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2 mins read

Kendrick Lamar will headline the Super Bowl LIX halftime show. Here's everything we know so far.

Kendrick Lamar announced he will headline Super Bowl LIX in a YouTube video. The championship will…

Lauren Edmonds   


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7 mins read

Gen Z's new status symbol: super-expensive snacks

Inflation is no match for Gen Z's love of little treats. A $19 Erewhon smoothie or a $45 tin of pot…

Eve Upton-Clark   


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2 mins read

Microsoft's Super Bowl ad is a sign of the company's shifting AI priorities

Microsoft's Super Bowl ad highlights its AI companion Copilot over its revamped Bing search engine.

Aaron Mok   


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3 mins read

The Beyhive was right: Verizon's cryptic teasers led to a Beyoncé Super Bowl ad

Verizon released cryptic ads featuring Tony Hale this week, sparking speculation that Beyoncé would…

Hannah Getahun   


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1 min read

Temu's Super Bowl ad reveals we've been saying its name wrong

Temu says its name means "team up, price down," but the brand wants you to swap the "tee" sound for…

Dominick Reuter   


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1 min read

Dunkin' tracksuits inspired by the chain's Super Bowl ad with Ben Affleck sold out wicked fast

The Dunkin' tracksuits sold out in under 20 minutes and were inspired by the brand's Super Bowl ad …

Sarah Jackson   


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2 mins read

RFK Jr. apologizes for causing 'anyone in my family pain' after his super PACs' Super Bowl ad but he's still promoting it online

The American Values super PAC said it spend $7 million on the 30-second ad in support of the indepe…

Madison Hall   


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3 mins read

My kids used to watch the Super Bowl for the ads. Now they might pay attention to the game thanks to Taylor Swift.

The Super Bowl has different draws for me and my kids: I'm an NFL fan; they like Taylor Swift and n…

John Ore   


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2 mins read

Sergey Brin's ex-wife was the primary funder of an RFK Jr.-supporting Super Bowl ad panned by some in the Kennedy family

Nicole Shanahan, who told The New York Times she forked over $4 million for the ad, and Sergey Brin…

Hannah Getahun   


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2 mins read

Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off

Temu aired three commercials during Sunday's game as the Chinese-owned e-commerce company tries to …

Erin Snodgrass   


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3 mins read

Tesla didn't run a Super Bowl ad. But a tech CEO calling for a boycott of the carmaker did.

The Dawn Project aired anti-Tesla Super Bowl ads for the second consecutive year.

Grace Kay   


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1 min read

Uber CEO says Super Bowl ads aren't worth it without celebrity promotion ahead of 'Friends'-themed spot

Uber CEO Dara Khosrowshahi says big stars help make pricey Super Bowl ads worth it. Uber's spot thi…

Alex Bitter   


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3 mins read

Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off

Cetaphil's Super Bowl commercial debuted on Friday and included several nods to Taylor Swift. But a…

Lauren Edmonds   


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2 mins read

Taylor Swift will need to time travel to attend the Super Bowl

If fans expect Taylor Swift to be at Super Bowl LVIII in Las Vegas given her scheduled concert in J…

Katherine Tangalakis-Lippert   


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5 mins read

The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …

Dan DeFrancesco   


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4 mins read

How Las Vegas airports are bracing for an influx of private jets for the Super Bowl

Some Vegas airports are charging a special event landing fee ranging between $750 and $3,000 for pr…

Taylor Rains,Grace Kay   


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2 mins read

How much is Usher earning from his Super Bowl halftime show performance?

While R&B singer Usher won't make much from the 13-minute performance at the Super Bowl itself, he'…

Madeline Berg   


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6 mins read

Travis Kelce: Super Bowl legend, Taylor Swift's boyfriend, and … personal finance guru?

A commercial featuring Kansas City Chiefs tight end Travis Kelce wants to sell you a new financial …

Emily Stewart   


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2 mins read

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


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2 mins read

Paramount's Super Bowl livestream problems are a warning for Netflix and the new mega sports streamer

Paramount Plus acknowledges some customers had problems when streaming the Super Bowl. It's a cauti…

Peter Kafka