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<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

Manforce Condoms aims to capture 50% market share by 2023

<ul><li><keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword>’ latest campaign is a masterstroke. </li><li>The brand is urging people to use a condom, even if it is their competitors. </li></ul>Every year December 1 is observed as <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World AIDS Day</keyword> to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness. Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms, no matter what brand you use. <div type="Youtube" id="wkX3xuHofE0" title="WorldAIDSDay" thumbUrl="https://i.ytimg.com/vi/wkX3xuHofE0/mqdefault.jpg"></div> The campaign highlights the importance of using condoms to fight against HIV and at same time communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. In India, people are either shy, or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy. <keyword id="6072225" type="PERSON" weightage="20" keywordseo="joy-chatterjee">Joy Chatterjee</keyword>, DGM, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just "Use A Condom" to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners”. Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!

Manforce Condoms promotes its competitors in its latest ad for World AIDS Day

<ul><li>As compared to last year, there has been a 30% increase in the <keyword id="8398768" type="UNKNOWN" weightage="20" keywordseo="sale-of-condoms">sale of condoms</keyword> driven by demand from non-metros. </li><li>The growth driven by lack of access to variety, hesitancy to purchase from the store.</li><li>Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce.</li></ul>Snapdeal has revealed that 56% of condoms on its platforms are bought by the audience sitting in Tier III cities and beyond. As compared to last year, there has been a 30% increase in the sale of condoms driven by demand from non-metros. Eight out of ten orders of condoms were from non-metros. 56% of the demand from non-metros was from Tier III cities like Imphal, Moga, Aizwal, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur, and Ahmednagar. Sexual health wellness and population control is an important focus in India. The growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in non-metros. As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform. “Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” says a Snapdeal spokesperson. Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. This National <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World Aids Day</keyword>, Snapdeal launched special discounts of up to 50 percent on bestselling condoms. The offer runs for the entire week. Snapdeal has put together a range of over 600 different condoms.

Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond

<ul><li>Reckitt’s Durex has launched its first-ever product innovation for the Indian market, thin flavored condoms.</li><li>It got around 12 influencers to spark conversations on social media about bedroom distancing to create interest around the launch of its new product and advertisement.</li><li>The brand is trying to expand its reach in Tier II and III markets with its latest innovation.</li><li>Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt talks to us about the campaign, larger marketing strategy that has helped Durex become one of the category leaders in less than six years, focus areas for H2 2021, and larger vision for the brand.</li></ul>When Reckitt’s Durex launches a new product in the market, it is hard to miss it because there’s a massive conversation on the social media universe involving multiple A-list influencers and celebrities. The brand knows how to build curiosity and hold consumers’ attention till the very end. Durex usually starts its campaign by giving its consumers a little sneak peek with a poster. To build on this buzz further, the brand shares some intriguing data points which encourage consumers to talk about their own stories. It is followed by a teaser, influencer collaboration, and finally the big reveal - the product advertisement. In the past, Durex had used a similar strategy for its product Durex Mutual Climax Condoms and Invisible Condoms. For the former, it started by telling people on social media that nearly 70% of women in India don’t orgasm every time they have sex. It eventually announced the launch of its product with a campaign. It spoke on the issue of orgasm inequality by normalising conservations and providing product solutions for both men and women so that they #ComeTogether, thereby helping reduce the orgasm gap. For the second product launch, Durex’s Invisible Condoms, it used a counter-intuitive approach and asked consumers to forget condoms. The idea was to create interest around its thinnest condoms. For the launch of Thin Flavoured Condoms that come in Chocolate, Strawberry and Bubble gum, Durex followed a similar route. It divided its campaign into three legs: get people talking on social media about #EndBedroomDistancing, launch the TV spot that employs a metaphor to demonstrate how Durex Extra Thin Flavoured condoms can help end it and the third act of the campaign continues the conversation with memes and influencer posts. The campaign is conceptualised by <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>. The first leg of the campaign saw participation from celebrities and influencers like Harshvardhan Rane, Badshah, Abhijeet, Prateek Babar, with posts on their profiles wondering what’s bedroom distancing. Two days later, Durex announced India’s thinnest condoms. The same influencers also posted a second set of videos on their respective profiles, revealing what the buzz was all about, and then came the final commercial unveiling the product. <div type="Youtube" id="10fRuRwzAMg" title="Durex Extra Thin Flavoured Condoms | #FeelTheFlavour" thumbUrl="https://i.ytimg.com/vi/10fRuRwzAMg/mqdefault.jpg"></div> According to Durex’s consumer survey, over 60% of condom sales in India are in the flavoured condoms category. However, it identified a gap: the focus in the category has primarily been on flavours and not on product innovation addressing intimacy issues faced by the consumers in this segment. And that’s how the idea of launching thin flavoured condoms was born. This is Durex’s first product which is primarily made for India. Sharing the insight behind the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health &amp; Nutrition, Reckitt said, “The objective of the campaign was to get everyone talking about it. This is the first time we have created an innovation specifically for the Indian market. To make people aware of this innovation, we decided to take the ‘classic Durex route’ -- create a campaign that could actually lead to a lot of conversation. The difference between Durex’s advertising and many other brands is that we put consumers at the heart of our marketing. Our campaigns always have something intriguing, which pulls the consumer in and this time, this whole notion was bedroom distancing. We take something that is topical, this time, unfortunately, it is the notion of social distancing and combine it with something unexpected, which is what leads to conversation. Reduction of distancing here is in with the promise of the product to bring both partners, physically and emotionally, closer.” Durex partnered with 12 influencers and celebrities to create buzz around its launch. It followed a simple filtering system: how popular is the influencer among its target audience, how well does their market image fit with Durex and how credibly will the influencer convey the message. It is due to the brand’s partnership with influencers that there’s a lot of chatter on social media around its campaign and Gandhi is hoping that this would translate into ROI and sales on the ground. <cmsannotation type="cmsannotation" annotationid="Becoming the second largest player in 6 years" text="Becoming the second largest player in 6 years">Becoming the second largest player in 6 years</cmsannotation> Condoms are still a hush-hush concept in India and condom marketing is an equally tricky business. So it is important for condom brands to create conversations that are risque and yet tasteful, and Durex has mastered it over the years. It is because of its strong marketing strategy that the brand has grown from strength to strength. Six years ago, when Reckitt launched Durex, it was competing against Manforce with a 32.4% market share, followed by Moods, Skore, Kamasutra and Kohinoor. In 2017, it onboarded Ranveer Singh to cater to India’s youth. In 2019 came its revolutionary campaign, Orgasm Equality and Durex started working on building an inclusive conversation in the category. With its Bees and the Birds campaign in 2020, Durex upped its marketing strategy by catering to adolescents through art and literature. When most brands in the category objectified women, Durex spent huge marketing dollars changing the narrative, targeting them and establishing itself as a brand that cares about making a difference. Its active moment marketing has also helped Durex stay on top of the mind. According to Neilsen, the condom category is dominated by Manforce with a 32.4% share in value, followed by Durex at 13.8%. So we asked Gandhi about what worked for the brand, it's larger marketing strategy and success mantra. He said, “The most important metric for us is, obviously, business results. We are very focused on ensuring that every marketing dollar that we spend gives us a return in terms of business results. The leading indicator for us is driving conversations, sentiment, reach, and frequency. Ultimately, we are looking at equity.” “Our marketing objective has always been to normalise talking about sex in India. Now, the challenge for us is how do we keep getting better,” added Gandhi. For the rest of 2021, Durex would be focusing on making its Thinnest Flavoured condoms more available in our country and working on campaigns that redefine pleasure “It is more than just a market share game for us. It is about shaping the category, we try to offer the unexpected to our consumers. While we are focused on business results, we believe results will come not just from market share but by redefining the category which is far more equal, inclusive and pleasurable. We want condoms to be something which is normal for everyone, something that is used for pleasure and not just for protection. Apart from that, making sure that our Thinnest flavoured condoms are available more and more is definitely a big focus area. The smaller towns are going to be a big focus area too. This innovation was created for the non-metros,” shared Gandhi.

