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Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…
Maria Noyen
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
Brat summer is over. Here's what Gen Z's wearing to the office this fall.
These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…
Jordan Hart
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …
Maria Noyen
I quit my job at a Fortune 500 company to embrace 'Brat summer.' My friends were concerned.
Jordan Page quit his job after listening to Charli XCX's "Brat". He said the album inspired him lea…
Jordan Page
Domino's CEO slams the summer of value meals
The pizza chain saw the number of orders grow across all income groups, even amid a wider fast-foo…
Shubhangi Goel
Expensive fishnet flats are the reigning ugly shoes of the summer
Sandals and flip-flops are usually the most popular summer shoes. But this year, fashion fans can't…
Amanda Krause
Even politicians want to have a 'brat' summer
Kamala Harris has decided to embrace a flood of Charli XCX-related memes — and she's not the only p…
Beatrice Nolan
Charli XCX made $10 million off her 'Brat summer.' Now that it's fall, can she keep the momentum?
Charli XCX previewed her new remix album, "Brat and It's Completely Different But Also Still Brat,"…
Callie Ahlgrim
Airbnb hosts are bracing for an unpredictable summer
To beat the competition, short-term-rental owners are turning to direct bookings and influencer sta…
Dan Latu
Insider Today: Airbnb hosts' cruel summer
In Saturday's edition of Insider Today, we're looking at how Airbnb hosts are facing mounting press…
Jordan Parker Erb
Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say t…
Aditi Bharade
Gen Zers and millennials are willing to go on summer vacation at all costs. Literally.
Multiple surveys also found young people are willing to put travel plans ahead of their financial g…
Dan DeFrancesco
The dress code is changing for Silicon Valley tech workers this summer
Mark Zuckerberg, Bill Gates, and more are changing up their style for the summer, and tech workers …
Jordan Hart
The best songs this summer sound like total nonsense. That's a good thing.
Pop music has been dominated recently by artists like Charli XCX, Sabrina Carpenter, and Tinashe. T…
Callie Ahlgrim
What Wall Street finance bros should wear this summer
Wall Street is back in the office, and finance bros are having to ditch the sweatpants. Here's what…
Jordan Hart
I tried J.Crew's new designer collaboration and found summer staples any cool girl would love
J.Crew's collaboration with the New York-based brand Maryam Nassir Zadeh is its latest move toward …