</p><p>Working at Netflix means accepting some unorthodox practices. The streaming company doesn't offer performance-based bonuses on the belief that they hinder innovation, and says managers shouldn't be afraid to fire people who they don't want on their teams.</p><p>But one reason Netflix can get away with this is that it pays pretty darn well.</p><p>Based on the data, annual base salaries for various roles range from $110,000 to $850,000, with a median of $400,000.</p><h3>Read the rest here: <a href="https://www.businessinsider.com/netflix-us-salary-data-shows-pay-for-jobs-engineer-manager-2020-11">Netflix salaries revealed: Data shows how much content execs, engineers, marketers, and more made at the streaming service in 2020</a><br /><br /></h3><h3><strong>Other stories we're reading:</strong></h3><ul><li><a href="https://www.businessinsider.com/how-career-influencers-help-find-jobs-2020-11">Inside the rise of the 'career influencer,' a growing group of content creators using TikTok and LinkedIn to disrupt the $11 billion coaching industry</a> (Business Insider)</li><li><a href="https://www.nytimes.com/2020/11/24/technology/facebook-election-misinformation.html">Roiled by election, Facebook struggles to balance civility and growth</a> (The New York Times)</li><li><a href="https://www.businessinsider.com/5-food-brands-that-kellogg-general-mills-could-buy-2020-11">Mars just bought snack bar maker Kind for a reportedly $5 billion. Here are 5 other established food brands that could be acquired next as companies look to put cash from coronavirus-driven sales to use.</a> (Business Insider)</li><li><a href="https://www.axios.com/washington-post-new-york-times-subscriptions-8e888fd7-5484-44c7-ad43-39564e06c84f.html">Trump bump: NYT and WaPo digital subscriptions tripled since 2016</a> (Axios)</li><li><a href="https://www.businessinsider.com/amazon-fashion-boss-says-more-luxury-brands-want-sell-amazon-2020-11">EXCLUSIVE: Amazon's fashion chief told employees that 50 brands have inquired about selling in its new luxury store, as the company tries to shed counterfeit concerns</a> (Business Insider)</li></ul><p>Happy Turkey Day and see you back here Monday.</p><p>— Lucia</p>

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