How Durex cleverly uses influencer marketing to trigger conversation around its new product launches

<ul><li>Manforce's new campaign, #YouAreNotAlone gives a different spin to typical <keyword id="41008" type="ENTERTAINMENT" weightage="20" keywordseo="Valentines-Day">Valentine's Day</keyword> communications.</li><li>It has asked couples to stay careful in public places.</li><li>The aim of the campaign, conceptualized by <keyword id="4969050" type="PERSON" weightage="20" keywordseo="ADK-Fortune">ADK-Fortune</keyword>, is to bring to light the perils of indulging in PDA thinking one is alone in public spaces with complete disregard to prying eyes who are always on the lookout for vulnerable couples.</li></ul>As we come closer to Valentine's Day, when most brands urge people to shower love on their loved ones, condom brand Manforce has come out with a very different communication. People have different opinions about what is the limit of Public Display of Affection (PDA). With time, we have at least matured enough to not feel uncomfortable with a simple hug, holding of hands or a goodbye kiss at public places. The problem starts only when we cross the line. And it is not so much about disregarding other’s feelings but rather it’s putting oneself in danger thinking you are alone. What they forget is there is nothing private about the public place. The new campaign by the brand brings to light the perils of indulging in PDA thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples. 
 <div type="Youtube" id="uUCDF3WEOJk" title="Manforce Condoms | Valentine's Day | #YouAreNotAlone" thumbUrl="https://i.ytimg.com/vi/uUCDF3WEOJk/mqdefault.jpg"></div>



 Commenting on the campaign, <keyword id="6072225" type="PERSON" weightage="20" keywordseo="joy-chatterjee">Joy Chatterjee</keyword>, DGM, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.” The #YouAreNotAlone campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, says <keyword id="4236018" type="PERSON" weightage="20" keywordseo="Subroto-Pradhan">Subroto Pradhan</keyword>, Managing Partner, ADK-Fortune.

This Valentine's Day, Manforce has a word of caution for couples

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The world knows <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Sunny Leone</a> as a former adult entertainer, a recent <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Bollywood</a> import and the recipient of the ‘most searched star on the internet in India’ for four years in a row, but that’s not how the 35-year-old wants to be remembered. 
 
Having launched her recent perfume line ‘Lust,’ in <a href="http://www.businessinsider.in/searchresult.cms?query=dubai&amp;sortorder=effectivedate">Dubai</a> barely a week back, the actress is keen to establish herself as an entrepreneur, as well. 
 
Her aim is to create a brand by tapping into various categories. 
 
At the moment, Leone’s recent line of investments includes a franchise for a box league cricket, web-based short stories, and an online game apart from fragrances. She is also keen to enter categories such as shoes, accessories, jewellery and apparels with her own line of products. 
Apart from focusing on Bollywood, the actress who was always interested in business from a young age is keen to expand her brand profile in India. 
 

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In fact, the star remembers how as a child she would put up lemonade stands during summers and shovelled snow in the winters to earn money. 
 
Her official foray into the big bad world of business started with her understanding of adult content as a business industry. But, she wanted more. “I wanted to own a website and run my company and build my brand” she said in an interview and what followed was her handling everything. 
 
In order to manage her website, she learnt HTML, video-editing, photography among others and in the process of doing everything from start to finish, Leone also learnt the harsh reality of website traffic. 
 
“In a digital world, traffic is the best thing you can have. So I learnt where to send this traffic and how to capitalise all of it,” she added. 
 
Over the years, that also included her move to India from Canada, Leone has started believing in slow and steady businesses. By her own admission, she doesn’t believe in fast-paced businesses. 
 
It was only after she decided to participate in <a href="http://www.businessinsider.in/searchresult.cms?query=bigg+boss&amp;sortorder=effectivedate">Big Boss</a> did she realise the enormity of the reach her brand had in the Indian market, which ultimately led to her deciding to move to the country with her husband. 
 
Her goal right now is to start producing movies, but before she does that Business Insider decided to take a look at <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword>’s various businesses- 
 
 
1. Lust perfume line 
 

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Inspired by the <a href="http://www.businessinsider.in/searchresult.cms?query=kardashians&amp;sortorder=effectivedate">Kardashian</a> model, Leone’s perfume line is aimed at the mass market. For the same reason, the price has been kept highly competitive to attract the consuming class. 
 
While the Lust Deo is priced at Rs 249, the Eau De Toilet comes at Rs 999. 
 
The perfume line has been designed by the actress herself, and includes, women perfumes and men and women deos. 
 
The distribution of the products has already begun, both in the online and offline categories. 
 
 
2. Box-league cricket team Chennai Swaggers 
 

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In February, the actress also unveiled her celebrity box league cricket team Chennai Swaggers, as part of a reality show cricket tournament backed by Balaji’s <a href="http://www.businessinsider.in/searchresult.cms?query=ekta+kapoor&amp;sortorder=effectivedate">Ekta Kapoor </a>and featuring well known television stars as players. 
 
Justifying her decision of buying a cricket team, Leone said that though she loved several games, she fell in love with cricket after coming to India. 
 
Chennai Swaggers features a handful of known names from the Television industry that includes Shabbir Ahluwalia, Mouni Roy, Sangram Singh and Ritwick Dhanjani among others. 
 
 
3. <keyword id="465663" type="PERSON" weightage="100" keywordseo="Sweet-Dreams">Sweet Dreams</keyword> 
 

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This year also saw Leone taking to the pen and churning out original mobile-first collection of erotic short stories under the title Sweet Dreamsin association with Chiki Sarkar’s publishing house, Juggernaut. 
 
Released in April this year, one had to sign in one the Juggernaut app on their mobile phones to buy Sweet Dreams. After purchasing the title, all one had to do is sit back, as one short story would be delivered to their phone daily at 10 pm. 
 
Reportedly, Leone finished writing the 12 erotic short stories in a span of three months. 
 
 
4. <keyword id="3490668" type="PERSON" weightage="100" keywordseo="Teen-Patti-with-Sunny-Leone">Teen Patti with Sunny Leone</keyword> 
 

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Sunny Leone also has an online game called Teen Patti to her credit, which was launched in December, last year, in partnership with Gamiana, a game development company. 
 
The game combines two of India's popular hobbies -- Teen Patti and Bollywood. The game allows the players to play different variation of Teen Patti, create private tables for their own unique play sessions gatherings, as well as chat and trade unique gifts with other players. Players can also earn Sunny Leone digital collectibles as they level up.

Meet Sunny Leone, the badass entreprenuer

<ul><li>The former captain of team India got his first endorsement deal in 2005 with Mysore Sandal Soap. </li><li>MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels in the last six months.</li></ul>One of India’s biggest sporting icons in recent times, <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword>, retired on August 15. As a brand endorser, he was one of the most visible faces on television with more than 13 brands in his kitty. However, his retirement from international cricket has not changed anything. After Dhoni took to Instagram to announce his retirement, brands across categories from the likes of Amul to Manforce condom reminded the audience why he will always be a good fit for brands. <div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="10861" retweetcount="2884" status="We wish all the best to M S Dhoni @msdhoni for the next innings in his life! https://t.co/UvgGHYGPI5" createdat="1597510835000" id="1294680399621185537"></div> <div type="twitter" handle="ManforceIndia" handlename="Manforce Condoms" image="http://pbs.twimg.com/profile_images/982657058876125186/v4fkHTaZ_normal.jpg" favoritecount="72" retweetcount="24" status="&quot;Mahi maar raha hai!&quot; Guess we won't hear this anymore! 😞 #DhoniRetires https://t.co/FEWz6hwgrL" createdat="1597516888000" id="1294705787059597312"></div> For millennials, he will always be a star from a small town like Ranchi who made it big in the industry. He stood for leadership, determination, empathy, power and yet, had a boy-next-door image. <div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1284398843853864966/qVI16-Sn_normal.jpg" favoritecount="5462" retweetcount="308" status="Much has been said about what #Dhoni brought to the game. I’m no expert on cricket &amp; I remember I 1st noticed him… https://t.co/WmENpCWkSe" createdat="1597645758000" id="1295246306797957120"></div> According to a TAM report that provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20, MS Dhoni added 3% share of ad volume on TV with an average visibility of 5 hours per day across all TV channels. According to a Duff &amp; Phelps Celebrity Brand Valuation study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. In his early days, Dhoni was known for his cool hairstyle and suddenly every guy in the town wanted to follow his mane. It was this cool hairstyle and undeniable charisma that got him his first endorsement deal with Mysore Sandal Soap in 2005. Brylcreem hair cream was also quick to recognise this opportunity and approached MS Dhoni for an advertisement. <div type="Youtube" id="s4CXzIrXyx4" title="Brylcream" thumbUrl="https://i.ytimg.com/vi/s4CXzIrXyx4/mqdefault.jpg"></div> While the cricketer may not appear in stadiums from now on, we have got you covered with a list of well-known advertisements featuring Captain Cool! <div type="Youtube" id="v_a-qky1j5g" title="Videocon Shahrukh Dhoni 'Brothers' Commercial" thumbUrl="https://i.ytimg.com/vi/v_a-qky1j5g/mqdefault.jpg"></div> <div type="Youtube" id="cKHLOSSeEHA" title="McDowell's No1 Soda 'Dhoni ki No1 Yaari' by DDB Mudra South &amp; East" thumbUrl="https://i.ytimg.com/vi/cKHLOSSeEHA/mqdefault.jpg"></div> <div type="Youtube" id="FxE3o8crEes" title="Nayi Soch | Son Of Devki" thumbUrl="https://i.ytimg.com/vi/FxE3o8crEes/mqdefault.jpg"></div> <div type="Youtube" id="IuAn-3x3W80" title="M.S.Dhoni latest add Snickers" thumbUrl="https://i.ytimg.com/vi/IuAn-3x3W80/mqdefault.jpg"></div> <div type="Youtube" id="mMjOHAriaQg" title="#SachMein Hardik Pandya, Mahendra Singh Dhoni? #StarValuePack" thumbUrl="https://i.ytimg.com/vi/mMjOHAriaQg/mqdefault.jpg"></div> <div type="Youtube" id="2n3NFAiGd00" title="VIVO IPL: Return of the Super King!" thumbUrl="https://i.ytimg.com/vi/2n3NFAiGd00/mqdefault.jpg"></div> <div type="Youtube" id="kMphceeM15w" title="Lay's Dhoni Elevator ad." thumbUrl="https://i.ytimg.com/vi/kMphceeM15w/mqdefault.jpg"></div> <div type="Youtube" id="VGDP7zrWJdQ" title="MS Dhoni Pepsi Ad" thumbUrl="https://i.ytimg.com/vi/VGDP7zrWJdQ/mqdefault.jpg"></div> <div type="Youtube" id="4_VBJFpYtAw" title="Mastercard Team Cashless India - Independence day film (90sec)" thumbUrl="https://i.ytimg.com/vi/4_VBJFpYtAw/mqdefault.jpg"></div>

A look at Captain Cool Mahendra Singh Dhoni's brand associations

Los Angeles, May 11 () In order to ensure the safety of her children against the "invisible killer" coronavirus, actor Sunny Leone revealed that she has travelled to Los Angeles with her family amid the pandemic.Leone, who has been residing in Mumbai since late 2000s, shared a picture with her daughter Nisha and sons, Noah and Asher from her LA house on Sunday on Instagram.Sending Mother's Day wishes to the mothers around the world, the actor said, "In life when you have children, your own priorities and well being takes the back seat. Both @dirrty99 and I had the opportunity to take our children where we felt they would be safer against this invisible killer 'corona virus'.""Our home away from home and secret garden in Los Angeles. I know this is what my mother would have wanted me to do. Miss you mom. Happy Mother's Day," Leone, 38, added.A source close to Leone told that the actor, along with her family, travelled to Los Angeles "a few days ago".Her husband, Daniel Weber, posted a selfie on Instagram, writing "Quarantine part 2. Not so bad now. Getting used to the new vibes."When a user asked Weber, 41, if they flew to the US via KLM Royal Dutch Airlines or Air India, he replied, "KLM government flight."Leone had recently started her digital chat show "Locked up with Sunny" and was actively posting pictures and videos with her children from her Mumbai house amid lockdown. JUR RDSSHD

Sunny Leone travels to LA with family amid coronavirus pandemic: Felt it'd be safer for kids

How do you shame someone who has no regrets in life? Tough nut to crack, isn’t it? That’s exactly how Sunny Leone comes across as. The most googled woman in India, who even surpasses the fanclub of our most popular Prime Minister Narendra Modi, is not in awe of her stardom or whatever it can be called. 
 
She has been cited as the reason for India’s falling moral standards, for ‘misleading’ the youth of the country with her porn star image. Sunny Leone has only one regret and that has nothing to do with her professional life. 
 In a recent television interview with senior journalist <keyword id="3212789" type="UNKNOWN" weightage="20" keywordseo="Bhupendra-Chaubey">Bhupendra Chaubey</keyword>, Leone said she still has remorse over the fact that she couldn’t reach home any faster when her mother died. “Except for that, I have no other regrets,” she said confidently. 
 
In fact, Chaubey seemed to have come prepared to attack her on morality issues. 
 
Chiding her and complimenting her in turns, he tried his best to tell Leone she was not something the nation would be proud of. But Karenjit Kaur Vohra, aka Sunny Leone, took none of it. 
 
Her take was simple. I do, what I do, I enjoy whatever I am doing; if you feel offended by my being and choices, feel free to do so. “People’s negativity doesn’t affect me,” she said in a voice that exuded conviction and determination. 
 
Majority of social media seemed to be in support of her, and also stood against Chaubey for the tone of his interview, which had dark shades of very righteous and glorifying elements aplenty. 
 
The 34-year-old Canada born lass ain’t being apologetic about politicians commenting about her influence on India’s youth though there have been numerous instances in the past where she has been squarely and unfairly blamed for poor opinion against women in the country. 
 
“Am I going to be disturbed about this? No! Am I so important that politicians need to spend their time commenting about me, my life and my work,” she says on a serious note, before jocularly adding “I will wait for American politicians to mention me in their speeches!” 
 
Leone, ho made a foray into Hindi films few years ago, admitted to the chaos in film industry and it is the only thing that has frazzled her. 
 
“Looks like there is an order to the chaos in film industry. It’s like everyone knows things will work in some series. I am the only one who stresses out about things going wrong,” Leone said, indicating she still has some distance to go before getting used to the way things work in an unorganized sector called the entertainment industry. 
 
Apart from work, there is nothing else that seems to bother her at the outset. However, it is also pretty evident from that twinkle in her eyes that she is here for a good time. When that ends, she won’t waste even a moment before packing her bags for good. 
 
All the popularity whether good or bad, seems to be doing her simply good. Even in the past, Leone had admitted to the fact that her revenue driven website was receiving most of the traffic from India. “More than 60% of my visitors are from India” she had said, and this has only increased her stake as an actor. 
 
She knows her economy better than her public image. This is probably the reason why she even did an interview that was not positioned in her favour. She has very less to lose, especially to journalists, when it comes to reaching the category of men and women she caters to. 
 
A PETA activist, Leone is highly focused and sensitive to many issues and she crafts her opinions with some sort of ‘on-the-feet’ thinking that other stars can only dream about. She isn’t noisy, or isn’t crass in her approach towards what keeps her life ticking at the moment. When she says work is interesting, she means every word that she says. 
 
Whether it is Mahesh Bhatt’s Jism 2 or Ragini MMS, or Ek Paheli Leela or even the most recent Mastizaade, Leone is at home with her selection of scripts based on the image that she has carved for herself so far. 
 
“I like acting. I am an entertainer” she says, noting the big difference between the two words and what they mean in the film industry. Her small tinge of nervousness notwithstanding, Leone’s interview was something that revealed her sensitive and sensible side, without being loud and garish. No feminism, no sloganeering, no justification – just a clean, simple and to the point responses that were more of introspective comments than being reactionary. 
 
Sunny Leone has this warm disposition about her that places her well above the rest in the league. And, she is good at securing her place, wherever she chooses to stay. 
 
WATCH THE INTERVIEW HERE: 
 
 
 
 
(Image: Indiatimes/Video: YouTube)

Sunny Leone nails the grilling interview with aplomb, shows the world how to do it and not walk off like politicos

<keyword id="1480678" type="General" weightage="20" keywordseo="actress-sunny-leone" source="Orion">Actress Sunny Leone</keyword> ventured into the <keyword id="4668945" type="General" weightage="80" keywordseo="nft" source="Orion">NFT</keyword> (non-fungible token) space after she made an announcement to enter the marketplace following in the footsteps of megastars <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and <keyword id="14509" type="General" weightage="20" keywordseo="rajinikanth" source="Orion">Rajinikanth</keyword>. And now, racing ahead, Sunny has gone on to mint her NFTs. Minting is a process through which digital art becomes a part of the Ethereum blockchain - a public ledger that is unchangeable and tamper-proof. <cmsannotation type="cmsannotation" annotationid="wazirx" comment="wazirx" text="wazirx">wazirx</cmsannotation> International celebrities such as Ellen Degeneres, Paris Hilton, and Lindsay Lohan have previously ventured into NFT as crypto currency has become a global rage and Sunny's minting has surely taken the Indian crypto enthusiasts by storm. The actress announced her first collectible on Twitter as she tweeted, "MEET the MISFTIZ ! This is misfitz HONEY! She loves the color pink...boys with tattoos...and then eats them for lunch. What the world has been waiting for!!! #SUNNYLEONENFT collectibles. Check them all out on http://Sunnyleonenft.com (sic.)" The actress took the lead among Indian actors to secure their digital assets when she broke the news about her association with NFT, two months back. This made her the first Indian actress to roll out her own NFTs. Talking about the collectible, an excited Sunny says, "This was a private sale and it sold out immediately. I am beyond excited about the hype behind my collection and the support from the community. In many ways, I am myself a misfit so there wasn't anything that's more appropriate than this collection." Talking about how she views crypto, the actress said, "I really believe crypto is the future of the world and NFTs give me an opportunity to express myself with art. Now we are beyond excited for the public sale to start in a few days." For her NFTs, Sunny has partnered with Mintdropz, as speaking on her association, she said, "With Mintdropz, we are creating new ways to connect with my audience and deliver varied experiences to engage with my audience that other platforms just can't provide." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/squid-game-cryptocurrency-trading-at-to-0-scammers-make-2-1-million/articleshow/87479063.cms">Squid Game cryptocurrency trading at $0, scammers make $2.1 million</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/obscure-altcoin-mana-spikes-400-as-facebooks-metaverse-pivot-spurs-bet-on-virtual-property-token/articleshow/87471565.cms">Obscure altcoin mana spikes 400% as Facebook's metaverse pivot spurs bet on virtual property token</a>

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